Sienna X Spring Newsletter 2016

SPRING 2016

Thank

you!

FOR YOUR CONTINUED SUPPORT AND VOTING US...

BEST TANNING SUPPLIER 2016

DISCOVER OUR

NEW LUXURY WAXING RANGE BUSINESS TIPS, PRESS COVERAGE, SPECIAL OFFERS AND ALL THE LATEST NEWS FROM SIENNA X

sienna-x.co.uk | 0800 131 3151

SIENNA X PROFESSIONAL

NEW

LUXURY DEPILATORY

NOTE FROM NICKY...

For years our customers have asked us for new beauty treatments. After researching where we could add the most value, depilatory was the obvious choice. It’s the core of most beauty businesses and it made sense to start with the launch of a luxury waxing range.

As with every aspect of Sienna X, my team and I have been heavily involved in the development of the entire line, which has been two years in the making and developed with a combined experience of more than 70 years. It’s been tested extensively by many professionals and feedback has been amazing.

GREAT RESULTS Hair removal as short as 1-2mm (with hot wax)

CLEAN

Smooth, thin application and leaves no residue

COMFORT

OFFER! 10% OFF your first wax order

£30

Maximum luxury, with premium ingredients for client satisfaction

SOPHISTICATED

A luxurious range that looks fabulous on display We’re here to help you every step of the way, as always. Happy waxing!

over

One use only.Valid until 22nd April.

Some items exempt.

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Discover the full range and head to www. sienna-x.co.uk/wax-shop

SIENNA X PROFESSIONAL

HOW MUCH CAN YOU MAKE? CHARGE

CHARGE

EACH

EACH

£15-£29

MAKE OVER

£15-£30

11

£300

BIKINI WAXES

1 POT £7.95

MAKE OVER

£6,700

450

133

UPPER LIP WAXES

CHARGE EACH

£530

1 BOX £13.97

EYEBROW SHAPES

£9-£15

MAKE OVER

18

HALF LEG WAXES

MAKE OVER

£1,300

CHARGE

Discover our stripless leg wax...

£6-£10 EACH

Our Gold Film Wax can be applied like a strip wax but is removed like a hot wax, allowing you to perform a more luxurious leg wax with exceptional results.

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SIENNA X PROFESSIONAL

BRIDAL

AND PROM It’s time to capitalise on relevant markets…

As we enter the prom and bridal season, it’s the ideal opportunity to market your services to those that want to look picture perfect.

Read our 5 top tips to make the most of this season…

BRIDAL Encourage Tan Fittings Every bride wants to be confident they are going to look nothing less than perfect on their special day. Tan fittings are an opportunity for you and the bride to trial the treatment but also fill them with reassurance of the colour they will achieve before the big day.

It doesn’t stop at the bride When booking in treatments make sure you consider the bridal party as a whole… and don’t forget the groom; male grooming is on the increase! Bridal packages are a great way of encouraging others to look golden on the day.

Capture you clients Research local wedding fairs to promote your services. Showcase your treatments by offering a tester and watch them fall in love with the products.

Tailor your services

Encourage tan fittings

Bespoke your service. During the consultation period find out what shade your client would like to go, their skin type and how they naturally tan. Tan fittings are a great way of finding out which day your client prefered their colour on.

Just like a bride, your client will want to feel picture perfect at their prom. Encourage booking before so your client can feel confident in their shade.

Marketing your business Promote, promote, promote. Take advantage of our tailored marketing material to appeal to bridal parties. Linking up with other local businesses is a great way of encouraging new clients, such as hairdressers. Always ask your bride to leave a review, word of mouth is an invaluable tool

PROM Link up with local businesses Research local dress shops to promote your services and make it easy for your client to find everything she needs to make her day. A golden glow is the essential accessory to any show stopper dress.

Make it special Prom day is often the first time girls really get to wear a glamourous dress, so make it a day to remember. Look at offering a package with other treatments and make your client feel special.

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Spray tan parties Promote prom pamper parties to maximise on your prom related bookings. Offer incentives for bookings, such as allowing the host to receive a discount. Build refreshments and goody bags into your parties to make it a truly special event.

Retailing Radiance Body Balm is a favourite for enhancing bronzed skin, With mica and almond oil, skin will be silky smooth and radiant. Educate your client on the best ways to prolong their new tan.

OFFER!

FREE Bridal & Prom Promotional Pack

when you spend over £55+VAT Valid until 22nd April.

One per order. While stocks last.

Quote NLPROMO1

SIENNA X PROFESSIONAL

JANU A RY

Caroline Hughes

FEBR U Y AR

Jackie Garnham

MAR

CH

THERAPIST

OF THE MONTH In January we launched our Therapist of the Month scheme, which gives us the opportunity to celebrate your achievements with others in the industry.

from financial services across to beauty. Since then she has built up a profitable business and is renowned within the Glasgow area for her spray tanning services.

Each month our chosen therapist receives coverage from us online and through social media. As well as this exposure, the therapist will receive a personalised ‘Sienna X Therapist of the Month’ image to use on their own marketing material going forward and a bespoke goody bag to celebrate their achievement.

FEBRUARY: Jackie Garnham Jackie is a self-employed Beautician, who added Sienna X to her treatment list in 2012 after attending our level one spray tanning course. Since then she has grown a loyal client base, which she believes is down to the power of social media and word of mouth.

If you want to be in with a chance of being featured, or know someone who you’d like to nominate, simply go to www.sienna-x.co.uk/ totm and tell us why.

Our winners so far are….

Shirelle Moore

JANUARY: Caroline Hughes Caroline decided on a change in career when she was made redundant in 2011, moving

I had an amazing start to 2016, when I was given the incredible opportunity to launch my spray tanning service at the W hotel in New York City.

At the start of the year I was privileged to tan David Gandy (pictured right), one of the most recognised male models in the world, ahead of his new campaign.

It’s long been my dream to work in NY, as it’s been my favourite place to visit for 20 years.

Spray tanning is extremely popular in the US but I want to change people’s perception of it. Spray tanning should be a treatment you can have at any time of the day, with superior application and fast drying.

I gave David added definition by contouring and sculpting, which is a technique I love teaching on my Sienna X Masterclass course.

On my first day of the launch I greeted press including the New York Post and Allure magazine who gave glowing reports. It was an extremely proud moment to see Sienna X feature in these titles.

MARCH: Shirelle Moore Shirelle is living proof that hard work really pays off; after more than a year of long days, achy feet, late nights and skipping lunch breaks she’s now built up a booming business and is even looking at taking on a second therapist to help her accommodate her clients’ demand!

To discover their full interviews head over to www.sienna-x.co.uk/news

I’m so excited about the launch of a new express High Intensity Tanning from Sienna X – I know it’s going to be a strong favourite at all my shoots over the summer. Watch this space...

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SIENNA X PROFESSIONAL

COMING SOON...

Keep your eyes peeled for the latest product launches coming from Sienna X

HIGH INTENSITY TANNING Our same signature glow but in no time at all… be the first to offer our new express tanning treatment.

Formulated with advanced tan intensifiers, the new Sienna X formula works in just 1 hour, then you can wash it off and watch it develop over the next 2 to 8 hours. Ideal for: •

Clients looking for a no fuss tan - no more waiting around for your tan to develop.

•

Walk in clients or those with last minute plans.

•

Perfect for those clients with busy lifestyles.

Coming soon in both professional spray tan solution and retail options.

BACK BY POPULAR DEMAND

HAVE YOU SEEN OUR NEW LOOK WEBSITE? New and improved business centre, full range of our new waxing products, easy to navigate pages and filled with top tips to support you and your business. We’d love you to leave a product review.

Your thoughts count…

All good things come in small packages...

We will soon be launching our favourite retail products in handy mini 75ml bottles.

Perfect for clients who like to travel, or who want to trial the retail range. Packaged up they also make the ideal gift for any Sienna X fan. You’ll never need to be away from your favourite tanning products again.

deep self tan lotion

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gradual self tan lotion

polishing body scrub

radiance body balm

WITH LEMONGRASS & GINGER

WITH ALMOND OIL SHEA BUTTER & VITAMIN E

If you have any feedback on our newsletter, new product ideas or want to share your thoughts on anything please email your Sienna X Marketing Team at marketing@sienna-x.co.uk

PERFECT FOR TRAVEL

SIENNA X PROFESSIONAL

PRODUCT SPOTLIGHT:

MANUAL TAN While some clients prefer a quick spray tan treatment others prefer to be truly pampered and enjoy having their sunless tan applied manually.

Along with our accredited manual tanning course we offer three products that will allow you to give your client a true pampering experience.

OFFER! Manual Tan Package only£70+VAT Usually £86.95+VAT

STEP 2

STEP 1

Add moisture to key areas using Professional Body Balm.

Prepare with a full body exfoliation using Professional Body Scrub.

STEP 3

Valid until 22nd April.

Quote NLMANUAL1

Smooth over a layer of Professional Self Tan Lotion.

BEST PRACTICE:

TANNING TIP:

WHY?

PREPARATION

SPRAYING

Knees, like elbows and other areas which are prone to dryness, should be well prepared by applying Sienna X Barrier Cream prior to tanning.

Start by spraying down the front of each leg with the gun held about 6”/15cm from the body.

TEMPERATURE TESTING Did you know it’s a legal responsibility for all therapists to make sure that safety procedures are followed?

Look after your client’s skin, maintain safety standards and ensure a comfortable treatment, by always following proper professional practices such as temperature testing.

We recommend using a digital heater in your treatments because it’s easy to monitor wax temperature.

It is vital to ensure that the wax is a suitable temperature for your client’s comfort, and that it won’t burn or injure their skin. It also demonstrates your professionalism and protects you in the unlikely event of insurance claims.

KNEES Our Aloe Vera and Vitamin E infused cream will help prevent the skin from absorbing too much tan.

When nearing the knees, ask you client to bend them slightly and give a quick spray holding the gun further away before adopting the original position to continue on down the ankle.

HOW? Always test the wax on yourself first. Apply a small amount to your inner wrist to check the temperature is suitable, before also applying to your client’s skin, in the area to be treated.

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Pssst... don’t forget...

RETAIL IS YOUR SECRET SALES PERSON Ahead of the summer season, now is the time to stock up on retail products.

Increase your income by upselling and educating your clients on the best ways to enhance and make the most of their tan.

OFFER! FREE 250ml Solution

When you purchase any spray tan course Your choice of solution.

Valid until 22nd April.

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Reap the benefits and stock Sienna X retail products.

• Enhance your treatment results educate clients on the best skin care regime • Increase your revenue and customer base - encourage non tanning clients to trial • Superior formulations that care for the skin • Featuring in glossy mags – clients love products that are well known • Not available on the high street exclusive availability for you, the professional • Promotional material and marketing support to help you promote

TOP TIP: 0800 131 3151 (free from landlines) +44 (0) 1905 727070 (overseas) www.sienna-x.co.uk Sienna X Sherriff Street, Worcester, Worcestershire WR4 9AB

Find us at Sienna X Official

SHARE SOCIAL MEDIA Share our press posts on social media to give your page an extra zing. Clients are attracted to brands and products they see in the glossy mags.