2024 CESA Membership Prospectus

THE DEFINITIVE VOICE OF ENERGY STORAGE

SHAPE THE MARKET

DEMONSTRATE LEADERSHIP

ACCESS EXPERTS

NETWORK WITH MARKET MAKERS

SUPPORT DEPLOYMENT

THE LARGEST ENERGY STORAGE ASSOCIATION

TRANSFORMING CALIFORNIA AND THE WEST Energy storage is having its moment and fundamentally changing electricity market dynamics. The energy storage market is expected to continually grow signficantly. Join CESA to grow with it.

ABOUT CESA

California Energy Storage Alliance (CESA) is on a mission to make energy storage a mainstream resource to advance a more affordable, efficient, reliable, safe, and sustainable electric power system.

OUR APPROACH TO ENERGY STORAGE MARKET TRANSFORMATION

1

CESA is technology and business model neutral, advancing all forms of energy storage

2

CESA supports and actively promotes a competitive and transparent marketplace

• Shape policy through organized working groups

• Educate and influence key stakeholders

• Receive market intelligence via policy update calls, webinars, and events

• Save money on avoided regulatory costs

• Access industry experts LEARN

3

CESA supports collaborative engagement with all stakeholders and energy storage champions

• Receive real-time notices of Requests for Proposals

• Access the CESA Energy Storage Procurement Tracker

• Access CESA’s online Member and Services Directory

• Join exclusive CESA networking events

• Elevate your brand awareness as an industry leader

CESA MEMBERS ARE LEADERS ACROSS THE ENERGY STORAGE ECOSYSTEM

BOARD OF DIRECTORS

GENERAL MEMBERS

Alpha Omega

Ameresco

Antora Energy

Avantus

Aypa Power

Balanced Rock Power

BASF

BayWa r.e.

BEI Construction Inc.

CATL

Clearway

Clenera

Customized Energy Solutions

EDF Renewable Energy

Energy Vault

Engie

esVolta

Form Energy

Forefront Power

GridStor

Hecate Energy

Hiller

START-UP MEMBERS

American Battery Factory (ABF)

AMPYR

Better Energies

CMBlu Energy AG

Connect California

ASSOCIATE MEMBERS

EnerSmart

Energy Dome

Energy Safety Response

Group (ESRG)

e-Zinc

FranklinWH

Honda

Intersect Power

Jupiter Power

Key Capture Energy

Malta

NGK Insulators

Nexamp

Obra Maestra Renewables

Onward Energy

Qcells

Roberson Waite

Gridmatic

Gridwiz

H2 Inc.

Li-Ion Tamer

Nostromo Energy

Sempra Infrastructure

Stem

Stoel Rives

Strata Clean Energy

Sumitomo Electric

Sunnova

Sunrun

Vesper Energy

Vopak

Wärtsilä

Wilson Sonsini

Nightpeak Energy

Peak Power

Prologis Energy

Quino Energy

Redflow

Reimagine Power

SHAPE POLICY OUTCOMES

IMPACT YOUR BOTTOM LINE

CESA DELIVERS TOP-TIER STAKEHOLDER ENGAGEMENT

To execute our mission, CESA ensures that member interests are represented and appropriately considered in the key forums shaping California’s electric grid:

CESA channels your feedback and delivers techno-regulatory advocacy through eight Working Groups:

CA INDEPENDENT SYSTEM OPERATOR (CAISO)

The CAISO Working Group focuses on wholesale market design, market products, and planning processes, including the establishment of hybrid market participation and the representation of storage marginal costs within CAISO markets.

EMERGING TECHNOLOGIES & LONG DURATION

The Emerging Technologies and Long Duration Working Group develops market pathways and funding opportunities for emerging technologies, including long duration energy storage.

RESOURCE ADEQUACY (RA)

The RA Working Group focuses on California’s RA policy framework and capacity planning tools, such as implementation of the Central Buyer Entity (CBE), improvements to hybrid capacity methodologies, and reforms related to energy and hourly capacity.

DISTRIBUTED ENERGY RESOURCES (DER)

The DER Working Group focuses on programs and policies that impact behind-the-meter resources, including the Self-Generation Incentive Program, demand response and interconnection.

INTEGRATED RESOURCE PLANNING (IRP)

The IRP Working Group focuses on IRP modeling, policies, and storage procurement, as well as additional procurement opportunities through AB 2868, emerging technologyrelated procurement, and more.

SAFETY, CODES, AND STANDARDS

The Safety Working Group convenes CESA members and energy storage system (ESS) stakeholders to collaborate on safety best practices, including updates on codes and standards, research, and safety policy.

LEGISLATIVE (BOARD ONLY)

Through the Legislative Working Group, CESA Board Members work with CESA staff and our Sacramento lobbyists to advance storage through legislative action, and educate key decision-makers about the value of energy storage.

PLUG INTO OUR INDUSTRY

CONNECT WITH THE CESA NETWORK

CESA provides the conduit to foster meaningful networking and business development opportunities in the storage industry. Join CESA to build relationships with our 90+ members, and connect with key energy storage buyers such as IOUs, CCAs, Munis, and more.

BUSINESS DEVELOPMENT FORUM

Spring 2024, Sacramento, CA

LOBBY DAY

Spring 2024, Sacramento, CA

MARKET DEVELOPMENT FORUM & CESA MEMBER MEETING

Fall 2024, Bay Area, CA

BOARD OF DIRECTORS RETREAT

Fall 2024, Bay Area, CA

EDUCATIONAL WEBINARS

Ongoing, Online

CESA GREW ITS REACH IN 2023

DIGITAL IMPACT

• 1,600+ Free Webinar Registrants

• 8,000+ Monthly Newsletter Recipients

• 3,780+ LinkedIn Followers

CESA IN THE NEWS

MEMBERSHIP BENEFITS

ADVOCACY & MARKET DEVELOPMENT STARTUP

Join CESA Working Groups to shape market outcomes at the CPUC, CAISO, CEC, CA Legislature, and FERC

Contribute to the CESA Political Action Committee to support energy storage champions

Provide input on CESA regulatory scope through annual Policy Priority Survey

Direct CESA’s strategic growth, scope, and organizational governance through Board Meetings and Annual Planning Retreat

Join the Legislative Working Group to direct CESA’s legislative advocacy

MARKET & REGULATORY INTELLIGENCE FOR CALIFORNIA, FEDERAL, INTERNATIONAL

Receive timely notice on public Requests for Proposals (RFP) and other procurement opportunities

Receive comprehensive market and industry updates through our Monthly Policy Update

Access member-only tools, including the CESA Procurement Tracker and Member and Services Directory

Attend educational webinars on relevant topics

Receive advance (pre-public) notification of upcoming Requests for Proposals, when possible

BUSINESS DEVELOPMENT & NETWORKING

Build important relationships through exclusive CESA events, meetings, and policy working groups

Connect with members virtually via the CESA online Member Directory

Receive discounts to partner events

Enjoy custom introductions to key industry stakeholders, as appropriate

Represent CESA in key face-to-face meetings with utility and government decision makers

Receive additional personalized attention regarding CESA policy issues from CESA leadership, as reasonable ACCESS CESA INDUSTRY EXPERTS

Interface with CESA experts through routine communications and working groups

BRAND PROMOTION AS ENERGY STORAGE THOUGHT LEADER

New members receive announcement of membership on social media and Monthly Policy Update

Receive brand visibility at CESA events and through CESA marketing materials, website, and regulatory filings

Leadership recognition on all CESA marketing and events platforms (MDF, webinars, website, social media)

Subsidiary companies receive membership benefits (marketing recognition, access to working groups, events)

MONETARY SAVINGS

Save on regulatory activity costs through avoided governmental affairs and in-house legal staff expenses

Share costs to pursue your policy priorities through standing working groups or CESA Special Projects

GENERAL BOARD

ADVOCACY THAT YIELDS RESULTS

ADVOCATE GROW

CESA worked with the CA Legislature and the CEC to unlock $140M in incentives for long-duration storage.

CESA intervened to ensure proper valuation of storage in the Microgrid Incentive Program, which provides $200M for community microgrids in disadvantaged and vulnerable communities.

CESA supports market growth across the Western grid, delivering compelling, evidence-based, technology-neutral advocacy.

CESA’S POLICY WORK

CESA has made grid-connected storage a leading focus area for California and beyond. As a result, a growing number of policymakers now understand the tremendous role energy storage plays to optimize the electric power system.

CESA helped lead the passage of AB 2625, providing an exemption to the Subdivision Map Act and making it easier to permit storage.

CESA is a leader in the development of the Slice-of-Day framework within the Resource Adequacy program, ensuring proper valuation for all storage.

CESA advocates for energy storage to be properly represented across markets.

SHAPE

CESA advocates for improvements to the market participation and modeling of energy storage resources within CAISO’s Energy Storage Enhancements (ESE) initiative.

In Price Formation Enhancements, CESA ensures efficient pricing and advocates to improve the optimization of storage assets.

POWER UP YOUR INFLUENCE IN 2024

Support CESA through Annual Memberships

Board of Directors

General ($100M+ annual revenue)

General

($<99.9M annual revenue or prerevenue with >$40M raised) $16,500

Start Up

(Pre-revenue with <$40M raised)

$1,200 Per Working Group

*Access to Safety Working Group included in all Memberships Please note that for the 2024 membership year, 10% of your total dues may not be deductible as a business expense due to the extent CESA engages in lobbying activities.

SAVINGS! Members who renew before December 31, 2023, receive a 5% discount for an expedited renewal. Offer not including Board of Directors Membership.

JOIN THE BOARD OF DIRECTORS GET IN TOUCH To Discuss Membership Options: info@storagealliance.org

CESA Board membership is the most effective way to expand your influence and access key information impacting your energy storage business.

EXCLUSIVE BENEFITS INCLUDE:

• Directly Shape CESA Priorities

• Custom Introductions to Business Prospects

• Invitation to Annual Board Strategic Planning Retreat

• Exclusive Branding Recognition and Sponsorship Opportunities

CONTACT US About the Board of Directors