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The art of spotting a fake

TRAEDMARK: the art of spotting a fake is a small-format photography collection featuring the lighter side of counterfeit crime. The high-quality, beautifully composed snapshots of these “unique copies� give a candid look at the state of fashion and branding in the global marketplace. The double album features hundreds of imposter perfumes and distorted designer products found on the streets of Cairo. The images have a kind of charm and visual humor, and the sheer volume of items in the collection serves as evidence of our warmest adoration for these horrible, horrible frauds.

Vol 1: Lifestyles. The footwear and apparel, appliances and accessories found while scouring the souks.

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