Slanted Magazine #20 – Slab Serif

Slanted 20 — Advertising Posters / Photo Story

CoMe on, Come all!, Corbis / UPI / Bettmann, P 145

Tackling a mountain in search of gold in the Klondike, Alaska, US, ca. 1898.

Goldminer panning in Northern California, US, ca. 1890.

Slanted Magazine #20 – Slab Serif

Published on Nov 20, 2012

Slanted Publishers

About

SLAB! Slanted Magazine #20 – Slab Serif is entirely dedicated to the early 19th century born »serifenbetonte Linear-Antiqua,« broadly known as Egyptienne, Slab Serif, Square Serif or Mécanes outside German classification. Developing during Industrial Revolution in Great Britain, these typefaces fastly spread on advertising posters and flyers. Back in these days it was the main purpose of the slab serifs to attract attention by their strong visual expression. In this issue we want to bring back some of this (at least in central Europe) rather gone attention to the often striking slab serifs.The cover shows Hank Aaron in full batting position after his famous 714 career home run. The other pages of the fold-out cover are featuring other athletes and disciplines in American Sports. A popular choice and common to see on their jerseys and shirts: Slab Serifs.

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