7 Ways to Attract & Engage Visitors at Your Exhibition Stand
You're participating in a trade show. You're competitors are probably going to be there as well. Yet you look forward to a steady stream of visitors throughout the day. However, attracting footfall and engaging visitors for more than a fleeting moment call for some planning and bespoke exhibition stand design. No matter what type of business you are in, no matter whether this is your first show or the nth one for you, here are some tried-and-tested methods of attracting and engaging visitors. 1. Pre-show promotion: Marketing your presence can impact the number of visitors you receive. Send emailers to existing and potential customers; update social feeds, advertise on relevant websites and magazines. Do it all before the show, so attendees can plan their day in advance and look for your exhibition stand when they arrive at the trade show. 2. Be visible: Bold colours, innovative lighting, eye-catching installations - do what it takes to design a spectacular stall. Conveying information is vital but attracting attention is just as important. Start planning months in advance and work with a creative exhibition stand design company for bespoke exhibition stand design & build - to ensure your stand is visible down the aisle and is striking and enticing enough to capture people's attention. 3. Train staff: Booth staff plays a crucial role at trade shows. They need to convey the right image, be professional yet friendly. It is not enough to ensure that your workforce is knowledgeable about your product or service. They need to be able to engage people in friendly conversation, without coming across as being too pushy or sales-oriented.