BUILDING THE BRAND STORY THROUGH WORKSPACES

Pune | Mumbai | London An ISO 9001:2008 Company

© 2021 Interics Designs Pvt. Ltd | All rights reserved

www.intericsdesigns.com

Pune | Mumbai | London

BUILDING THE BRAND STORY THROUGH WORKSPACES

An ISO 9001:2008 Company

© 2021 Interics Designs Pvt. Ltd | All rights reserved

www.intericsdesigns.com

TECHNOLOGY & EXPERIENCE CENTERS

Technology Centers

Workplaces

Customer Experience

© 2021 Interics Designs Pvt. Ltd | All rights reserved

Factories

SPATIAL BRANDING

Retail

Socio-cultural Experience

EVENTS & EXHIBITIONS

Domestic

International

MUSEUMS & PUBLIC SPACES

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ABOUT BRAND STORYTELLING

ABOUT BRAND STORYTELLING Brand storytelling is the buzzword in marketing today.

Whether it is digital marketing or advertising, today's marketers use brand storytelling to establish relationships with customers.

Brand stories are a way of branding work environments by: • Presenting a company's values and achievements • Engaging customers with relevant, experiential design • Building an emotional connect

© 2022 Interics Designs Pvt. Ltd | All rights reserved © 2021 Interics Designs Pvt. Ltd | All rights reserved

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ABOUT BRANDED WORK ENVIRONMENTS ABOUT BRANDED WORK ENVIRONMENTS A branded workspace functions as a storytelling platform for your brand.

It's a multi-faceted canvas to communicate your heritage and milestones, corporate values, vision for the future, and any other aspects you want people to know about your brand.

Enlivening your space with branded, interactive and experiential elements also engages, motivates and inspires your workforce.

The goal for any brand-reflecting office is to make everyone — whether they are your employees or customers — feel like they know your brand, understand your passion and personality, and relate with your values and vision. © Interics Ltd www.intericsdesigns.com Corporate the reserved spaces to tell your brand story across different areas. Different rooms or © 2021 2022 workspaces Interics Designs Designs Pvt. Pvt. offer Ltd || All All rights rights reserved www.intericsdesigns.com

WHY BRAND WORK ENVIRONMENTS ?

Effective office branding can impact a company by: Creating a sense of community: A branded workspace enhances employee understanding and adoption of business objectives and company values, as well as improves employee wellbeing and retention.

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WHY BRAND WORK ENVIRONMENTS ?

Attracting & engaging customers: Effective office branding informs visitors about your business and your brand. A bespoke office environment helps build confidence in your brand and your capabilities.

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WHY BRAND WORK ENVIRONMENTS ?

Building differentiation: Whether for new clients, existing staff or potential employees, your office is an introduction to your brand and core values. It defines your brand personality and sets you apart.

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WHY BRAND WORK ENVIRONMENTS ?

Boosting creativity: Connects employees to their purpose by reminding them of the organization’s values and their role in that journey. When employees feel valued and inspired, they do their best work.

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BUILDING THE BRAND STORY IN SPACE WITH IN-SPACES

IN-SPACES, a strategic division of Interics Designs Pvt. Ltd., starts with an in-depth brand study.

A brand study is a 'big picture' understanding of a company: how is it perceived by its TA; what is the buyer's journey; what are its values, strengths and weaknesses.

A brand study will help to understand internal brand perceptions and customer brand experience. It will illuminate the right project objectives, throw up concepts and themes for the narrative.

Armed with a thorough understanding of the brand, Interics IN-SPACES narrates your brand story and builds meaningful experiences by following 5 basic steps.

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BUILDING THE BRAND STORY IN SPACE WITH IN-SPACES Evolving a distinct language and character based on the theme which builds an identity for the brand in space. The elements in the language derive from the brand's visual equity, and serve to make the interiors engaging.

Finally, planning, executing and managing the spatial branding with consideration for the on-site constraints while maintaining sanctity of the design system created.

Enlivening the brand's philosophy and values through multi-sensory Design

Crafting a spatial brand story/theme to unify the space and guide brand-enriched content.

Developing a journey for the audience (chapter by chapter) through the space and detailing each touchpoint. We map relevant story-driven content to each touchpoint, along with look and feel attributes, to create experiences and evoke specific user emotions.

Interics’ years of experience, understanding and selection of production material, and minutely supervised execution and installation on-site ensure successful and impactful outcomes. © 2022 Interics Designs Pvt. Ltd | All rights reserved © 2021 Interics Designs Pvt. Ltd | All rights reserved

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CONCLUSION Consult IN-SPACES for your spatial branding and corporate office branding needs. IN-SPACES is a part of Interics Designs, a multi-disciplinary creative design agency in India with proven expertise in Brand Strategy, Brand Image Building, Graphic Design and Environment Branding.

After decades in the business, IN-SPACES has proven expertise and considerable experience in office branding, brand experience centers, tech centers and other space design. With environmental graphic design, we execute projects to transform office buildings into physical manifestation of your brand so when employees and visitors enter, they actually ‘step into’ your brand.

Using a blend of graphic design, interactive design, informative design and 3D design, the complete package tells a story, extends and elevates the brand experience, and creates a ‘wow’ factor that is distinct, impressive and inviting.

Check out IN-SPACES’s impressive portfolio on www. smartexhibitiondesign.com

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© 2022 Interics Designs Pvt. Ltd | All rights reserved

www.intericsdesigns.com