Through Sinch Companies Can HarnesstheCapabilitiesofAxiom andConversationAPItoExecute Competent Multichannel Marketing Campaigns


• When it comes to Multi-Channel Marketing for Business, leveraging the capabilities of Axiom can especially prove to be advantageous for companies. It is an industry leading, on-premise enterprise communications platform that is currently deployed in more than 30 banks and financial institutions. Axiom basically connects with several service providers and various departments of a company with the assistance of a unified API. This platform empowers companies to send real time messages to their customers through email, WhatsApp, SMS and more. Axiom was even listed in Nasscom’s “Excellence Product Matrix. It, in fact, is first of its kind communications platform to offer a multitude of capabilities that provides assurance of high security, flexibilityandreliability.
• There are multiple advantages to Multi-Channel Marketing, including how each channel works together during a single campaign. For instance, while launching a sales campaign, a business can send out emails featuring their products, and provide the customers an SMS discount code right after. This helps boost the revenue prospects of the company, and enjoy a better return on their investments. Moreover, Axiom is a stateof-the-art platform that requires minimal manual intervention and results in improved operational efficiency and reduction in cost by up to 20- 25%. It comes with features like automated failover, intelligent load balancing, and message prioritization, which contributes to improved operational efficiency.
