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MediA k iT 10/ 11

PUR E SK I

eNOr MO US SkiPreSS is the most widely distributed skispecific magazine in the market. it is available Free

Free publication we want to be seen by the largest number of people in the SNOwSPOrT

in more ski areas, ski towns and ski shops than all other

industry ! we all know that the industry offers so many

publications. Plus, skipressworld.com reaches a huge

options that it becomes impossible to communicate with

amount of skiers per year.

NOT eNOUGH !

As a

eVerYONe ! Until now...

WeB TRAFFIC monthly page views: 120,200 monthly visitors: 41,670 page views per visitor: 2.93

CirCuLATiON

*Based on October 2009 - March 2010 traffic: Google Analytics

AND HERE’S MORE...

On-mountain promotions and custom display racks in high-traffic locations build awareness of the magazine and enable SkiPress to reach skiers at point of purchase, at precisely the moment they are actively engaged with the sport. • Our distributors place the magazine in locations including ski shops, mountain resorts and ski town centres accross Canada* • Online magazine editions enable readers to stay connected from their home and work, and to access every issue at their leisure. • With its two separate Canadian editions — one in English, one in French — SkiPress is the only national ski magazine that reaches all Canadian skiers, from coast to coast. * A complete list of distribution locations will be available on request.

MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE + MAGAZINE | skipressworld.com | P4

370,000 monthly page views with SkiPress online edition. Source: Virtual Paper January 2010

The NuMBers MAGAZINE

35 % of SkiPress readership is from the online edition.

USER PROFILE

80,000 copies per issue 40,000 copies in Quebec 40,000 copies in English Canada * 2007 Reader Survey results: 3 readers per copy

MEN 13 -17 years old 18-34 years old 35 years and older HHI > $100,000 Source: Quantcast April 2010

MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE + MAGAZINE | skipressworld.com | P5

57% 19% 31% 49% 39%

SNOw CULTUre

A LL sNOWsp OrT pA rTiCipANTs

ALL kiNds OF sNOWspOrTs skiiNG, NeWsChOOL, Free-skiiNG, sNOWBOArdiNG ...

A siNGLe magazine cannot focus on the needs of ALL the people at your resort, shop, ski town, etc... how about 2 magazines ?

iNTrOduCiNG skipress & ride+ sk ipr ess pur e ski

skipress MAGAZiNe i ride+ MAGAZiNe i skipressWOrLd.COM MediA kiT 10/11

A NeW A ppr O A Ch | TA r GeT ed d eM O Gr A phiCs

Our MAGAZiNe is reAd iN pLACes Where sNOWspOrTs hAppeN

YOUR ski magazine: regional section, street shots, local news, events, support, local heroes & future stars; real people with authentic ski passions Feature articles: Stories that matter to ski enthusiasts SKI TEST 2011: The most comprehensive ski test in the industry. Accessories & gear reviews Destinations Tech report: latest trends by the industry gurus Lifestyle: gear, health, nutrition, DVDs, books, travelling and much more.

ride+ everyThiNG sNOW YOUR ride magazine: regional section, news, events, street shots, local buzz

RIDE

Feature articles: Stories targeted at alternative snow culture “420” lifestyle: gear, trends, parties, DVD’s, books, travelling and much more Jaw-dropping photography Photo/video contests

want media that is targeted to their chosen snowsport and messages that are specific to their particular snowsport levels and goals. One-toone marketing is no longer a strange marketing concept—it’s what YOUR customers have come to EXPECT! MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE + MAGAZINE | skipressworld.com | P7

FREES KI • NEW S CHOOL • ALL MOUNTAIN • S NOWBOARD

deMOGrAphiCs

spLiT><FLip

The snowsports industry is unique in that it attracts participants form all age groups and genders. With our head-to-tail design we are able to reach numerous attractive target markets.

spLiT>><<FLip desiGN

skier s

skiers

sNOW 2,259,000

12-17 years ≫ 19% 25-34 years ≫ 16% 50-64 years ≫ 16%

18-24 years ≫ 11% 35-49 YEARS ≫ 35% 65+ years ≫ 3%

• The baby boom generation and Generation X (35-64 years old) continues to be a major component of the ski market (representing 51% of the market).

BOArders 1,575,000

Why NOT everyONe ? A free, location-based snowsport magazine that represents and speaks to All snowsports.

sNeAk A peAk

• Montreal and Toronto account for 32% of the total skier population.

RIDE

• Kids and young adults (12-17 and 18-24 age groups) represent 30% of skiers.

What are your kids sliding on? What is your dad sliding on? Where will your friends be? Ever wanted to get to know the stories, gear, lingo, heroes and culture of the other side? Just flip the magazine and check it out. You're bound to find something you like.

FREES KI • NEW S CHOOL • AL L MOUNTAIN • S NOWBOARD

Compared to national averages:

sO diFFereNT, yeT sO MuCh iN COMMON

• Far more skiers (59% vs 43%) live in households with higher incomes ($75,000 plus).

Purist, new school, one board, two boards, we all slide on the same snow in the same places. We eat in the same restaurants and stay in the same hotels. Just as every mountain has two sides -– front and back -– we give you the two best reads in snowsports: SkiPress and Ride+.

• Skiers are over-represented in higher-income categories. • More skiers than the general population have post-secondary degrees.

iNTeresTiNG AdverTisiNG OppOrTuNiTies

sNOWBOArders 12-17 YEARS – 32 % 25-34 years – 21 % 50-64 years – 1 %

18-24 YEARS – 38 % 35-49 years – 8 %

RIDE

FREES KI • NEW S CHOOL • AL L MOUNTAIN • S NOWBOARD

No back cover, but two inside-front covers: Crossover appeal: own both! Centre spread in 2 directions: Perfect place for a foldout or combination ad, be creative!

• The proportion of snowboarders 24 years old and under is 70%. • The percentage of female snowboarders increased significantly between 2007 and 2008.

spLiT ruN prOduCTiON

• The snowboard market tends to be more ethnically diverse.

LOCAL here NOW

• 59% of snowboarders are from Quebec or Ontario. • 70% of snowboarders live in households with children 6-17 years old. • Alberta has the highest percentage of snowboard usage at 41%, followed by BC at 37%.

Although we are a national magazine, we recognize that local info is essential in how our magazine is consumed. We feature regular local news sections custom fitted to Canada’s largest ski regions. A SPlIT RUN for the local ski regions of Canada means more personalized ski and snow community information and the ability for local companies to speak to their local prospects at significant savings.

Snowsport Industry demographics and insights provided by Canadian Ski Council “Skier & Snowboarder Facts & Stats 2009”

MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE + MAGAZINE | skipressworld.com | P8

MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE + MAGAZINE | skipressworld.com | P9

ediTOriAL CALeNdAr

vol.25 no.1

vol.1 no.1

Fall 2010 EDITION

Fall 2010 EDITION

SKI BUYErS’ GUIDE

rIDE+ INAUGUrAL EDITION

SKIPRESS SKI TEST 2011 North America’s most comprehensive ski test

SKI REVIEW 2011 Alternative skis

Space: August 27 Material: September 3 Online: September 24 On display: October 15

Space: August 27 Material: September 3 Online: September 24 On display: October 15

vol.25 no.2

vol.25 no.3

vol.1 no.2

vol.1 no.3

Early Season 10|11 EDITION

Winter 2011 EDITION

Early Season 10|11 EDITION

Winter 2011 EDITION

AccESSOrIES & SOFTGOODS

DESTINATIONS

AccESSOrIES & SOFTGOODS

DESTINATIONS, EVENTS, PArKS & PArTIES

Space: October 15 Material: October 22 Online: November 12 On display: December 3

Space: December 3 Material: December 10 Online: January 7 On display: January 28

Space: October 15 Material: October 22 Online: November 12 On display: December 3

Space: December 3 Material: December 10 Online: January 7 On display: January 28

MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE + MAGAZINE | skipressworld.com | P10

MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE + MAGAZINE | skipressworld.com | P11

Photographed by the late Thomas Charry, who died in an avalanche in February 2010.

RIDE

TeChNiCAL speCiFiCATiONs

rATe CArd

skipress MAGAZiNe - ride+ MAGAZiNe - ski TesT 2011

MAGAZiNe

AD TYPE

NON-BlEED SIZES

AD SIZES

WITH BlEED

ENGLISH & FRENCH PUBLICATIONS (80,000 COPIES PER ISSUE)

Spread (DPS)

20.5’’ W x 11.25’’ H

21.5’’ W x 12.25’’ H (trim)

21.75’’ W x 12.5’’ H

A. Full page

9.75’’ W x 11.25’’ H

10.75’’ W x 12.25’’ H (Trim)

11’’ W x 12.5’’ H

B. 1/2 page horiz.

9.75’’ W x 5.5’’ H

10.75’’ W x 5.875’’ H

C. 1/2 page vert.

4.75’’ W x 11.25’’ H

D. 1/4 page horiz. E. 1/4 page square

1X

2X

3X

Spread industry rates (Net)

$12,750

$12,112

$11,506

11’’ W x 6.125’’ H

Full page industry rates (Net)

$7,500

$7,125

$6,768

5.25’’ W x 12.25’’ H

5.5’’ W x 12.5’’ H

1/2 page

$4,500

$4,275

$4,061

9.75’’ W x 2.622’’ H

10.75’’ W x 2.938’’ H

11’’ W x 4.188’’ H

1/4 page

$2,700

$2,565

$2,436

4.75’’ W x 5.5’’ H

5.25’’ W x 6’’ H

5.5’’ W x 6.25’’ H

1/8 page

$1,620

$1,539

$1,462

F. 1/4 page vert.

2.253’’ W x 11.25’’ H

2.5’’ W x 12.25’’ H

2.75’’ W x 12.5’’ H

Special report*

$3,750

$3,562

$3,384

G. 1/8 page horiz.

4.75’’ W x 2.625’’ H

–

—

$61,250 (1yr)

$58,200 (2yr)

$55,300 (3yr)

2.25’’ W x 5.5’’ H

–

—

H. 1/8 page vertical

Exclusive ski test sponsorship (Net)**

ENGLISH OR FRENCH PUBLICATION (S40,000 COPIES PER ISSUE)

B

A

BLEED

C

e

C

F

e

d d A

B

C

e

F

F G

1X

2X

3X

Spread industry rates (Net)

$7,650

$7,267

$6,904

Full page industry rates (Net)

$4,500

$4,275

$4,061

1/2 page

$2,700

$2,565

$2,436

1/4 page

$1,620

$1,539

$1,462

1/8 page

$972

$923

$877

$2,250

$2,137

$2,030

QC

CA

QC/CA

$1,600

$1,600

$3,000

$900

$900

$1,700

F

B

Special report*

G

NON BLEED

d

e

d

G

h h h h

G

WeB (skipressWOrLd.COM)

deLivery

Blast / month (18,000 emails X 4 weeks)

On disc formatted for MAC, or electronically via FTP site. Contact production@skipressmag.com for FTP instructions.

News section banner / year Top banner / year

$8,000

$8,000

$15,000

DIGITAL FILE REQUIREMENTS:

Top banner / month

$1,750

$1,750

$3,000

Box / year

$8,000

$8,000

$15,000

• Preferably send a high-resolution PDF (PDF/X-1a) respecting the ad size. The bleed must be 1/8” beyond the trim. • You may also supply your document in Quark Xpress, Illustrator, Photoshop or InDesign (MAC formatted). Please make sure all graphics (photos, illustrations, logos) are in EPS or TIFF format (CMYK) and all fonts included. The electronic file must be accompanied by a proof made from file.

Box / month

$1,750

$1,750

$3,000

Bottom banner / year

$2,000

$2,000

$3,000

• Total ink coverage for pictures should not exceed 300%. For deeper black (rich black), use 100K, 60C, 40M, 40Y.

Bottom banner / month

$600

$600

$3,000

• Additional charges will be invoiced if material is not in accordance with spec requirements such as wrong format, low-resolution images, RGB files, spot PMS color, missing files, missing fonts, etc. The hourly rate is $100.

Market place banner / year

$800

$800

$1,500

• SkiPress is not responsible for any material NOT accompanied by a colour proof. FTP TRANSFER: For any material supplied by FTP, a low-resolution PDF or JPEG made from the file should be sent as a proof.

MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE + MAGAZINE | skipressworld.com | P12

Requested position, add 10% (Inside cover, add 25%) * Available for ski product manufacturers, tourist areas and ski resorts only. ** Ski Test sponsorship includes print campaign, logo positioning on every Ski Test editorial page, posters, online Ski Finder and event presence.

MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE + MAGAZINE | skipressworld.com | P13

B EST B U YS ’’04 04 BEST BUYS

FREE! SPECIAL EDITION

KIS 1 O OT S 1 08 SSKIS 4 BBOOTS 108 14

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Trip to Win A Ski T Breckenridge, CO CANADA’S LEADING SKI PUBLICATION | Winter 2004 | Volume 18 | No 3

Canada Post publication number: 40012956

Details, page 70 CANADA’S LEADING SKI PUBLICATION F a l l 2 0 0 3 I Vo l u m e 1 8 I N o 1

in old school glen plake we trust

April is the Coolest Month

Ski in outer space Softshells and hottubs

Canada Post publication number: 40012956

Plus, four hotties on snow: Aleisha Cline Charlotte Moats Glen Plake Anna Prchal And — at no extra charge, whatsoever — skiing's all-time sexiest move and ski-town striptease!

Cool riders Cool jibbers Cool photos Cool films Cool gear Cold beer Cool dewds Cool cartoons Way cool bands Seriously cool tips And The coolest canine, Zippy the Dog.

scot schmidt brad vancour greg stump doug pfeiffer the whole-turn concept

Champion of the World

Outrage

Melanie Smiles

V N L S U H V V P D J F R P W Z V V I

s k i p r e s s m a g . c o m

Games Whistler: the World’s on its Way

Kristen Shoots Jibbers Mountain Girl Goes Froggin

+

dear gear

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Ski or tango in Argentina

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Ski naked in Austria

CANADA’S LEADING SKI PUBLICATION // EARLY SEASON 2004 // VOLUME 19 // NO 2

Two Trips to Win Whistler’s WSSF & The Rockies Details inside

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in new school we lust jon olsson mike douglas hugo harrisson

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Welcome to the X Games & Our Own Private Aspen — Aspen’s snowstars Gretchen Bleiler, Chris Davenport & (flying by) Steele Spence

LOST IN BC: One Couple’s Nightmare in the Backcountry

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S KI PR E SS MA GA ZI NE • RIDE+ MAGAZ INE • S KIPRES S WORL D.COM • MEDIA KIT 10/11

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