4 DIGITAL MARKETING TRENDS IN 2018
Bot A chatbot is not new to the technical world. It has become efficient over the years and is a valuable asset in digital marketing. If you are using them to engage with your visitors on your site or apps, chatbots will interact with the customer as well as gain insights into their learning algorithm.
Machine Learning It is very easy to discover a new marketing strategy with advanced technology. 97 % business leaders agree to pair human marketers with machines. Customer behavior is changing and marketers know how to handle the situation. A machine can analyze the data faster and allow marketers to react accordingly.
Voice Searches
On an average people can type 40 words per minute but can speak 150 words. As google voice search has doubled compared to last year, optimizing for voice searches will be the factor to SEO in the future.
Video Advertising Video content has taken priority in the past year. 43 % users have expressed to watch more videos and 52 % of the marketers share their views through videos and get a big return. Video advertising is the perfect medium for increasing social engagement and this trend will continue next year.
Staying Ahead of the Trends The tech world is continually changing; it is anything but difficult to get left behind on the off chance that you unaware of the trends. At Skybound Digital LLC, we work with you to stay up-to-date with the best marketing techniques to help maximize your online presence.
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