Sierra Club Canada: Annual Report 2021

ANNUAL REPORT 2021

Building Our Power When we committed to the Decade of Change in 2019 we knew we would have to build our power to create a movement capable of tackling the climate emergency, confronting environmental injustice, and protecting nature.

In 2021 we grew by 40%, a testament to the commitment of our membership and supporters in a time of great upheaval and global uncertainty due to the COVID-19 pandemic. I think we all felt that getting outside was more important than even during the pandemic, and this need was met by Wild Child and Hiking Hero initiatives.

As the pandemic continued in seemingless endless waves, it felt like so many of the issues we work together on needed to be kept top of mind and center of the political agenda. Whether it was shutting down coal fired electricity in Atlantic Canada or new rules for plastic pollution or stopping offshore drilling or safeguarding precious natural spaces: you kept up the pressure and prevented backsliding.

Thank you!

Programming at a Glance ATLANTIC Wild Child PEI Wild Child NS Beyond Coal program Decolonizing Book Club Opposed offshore oil and gas

PRAIRIES Wetland advocacy Wild Child AB Protected eastern slopes of the Rockies Edmonton's urban park Nature as Muse project

NATIONAL | Marine Mammals program YOUTH | Sierra Youth podcast

QUEBEC ONTARIO Problem with Plastics program Breathe Easy program Grow our Greenbelt program Ring of Fire project

Protected natural spaces

Social Media and Web Engagement

200,000

243,087

Facebook Reach

Website Page Views

165,597

90,000

Twitter Impressions

Instagram Reach

*Impact from July 2021 onwards

Your Work to Protect and Restore Nature and Endangered Species

Photo: Toronto Brickworks Ontario Lucy Bain

Protecting Water & Wetlands

Photo: Alberta Prairie wetlands Bgsmith/Getty Images/Canva

You are helping protect wetlands and wildlands in the Prairie region. Wetlands in Saskatchewan are hotspots for birds and other wildlife, as well as critical habitats for sequestering carbon. Unfortunately, water is being diverted across the Prairie Region.

Meanwhile, climate change is creating major water-related stressors, including flooding and droughts. In 2021, we hosted a Town Hall and Conference Series to bring people together to talk about solutions to water issues such as farmland drainage, droughts, and floods.

The online sessions had 600+ attendees, bringing awareness to the need for a wetland policy in Saskatchewan With a coalition of 12 groups, we coordinated a federal petition to address the environmental impacts of the Lake Diefenbaker Irrigation Projects

Stopping Open-Pit Mining

Photo: Open mining pit vladimir_n/Getty Images Pro/Canva

You helped protect the iconic Eastern Slopes of the Rockies from open-pit mining for coal. Not only is this metallurgical coal emit huge amounts of ghg emissions, mining threatened tens of thousands of alpine habitat critical to species like the grizzly bear and cutthroat trout, and precious water courses and critical areas around glaciers and rivers that provide clean drinking water for downstream communities, not only in Alberta but also in Saskatchewan and Manitoba.In June, we welcomed the rejection of the Grassy Mountain Coal Mine. Now more work needs to be done for Tent Ridge Mine and ultimately a land use policy to protect the Eastern Slopes.

900+ messages sent from our members and supporters to stop open pit coal mining in the Eastern Slopes

Photo: Wildflowers PPAMPicture/Getty Images Signature/Canva

Volunteer Spotlight Dr. Jill Bueddefeld is a member and co-chair of the Prairie chapter's Executive Committee. In 2021, she orchestrated a nature-based community art installment for Nuit Blanche Winnipeg. During Nuit Blanche, residents were encouraged to participate in a community art project where they could help create an art piece using natural materials collected locally by Sierra Club Canada volunteers. She also co-hosted the Prairie chapter's online art program called Nature as Muse, and secured funding for core Prairie chapter programming .

You are Making it Possible for More People to Connect with Nature

Photo: Jasper National Park Lindsay Boucher

Edmonton’s Urban Park

Photo: Edmonton, Alberta alarico/Getty Images/Canva

For over 20 years, Prairie Chapter members have pushed for greater protection of natural spaces in the Edmonton metropolitan region. In 2021, we celebrated the Alberta Government's signing the Memorandum of Understanding (MOU) to explore the protection of Big Island as a provincial park. These efforts echo those occurring in the Montreal and Southern Ontario regions to protect nature in urban and peri-urban settings. In 2021 the federal government committed $130.9 million to developing urban national parks and named Edmonton as a candidate city for a national urban park.

Organized and convened a meeting (April 2021) to discuss opportunities for a NUP in the Edmonton Metropolitan Region, attended by more than 30 guests from the City of Edmonton and surrounding municipalities, Confederacy of Treaty Six, Metis Nation of Alberta (Region 4), and various observers including Alberta Parks, Edmonton Metropolitan Regional Board, and the River Valley Alliance

Inspiring More Wild Ones Our Wild Child nature immersion and environmental education programing helped reach more kids than ever. Your support helped offer more spots to families who were unable to easily access natural spaces.

We were also able to run our first summer program for gender-creative, trans, and non-binary kids! We continued our Pride ScOUTs, a free program for 12-14 year old youth that identify as part of the 2SLGBTQ+ community, and added in an Outdoor Leadership Program this year for older youth.

Keep reading to learn about the impact across our Wild Child programs in PEI, Nova Scotia, and Edmonton.

Photo: Wild Child PEI

Photo: Wild Child NS

Photo: Wild Child Edmonton

PEI Number of Participants: 551 Percentage of Subsidized Spots: 30%. These spots were allocated to families that otherwise could not afford the program (value of $27,175) Total Hours Outside: 16,407

Photo: Wild Child PEI

Nova Scotia Number of Locations: 3 Number of Participants: 226 Number of Programs: 22 Hours of Programming: 544 Total Hours Outside: 6,016 Photo: Wild Child NS

Photo: Wild Child Edmonton

Edmonton Number of Programs: 85 Number of Participants: 549 Total Hours Outside: 8,134

Nature as Muse

Photo: Sabine Modder

Our Prairie chapter hosted Nature As Muse in early 2021, a nature-based poetry workshop to foster connections with nature and with community during some of the coldest and darkest months of the year.

Artists-in-residence Renée Michaud and Laura Barron led the workshop.

As part of the workshop series, residents nationwide gathered virtually for 8 weeks to learn about and create poetry and visual art. Their creations were inspired by a walk in nature taken during the workshop or in the days leading up to it. 15+ participants created 100 poems, stories, and visual art pieces.

Photo: Katharine Fletcher

Protecting Nature’s Gifts

Photo : Ginns Eco-Park Michael Rosen

David Snider and and the newly formed Friends of the Ginns Ecological Gift (FGEG) group fought the paving over of an ecologically significant area. The area (103 acres of ecologically sensitive land) was gifted to the municipality of Cantley in Quebec under Environment Canada’s Ecological Gift Program. The campaign highlights the lack of transparency and understanding regarding what an ecological gift of land truly means -- and the need for our members to be on the ground to make sure what’s given in the spirit of protecting nature remains intact.

30+ Cantley residents signed an open letter to council opposing development to the Ginns Eco-Park In November 2021, FGEG convinced Cantley councillors to oppose development in the form of a parking lot

You Are Our (Hiking) Hero!

Over 30 volunteer leaders took part in our annual Hiking Hero event, which encourages people to get out to enjoy and explore local natural spaces and spend time together in nature.

Over $10,000 raised for our chapters

1,000s of volunteer hours and countless moments

Photo: Owen Stewart

Protecting Critically Endangered Whales Photo: North Atlantic Right Whale foto4440/ Getty Images/Canva

In 2021 through our Marine Mammals program, we advocated for action to protect the last remaining North Atlantic Right Whales.

In conjunction with the Canadian Wildlife Federation, Canadian Whale Institute, IFAW, The Pew Charitable Trusts, Oceans North, and HitPlayProductions, we supported the international launch of the Last of the Right Whale Film. The film premiered at the Calgary International Film Festival. We held several in-person screenings across Canada, including Montreal and New Brunswick.

Photo: Last of The Right Whales Panel Discussion Simon L'Allier

"We need access to nature for our development" - Sierra Club Quebec volunteer Donald Hobus

Photo: Maurice region, Quebec Instants/ Getty Images Signature/Canva

You are Stopping Over-Consumption and Creating a Circular Economy

Photo: FOTOKITA/Getty Images/Canva

The Problem with Plastics

Photo: Plastic pollution sodar99/ Getty Images Pro/Canva

Canadians dispose of ~3.3 million tonnes of plastic every year. Perhaps no single issue is more emblematic of overconsumption than the plastics pollution problem. In 2021, we launched the Problem with Plastics Project with the goal of bringing awareness and action on plastic issues in Canada. We worked with allies during a Plastic Day of Action to call out the plastics industry. You helped stop plastic waste and damage to wildlife and the environment by acting to reduce your plastic use and pushing for policies to ban unnecessary plastic waste and requiring plastic producers to be responsible for the products they create.

165 participants in Plastic Free July 804 people signed our petition to ban unnecessary single use plastics With the #PlasticFreeJuly hashtag, we generated 10,000 tweets and trended on Twitter in Canada. We made sure to let NOVA Chemicals, Dow Chemical and Imperial Oil/ExxonMobil how we felt about their #trashytactics.

You are Championing Climate Solutions and a Rapid Transition to Clean Energy

Photo: seagul/pixabay/Canva

Beyond Coal

Photo: Oshean Juneja

The Beyond Coal campaign created bold proposals to create clean energy and healthy communities in Atlantic Canada. Its Beyond Climate Promises report was a call to action that sets out clear, achievable goals for reducing GHG emissions, accelerating the transition to clean renewable energy, improving energy efficiency, and protecting the province’s forests and biodiversity. The report and its uptake by media and government ensured Nova Scotia accelerated its legislated timeline to get off coal from 2040 to 2030.

Beyond Climate Promises is recommended reading for Dalhousie University sustainability students We received coverage in The Guardian and Globe and Mail Major on the issue of forest biomass 90+ organizations and community leaders signed a letter opposing the construction of the Gull Island Mega Dam in Labrador

Breathe Easy

Photo: Air quality sampling Christine Earnshaw

Air pollution is a silent killer, yet few people are aware of the quality of the air they breathe. Our Ottawa-based Breathe Easy citizen science and education program aims to tackle the problem of air pollution by putting the power of knowledge of air quality - and the means to improve it - in the hands of citizens and youth. In 2021, we continued to build relationships with community partners and advocated for increased funding for air quality initiatives in Ottawa’s city budget. We also made engagement with youth and schools a priority, as young people’s growing lungs are extremely vulnerable to poor air quality.

40 volunteers contributed over 900 hours to the project as both ambassadors and air quality samplers Hosted 2 webinars featuring experts on air pollution Educated 50+ grade and high school students

Photo: Oil platform/ Photocreo/Canva

Taking on Offshore Oil & Gas Expanding offshore oil and gas off Canada’s East Coast will make safe climate targets unreachable and threatens ocean life, particularly endangered whales. You stood by us when the federal Minister of Environment and Climate Change created a regulation based on a deeply flawed impact assessment process to make exploration drilling even easier for oil companies than it already is - which given our captured regulatory regime, is far too easy already. The stakes are very high for this case and 100 new exploration wells are anticipated in the region covered by the regulation, which also contains deep sea life and endangered whales that would be decimated if an uncontrolled oil spill occurred.

Raising Indigenous Voices

Photo: Nuchatlaht presentation at COP Owen Stewart

We sent representatives to COP26 as part of a contingent including the Sierra Club of BC and Nuchatlaht First Nation. We amplified the voices of other groups who share our concerns about the threat of climate change. Members of our group met with the Federal Environment Minister to advocate for old growth forest protection and to amplify Indigenous climate solutions. Outside the COP26 grounds, we hosted a presentation highlighting the Nuchatlaht First Nation’s fight to protect salmon and old growth forest in their territory. We participated in marches and demonstrations held in Glasgow and the COP26 grounds, alongside tens of thousands of likeminded people.

Held 5 interviews with Canadian and international media and published 2 articles Hosted an anti-liquified natural gas protest with the Sierra Club USA and Friends of the Earth Japan

You Stood Up for Environmental & Social Justice

Voices from the Ring of Fire

Photo: Mine Tom Fisk/Pexels/Canva

The Ring of Fire is a 5,100 square kilometer region situated in Northwestern Ontario. It is rich in mineral deposits and biodiversity essential to Indigenous nations, economy, and culture. The area is under intense pressure from industrial development. First Nations leaders have called for a moratorium on mining in the area to ensure adequate consultation and Indigenous rights are upheld before mining begins. Working with Joe Duncan -- a member of the Muskrat Dam First Nation, located in the Nishnawbe Aski Nation (NAN) in Northern Ontario -- we interviewed members of the community to find out how mining developments will impact their communities.

87.5% of participants did not support the project > 70% of participants were not informed or consulted Residents were skeptical that governments would listen to rights holders in a way that would change how the project proceeds

Photo: Photocreo/Canva

The Atlantic Chapter hosted the Decolonizing Book Club, guided by Mi’kmaw educator Chris George from the Eel River Bar First Nation. A doctoral student at the University of New Brunswick, his research focuses on Indigenous cultural and political resurgence. The club covered three books (Whose Land Is It Anyway: A Manual for Decolonization, Unsettling Canada, and The Reconciliation Manifesto) over the course of the summer and fall. The online book club included participants from around the Maritimes.

Investing in Change

Photo: Hiking Hero Jared Wolfe

Where it Got Spent

Development 8.7%

Operations 21.8%

Programs 69.4%

2021 Financial Statement

Photo: British Columbia/ ArtTower/pixabay/Canva

Thank you to our Major Supporters Animal Welfare Foundation of Canada Calgary Foundation Canadian Online Giving Foundation Canadian Parks and Wilderness Society Canadian Tire Jumpstart Charities Charitable Impact Foundation Cidel Trust Company City of Halifax Clean Foundation Cole Harbour Parks and Trails Association ECHO Foundation ECO Canada Government of Canada Jewish Community Foundation of Montreal Morris & Rosalind Goodman Family Fund N. A. Taylor Foundation NEOCON Inc. New Roots Herbal Orchestre de L'Agora Phil Lind Foundation Province of Prince Edward Island Sisters of Charity of the Immaculate Conception St. Louis Community Foundation Strategic Charitable Giving Foundation The Asper Foundation The Peggy and Paul Schachter Family Foundation The Winnipeg Foundation UK Online Giving Foundation Valleywest Landscaping WCPD Foundation

Thank you to our Board of Directors Julie Reimer | President & Atlantic Canada Director Jennifer Baker | Vice President & Director at Large Emily Heinrich | Treasurer & Director Juliet Rennick | Secretary & Director Femisola Aiyeleso | Youth Director Isabelle-Anne Bisson | Quebec Director Emily Boucher | Ontario Director Ole Hendrickson | Director at Large Saher Lalani | Director at Large Erin Luther | Director at Large Lauren Scott | Director at Large Bo Simago | Director at Large Owen Stewart | BC Director Jared Wolfe | Prairie Director

In Memory DONALD HOBUS Donald Hobus supported the Sierra Club Canada Foundation's Quebec chapter for over three decades. Additionally, he actively volunteered with local initiatives such as Technoparc Oiseaux and regularly participated in bird inventories in his free time. In 2019, he received the Green Coalition Award to honor his lifetime involvement in the environmental movement.

Over the years, Donald tirelessly advocated for environmental protections. Notably, he helped secure the protection of the falaise Saint-Jacques, a 4-km long wooded area that will now be part of a new nature park. Additionally, he advocated to save the St. Pierre River in 2018 and against a new housing development in 2015, which is now conserved via the Grand parc de l’Ouest.

Photo: Louise Legault

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Photo:Quebec nature/Melissa Lefebvre/Getty

Photo:Three Guardsmen Hike BC/ Conor Curtis

Sierra Club Canada Foundation National Office PO Box 2007 STN B Ottawa ON K1P 5W3 (613) 241-4611 • 1-888-810-4204 info@sierraclub.ca