Hotel's analysis+concept

Presentation of Qiubei's Hotel ANALYSIS + CONCEPT 丘北酒店提案 分析 + 概念

General Index 目录:

LIST OF FURTHER类别:      

Analysis about Customer‘s Hotel 酒店分析

Swot business and environmental analysis 优势、劣势、机遇、威胁以及环境分析

Considerations about spaces and functions 空间和功能考虑 Financial and practical analysis 投资分析 Concept design 设计概念

Solutions and proposals 设计提案

Analysis and Considerations about Customer's Hotel 酒店项目本身分析

Definition of Hotel – What is it a hotel? 酒店定义 - 什么是酒店？ The Hotel is a place for accommodation where people (citizens, travelers, etc....) go to sleep, have a rest, to relax or to have business meetings 一个住宿休息的地方，一个休闲或商务会谈的地方（当地居民、旅游的人等等） and many others activities to attract people and give good services to the new customers. 以及其它可以吸引顾客的活动，可以给新的客户提供好的服务

PLACE TO EAT 吃东西的地方

PLACE TO RELAX 放松的地方 PLACE FOR FAMILIES 家庭聚会的地方

PLACE TO HAVE FUN 娱乐的地方

PLACE FOR SINGLES 单身人士的去处

PLACE TO HAVE BUSINESS MEETING 商务会议的地方 REFERENCE FOR CUSTOMER TRAVELLERS REQUIREMENTS 旅游者去处 客户需求 PLACE TO MAKE SPORTS 运动的场所 PLACE FOR HOLIDAYS 休假的去处

PLACE FOR CONFERENCES 大型会议场所

PLACE TO HAVE A REST 休息的地方

PLACE FOR COUPLES 夫妻的去处

PLACE TO SLEEP 1 NIGHT 住宿一晚的地方

Definition of our Customer 酒店客户群体分析 The Customer is an investor and business man that collaborate with government. 与政府合作 He has rent a Hotel for long time. 长期租用了该酒店

Definition of Customer‘s customer 定义我们的客户 There are 4 main types of customers 主要有四种类型的客户

GOVERNMENT PEOPLE 政府工作人员

BUSINESSMAN 商务人士

FOREIGN TRAVELLERS 外国游客

LOCAL CITIZENS 本地居民

CUSTOMER SATISFATCION 客户满意度 Attract many customers as possible 尽可能吸引客户 Achieve high money returns as soon as possible 实现高回报 Try to set up the price for each room 尽可能提高房价 Organize a flexible design for the peak seasons 灵活的设计来适应旺季的需求 Distinguish style between private and public area 公共区域和私密区域进行风格区分 Follow a ROMANTIC style similar to the picture 营造右上图中的浪漫氛围

Try to become of the most important places to do business in South Asia 尝试成为东南亚最重要的商务场所

SWOT BUSINESS AND ENVIRONMENTAL ANALYSIS SWOT分析 & 环境分析 Is an acronym which stands for Strengths, Weaknesses, Opportunities and Threats SWOT代表：S 优势， W劣势，O机遇，T威胁

S.W.O.T. ANALYSIS STRENTHS 优势: IMPRESSIVE FAÇADE 外立面很吸引人

HEIGHT OF THE BUILDING 楼层较高

A LOT OF GREEN AROUND THE HOTEL 酒 店附近绿化很好

POSITION IN FRONT OF MAIN STREET 位于 主干线前面 (ALL THE PEOPLE ARE PASSING CAN SEE THE HOTEL) 所有驱车路过的人都可以看到该酒店

WEAKNESSES 劣势: NO CONCEPT 土建时没有具体概念

SWOT 分析 OPPORTINUTIES机遇: STRONG IMPACT WITH A FEELING OF SAFETY LIKE A SAFE ANCIENT CASTLE 营造 安全感，像一个古代城堡 NO BUILDUINGS AROUND, MANY DIFFERENT SERVICES INSIDE, GOOD VIEW FROM INSIDE 附近没有其他建筑，提供不同的 服务，室外可以看到很好的景色 POSSIBILITY TO ORGANIZE OPEN ACTIVITIES (PARK, SWIMMING POOL, PARKING LOT....) 可以用作其他功能（公园，游 泳池，停车场等等） MOST STRATEGIC LOCATION COMPARED WITH OTHERS HOTEL 比起其他酒店来说，在 地理位置上更有战略优势

THREATS:

THERE IS ONE HOTEL 4 STAR 城里已经有一个四星 级酒店了

ARCHITECTURE WITHOUT SOUL AND HISTORY 没有灵魂 没有历史的建筑 MAYBE RICH CUSTOMERS PREFER MORE EXPENSIVE ONE 有钱的客户可能更喜欢贵的

THERE ARE 2 HOTELS 3 STARS 城里还有至少两个 三星级酒店

RISK TO BE LESS COMPETITIVE FOR THE PRICE 价钱上 面有可能不占优势

CURTOMER WANTS BUILD OTHER BUILDINGS 客 户还想在主楼周围加盖其它建筑

THE HOTEL LOSE PROMINENCE, PRESTIGE, GLAMOUR 酒店主楼失去重要性和光彩

Considerations about spaces and functions 空间和功能考虑

HOTEL‘S LOCATION IN QIUBEI 酒店位置

Hotel’s location

The position of the hotel in Qiubei town is in south-west direction (near the main street) 位于丘北西南边（靠近主要街道）

CONSIDERATION OF SITE AROUND HOTEL 酒店周围 BACK SIDE 后方

THE HOTEL DIVIDE IN HALF THIS SPACE 前后宛然两个空间

FRONT SIDE = STRONG AREA 正前方 = 美景 BACK SIDE = WEAK AREA 后方= 景色不是很好

EMPHAZISE THE FRONT SIDE 强调前方的美景 MAKE MORE BEAUTIFUL THE BACK SIDE 尽量美化后方

FRONT SIDE

ACTUAL SITUATION 目前土建情况

FINAL SITUATION 外观效果图

HOTEL‘S FUNCTIONS SECTION 酒店功能分区 8' FL

8' FL

MEETING ROOMS AND BUSINESS ROOMS 会议室、商务房

7' FL

7' FL GOVERNMENT BEDROOMS AND SUITES 政府接待 6' FL

6' FL

5' FL

5' FL PUBLIC BEDROOMS AND SUITES 散客接待 4' FL

4' FL 3' FL

2' FL 1' FL

LUXURY SUITE 豪华套房

CLUB AND KTV 俱乐部KTV PRIVATE SPA, FEET MASSAGE 私密水疗，足浴 PUBLIC SPA,SWIMMING POOL, BREAKFAST SPACE 普通水疗区，游泳池，早餐区

LUXURY SUITE 豪华套房

3' FL

2' FL 1' FL

HOTEL‘S COST SECTION 酒店造价分区 BETTER INVEST LESS MONEY IN 6-7 FLOOR INVEST MORE MONEY IN 1-2-3-8 FLOOR BECAUSE THERE ARE MANY PEOPLE TO GET PROFITS 1楼，2楼，3楼，8楼投入的资金应该比6、7楼相对来说高一些，因为这些楼层的使用率最高，产值也更高 MEDIUM PRICE 中等造价(¥/m²)

8' FL 7' FL

5' FL

LOW PRICE 相对地的造价(¥/m²)

4' FL

1' FL

6' FL

HIGH PRICE高等造价 (¥/m²)

5' FL

2' FL

7' FL

HIGH PRICE 高等造价 (¥/m²)

6' FL

3' FL

8' FL

4' FL

LOW PRICE 相对低的造价(¥/m²) HIGH PRICE

MEDIUM PRICE 中等造价(¥/m²) MEDIUM PRICE 中等造价(¥/m²) LOW-MEDIUM PRICE 中低等造价 (¥/m²)

HIGH PRICE

3' FL

2' FL 1' FL

Financial and practical analysis 竞争者分析

CHARACTERISTICS OF OTHER QIUBEI'S HOTELS 丘北县其它酒店的特点 FIRST HOTEL: 太和天成酒店- Taihe Tiancheng Hotel

SECOND HOTEL: 莲花酒店- Lotus Hotel

THIRD HOTEL: 鲸鸿大酒店 - Jing Hong Hotel

Tallest hotel in Qiubei, Most luxurious, Many activities and servicies, It has the garden but not beautiful 丘北最高，也是目 前来说较有档次的酒店，酒店提供多种活动和服务；这个酒店虽 然有花园，但是并不漂亮 Location in one of the main streets of Qiubei Decorations for public spaces (corridors, stairs....) aren't detailed Lobby in both are quite good decorated Both haven't got sauna and feet massage Space's quality in suites is very ugly and uncomfortable. 都还可以，但两个酒店都没有桑拿和足浴；套房装饰并不漂亮， 给人感觉也不舒适。位于丘北主街道；公共区域的装饰（走廊、 楼梯等）细节欠缺；两个酒店大厅的装饰

ALL THE EXISTING HOTEL IN QIUBEI CAN TAKE CUSTOMERS FOR ONE DAY OR FEW TIME BUT THEY CANNOT ATTRACT A LOT OF NEW CUSTOMERS 所有现有的酒店都只能满足客户短期停留的需求，并不能吸引新的客户

OUR MARK: CONVINCE CUSTOMERS TO STAY MORE TIME INSIDE IT 我们的设计：吸引客户在我们的酒店里面停留更长的时间

TO CONVINCE CUSTOMERS TO STAY MORE TIME INSIDE IT 我们的设计：吸引客户在我们的酒店里面停留更长的时间

WE MUST UNDERSTAND WHAT CUSTOMER’S NEED

What businessman wants/likes什么是商务人士的需求/喜好: Expensive things, find a good service, comfortable spaces 昂贵的事物，有品质的服务，舒服的空间

What travellers wants/likes什么是游客的需求/喜好: Relax, funny situations, enjoyable moments 放松，有趣的环境，开心的时光

WORK AND LABOUR 有工作需求的用户

BUSINESS PEOPLE 商人

GOVERNMENT PEOPLE 政府职员

2 kind of types 2种类型

4 kind of customers 4种客户

CLOSED AND PRIVATE 封闭&私密

PUBBLIC AND COMMON 普通 用户

TRAVELLERS 游客

LOCAL PEOPLE 当地人

OPEN AND FREE 开放&自由

COMBINE 2 DESIGN TOGHETER 把两种设计结合在一起 STOP THE STRESS 去除压力 BUT 但是 CONTINUE THE BUSINESS 继续工作

STOP THE TIREDNESS 去除疲劳 BUT 但是 CONTINUE THE FUN/HOLIDAY 继续还了/假期

Concept design 设计概念

AN INSTANT OUT OF PLACE... TO MOVE ALL THE REST

偷得浮生半日闲

The life has many engagements 人生有很多责任

A lot of business create turbolences很多的事情带给我们烦忧....

.... We want try to contrast the stress 我们尝试着想要对抗压力

To create peaceful life 来创造美好的生活

The soul of people is fragile, like a candle flame 人的灵魂很脆弱，弱得像只蜡烛

Many problems like a wind can disturb it.... 许多问题，例如一阵风，都能干扰它

.... We want to protect soul‘s customer 我们想要保护客户的心灵

To give a stability and a relax life 给予安全感，帮助客户放松

1 DIFFERENT HAND FOR 1 KIND OF CARE

不同的客户

不同的需求

不同的设计

Conclusion

DIFFERENT DESIGN 不同的设计

MANY STYLES 多样的风格

MORE OPPORTUNITIES TO GET CUSTOMERS 更多的机会来吸引客户

CUSTOMIZE A DESIGN FOR EACH NEED 为每一个需求打造一个设计

DON'T CREATE A REPETITIVE AND BORING DESIGN 打造一个不重复，充满趣味的设计

Features of our Hotel

SPACES OPEN/FREE (big windows, natural light, bigger rooms, no closed spaces) SPACES PRIVATE (smart systems, sophisticated lights solutions) SPACES WITH DIFFERENTS FEELING (colors of lights, different smells, different services) SPACE SERIOUS AND PROFESSIONAL (authoritative, responsible, reliable ambient) DESIGN THAT MAKES FEEL IMPORTANT DESIGN THAT MAKES FEEL AT HOME DESIGN WITH MODERN SOLUTIONS TO GIVE NEW IMPULSES, NEW STINGS

Solutions and proposals 设计风格提案

1 FLOOR – LOBBY+PUBLIC SPA SUGGESTION Create natural feeling space Use local design to feel citizens at home and big spaces.

Use opaque and transparent glasses to enjoy garden's view

2 FLOOR – PRIVATE SPA SUGGESTION 2楼私密水疗区

Special and private Sauna with有特色的桑拿和私密桑拿: - Finnish Sauna 芬兰式桑拿 - Infrared sauna 红外线桑拿 - Turkish bath with Thalassotherapy 蒸气浴以及海水浴疗法 - Hydrotherapy tubs 水浴疗法 - Advanced tecnologies & Gym 领先流行的服务&健身服务

Different lights and materials for not be predictable, to create challenging spaces and emotions. 不同的灯光和材料，使空间充满趣味，不可预知，营造一个有意思又有情感的空间

3 FLOOR – KTV AND CLUB SUGGESTION 3楼俱乐部和KTV The club can has private rooms but also open spaces to achieve different situations 私密空间和敞开的空间共存，满足不同场景的需求 A good position of candles and carpets can improve a feeling exciting and intriguing. 蜡烛和地毯的合理使用和置放 可以使空间更让人兴奋以及更迷人

3 FLOOR – ENJOYMENT SUGGESTION 3楼娱乐建议

Create entertainment to distract the mind from the commitments 一个可以使人从复杂的承诺和责任中解脱出来的环境

Virtual golf: a screen of 5 meters and sophisticated equipment that allow you to play exciting interactive games 虚拟高尔夫：5米高的屏幕 精良的设备使使用者可以享受精彩互动的游戏

3 FLOOR – TOWER BEDROOM SUGGESTION 3楼塔楼

The 2 towers could become the most luxury spaces on the balcony.

The first floor could be used for massage and the second floor for the bedroom. 这个塔可以成为最奢华的空间 塔楼的1楼可以用作按摩 二楼可以成为卧房

With big glasses and special curtains we can obtain a romantic and exclusive space.

Right usage of curtains can give privacy. 借助玻璃和纱幔，可以获得浪漫和专属的空间 使用纱幔来保护隐私

4 FLOOR – LOCAL BEDROOM SUGGESTION 4楼-散客接待（当地人） Rooms without beauty scenary, we can install a digital framework with changeable images. 看不到美景的房间，可以安装电子相框 根据场景变换图片

Use decorations from all south-asia's countries not to restrict the customers's possibilities (chinese, vietnamite, cambogian, laotian.......) 装饰中掺入东南亚元素，不让我们的设计局限可能的潜 在客户（中国人，越南人，柬埔寨人，老挝人等）

5 FLOOR – FOREIGN BEDROOM SUGGESTION 5楼-散客接待（外国人） For forigner travellers give an european sensation in an chinese/asian way.

These rooms could be used also by business men. 用中式/亚洲的方式营造一种欧式氛围，迎合外国游 客需求。这些房间同时也可以给商务人士使用。

Sleep in a Queen-sized bed.

This is the best size for keeping you in physical connection with your partner. 设计大床房 大床的尺寸是最适合伴侣的

6 AND 7 FLOOR – GOVERNMENT BEDROOM SUGGESTION 6楼&7楼-政府接待

Using “serious” materials and colors to give importance and coddle people inside with a special and romantic feeling.

When customers open the door use technological systems (spray flower's smell, turn on music) 使用庄重的材料和颜色来突显使用者的重要性 营造一个特殊浪漫的氛围 加入高科技只能系统（比如，当客户开门时就能闻到迎面而来的香味， 伴随着美妙的音乐）

Smart Equipment but economic cost to offer government user a new experience and convenient life 智能设备但是实惠的造价，给使用者提供一种新的体验和便利的生活

２．易懂的先进性

8 FLOOR – MEETING-BUSINESS SUGGESTION 8楼-会议商务区

Big windows with small frames in all the last floor to appreciate the view 窗户配上较小的窗框可以更好地欣赏室外的美景.

Create some spaces for Champagne areas and cigar rooms to make more precoius the last floor. 专门的香槟区域和雪茄房 赋予顶层高贵感

OTHER SUGGESTION ABOUT RESTAURANT 关于餐馆的建议 A simple and cheap design with some design devices 造价低，但充满设计感的设计

OUTSIDE - GARDEN SUGGESTION 室外-花园

Can we talk? Relaxed conversations are key to a healthy relationship, 轻松的交谈是健康关系的关键 so the garden could be a place to work and talk about the job So we can create business spaces with a relax feeling (curtains, candels...) 花园也可以是工作和交谈的地方， 所以我们可以把花园打造成一个可以轻松交谈的商业场所

AN INSTANT OUT OF PLACE...

TO MOVE ALL THE REST

偷得浮生半日闲

THANKS FOR WATCHING 谢谢您的时间！