Experiential Exhibition Design
Experiential exhibitions have grown highly popular in the recent years especially due to the presence of high profile audience from various sectors and media houses. Many domestic and international stall design agencies are embracing immersive media to bridge the content of the exhibition and the visitors’ perception. Remarkable technologies and awareness of the importance of interactivity have significantly raised the bar for exhibition design agencies. However, we have observed that recent exhibition designs focus more on technological treatments rather than using technology as a mere tool of narrating the story for brands. The audience’s curiosity to witness the latest technology should not be mistaken over their understanding of the Brand and what it is trying to convey through the exhibition. What are the most important factors to create an experiential exhibition? Innovative narrations An innovative narration that comprises the Brand story, the values and the latest innovations of a Brand is of the primary importance. In order to build the narrative, one must have a complete understanding of the brand and its objectives for the exhibition. If participating in Multiple tradeshows in a year, the narrations for each exhibition can be planned in advance to give the visitors a holistic feel of the brand. This can also attract the audience from one tradeshow to attend the next one to gain another perspective of the brand. Structure of the Exhibition