ETC GENERAL MEETING #103
2
WELCOME TO
SLOVENIA Slovenia is a green country in the heart of Europe that will take you by surprise upon your first visit and amaze you with the diversity of four tourist regions every time you come back. Believe it or not, you have just found your perfect place for boutique five-star experiences.
If you’re not familiar with Slovenia, even the basic facts about this country nestled between the Alps and the Mediterranean, between the Karst and the Pannonian Plains, might surprise you. But also if Slovenia is already among your favourites, you are sure to find another good reason to return and find a new exciting 5-star experience to put on your bucket list. Discover how you can spend some great time in the world’s first country to receive the international Green Destination designation. Slovenia is perfect for those in search of diverse, authentic, tailor-made and boutique experiences. Slovenia’s main assets are easy accessibility and manageable distances. They allow you to include multiple regions and inspiring custom-made experiences to your itinerary.
population of
2,094 million 3rd
most forested country in Europe
over 13.000 karst caves
GMT + 1
Central European Time Zone
3
20,273 km2
Ljubljana
2864 m
46,6 km
surface area
the highest peak, Mt. Triglav
the capital
of coastline
Schengen Area European Union member country since 2007
member country since 2004
EURO
Slovenian
Currency
the official language (also Hungarian and Italian in ethnically mixed territories)
6 1 4
GREAT REASONS FOR CHOOSING SLOVENIA IT ACTS RESPONSIBLY.
Visit one of the safest countries in the world. Check Green&Safe standards. m www.slovenia.info
2 3
IT PRIORITIZES SUSTAINABLE PRINCIPLES.
Learn about the destinations and operators committed to sustainability under the Slovenia Green label. m www.slovenia.info
IT PLACES IMPORTANCE ON INDIVIDUALITY.
Enjoy Slovenia Unique Experiences in your own way! m www.slovenia.info
IT CONNECTS EUROPE’S DIVERSITY.
Discover four geographically different worlds in one country! m www.slovenia.info
5 6
IT CONNECTS NATURE AND CULTURE.
Be in touch with nature, even when you’re in large cities. Be active outdoors – anywhere you go! m www.slovenia.info/nature m www.slovenia.info/culture
IT IMPRESSES WITH THE CUISINE.
Taste the typical specialities of the European Region of Gastronomy 2021 and review recommendations by Michelin and Gault &Millau. m www.tasteslovenia.si
The sustainable development of tourism, authentic experiences, individual approach and safety form the basis of Slovenia’s responsible adjustment to new conditions. 4
CONNECTING THE DIVERSITY OF EUROPE ALPINE SLOVENIA Among the tallest mountains and the wildest waters
In addition to the special natural and cultural features of the Alps, protected by one of the oldest national parks in Europe, Alpine Slovenia offers incredible opportunities for various outdoor activities. Here, you can always be in touch with nature! memorable experience
KARST & MEDITERRANEAN SLOVENIA From Karst caves to the stories of salt makers
memorable experience
From the Karst, a region that lent its name to all karst phenomena around the world, to the Adriatic Sea – here, you’ll find all the wonders of Karst & Mediterranean Slovenia. In this area, you can visit famous karst caves, experience stories about salt in many different ways, and discover that it was the salt trade that gave rise to some of the most beautiful coastal towns.
THERMAL PANNONIAN SLOVENIA Among gentle wine-growing memorable experiencehot springs hills and therapeutic
Right on the edge of the plain that leaves its mark on Central Europe, you’ll fund numerous Slovenian spas and health resorts. They are nestled among gentle hills where grapevines have been grown for millennia. Thermal Pannonian Slovenia is home to authentic and heartfelt cuisine.
LJUBLJANA & CENTRAL SLOVENIA From the capital city to primordial forests
From Ljubljana, the capital of Slovenia, to incredible forests and forest reserves – here, you’ll see places that belong to the world UNESCO heritage. In Ljubljana & Central Slovenia you’ll find a unique vibe of urban culture and events as well as the serenity of the green countryside at the same time.
able experience
5
HOST CITY
LJUBLJANA Often referred to as the hidden gem of Europe, Ljubljana, the small yet vital capital of Slovenia, is a stylish city offering a blend of old charm and new cool, as well as a relaxed atmosphere.
Both its residents and numerous visitors see Ljubljana as an urban centre built on a human scale. With a population of 295,000, out of 2,100,000 in Slovenia, it is an easily manageable destination with vast pedestrian zones, and a compact, walking and cycling city par excellence. Developing with a clear vision, Ljubljana places the quality of life at the forefront; as a mid-sized European city, it has preserved its small-town friendliness, while offering most content that much larger capitals have.
6
A blend of Alpine & Mediterranean flair
Ljubljana features a wealth of history, arts and culture, excellent gastronomy and an atmosphere that is both Central European and Mediterranean. Many would add it is a safe, green, youthful and multilingual city. While respecting tradition, where authenticity and genuine hospitality play an important role, it is a knowledge-based, dynamic, open and future-oriented society. Visitors like exploring the narrow cobbled streets in the Old Town, which functions as a welcoming lounge and is, together with a wider city centre area, closed to car traffic. One of its landmarks and main attractions is the medieval Ljubljana Castle, which has stood on top of a hill above the historic quarter for centuries. The city coats-of-arms depict the castle tower as well as the symbol of Ljubljana – a mighty dragon, which also boasts having its very own, central bridge, named after him.
7
The cosy atmosphere along the Ljubljanica riverbanks, with its thriving café scene, a collection of intricately crafted bridges over the river, luscious urban gardens, the Baroque and Art Nouveau heritage as well as numerous other historic, gastronomic and cultural attractions harmoniously blend together into the city’s image and character. On top, the works designed by the world-renowned architect Jože Plečnik, which were recently inscribed on the UNESCO World Heritage List, have given a unique aesthetic accent to his native city.
8
Ljubljana’s Green DNA
The title of European Green Capital 2016, awarded by the European Commission, has significantly strengthened Ljubljana’s recognition and city brand worldwide, putting it on the map of the leading sustainable, green, innovative, visitor friendly and most liveable capitals. As a legacy, this award is now an ongoing project and a part of the city’s DNA. The vast green areas in the city are complemented by a number of attractions amid pristine nature in the Ljubljana Region, which offers a host of possibilities for outdoor activities, as well as cultural and culinary delights.
The most recent international accolade
In February 2022 Ljubljana received the highly coveted title of European Best Destination 2022, based on 75,000 votes by travellers from 182 countries from around the globe. The City of Ljubljana is proud and overjoyed by this new recognition, which reaffirms its committment to keep the sustainable development of the city at the core of its endeavours.
And how do we nickname Ljubljana?
By changing just one letter in our city’s name, you get the word “Ljubljena”, meaning “The Beloved”. It’s only right that the capital of the only country in the world holding LOVE in its name has a romantic twist...
You are invited to discover more about Ljubljana prior to your visit at m www.visitljubljana.com 9
OFFICIAL
HOTEL
BEST WESTERN PREMIER HOTEL SLON 4*
Situated in the very heart of Ljubljana city centre Best Western Premier Hotel Slon is an institution in hospitality; celebrating 460 years of tradition, offering comfortable accommodation and multipurpose conferencing facilities combined with excellent cuisine at an elite location. Address: Slovenska cesta 34, 1000 Ljubljana Phone: +386 (0) 1 470 11 00 Room rate: Comfort double/twin room for 1 person – 124 EUR per night
Email: events@hotelslon.com Website: www.hotelslon.com
Comfort double/twin room for 2 persons – 134 EUR per night Check in: 14:00 Check out: 12:00 Price is inclusive of accommodation and VAT, lavish buffet breakfast, high speed Wi-Fi access, use of the hotel’s Spa & Fitness equipped with Technogym fitness open 24 hours, and relaxing sauna center with Finnish & Turkish sauna. City tax is not included and is 3,13 EUR per person per night. By arrangement, hotel prices are available until 2. April 2022. After this day the hotel cannot guarantee arranged prices and blocked rooms.
Reserve your stay: m reservations.travelclick.com
Cancellation policy Cancellation policy for reservations made through the link. Only written cancellation and changes will be accepted. The hotel offers free cancellation of the reservation up to 4 days prior to arrival. Cancellations between 3 to 2 days before arrival date – 100 % of first night will be charged. Cancellations between 1 to 0 days before arrival date – 100 % of all nights as reserved will be charged. In the event of a no show or cancellation within the cancellation period stated above, the hotel will charge the credit card submitted with hotel reservation form. 10
The legend of the hotel In 1552, Maximillian II was the Archduke of Austria and about to become the Emperor of the Holy Roman Empire. He was 25 years old and had recently married Mary of Spain. On his way from Spain, he was bringing one of his wedding presents: an elephant called Suleiman. At that time, the Sultan Suleiman the Magnificent was Austria’s most terrible enemy. Therefore, domesticating such a powerful animal under that name was a symbol of great power. Maximilian stopped at the best inn in Ljubljana with his escort and the wonderful animal, which impressed the population tremendously. The hotel Slon was later built on the site of this inn. The memory of Suleiman the elephant was still very strong in the city, so the guesthouse, and later the hotel, were named Slon (the Slovenian word for elephant). 11
PROGRAMME Tuesday, 17 May Arrivals and hotel check-in. The programme, information about the city and the conference badges will be provided at check-in in printed version. Wednesday, 18 May 10:00 – 13:00 Board of Directors meeting #104 at Hotel Slon 13:00 – 15:00 Lunch at Hotel Slon 15:00 – 17:00 Industry Forum – Sustainable Tourism Practices at Hotel Slon 17:15 – 18:30 /Optional/ Short walking city tour – meeting in the lobby of Hotel Slon 19:30 Short walk from Hotel Slon to the funicular station & ride to the Ljubljana Castle* 20:00 – 23:00 Gala dinner at Ljubljana Castle Dress code: Business casual Address: Grajska planota 1, 1000 Ljubljana 23:00 Return transfer to Hotel Slon Thursday, 19 May 07:30 – 08:30 /Optional/ Morning jog with Petra Stušek, Managing Director of Ljubljana Tourism - meeting in the lobby of Hotel Slon 08:00 – 09:00 /Optional/ Explore the picturesque Central Market - meeting in the lobby of Hotel Slon 10:00 – 12:30 General Meeting (morning session – for full members only) at Hotel Slon 12:30 – 14:00 Lunch at Hotel Slon 14:00 – 17:30 General Meeting (afternoon session – for full members, associate members and guests) at Hotel Slon 19:45 Short walk from Hotel Slon to the City Museum of Ljubljana* 20:00 – 22:30 Dinner at the City Museum of Ljubljana Dress code: Business casual Address: Gosposka 15, 1000 Ljubljana 22:30 Short walk back to Hotel Slon* Friday, 20 May 09:00 /Optional/ Tours - meeting in the lobby of Hotel Slon - Tour of BLED – THE Image of Paradise (with a quick lunch), ending at 14:00 - Ljubljana sustainability tour, ending at 12:00 12:00 End of Ljubljana sustainability tour, transfer back to hotel Slon 14:00 End of Bled tour, transfer to Ljubljana Airport and hotel Slon 12:00 – 22:00 /Optional/ Visit Ljubljana's Open Kitchen, Slovenia's favourite gourmet food market Address: Pogačarjev trg 1, 1000 Ljubljana
We reserve the right to make alterations to the programme. *A bus transfer will be provided in case of bad weather.
12
LOGISTICAL DETAILS Kindly organise your airport transfer at your own convenience. Hotel Slon offers the possibility of booking taxi or shuttle transfers at a negotiated rate when you make a room reservation. The hotel is located in Ljubljana city centre, an approximately 30 minute ride from Ljubljana Airport. The cost of a one-way shuttle transfer to/from Ljubljana Airport is 11 EUR/preson, and can be settled at the reception desk. The cost of a one-way taxi transfer to/from Ljubljana Airport is 33 EUR (max 3 persons), and can be settled at the reception desk. Hotel Slon also offers the possibility of parking for their guests in a nearby garage attended by hotel staff. Prior reservation is required and the cost is 18 EUR per night. All locations in Ljubljana city centre can be reached on foot. Relevant information regarding health restrictions in place at the time of the event will be communicated via email in due time. Useful information and safety guidelines for carefree travel to Slovenia m www.slovenia.info 13
SPECIAL EVENT VENUES The city landmark Ljubljana Castle
The Ljubljana Castle has been a symbol or crown of the city for more than 900 years. Its construction began in the 12th century and it later acquired its present shape through several reconstructions between the mid-15th century and the 17th century. The Viewing tower (1848) provides a stunning 360° view of the city, eying the Alps to the north and the Ljubljana Marshes nature park to the south-west. The castle, which can also be accessed by funicular, has an excellent culinary offer, a rich exhibitions programme and is a popular venue for different cultural and social events. And a must-see when visiting Ljubljana.
City Museum of Ljubljana home to the oldest wooden wheel in the world
Since its foundation in 1935, the City Museum has found its permanent abode in the mid 17-th century Auersperg Palace. It showcases the chronological presentation of Ljubljana’s millennial heritage with precious authentic artefacts, among which the world's oldest wooden wheel with an axle, discovered in the nearby Ljubljana Marshes, is the most prominent. The Museum's exhibitions and events serve to popularise their collections and broader activities, encouraging the dialogue between heritage, art, and the challenges of contemporary society. The City Museum of Ljubljana is also a charming special event venue. 14
EXPERIENCE LJUBLJANA
IN YOUR OWN WAY
1
Art lovers, visit the National Gallery of Slovenia, showcasing the largest visual arts collection from the late medieval period to the 20th century.
2
2022 marks the 150th birth anniversary of our renowned architect, Jože Plečnik, who was – for his native Ljubljana – comparable to the impact that Gaudí had on Barcelona. The Plečnik House features the master builder's home exactly as it was in his lifetime, and a permanent exhibition showcases his work that went way beyond architecture.
3
Discover the high-quality wines of Slovenia in one of the wine bars: our faves are Šuklje Wine Bar (Breg, along the riverbanks), Dvorni bar (close to Kongresni trg Square) and the Castle Wine Bar (Ljubljana Castle).
4
Take a stroll along the main promenade in the central Tivoli Park, which features a year-round open-air photo gallery with temporary exhibitions.
5
What about some stand-up paddling, or kayaking / canoeing into the centre of Ljubljana? That is easily done, as it's possible to rent them. Recommended!
15
TOURS & EXPERIENCES
18 May 17:15 – 18:30 Short walking city tour In just over one hour, this guided tour will feature the “Ljubljana essentials”, focusing on the Old Town quarter, which is nestled at the foot of Castle Hill and along the Ljubljanica riverbanks. The area is characterised by a number of bridges connecting parts of the city that developed in different times and styles. You will cross a few of them for sure, stop by the Town Hall, admire the baroque Robba Fountain and learn about our national poet France Prešeren, whose statue eyes the relief portrait of his eternal love, Julija. 16
19 May 07:30 – 8:30 Morning jog with Petra Stušek Petra Stušek, Managing Director of Ljubljana Tourism and President of the Board at European Cities Marketing, is passionate about many things in life, including the tourism industry. The number of her outdoor hobbies and pursuits is hard to count, and running has been on the list for a long time. As an avid traveller, she always packs sneakers in her luggage. Do you? Weather allowing, join Petra for a morning jog to the nearby Tivoli Park – the green lungs of Ljubljana stretching into the city centre. You will be highly energised for whatever the day might bring!
19 May 8:00 – 9:00 Explore the picturesque Central Market Ljubljana’s Central Market is more than just a place to shop, as it has traditionally also been a spot for the locals to meet and enjoy themselves. It consists of an open-air section, spreading across two squares, a covered market situated between them, and a series of small food shops along the river, which are referred to as ‘Plečnik’s covered market’, being located in a colonnade designed by Ljubljana’s famous architect Jože Plečnik. A lot of the produce is zerokilometre sourced, often sold directly by the farmers. Many chefs go there in the morning to shop for their restaurants, and you might bump into one... 17
20 May
The programme will pinpoint some of Ljubljana’s best practice and achievements in the field of sustainable development that have resulted in a number of international awards and accolades. Accompanied by a guide, you will get acquainted with several projects and developments in the city centre that have contributed to reaching a number of ambitious goals. We have pledged to become a Zero Waste Capital by 2025
(recycling 75% of all public waste), and we are only 7% away! Ljubljana Regional Waste Management Centre (RCERO Ljubljana) is the biggest environmental project in Slovenia supported by the EU Cohesion Fund and the most modern facility for waste treatment in Europe, processing waste from more than a third of Slovenia. It’s fascinating to have a look behind the scenes!
9:00 – 12:00 A sustainability-themed tour of Ljubljana
9:00 – 14:00 BLED – THE Image of Paradise With immense natural beauty, Bled, together with its surroundings, ranks among the most beautiful alpine resorts, renowned for its mild, healing climate and thermal lake water. The beauty of the mountains reflected on the lake, the sun, the serenity, and the fresh air arouse pleasant feelings in visitors throughout the year, guaranteeing an ideal base or a relaxing break or an active holiday. The mighty Bled Castle offers the finest views of Bled island, the town of Bled and the wider countryside of the Upper Carniola region.
Bled attracts business people, artists, athletes, explorers, sports enthusiasts, enchanting the old and young, and calling them back again and again.
12:00 - 22:00 The Open Kitchen at Pogačar Square From March to October, the Open Kitchen turns into the favourite assembly point on Fridays for culinary fans in downtown Ljubljana. Join the locals and other visitors at this street food event that is celebrating its 10th edition in 2022! Take a 3 minute walk from the hotel to Pogačar Square & enjoy the experience!
18
SUGGESTIONS FOR EXTENDED STAY
Healthy waters
Slovenia is a land of healthy water. Its thermal and mineral springs are a source of health and well-being. Choose which thermal spa you wish to visit in the green surroundings of the Pannonian Plain, the Karst Region, the Alps, or the Mediterranean. Healing treatment. Preventive treatment. Wellness. Selfness. You. You can choose just the right Slovenian health resort for you according to the region or according to what your body needs, what your inner self wishes, and what kind of a getaway you want to experience. m www.slovenia.info/en/things-to-do/spas-and-healthresorts
Mysterious Karst & Piran
The Karst surprises with Postojna Cave, which is the most visited cave in Europe, Škocjan Caves with an extraordinary underground gorge and other world famous special features. Lipica has been the original stud farm of white Lipizzaner horses since 1580. Štanjel is the architectural gem of the Karst. Be stunned by the intermittent Lake Cerknica. Once the water from the karst underground fill it up, you can go for a boat ride on Slovenia’s largest lake. In Pivka, go on board a submarine and see the items displayed in the Park of Military History. Culinary offer can be found along the Brkini Fruit Road and the Karst Wine Route. You can choose to round up the trip by taking in some salty air and sea views with a visit to the charming Mediterranean town of Piran. m www.slovenia.info/en/places-to-go/regions/mediterranean-karst-slovenia/karst m www.slovenia.info/en/places-to-go/attractions/piran-andsalt-pans 19
OPERATING
SAFELY & RESPONSIBLY
In a country that has been among the safest in the world for years, the safety of residents and guests is furthermore maintained with high levelled hygiene measures, responsible behaviour of the tourist providers and self-protective behaviour.
1 3
5 FACTS THAT PROVE SLOVENIA IS A SAFE AND RESPONSIBLE CHOICE
The I feel Slovenia brand is trustworthy.
The I feel SLovenia brand is still trusted by guests from all around the world. During the uncertainty of the epidemic, Slovenia has managed to keep the trust by establishing a platform which com- bines sustainable principles, responsible travel standards, and the hygiene protocols of the National Institute of Public Health, which are based on the recommendations of the World Health Organisa- tion. The system that promotes the unified responsible operation of tourist destinations and operators carries the Green&Safe label.
Among the first destinations to obtain the Safe Travels stamp.
2
Thanks to suitable measures and a quick response to the new conditions, Slovenia was among the first countries in 2020 to receive the global Safe Travels stamp. This accolade is conferred by the World Travel & Tourism Council (WTTC).
One of the safest countries in the world.
According to international criteria, this green country is a safe tourist destination. According to the GPI (Global Peace Index), Slovenia has been among the safest countries in the world for many years. In 2019, it was among the top ten countries in the world and the fifth safest country in Europe.
4
Guest safety is a priority.
5
The fulfilment of the required criteria is verified.
Many tourist operators meet the criteria set by stringent international certification systems. The holders of the Slovenia Green label meet the Green Destinations Standard prescribed by the GSTC (Global Sustainable Tourism Council). Slovenia is a member of the Hotelstars association and its hotel accommodation, categorised with stars, meet European standards. After a revision at the beginning of 2020, these are now even stricter.
The measures for preventing the spread of COVID-19 regulated by the National Institute of Public Health of the Republic of Slovenia are in force throughout the entire country. Additional measures for the safety of guests, employees, and locals are in force in tourism and the hospitality industry. Many service providers and destinations have taken additional measures that exceed the required recommendations. Guests can rely on access to suitable information regarding all measures and recommendations anywhere they go. Destinations and operators have been actively including them in their efforts towards responsible actions.
m www.slovenia.info/standards 20
OUR I S M NT
E TR AVEL
ST
AN
IA
IBL
N
NS
21
PO
RES
RDS - SLOV DA E
FOUNDED ON
SUSTAINABILITY When it comes to sustainable tourism, the green, active, and healthy Slovenia is the best choice. Tourism in Slovenia is developed with a special sense for nature and green experiences. Our aim is to preserve the incredible diversity of this precious corner of the world for the generations to come!
22
Guests who are aware of the negative impacts that tourism can have on the environment choose their holiday destinations responsibly. In Slovenia, one of the greenest countries in the world, sustainability is in the forefront in tourism. Practices are tested and certified. All the efforts for the sustainable development of tourism in Slovenia are combined under the umbrella of the Green Scheme of Slovenian Tourism, which will be included in the handbook of the European Travel Commission (ETC) as a best practice example for the implementation of green schemes by national tourist boards around Europe. The Green Scheme of Slovenian Tourism is a certification system that has been educating, encouraging, and awarding sustainable approaches in tourism since 2014. Its effectiveness has caught the attention of experts in tourism around the world. This is proven by numerous international awards and accolades. The Slovenia Green label is only awarded to the destinations, operators, agencies, and landmarks that meet no fewer than 100 criteria and indicators related to sustainable operations. More than 100 destinations, operators, agencies, parks, and landmarks operate in Slovenia in accordance with the principles and criteria of the Green Scheme of Slovenian Tourism for certification. Their sustainable operations are certified with the Slovenia Green label. At the 2020 Sustainable Top 100 Destination Awards, Slovenia won the Best of Europe 2020 award for its sustainable models in tourism. In 2021, the Green Scheme of Slovenian Tourism was complemented by a system for conferring the Slovenia Green Cuisine label. This label certifies that sustainable principles are observed in gastronomy. It is used for those that preserve the authentic gastronomic specialities of Slovenia, short supply chains, reduce waste, consume energy responsibly, and in other ways follow sustainable principles. m www.slovenia.info//greenscheme
According to the Green Destinations international criteria, Slovenia is the first country in the world to boast the title of a Green Destination. 23
ETC
Ms Sophia Westerlund phone: +32 471 43 14 25 e-mail: sophia.westerlund@visiteurope.com
Slovenian Tourist Board
Vesna Mojsilović phone: +386 1 589 85 44 e-mail: vesna.mojsilovic@slovenia.info
Ljubljana Tourism
Tatjana Radovič phone: +386 1 306 45 84 e-mail: tatjana.radovic@visitljubljana.si
All meetings, social gatherings and tours will adhere to social distancing guidelines. Relevant information regarding health restrictions in place at the time of the event will be communicated via email in due time. The organizers reserve the right to make alterations to the programme.