SiGMA | Interview
ISSUE 6 SPRING / SUMMER 2017
time, just like you? Hence, we saw a gap in the market place and started to develop a complete, cost effective and highly customisable solution of which we are sure to be successful with together with our clients. Whether our clients are looking for a full turnkey solution, white label solution or bespoke development - eGamingLab is the one to evaluate. Our uniqueness is a combination of leadingedge technology along with our flexibility to create tailor made omni-channel solutions. For example, we don’t simply re-skin one client’s site to another. Making tailor made solutions, which are customised to the specific clients’ needs and wishes, is our Mission statement. They can create their own front-end design or we can do it based on their briefing and we can develop any modules or features they want to really make them stand out. What were the factors driving your desire to create an all-in-one solution? What is the main driving factor behind this kind of next generation iGaming platform? The Infinity platform does what it says on the tin, with endless possibilities to expand and to have all your information in one single place. The convenience of one single agreement for platform, games, licensing and support, both B2B and B2C, enables our clients to launch a complete solution faster and therefore ROI can be expected at an earlier stage, as opposed to having to deal with multiple parties themselves. Another important factor is the increase of regulation of markets. Regulated markets require certifications of the platform and/ or that certain solutions and features are in place. The Infinity platform is built keeping this in mind. It is important to adjust quickly to be able to cater for those who operate in multiple markets, regulated or not. Created in 2016, what were the main challenges and opportunities you had to face from a company set up, brand awareness, and other point of views? Yes, eGamingLab is just over one year old, although several of us have extensive years of experience within the iGaming industry. Getting the best talents to develop any company is the biggest challenge. Culture, competence and crazy creativity are what we are building our company on, which we believe is the formula our clients will benefit from the most. Going forward we will be working with multiple channels for marketing, so we will be more visible as we grow. The clients who have signed with us were generally not satisfied with their previous solutions due to lack of customisation, limited functionality, multivendor contracts and poor service. This is where we believe we can make a difference with our eGamingLab Infinity platform and offered services and why we continue to build for a bright future. A current trend we are seeing at eGamingLab is the increase in local regulatory requirements in certain markets
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