Top 5 Ways to Optimize Your Ecommerce  Campaigns
Analyze Assisted Conversion Analyze and focus on different keywords and ads which are generating assisted conversion to maximize the optimization level. A user may click your ad, visit your website and leave without taking any action. Later on, if the same user comes back to that website and purchases the product then it is counted as an assisted conversion.
Tag Everything You Can
Tagging is the best strategy to tap the assisted conversions.You can perform a finer analysis by tagging campaigns, sources, mediums, and terms which lead to assisted conversion. Tags allow you to check what exactly the user clicked on, whether that be an ad that redirects to your product page, contact or any other page. Google allows autotagging.
Return On Investment Is A Key Factor
We have divided the ROI into 2 parts. ROI 1 includes direct sales that mean user clicked on the ad and takes immediate action. ROI 2 includes assisted conversion. Focus more on ROI 2 for better overall performance.
Focus on return on ad spends Everybody expects the best return on investment. Keep track of what is being generated for each dollar of ad spend. In order to get a good result, you have to invest. Make sure your ROAS has a good ratio to your ad spend. Evaluate how much you spend on ads.
Focus On API And Automation Users rating and experience is very crucial to know how it impacts on your business. API and Automation allow you to check what's happening in your campaign in real time. This allows you to compare the overall results versus the last week/month results.Additionally, it helps you to check whether CPA have decreased or increased.
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