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PUR E SK I


eNOr MO US SkiPreSS is the most widely distributed skispecific magazine in the market. it is available Free

Free publication we want to be seen by the largest number of people in the SNOwSPOrT

in more ski areas, ski towns and ski shops than all other

industry ! we all know that the industry offers so many

publications. Plus, skipressworld.com reaches a huge

options that it becomes impossible to communicate with

amount of skiers per year.

NOT eNOUGH !

As a

eVerYONe ! Until now...

WeB TRAFFIC monthly page views: 120,200 monthly visitors: 41,670 page views per visitor: 2.93

CirCuLATiON

*Based on October 2009 - March 2010 traffic: Google Analytics

AND HERE’S MORE...

On-mountain promotions and custom display racks in high-traffic locations build awareness of the magazine and enable SkiPress to reach skiers at point of purchase, at precisely the moment they are actively engaged with the sport. • Our distributors place the magazine in locations including ski shops, mountain resorts and ski town centres accross Canada* • Online magazine editions enable readers to stay connected from their home and work, and to access every issue at their leisure. • With its two separate Canadian editions — one in English, one in French — SkiPress is the only national ski magazine that reaches all Canadian skiers, from coast to coast. * A complete list of distribution locations will be available on request.

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370,000 monthly page views with SkiPress online edition. Source: Virtual Paper January 2010

The NuMBers MAGAZINE

35 % of SkiPress readership is from the online edition.

USER PROFILE

80,000 copies per issue 40,000 copies in Quebec 40,000 copies in English Canada * 2007 Reader Survey results: 3 readers per copy

MEN 13 -17 years old 18-34 years old 35 years and older HHI > $100,000 Source: Quantcast April 2010

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57% 19% 31% 49% 39%


SNOw CULTUre

A LL sNOWsp OrT pA rTiCipANTs

ALL kiNds OF sNOWspOrTs skiiNG, NeWsChOOL, Free-skiiNG, sNOWBOArdiNG ...

A siNGLe magazine cannot focus on the needs of ALL the people at your resort, shop, ski town, etc... how about 2 magazines ?

iNTrOduCiNG skipress & ride+ sk ipr ess pur e ski

skipress MAGAZiNe i ride+ MAGAZiNe i skipressWOrLd.COM MediA kiT 10/11

A NeW A ppr O A Ch | TA r GeT ed d eM O Gr A phiCs

Our MAGAZiNe is reAd iN pLACes Where sNOWspOrTs hAppeN

YOUR ski magazine: regional section, street shots, local news, events, support, local heroes & future stars; real people with authentic ski passions Feature articles: Stories that matter to ski enthusiasts SKI TEST 2011: The most comprehensive ski test in the industry. Accessories & gear reviews Destinations Tech report: latest trends by the industry gurus Lifestyle: gear, health, nutrition, DVDs, books, travelling and much more.

ride+ everyThiNG sNOW YOUR ride magazine: regional section, news, events, street shots, local buzz

RIDE

Feature articles: Stories targeted at alternative snow culture “420” lifestyle: gear, trends, parties, DVD’s, books, travelling and much more Jaw-dropping photography Photo/video contests

want media that is targeted to their chosen snowsport and messages that are specific to their particular snowsport levels and goals. One-toone marketing is no longer a strange marketing concept—it’s what YOUR customers have come to EXPECT! MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE + MAGAZINE | skipressworld.com | P7

FREES KI • NEW S CHOOL • ALL MOUNTAIN • S NOWBOARD


deMOGrAphiCs

spLiT><FLip

The snowsports industry is unique in that it attracts participants form all age groups and genders. With our head-to-tail design we are able to reach numerous attractive target markets.

spLiT>><<FLip desiGN

skier s

skiers

sNOW 2,259,000

12-17 years ≫ 19% 25-34 years ≫ 16% 50-64 years ≫ 16%

18-24 years ≫ 11% 35-49 YEARS ≫ 35% 65+ years ≫ 3%

• The baby boom generation and Generation X (35-64 years old) continues to be a major component of the ski market (representing 51% of the market).

BOArders 1,575,000

Why NOT everyONe ? A free, location-based snowsport magazine that represents and speaks to All snowsports.

sNeAk A peAk

• Montreal and Toronto account for 32% of the total skier population.

RIDE

• Kids and young adults (12-17 and 18-24 age groups) represent 30% of skiers.

What are your kids sliding on? What is your dad sliding on? Where will your friends be? Ever wanted to get to know the stories, gear, lingo, heroes and culture of the other side? Just flip the magazine and check it out. You're bound to find something you like.

FREES KI • NEW S CHOOL • AL L MOUNTAIN • S NOWBOARD

Compared to national averages:

sO diFFereNT, yeT sO MuCh iN COMMON

• Far more skiers (59% vs 43%) live in households with higher incomes ($75,000 plus).

Purist, new school, one board, two boards, we all slide on the same snow in the same places. We eat in the same restaurants and stay in the same hotels. Just as every mountain has two sides -– front and back -– we give you the two best reads in snowsports: SkiPress and Ride+.

• Skiers are over-represented in higher-income categories. • More skiers than the general population have post-secondary degrees.

iNTeresTiNG AdverTisiNG OppOrTuNiTies

sNOWBOArders 12-17 YEARS – 32 % 25-34 years – 21 % 50-64 years – 1 %

18-24 YEARS – 38 % 35-49 years – 8 %

RIDE

FREES KI • NEW S CHOOL • AL L MOUNTAIN • S NOWBOARD

No back cover, but two inside-front covers: Crossover appeal: own both! Centre spread in 2 directions: Perfect place for a foldout or combination ad, be creative!

• The proportion of snowboarders 24 years old and under is 70%. • The percentage of female snowboarders increased significantly between 2007 and 2008.

spLiT ruN prOduCTiON

• The snowboard market tends to be more ethnically diverse.

LOCAL here NOW

• 59% of snowboarders are from Quebec or Ontario. • 70% of snowboarders live in households with children 6-17 years old. • Alberta has the highest percentage of snowboard usage at 41%, followed by BC at 37%.

Although we are a national magazine, we recognize that local info is essential in how our magazine is consumed. We feature regular local news sections custom fitted to Canada’s largest ski regions. A SPlIT RUN for the local ski regions of Canada means more personalized ski and snow community information and the ability for local companies to speak to their local prospects at significant savings.

Snowsport Industry demographics and insights provided by Canadian Ski Council “Skier & Snowboarder Facts & Stats 2009”

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ediTOriAL CALeNdAr

vol.25 no.1

vol.1 no.1

Fall 2010 EDITION

Fall 2010 EDITION

SKI BUYErS’ GUIDE

rIDE+ INAUGUrAL EDITION

SKIPRESS SKI TEST 2011 North America’s most comprehensive ski test

SKI REVIEW 2011 Alternative skis

Space: August 27 Material: September 3 Online: September 24 On display: October 15

Space: August 27 Material: September 3 Online: September 24 On display: October 15

vol.25 no.2

vol.25 no.3

vol.1 no.2

vol.1 no.3

Early Season 10|11 EDITION

Winter 2011 EDITION

Early Season 10|11 EDITION

Winter 2011 EDITION

AccESSOrIES & SOFTGOODS

DESTINATIONS

AccESSOrIES & SOFTGOODS

DESTINATIONS, EVENTS, PArKS & PArTIES

Space: October 15 Material: October 22 Online: November 12 On display: December 3

Space: December 3 Material: December 10 Online: January 7 On display: January 28

Space: October 15 Material: October 22 Online: November 12 On display: December 3

Space: December 3 Material: December 10 Online: January 7 On display: January 28

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Photographed by the late Thomas Charry, who died in an avalanche in February 2010.

RIDE


TeChNiCAL speCiFiCATiONs

rATe CArd

skipress MAGAZiNe - ride+ MAGAZiNe - ski TesT 2011

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