LOCATIONS B R O K E R A G E
MEAFORD REAL ESTATE MARKET REPORT
SECOND QUARTER 2021 RECIPIENT OF ROYAL LEPAGE’S BROKERAGE OF THE YEAR AWARD FOR ONTARIO
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OVERVIEW BIG RECORD VOLUME SALES AND AVERAGE SALE PRICES
RECORD YEAR-TO-DATE SALES VOLUME OF $102,398,327 Up 146% from 2020’s $41,579,220, with units of 124 up 77% from last year’s 70. New listings of 178 up 23%, with the sales/listings ratio of 70% up 22%.
RECORD Q2 SALES VOLUME OF $66,218,997 Up 172% from Q2-2020’s $24,388,943. Units of 81 up 113% from last year’s 38, with new listings of 123 up 41% and the sales/listings ratio of 66% up 22%.
RECORD YEAR-TO-DATE AVERAGE SALE PRICE OF $825,793 Up 39% from the $593,989 of 2020. Average days-on-market of 24 down 29 days.
MEAFORD MARKET REPORT: SECOND QUARTER 2021
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OVERVIEW (cont’d) THE DEMAND FOR LISTINGS IS GREATER THAN THE SUPPLY The Meaford market had a 99.7% sale/list price ratio in June. Homes sold in just 20 days on average, down 33 days from one year ago, and there is now two months of inventory. All that, together with June’s 58% sales/listings ratio, adds up to a sellers’ market. Graph 1: Meaford MLS® Sales 2019 vs. 2020 vs. 2021 (Volume) $120,000,000
$102,398,327
$100,000,000
$80,000,000
$60,000,000
$40,000,000
$41,258,736
$41,579,220
$20,000,000
$0
2019
2020
2021
Graph 2: Meaford MLS® Sales 2019 vs. 2020 vs. 2021 (Units) 140
124 120
100
87 80
70
60
40
20
0
2019
MEAFORD MARKET REPORT: SECOND QUARTER 2021
2020
2021
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THE MARKET IN DETAIL Table 1: Meaford MLS® Residential Sales And Listing Summary 2019 vs. 2020 vs. 2021
2019
2020
2021
2020-2021
$41,258,736
$41,579,220
$102,398,327
+146%
87
70
124
+77%
YTD New Listings
168
145
178
+23%
YTD Sales/Listings Ratio
52%
48%
70%
+22%
9
12
2
-83%
$26,850,836
$24,388,943
$66,218,997
+172%
55
38
81
+113%
Q2 New Listings
120
87
123
+41%
Q2 Sales/Listings Ratio
46%
44%
66%
+22%
5
3
1
-67%
$488,197
$641,814
$817,518
+27%
YTD Sales: Under $300K
11
7
3
-57%
YTD Sales: $300K - $499K
51
27
25
-7%
YTD Sales: $500K - $799K
18
22
54
+145%
YTD Sales: $800K - $999K
3
6
19
+217%
YTD Sales: $1M - $1.499M
4
7
11
+57%
YTD Sales: $1.5M - $1.999M
0
1
5
+400%
YTD Sales: $2M+
0
0
7
+700%
49
53
24
-55%
$474,238
$593,989
$825,793
+39%
Year-To-Date (YTD) Volume Sales YTD Unit Sales
YTD Expired Listings Second Quarter (Q2) Volume Sales Q2 U nit Sales
Q2 Expired Listings Q2 Average Sale Price
YTD Average Days-On-Market YTD Average Sale Price
NOTE: All MLS® sales data in this report comes from the Southern Georgian Bay Association Of REALTORS® and refers specifically to residential sales as of July. 3, 2021.. While deemed to be reliable, Royal LePage Locations North assumes no responsibility for errors and omissions.
MEAFORD MARKET REPORT: SECOND QUARTER 2021
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THE MARKET IN DETAIL (cont’d) Despite signs of a gradually cooling regional market, Meaford saw big record Q2 sales as Graphs 3 and 4 show. On the volume side, Q2 enjoyed three record months, with its $66,218,977 in sales up 99% from Q2-2017’s previous high. On the units side, Q2 had two monthly records, with its 81 sales equaling Q2-2017’s benchmark. That said, signs which indicate a slowing market include June’s 36% drop in volume and 40% drop in units from May. Additionally, June’s sales/listings ratio of 57% was down 43% from February’s 2021 high, and its sale/list price ratio was down 3.4% from April. Nonetheless, Meaford’s year-to-date, average sale price is doing extraordinarily well. At $825,793 it’s up 161%, 107%, 105%, 74% and 39% from 2016-2020 respectively. Graph 3: Meaford Monthly MLS® Sales 2019 vs. 2020 vs. 2021 (Volume) $35,000,000
2019 2020
$30,000,000
2021
$25,000,000 $20,000,000 $15,000,000 $10,000,000 $5,000,000 $0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Graph 4: Meaford Monthly MLS® Sales 2019 vs. 2020 vs. 2021 (Units) 50
2019
45
2020
40
2021
35 30 25 20 15 10 5
0
Jan
Feb
MEAFORD MARKET REPORT: SECOND QUARTER 2021
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
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THE MARKET IN DETAIL (cont’d) As Graph 5 shows, 2021 unit sales are up from 2020 in five price ranges and down in two. The $500K-$799K, $800K$999K, $1M-$1.499M, $1.5M-$1.999M and $2M+ ranges are up 145%, 217%, 57%, 400% and 700% respectively. The Under-$300K and $300K-$499K ranges are down 57% and 7% respectively. More generally, the Under-$500K bracket – which accounts for 23% of 2021’s sales – is down 18% from a year ago. The $500K- $999K bracket – which accounts for 58% of all sales – is up 160%. And the $1M+ bracket – which accounts for 19% of all sales – is up 188%. Graph 5: Meaford MLS® Sales By Price 2019 vs. 2020 vs. 2021 (Units) 60
2019 2020
54
50
51
2021
40
30
2019 27
2020
25
20
2021
22
19
18
10
11
11 7
0
6 3
3 Under $100K
$100K-$299K
$300K-$499K
$500K-$799K
7 4 $800K-$999K
MEAFORD MARKET REPORT: SECOND QUARTER 2021
0
1
5
$1M-$1.499M
7 0
0
$1.5M-$1.999M
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SALES BY PROPERTY TYPE Graph 6: Meaford MLS® Sales By Property Type 2019 vs. 2020 vs. 2021 (Dollars and Units)
2021
2021 IN DETAIL 2021
2021
$13,799,100 DOLLAR SALES : $4,438,342
$97,959,985 UP 147% from 2020
$13,799,100
$4,438,342
31
10
UNIT SALES: 114 UP 75% from 2020
114
$97,959,985
Single Family
Single Family Condominium
2020
Vacant Land
AV. DAYS-ON-MARKET: 22 DOWN 33 days from 2020 $97,959,985
AV. SALE PRICE: $859,298 UP 41% from 2020 Single Family
Condominium
2020
2020
Vacant Land
$3,227,000
$1,947,970
2021 SINGLE-FAMILY HOMES
15
5
Condominium
2020
Vacant Land
CONDOS/TOWNS $1,947,970
$3,227,000
DOLLAR SALES: $4,438,342 UP 128% from 2020 UNIT SALES: 10 UP 100% from 2020
$39,631,250
65
Single Family
Single Family
Condominium
Condominium
2019
Vacant Land
$267,000
2019
2019
$2,910,500
Vacant Land
1
18
AV. DAYS-ON-MARKET: 47 $39,631,250 UP 14 days from 2020 AV. SALE PRICE: $443,834 Single Family UP 14% from 2020
2019
Condominium Vacant Land
$267,000 $2,910,500 VACANT LAND
DOLLAR SALES: $13,799,100 UP 328% from 2020 UNIT SALES: 31 UP 107% from 2020 $40,991,736
86
Single Family
Single Family
Condominium
Condominium
Single Family Vacant Land
Condo/Town
Vacant LandLand Vacant
MEAFORD MARKET REPORT: SECOND QUARTER 2021
$40,991,736
AV. DAYS-ON-MARKET: 72 DOWN 86 days from 2020 Single Family
AV. SALE PRICE: $445,132 Condominium UP 107% from Vacant Land2020 www.locationsnorth.com
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MEAFORD AVERAGE SALE PRICES: 2010-2021 HUGE GAINS, BOTH GENERALLY AND RELATIVE TO INFLATION Meaford’s average sale price for single-family homes in Q2-2021 was $838,987: that’s up 24%, 81%, 95%, 97% and 199% from 2020, 2019, 2018, 2017 and 2010 respectively. Q2-2021’s average condo price of $442,500 is up 28%, 71%, 37%, 104% and 139% from 2020, 2019, 2018, 2017 and 2010 respectively. From 2010-2014 the average sale price for single-family homes increased at just under Canada’s inflation rate and then rose to 146% above inflation by Q2-2021. Condo prices were generally under the inflation rate until 2016. They then climbed to 95% above the inflation rate by Q2-2021.
$900,000 $800,000 $700,000 $600,000 $500,000
$400,000 $300,000 $200,000 $100,000
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Q2-2021
Single-Family Home Average Sale Price: 2010 > Q2-2021 Canada’s Inflation Rate Based On Meaford’s 2010 Single-Family Home Average Sale Price Condominium Average Sale Price: 2010 > Q2-2021 Canada’s Inflation Rate Based On Meaford’s 2010 Condominium Average Sale Price
MEAFORD MARKET REPORT: SECOND QUARTER 2021
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ROYAL LEPAGE LOCATIONS NORTH IN 2020 OUR 8TH STRAIGHT RECORD-BREAKING YEAR
WE BROKE OUR OWN SOUTHERN GEORGIAN BAY REGIONAL RECORD FOR ANNUAL MLS SALES VOLUME With $604,080,487 – up 91% from 2019 and up over 1000% from 2011
OVERALL WE HAD MORE THAN 4 TIMES THE SALES VOLUME OF OUR CLOSEST REGIONAL COMPETITOR
WE WERE #1 IN THE REGIONAL LUXURY HOME MARKET, WITH 4 TIMES THE UNIT SALES OF OUR CLOSEST COMPETITOR
Locations North Sales Volume, 2011 - 2020
2011 2011 2012 2013 2014 2015 2016 2017 2018 2019
2012
$53,047,171
2013
$89,145,175
2014
$96,796,883
2015
$121,934,732
2016
$159,707,227
2017 2018
$215,294,663 $268,894,323 $288,097,462
2019 2020
$316,114,237 $604,080,487
2020
MEAFORD MARKET REPORT: SECOND QUARTER 2021
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* Collingwood, The Blue Mts., Wasaga Beach, Meaford, Clearview, Grey Highlands
2020 UNIT SALES Collingwood
** $1,000,000+
The Blue Mountains UNITS
UNITS
PERCENTAGE
PERCENTAGE
Royal LePage Locations North 213.5 Royal LePage 43.4% Locations North
Royal LePage Locations North
270
Royal42.8% LePage Locations North
RE/MAX Four Seasons
79.5
RE/MAX Four Seasons 12.6%
RE/MAX Four Seasons
54.5
11.1% RE/MAX at Blue
Century 21 Millenium
70
Royal LePage Trinity 11.1%
RE/MAX at Blue
52.5
RE/MAX Four Seasons 10.7%
Chestnut Park
55
Chestnut Park 8.7%
Century 21 Millenium
Clairwood
45
Century 21 Millenium 7.1%
Chestnut Park
RE/MAX of Wasaga Beach
23
Clairwood 3.6%
Sotheby’s
Engel & Volkers
18
Engel & Volkers 2.9%
Clairwood
Forest Hill
13.5
RE/MAX of Wasaga Beach 2.1%
Sotheby’s
7
1.1%Other
50
Non-SGBAR 8%
Other
UNITS
Forest Hill
7.5
Engel & Volkers 1.5%
Engel & Volkers
6.5
1.3%Other
Other
45
Non-SGBAR 9.2%
UNITS
PERCENTAGE
PERCENTAGE
19
RE/MAX of Wasaga Beach
11.5
RM 4 Seasons 8.4%
RLP RCR 6.6%
Chestnut Park
10.5
RM Wasaga 7.7%
12
RE/MAX Grey Bruce 5.8%
Century 21 Millenium
8
Chestnut Park 5.8%
9
Chestnut Park 4.4%
Sotheby’s
6
Century 21 Mil enium 4.4%
8
3.9%McIntee
Forest Hill
5
3.6%Exit
6.5
RLP Trinity 3.2%
Engel & Volkers
2.5
Forrest Hill 1.8%
5
2.4%Other
Clairwood
2.5
1.8%Other
24
Non-SGBAR 11.7%
Other
25.5
Non-MLS 18.7%
13.5
Other
Clairwood 2.2%
RE/MAX Four Seasons
19
Sutton Sound
11
Century 21 Mil enium 9.7%
20
Century 21 Millenium
RE/MAX Grey Bruce
Royal3% LePage Trinity
RE/MAX Four Seasons 9.2%
Chestnut Park
Sotheby’s
15
Locations North 44 Royal LePage 32.1%
89
ARA
38.5
Royal LePage Locations North
Royal LePage Locations North
RE/MAX Four Seasons
Chestnut Park 9.8% Century 21 Millenium 7.8%
Clearview
Meaford
Royal LePage RCR
48
Royal LePage Locations North 43.2%
Southern Georgian Bay Overview* UNITS
RLP Trinity 13.9%
Southern Georgian Bay Luxury Homes** UNITS
PERCENTAGE
PERCENTAGE
Royal LePage Locations North 790.5
RE/MAX of Wasaga Beach 36.5%
Royal LePage Locations North 115.5 Royal37.9% LePage Locations North
RE/MAX of Wasaga Beach
Royal LePage Trinity 11.3%
RE/MAX Four Seasons
246
Chestnut Park
28.5
9.3% RE/MAX Four Seasons
28
9.2% Chestnut Park
Century 21 Millenium
232.5
Royal10.7% LePage Locations North
RE/MAX Four Seasons
175.5
Century 21 Mil enium 8.1%
Sotheby’s
Chestnut Park
132.5
RE/MAX Four Seasons 6.1%
Clairwood
18.5 6.1% Century 21 Mil enium * ‘Units’ refers to the combined number of Listing Selling Sides 15.5 and5.1% Engel & Volkers
Clairwood
62
Manuel Antunes 2.9%
Forest Hill
** $1,000,000+ 11.5
Sotheby’s
41.5
Sutton Group Incentive 1.9%
Century 21
11
3.6%Sotheby's
Engel & Volkers
35.5
Col1.6% dwell Banker Ronan
Engel & Volkers
4
1.3% Royal LePage RCR
29
1.3% Other
RE/MAX at Blue
3
Royal LePage Trinity 1%
420
Non-SGBAR 19.6%
Forest Hill Other
MEAFORD MARKET REPORT: SECOND QUARTER 2021
Other
73.5
3.8%Clairwood
22.7%Other
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Georgian Triangle’s
MOST SUPPORTIVE BROKERAGE
$825,000+
1
#
Raised for local causes & Community Sponsorships from 2013-2020
Georgian Triangle
BROKERAGE
8
Straight Years* Of Record Sales!
Q2 Numbers BY THE
Annual Sales Volume 2020 Sales Up 91% from 2019
4
TIMES MORE
than our closest regional competitor†
1
#
in regional luxury home sales
4+
times more than our closest regional competitor†
642,996+
600
Page Views†
Buyer leads/month§ With over 4X the average industry conversion rate
59,379+ People Reached‡
9,393+
Clicks, Shares, Views, & Likes‡
Region’s Best Market Intelligence
56
LocationsNorth.com We average
Featured Listings
126,688+ Unique Visitors†
Detailed Market Reports Per Year Covering 10 Local Markets
Socially Connected
435,118+
Social Media Impressions Clicks, Views, Shares, Likes, Tweets‡
$36,720 Giving back and working in our community
Raised for Local Charities in 2020
$22,500
COLLINGWOOD: 705-445-5520 | CREEMORE: 705-881-9005 | MEAFORD: 519-538-5755 THORNBURY: 519-599-2136 | WASAGA BEACH: 705-617-9969 *
By MLS® dollar volume sales in each of the last 8 years. †Based on Google Analytics (January 1st, 2021 to March 31th, 2021). ‡Based on social media channels (January 1st, 2021 to March 31th, 2021). §Based on March 2021 lead volume
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COLLINGWOOD 705-445-5520
THORNBURY 519-599-2136
330 First St.
27 Arthur St.
CREEMORE 705-881-9005
CRAIGLEITH 705-445-7799
154 Mill St.
209820 Hwy. 26 West.
MEAFORD 519-538-5755
WASAGA BEACH 705-429-4800
96 Sykes St.
1249 Mosley St.
STAYNER 705-428-2800
WASAGA BEACH 705-617-9969
7458 ON-26, #11.
1344 Mosley St. Unit 5.
MEAFORD MARKET REPORT: SECOND QUARTER 2021
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