SPRING IN THE GARDEN A HOME AWAY FROM HOME TAKING HOME THE TITLE BICTON STAYS STRONG ISSUE ONE SPRING 2015
ONE RESIDENTIAL 6157 BY O N E RE S ID E N T IA L 1 Q U A R T E R LY M A G A Z I N E
A publication of: One Residential Sales and Property Management 329a Canning Highway (faces McKimmie Road), Palmyra WA 6157 Phone (08) 9339 8833 Email: info@oneresidential.com.au
oneresidential.com.au
CONTENTS SPRING IN THE PALLY PATCH: Jared Murtha and the Pally Patch 3
MARKET UPDATE Bicton under the microscope 6
Welcome to 6157.
WE LOVE_______:
You’re holding our first edition of 6157 and we’re pretty excited about it!
Ronald McDonald House 10
One of the great opportunities we have as real estate people who are immersed in the suburbs in which you live, is discovering all that’s going on around you.
ONE ON ONE
Whether it’s great things that people are doing in your area, community events, the best places to drink coffee or have a picnic, or opportunties to volunteer and support, we’re hoping they’ll find their voice in 6157. Our first issue takes a look at the great work Jared is doing in the Palmyra Primary School’s “Pally Patch”. One of our staff, Di Clark, also checks out Little Stove, one of her favourite Bicton haunts.
Little Stove 8
ONE SUPPORTS:
Michael Forzatti takes out the title 11
SELLING in 6157 Palmyra 12 Bicton 13
PROPERTY MANAGEMENT in 6157 Managing with One in 6157 14
ONERS Action in the One Residential Team 15
KIDS’ CORNER 50 things to do before your twelve! 15
6157 is also a great resource for what’s happenning in the Palmyra/Bicton property market. Each issue we’ll focus on one of them. Hope you enjoy the read!
Michael Forzatti Managing Director
CONTRIBUTORS Designed and written by The Globe With special thanks to the following: City of Melville, Little Stove, REIWA, realestate.com.au Jared Murtha, Bec Stott
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WITH LOVE INBETWEEN
If you’d had the good fortune to be in the queue lining up for lunch at the Palmyra Primary School on the last Tuesday of August, you were in for a special treat. On the menu that day: hand-made ravioli with fennel, celery and broccolini served with a tomato sauce reduction seasoned with oregano, thyme and rosemary, and served on a bed of lettuce. What made it taste even better? Every one of those green vegetables and herbs was pulled straight out of the Pally Patch: the kitchen garden of Palmyra Primary School. We caught up with the Chief Gardener, Jared Murtha, to find out how all this came about and what’s next in the garden.
Jared Murtha reckons he has the best classroom going around: a rotunda at the centre of his primary domain, the kitchen garden.
form a cultural diversity where each finds its place. Art, poetry, mosaics and mixed media sit easily beside the balgas (grass trees), compost piles and produce.
He teaches three classes on each of the days that he’s at the school - a wage that is subsidised by the Palmyra Western Farmers Markets.
A quick wander around the Pally Patch and you gain an appreciation for the level of work involved. There’s a kitchen garden, herb garden, compost farm and native garden area. All thriving, all demanding the attention of Jared and the students.
The edible garden began over ten years ago. Formerly a demonstration school of Stephanie Alexander’s Kitchen Garden National Program, it was created to educate children about the connection between what grows in the garden and what comes to the plate. There’s much more than that going on in the Pally Patch, though. From the fluoro orange language tree and surrounding talking posts of poetry, to the indigenous garden space and creative wayfinding signage, the sprawling network of paths and plants
It’s all hands on deck in the garden. Jared works with students, families and the broader school community to continue the steady work that sees the garden flourish. While fully organic in both practice, substance and style, Jared shapes the garden to provide educational, life, and culinary outcomes. While most curriculums are highly managed, the Pally Patch is organic by nature and design. There’s intent in
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the garden, and the outcomes are tangible. They may not follow a highly structured lesson plan, but they follow the rhythms of the seasons. “There’s a whole lot going on here. Some of it’s easy enough to spot, some of it runs just a little beneath the surface.” he says. “Many students are high in knowledge but low in the discernment of nature. They’re loaded with technology and can tell me a lot of what’s happening on YouTube right now, yet they struggle with the difference between a tomato plant and a capsicum plant. We’re helping to tip the scales back the other way a little.” You don’t need to wander around for long or see the way that students get busy in the garden to have a sense that the balance is tipping just nicely. “This is grass roots in so many ways,” Jared says. “The garden provides a brilliant metaphor for wisdom and life. There’s soil preparation, sowing and planting, tending and patience. It’s all part of the slow work involved to reap a harvest. There’s a whole lot of life preparation right there!” Some of the work is a collaboration with the canteen’s chef, David Weightman. Yes, there’s a chef at the school and Jared tells me he’s a legend! Near the entrance is a half-disrupted mound of soil. It’s the potato patch. While students are learning plenty of agricultural and life principles here, there’s also some realities: the chef needs his produce! “Last week we dug three full bucket loads of potatoes out of here - half the garden bed. That only lasted a week in the canteen, so the pressure is always on to plan ahead. There’s a harvest each week, so the students not only play a part in cultivating the produce but consuming it as well!”
As we finish our chat under the winter sun, a group of Year Fives turn up for their stint in the garden. They know where to go and what to do. Kitchen scraps to the compost, water the new batch of seedlings and on to the fennel harvest. There’s plenty to keep them busy. Each has their own rhythm, their own job, and their own part to play.
It’s an acquired taste sometimes, but Jared is more than aware that he’s creating a bunch of foodies as he goes. The students are having their palates educated and collecting a catalogue of tastes that may not always creep into their lunchboxes. “Fennel is news for plenty of adults and a shock for some of the students but when
2008
THE YEAR PALLY PATCH WAS ESTABLISHED
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WEEKLY CLASSES IN THE GARDEN
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KGS OF POTATOES HARVESTED THIS SEASON
you’ve watered it and seen it grow, you want to enjoy the fruits of your labour. These days I’ll hear them say, ‘Fennel? Great! That’s the one that tastes a bit like licorice!’.” WHAT’S NEXT IN THE GARDEN? The garden never stays still long, and neither does Jared. Constantly rotating garden beds and coming up with new ideas to teach garden and life principles, Jared enjoys the freedom of exploring the garden’s potential. “The State Government has just funded the construction of a tiered limestone amphitheatre and deck space that can be used as a community meeting space - a place for classes to meet, choirs to rehearse and community groups to gather. It’s going to be brilliant and gives us an easier link to the community beyond the school,” says Jared. Jared’s role in the garden is part-time: two days each week. In his other vocation as Pastor of Olive Tree Community Church (who also meet at the school), Jared also sees a sweet opportunity for the church to gather under the gums when the weather invites that possibility. “One of the things that we’ve struggled with, partly by necessity, is giving access to the area as a communal space when it’s located on school grounds. The amphitheatre development will be really helpful in addressing this.” There’s more than infrastructure changes on the menu, though. “We’re just starting out with some quail. We have an incubator and when they’re up and running, they’ll not only provide eggs but help improve soil quality as well.” “There’s always something new to explore. Only earlier today I was looking at two gardening books with some of our older students. One was an older book (with Allan Seale) and the other a recent book on garden design with Jamie Durie. While we were talking mainly about gardening, it was also an opportunity to talk about the changing face of gardening in these eras - one heavily oriented towards function and productivity, the other towards form, design and aesthetics.” One doesn’t get the sense that Jared is going to run out of material to work with anytime soon.
What should I plant in my veggie garden right now? If you’ve let the garden go through winter and there’s a vegetable garden laying fallow in the yard right now, early spring is the time to turn your fancy into love. Here are six veggies you can plant now that bring food to the table (or lunchbox) before too long.
1. TOMATOES
The hero of the home garden, a good average yield is 3-5kg for each plant. Approx. time to harvest: 20-24 weeks from seedling
2. BROAD BEANS
Best grown from seed sown directly into the garden. Loves the sun and good, rich soil. Approx. time to harvest: 18-20 weeks from seed
3. BEETROOT
While most of the action goes on underground, the soil surface will give you clues! Approx. time to harvest: 10-12 weeks from seed
4. CUCUMBER
Plenty of fun to watch grow. Loves the sun, a fence (or wire) to climb on and a regular drink. Approx. time to harvest: 8-12 weeks from seed
5. LETTUCE
Grows well from seedlings. Full winter sun, part summer sun. Thrives with regular water. Approx. time to harvest: 6-12 weeks from seed
6. KALE
One of the healthiest veggies going. Great in your garden, better in a smoothie!
3888
NUMBER OF MEALS PRODUCED IN THE KITCHEN IN 2014
Approx. time to harvest: 12-16 weeks from seed 6157 BY O N E RE S ID E N T IA L
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NO BUBBLE IN
BICTON While many suburbs near the river have experienced slower growth over the last twelve months, one suburb has bucked the trend: Bicton. As Ben Stott tells us, this isn’t the full story on Bicton, but it’s certainly part of it.
6157: BICTON
The raw data is difficult to argue. While surrounded by suburbs where the market is relatively flat (East Fremantle, 3.5% growth in the last full year; Melville, 3.1%; Palmyra, 1.8%), Bicton registered a double-digit appreciation of 11.1%. The median price in the area also broke through the $1 million barrier for the first time in this period with a median selling price of $1,050,000. Over ten years, the area has enjoyed growth of 7.8% while CPI has hovered just under 3%. All of these mount compelling empirical reasons for making a life in Bicton though as anyone who lives where will tell you, dry financial data only tells a little of the story. For the roughly two and half thousand households domicile in Bicton, it’s about far more than financial appreciation. Bicton is a riverside jewel. 10km from the city, the suburb is bordered on the northern side by Perth’s prime waterway and secluded from major transport arteries (Preston Point Road being the major artery cutting through the area). It contributes to a vibrant yet peaceful lifestyle. Bicton offers boundless recreational opportunities, many of them connected with the river and things aquatic. From fishing and boating, to stand up paddle boarding, water polo or swimming in the Bicton Baths, each takes advantage of its riverside boundary.
for the past decade. He never tires of having one of the state’s most idyllic backyards as his workplace. “Few areas match Bicton for amenities, proximity to pretty much everything, and genuine community,” Ben said. “It’s hardly surprising to see strong property prices in the area and, more than this, a consistently positive trend over the past decades.” “ Some areas enjoy a meteoric rise then flatten out, but Bicton is one those suburbs that, over the long haul, will be consistently strong.” There’s no assurance of an everlasting upwards trend, but Ben sees the tightening of the market brings its opportunities. “The twelve-month trend of an 11.1% trend might sound impressive, but those of us who specialise in the Bicton area have seen a far tighter market emerging,” said Ben.
SUBURB ANALYSIS Situated 10km from the Perth GPO. The present suburb of ‘Bicton’ once comprised four grants taken up in 1830 by Alfred Waylen, Joseph Cooper, William Habgood and John Hale Duffield respectively. Bicton was the name of Duffield’s estate in his home village in South Devon, England. The vineyard he established upon his death in 1859 was also given this name. Median property prices:
HOUSE $1,050,000
“The most recent quarter saw the market in Bicton fall by 2.3%. This certainly resonates with my recent selling experience.”
Demographics
It also creates some unique buying and selling opportunities in Bicton for the patient and discerning.
HOUSES: 65.3% T-HOUSE: 20% APARTMENT: 14.7%
“Properties aren’t exploding out of the blocks like a sprinter might, this is more like your tactical 1500m race.” Despite the high median price, there are still opportunities to buy in Bicton at a lower price point.
UNIT $502,500
<19 YRS: 22.1% 20-64 YRS: 58.7% > 65 YRS: 19.2%
THE BICTON MARKET
6439
Population of Bicton
Units are on the market from $300,000 while Ben has homes for sale from around the $700,000 mark at the moment.
The iconic Blackwall Reach area, Quarantine Park, and Point Walter precinct with its golf course, jetties and cafes all contribute to the spaciousness of the area and underline the relaxed lifestyle that Bicton offers. Large public open space areas and green corridors merge with the river providing no end of invitations to enjoy the public amenities in the area.
The long-term outlook for Bicton is strong. No obvious or immediate development or infrastructure plans for the area are likely to impact property prices adversely.
Ben Stott has long been both a student and a fan of the area having sold real estate in Bicton
Too true. In Bicton, the trend is your friend.
“It’s one of the great attributes of the area,” said Ben. “What’s great is staying great. The general market may fluctuate as the real estate cycle moves about, but the trend will always be your friend.”
RENTED PROPERTIES
28% 6157 BY O N E RE S ID E N T IA L
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ONE
LOVES:
Bicton’s well kept breakfast secret.
WHERE: 103 Harris Street Bicton, WA 6157 WHEN: 7:00AM - 7:00PM DAILY REVIEW: 3.7 ON ZOMATO PRICE POINT:
$$$
MY HOME AWAY FROM HOME Warm and welcoming with a lovely sense of family, it’s not too long after entering Bicton’s Little Stove that you realise you may have stepped into a lot of people’s second lounge room! Di Clark took a look inside...and stayed for breakfast.
It’s easy to spot. The exchanges between staff and customers, the interactions between the customers themselves, the friendly staff addressing many of the patrons by the first name; all give a strong, embracing aroma of community about the place. I should probably lay my cards on the table right now. I’m a huge fan of Little Stove. It’s my regular stopover for the morning elixir on my way into One Residential. It’s also been the venue for more lunches than I’d like to admit! If you read no further than this, and you haven’t gotten along to Little Stove just yet, stop what you’re doing and get along! Little Stove has been a Bicton local since it opened its doors in 2009. Renata and Greg, with the help of some gorgeously quirky décor, terrific staff and a quality menu, have established this cafe as a favourite. Open daily from 7am to 5pm, the café serves breakfast, brunch and a mouth-watering array of baked goods in between. Little Stove is bustling throughout, and we haven’t even started talking about coffee yet. The coffee is terrific. Locally sourced beans from Grouch & Co will satisfy the palette of any coffee connoisseur. Little Stove is a specialty coffee house and it’s fairly obvious from the get-go that Renata and Greg hang their hat on coffee quality. After all, a whole lot of other ingredients to a successful cafe set-up can be locked in, but if the coffee quality goes missing, the whole operation grinds to a halt. Little Stove does not disappoint. The breakfast menu, of which I am an unashamed veteran, has a yummy blend of traditional favourites, through to the more indulgent and different. Homemade crumpets (how do you even do that?), served with whipped ricotta and passionfruit curd are a staple, right up to something more exotic like ‘The Chevap’: a full breakfast with a real Mediterranean influence. Each is presented with Instagram-worthy refinement. Evident with all things on offer is a touch of the homegrown, homemade and locally sourced; from the flowers that grace the tables to the homemade chocolate sauce served on my kids’ babycinos. These guys use no preservatives, artificial colours or additives while their kitchen garden supplies the herbs and flowers and their ducks and chickens producing the eggs for their cakes and pastries.
REVIEWED BY DI CLARK Personal Assitant to Ben Stott, Bicton Specialist with One Residential
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RECIPE
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LITTLE STOVE’S BANANA BREAD One of Little Stove’s simple pleasures is their banana bread—perfect with a flat white and guaranteed to bring a contented smile to your face. Here’s how they do it! INGREDIENTS 4 over ripe bananas 125ml olive oil 3 eggs (or 2 duck eggs) 260g brown sugar 2 vanilla pods (scrape out seeds and use) (or 1 teaspoon of vanilla extract) 225g self raising flour 1 teaspoon ground cinnamon 1/2 cup of crushed hazelnut honey to serve DIRECTIONS Preheat oven to 160C. Line a 25cmx11cm loaf tin with baking paper.
My Little Stove experience was fantastic with four added thumbs up from my kids!
Mash up the bananas, then lightly beat eggs, add all other ingredients together in large bowl.
Little Stove is truly welcoming with a buzz of people, kids, dogs and bicycles, all alongside the essential aroma of specialty coffee! Renata and Greg have set the tone for what local cafes should be about, and manager Annie is the fantastic force that maintains it.
Pour into loaf tin and bake for 60mins, serve warm with honey.
Little Stove is truly a Bicton treasure. My home away from home!
For the chance to win a $100 meal voucher to Little Stove in Bicton, take a look at the back cover and get your entry in! 6157 BY O N E RE S ID E N T IA L
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ONE SUPPORTS:
If you’ve ever seen or visited Ronald McDonald House in York Street, Subiaco, you’re in for a big surprise. The house, which was established 25 years ago is on the move, while staying exactly where it is!
Ronald McDonald House Charities operates across eleven locations in Australia. While retaining the same mission birthed in the charity decades back, each house of the charity has independent governance.
The facility is magnificent. Each room is 24m2 with space for the whole family and generous storage throughout.. Each room opens onto quiet areas - open spaces to relax and recover.
Ronald McDonald House provides a home away from home for seriously ill children and their families who live outside of Perth.
A central communal area hosts dining and kitchen facilities as well as a learning centre, recreation rooms, and a gymnasium. All this is topped off with a rooftop garden.
Bec Stott has seen some of these moments unfold.
We caught up with Corporate Fundraising Executive, Bec Stott, to hear what’s afoot and the ways in which One Residential’s partnership is helping the work of the not-for-profit charity.
“Families are far from home and receive the most heartbreaking news: their child has a life-threatening condition demanding immediate and long-term care. They have no place to live, and their world has been turned upside down. That’s where we step in.”
Amidst all this development, Bec Stott saw an opportunity for One Residential to partner with Ronald McDonald House in their Adopt a Room Program.
Ronald McDonald House provides a generous space for families to live for as long as the treatment demands. For many, this is over six months. Sam’s family is an example of this, calling the House a home for 420 days.
“It may be more rentals than sales, but I figured it was a real estate job!” said Bec, ever the opportunist when it comes to a fundraising angle! “We figured Ronald McDonald House and One Residential was an obvious match - they’re a real estate company, we’re a home! Obvious!”
R E T T E B R E H T E G O T
Food, shelter and proximity to the hospital are part of what Ronald McDonald House offers. More than this, is the community of volunteers, specialists and kindred families navigating the ordeal together and provide a safe haven in adversity.
“While we may have raised the funds to build the facility, keeping a room maintained is another job altogether. Each room costs between $10-12,000 each year to maintain once utilities, linen, food, and maintenance are considered. That’s ongoing!”
Demand for the 18 rooms in York Street has long been greater than the facility could offer. It led to heartwretching predicaments: the turning away of families in desperate need.
The Adopt a Room Program allows individuals to have a sense of ownership and support what’s happening at Ronald McDonald House. Aside from their name on the door, there’s a genuine connection with the families who will find solace in the facilities.
With our new Children’s Hospital soon to be located in Nedlands, the charity was faced with a big challenge and opportunity: find the funds to move, grow and do more of what it does best.
“One Residential helped us with the design, photography and production of our fundraising brochure. This brochure will assist us in raising $500,000 and help maintain the 47 rooms each year.”
It’s exactly what Bec and her team got busy with: raising the funds to make that vision a reality.
To date, 29 of the rooms have been adopted with 18 still up for adoption!
The new facility, which will open in December, has been built at a cost of $27 million. Located on Monash Avenue on land provided by the QEII Trust through a 52-year peppercorn lease, the facility boasts 47 rooms. Better still, it’s fully funded through the generous contributions of key corporate partners including the State Government.
We can’t make everything right but in a really tough time, we can make it a whole lot better.
“While we’ve never received financial support from the State Government, we were able to secure $5 million through the Royalties for Regions scheme,” Bec said. “Our homes are city based, but Ronald McDonald House is truly a regional service. It assists families that live over 100 km from the hospital.”
If you’d like to explore how you can help the work of Ronald McDonald House - perhaps even adopt a room contact Bec Stott on 9346 9000 or email her at rebecca@ rmhwa.com.au
Q+A with MICHAEL FORZATTI
ONEONONE At the 2015 REIWA Awards held last month, One Residential’s Principal, Michael Forzatti, was awarded the Top Selling Salesperson in the state by number of properties sold. We recently caught up with Michael to get some insight into what it takes to pull off an achievement like this and what’s ahead for him. How does it feel to have won this award? It was a great surprise! It might seem hard to believe, but I had absolutely no idea! When they announced the winner, I was in total shock. Keeping an eye on the leaderboard during the year isn’t a good gauge of what’s happening as it’s only when REIWA audit the final figures that real results are known. It’s not the first time is it? No, I’ve managed to place in the Top 3 for the last eight years and this is the third time I’ve pulled off the top spot. While it’s obviously an objective measure of success (ie. highest selling agent by listings sold in WA), what do you think the award says about your approach to real estate? I think, more than anything, it feels like a vindication for sinking myself into one primary market over the long haul in a hardworking and ethical way. This year isn’t the result of one years’ hard work, but two decades of establishing trust and performance with my clients. As well as the relationships I’ve been able to establish over this time; the upside is that much of my business comes from referrals and repeat business. It makes the award even more satisfying. What do you think makes you successful about what you do? I’ve worked hard in my primary market of Palmyra for over two decades now. While I’ve thrown energy and discipline into my work, I think success has come from two things: putting the needs of the client before my own, and an intimate understanding of the market. Over the course of 20 years, you navigate through many different property cycles, and you learn what it takes to be successful in those different market conditions. Most salespeople can enjoy some level of success when the sun is shining, but when the market gets tough, the real work starts. I guess working hard in the same market over the long haul has helped me to know what it takes in those different market conditions. There’s an adage that goes ‘if you want something done, ask a busy person to do it’. How do you think that plays out in real estate? It certainly rings true from my experience. When you appoint an agent to sell your property, you want the agent that is engaging with the most buyers - that’s the agent who is listing the most properties. You also want a community-based agent who understands the changing nature of the market and its affect on your area and home.
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Q+A with FORZATTI (continued from page 12)
What role does training of sales professionals play at OR? What’s your vision for these people? It’s crucial. For me, training is on the job, out in the field. Talking with my team as the action is happening rather than in a boardroom or memorising scripts of what to say and when. The strength that I think I can bring to the table is an experience with most scenarios and some insight into what to do when those situations arise. The very best training is going to be in the real market knowing you have support on tap whenever you need it. There are some things you can’t teach but plenty you can. You can’t easily teach people how to connect and build rapport with people, but you can explain process, management and follow through.
Once you’ve sold 84 properties in a year, is there any time left for anything else? I’ve always been aware that this industry can not only take over your time but your life. I’ve worked hard to establish the balance between work, life, family, and recreation. I’m active with plenty of energy. I still play competitive soccer, get along to as many of my kids’ school events as I can, and make sure that we holiday as a family as often as we can. Real estate is often about hard and long hours, but it comes with flexibility as well. I may be working late at night, by I can steal time away in the middle of the day when someone office bound might not have that flexibility. Time management is a huge deal in this industry. What’s next? Without hesitation, it’s bringing more of our team to the elite level of salespeople in the state. I’m as driven to build One great team as I am enjoying individual success. The truth is, I’d trade an individual win with seeing four or five of us in the Top 30 for the year with each of them being the dominant salesperson in their primary sales area. We are all but there when it comes to having the market leaders; it’s the Top 30 that’s next to come!
BICTON
8/40 BRISTOL AVENUE BEST ON GROUND
Fr $499,000
This Bicton beauty has been beautifully renovated, representing a fantastic investment for first home buyers or those wanting to downsize. Everything is complete, giving you a terrific home that is on the doorstep of all that Bicton has to offer.
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75B WADDELL ROAD ROOM TO MOVE
$865,000
This freestanding two-storey home is a private oasis and is ideal for the changing needs of your family. Beautifully maintained, this home is spacious with a terrific layout.
FOR SALES DATA, ADVICE AND EXPERTISE IN BICTON, CALL THE MARKET LEADER, BEN STOTT ON 0414 354 515
How does personal sales success feed into the broader corporate success of the business? I think a leader leads best when they lead by example. I’ve heard it said that anyone who leads without followers is simply taking a walk. I’ve always wanted to do more than take a walk! My greater desire is build One great team and that means getting alongside the rest of my team and giving them firsthand experience and examples of how they can grow as sales people.
SOME OF THE ONES IN
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SOME OF THE ONES IN
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99B CLEOPATRA STREET STYLISH ENTERTAINER!
Fr $819,000
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22 MCKIMMIE ROAD Fr $749,000 RARE CHARACTER BRICK & TILE GEM! Boasting an elevated street appeal set behind a brick and picket privacy fence, this warm and engaging character filled home offers delightful early 1940â&#x20AC;&#x2122;s period art deco flourishes with modern conveniences and entertaining space.
FOR SALES DATA, ADVICE AND EXPERTISE IN PALMYRA, CALL THE MARKET LEADER, MICHAEL FORZATTI ON 0419 904 907
16 ELVIRA STREET AMAZING OPPORTUNITY!
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53 BAAL STREET CLASSIC HOMESTEAD 862SQM DUPLEX BLOCK!
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27B BAAL STREET Fr $600,000 PRIVATE SANCTUARY - STUNNING LOCATION Set on a super private and idyllic rear block in a peaceful and sought after location, you will love coming home to this charming and welcoming abode.
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ONE RESIDENTIAL: MANAGEMENT
MANAGING WITH ONE IN
PROPERTY MANAGER, SIMONE CLEMENTS ON MANAGING YOUR PROPERTY IN 6157 Simone Clements joined the One Residential Management team just a few months ago. With a number of years of experience in property management, she manages many of our properties in 6157. We caught up with Simone to ask what’s unique about property managemnet in this postcode and what makes for a great management experience.
How long have you been at One? Before then? Only two months. Before joining One, I’d spent three years in property management for RH Property in Applecross and Acton in South Perth. What attracted you to Property Management? I’ve always had a strong interest in real estate. Partly curiosity, partly from an investment point of view. From an industry point of view, I love the flexibility and diversity. I spend time in and out of the office and while we have strong processes in place, no two days are ever the same. I enjoy working with owners and tenants. Admittedly, there will always be some pesky situations that you need to navigate, but that’s in the minority. What makes a great property management service? Can I be smart and say ‘we do’?! I’d say that it comes down to two core factors: effective communication and strong processes and organisation skills. There’s plenty more, though. A strong knowledge of the suburbs and geography you’re working in and an ability to work with a diverse range of people from investors, tenants and Landlords to tradies and (hopefully not too often) lawyers (for tenant disputes) is essential. You’re also unlikely to get too far without a strong knowledge of the industry and Residential Tenancies Act. What are some things that you consider a ‘win’ when it comes to PM? What’s a good day look like? Big pats on the back, not too many emails, and inspections that are nice and close to the office! Seriously, it’s about having strong communications with my landlords and tenants. If I go through a day where communication and feedback are strong and open in both directions, that feels like a win. While no-one loves a dispute, if we can address and resolve problems before they become a big deal, that also makes for a good day. The effective resolution of disputes is so important in this job.
Your focus as a Property Manager at One is in the 6157 postcode, is there anything that you’ve learned on the job that makes it unique over other areas? There’re a whole lot more Docker fans which is a good thing! While it’s always the same service, I think 6157 is nuanced by being more community-based. Owners generally live in the area and are knowledgeable of the area. Because they’re not far away, it’s also easy to resolve issues swiftly. While having landlords on the other side of the globe is no biggie these days, having them around the corner feels like a nice luxury in 6157. If there’s one piece of advice you’d give to a Landlord or prospective Landlord, what would it be? Do what I tell you! No, I think that right now it has to be to be realistic with rental prices. The current market is competitive and vacancy rates are relatively high compared to recent times so I’d also advise Landlords to adjust their expectations and recognise the successes we deliver when we make them happen for you. How about a tenant? Please be nice! Always pay your rent on time. Know that we’re doing all we can to make this a smooth relationship. We don’t have many difficult tenants at One Residential, but I know they’re out there. Realise that it’s in our best interest for you to be happy and encounter the least problems possible during your tenancy. What does success look like for you at One Residential? Ultimately, it looks like providing a great service for my clients and building the portfolio of properties I manage by attracting more Landlords. And what does that look like? It looks like hard work and communication to deliver those landlords a consistently brilliant service! Thanks for your time, Simone.
:ONERS our people: out there and doing good stuff MICHAEL FORZATTI TAKES HOME THE TITLE FOR ONE.
MARKET LEADERS DOMINATE AT 2015 REIWA AWARDS BALL One Residential has a simple plan: grow and attract the market leading sales representatives in which of the areas we operate. It’s a plan that keeps our team compact yet prolific. At the recent 2015 REIWA Awards Ball held in August, the strategy was on display for all to see.
JENNINGS’ FAMILY LAUNCH SUCCESSFUL EXPANSION PROGRAM Ben Stott (above), our market leader in Bicton gained entry into the $10-15 Million Dollar Club, a recognition that acknowledged a total sales turnover of just under $15 million in the last calendar year. Nice work, Ben.
Michael Forzatti capped off a stellar year as the market leader in Palmyra at the 2015 REIWA Ball with the award for Top Selling Salesperson in the state by number of properties sold. While shocked to hear his name when the winners were announced, it’s the third time Michael has won the award and the eigth consecutive year he has finished in the Top 3. Great job, Michael!
It hasn’t just been real estate keeping Michael Jennings busy lately! He and his wife, Francesca, recently welcomed a new addition to the family. Lucy Ann Jennings was born 29 May, 2015 measured up at 51cm and weighed in at 3.33kg. By all reports, she’s keeping Michael on his toes and tightly wrapped around his little finger! Congratulations, guys!
Michael Jennings big year in 2014 paid handsome dividends as well. Michael (above) was the clear market leader in the Melville area and was a willing member of the $21-25 Million Club.
RATEMYAGENT SHOWS ONE’S DOMINANCE IN 6157
Michael wasn’t the sole One representative in the club either. Shane Beaumont consolidated his position as the leading representative in the Gosnells area. Shane’s entry into the $21-25 Million Club confirms his dominance in the Gosnells area; a suburb where he has sold more than the entire team of the nearest agency that competes in the area!
CLEMENTS BOLSTERS 6157 MANAGEMENT LINE-UP
ratemyagent.com.au is Australia’s No. 1 real estate agent ratings and statistics website. It provides recommendations, rankings and reviews for real estate agents in each suburb across Australia. A search on Palmyra shows One leading the way with 55% market share (second place has 5%!) while in Bicton, One leads the way again with 13% to the nearest competition with a current market share of 10%. When it comes to 6157, there’s only one One!
BOORAGOON PS LAUNCHES APP WITH ANDREW
Simone Clements was recently welcomed to the One Residential Management team as a member of the Property Management team. Another addition to the Dockers’ fan base in the One Residential office, Simone has been appointed Property Manager and services the 6157 area. She comes with a number of years of experience in the industry (see article on page 14).
Andrew Mulcahy has teamed up with Booragoon Primary School to launch a new app for the school community. The move sees Andrew donating $500 back to the school’s P&C for every sale within the school community.
6157 BY O N E RE S ID E N T IA L
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1. Climb a tree 2. Sleep under the stars (even in your backyard) 3. Fall off a bike (and get back on it!) 4. Learn to swim 5. Build a cubby or a tree house 6. Find a geocache in your neighbourhood (google it!) 7. Go beach combing after a storm 8. Cook damper in a campfire 9. Go on a school camp in the bush
51 THINGS
TO DO BEFORE YOU’RE
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10. Catch a wave (start with a small one) 11. Play chasy in the rain 12. Catch a prawn in a river (or at least have fun trying) 13. Make a water slide with builders plastic and a hose 14. Find a cave 15. Make something with things you find 16. Play in a creek 17. Do something you’re scared of
ONE LAUNCHES NEW ONLINE PRESENCE October marks a fresh start online for One Residential with the launch of our new website. Months in the planning, the site reflects our market leadership and the priority we place on the strong marketing of property in your area. The new site is an invaluable resource for information on your area as well as all our sales and property management activity. Get on to oneresidential.com.au and see what all the fuss is about!
18. Watch kangaroos in the wild 19. Slide down a sand (or grass) hill on cardboard 20. Yell “cooeee!” in a gorge or a valley 21. Camp on a beach 22. Build a sandcastle city 23. Skim a stone 24. Plant something and watch it grow 25. Play spotlight
WIN A $100 MEAL VOUCHER AT
26. Ride your bike on a bush trail 27. Visit an island 28. Go for a two-day hike 29. Snorkel at the beach or on a reef 30. Ride a flying fox 31. Play under a sprinkler 32. Climb a big rock 33. Play in the bush for a whole day 34. Visit a waterhole 35. Meet kids in a park and invent a game 36. Paddle a kayak
For your chance to win a $100 voucher to Little Stove in Bicton, tell us in 25 words or less why you think it’s a really good idea for you to win this voucher! Entries can be messaged to One on our Facebook Page. Entries close 30 September.
37. Dig for worms in your backyard 38. Catch a crab 39. Learn the Aboriginal names for five animals
One Residential Sales and Property Management
- with thanks to natureplaywa.org.au
40. Visit a national park
How many of these can you say you’ve done? Get out there and have some fun!
41. Catch a fish 42. Play on a rope swing 43. Eat bush tucker 44. Make a kite and fly it 45. Jump off a jetty (check the water is deep enough first) 46. Identify the birds in your backyard 47. Go abseiling 48. Catch a tadpole (and release it) 49. Make a mud pie 50. Find a lake, puddle, pond etc and use a magnifying glass to spot the living creatures in it 51. Play beach cricket
329a Canning Highway (faces McKimmie Road), Palmyra WA 6157 Phone (08) 9339 8833 Email: info@oneresidential.com.au
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