Multichannel communication is the practice of using various channels to communicate with customers, clients, or stakeholders. While traditional methods like phone calls and emails are still useful, adopting a multichannel approach has numerous advantages for businesses. By utilizing multiple communication channels, businesses can reach a broader audience and make their messages accessible to customers through their preferred channels. Some people may prefer phone calls, while others might opt for emails, text messages, social media platforms, or live chat. Providing multiple channels enables businesses to connect with customers wherever they are, enhancing the likelihood of effective communication and engagement.
https://www.sinch.com/en-in/products/automation/axiom/
