PROFESSIONAL NEWSLETTER // SUMMER 2015
At Sienna X we have always believed that healthy skin is beautiful skin, and that’s why we work so hard to promote safe, sunless tanning. Here are just some of the reasons why a sunless tan trumps a natural tan every time: NO HARMFUL EFFECTS Whilst the sun’s UVA and UVB rays are damaging to the skin and cause premature aging, a Sienna X tan will help to keep skin healthy and youthful thanks to luxurious anti-ageing, natural ingredients. PERFECT FOR ALL SKIN TYPES Sienna X offer a prescriptive tanning range which provides everyone, regardless of skin type or tone, the opportunity for a truly bespoke and natural looking tan. FULL, EVEN COVERAGE Tanning in the sun can result in patchy, red skin and harsh tan lines. A sunless tan will ensure you are evenly bronzed from head-to-toe. LONG LASTING & FADES EVENLY A faux glow can last as long, if not longer than a natural tan if maintained well and topped up regularly with Gradual Glowing Self Tan or Express Tanning Mist. With the right techniques your sunless tan will fade evenly, without the peeling or dryness associated with sun tanning.
It’s our favourite time of the year hair gets lighter, tans get deeper and everyone is in high spirits relishing the Great British Summer. Promotion is key, regardless of the time of year, however use the warm summer months to capitalise on your Sienna X treatment by introducing new clients to sunless tanning and educating them on sun safety and tan maintenance. If you feel you could do with a helping
QUICK 10 days frying in the sun, or 10 minutes in a spray booth… it’s a no brainer!
5 top tips for staying safe in the sun: 1.
Always use SPF30 or higher and look for a 5 star UVA rating. Choose a non-oil based formula to keep your spray tan looking gorgeous while staying protected.
2.
Keep your wardrobe stocked with stylish kimonos and kaftans.
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Try to stay in the shade between 12pm-2pm when the sun is at its strongest.
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A good pair of sunglasses will help prevent damage to your eyes (and the development of crows feet)!
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A sunhat will provide shade for your face as well as protecting your hair and scalp from getting sun scorched.
Whichever way you choose to get your glow this summer, have respect for your skin and look after yourself. Help us spread the word by sharing our #BeSafeGoFaux tips with your clients.
hand, our expert team are always on hand to provide individual business advice and support, Call us today to book your business check up on 0800 131 3151. We hope you enjoy reading our newsletter. We’ve included helpful business tips, news from the celebrity and press world, as well as sharing what fellow businesses have been up to. Feel free to tell us if there’s something you want to see in future editions. Enjoy your summer - before the school runs return!
Sienna X Founder
We have a team of experts waiting to help you in your tanning success. Simply call 0800 131 3151.
SIENNA X PROFESSIONAL
JAMES’ BACKPACK ESSENTIALS: ✓ S ienna X Radiance Body Balm Use daily to lock in your tan and prevent scaliness.
✓ I nsect repellent Keep the midges at bay and avoid unsightly bites!
✓ S PF30-50 Apply to the face, shoulders and arms regularly.
✓ B atiste Dry Shampoo
JAMES HARKNETT Sienna X expert and celebrity tanner
It’s full on summertime at last! Festivals, concerts and summer evening parties a-plenty. At last, a chance for us to bare some skin and show off our tans! If you are heading for a big weekender anytime soon, chances are you will consider booking in for a spray tan. I see hundreds of lovely ladies this time of year who are glamping it up at different festivals.
Every girl’s festival essential!
“There’s a Sienna X Solution for your every tanning need!”
✓ M ini Baby Powder If it gets sweaty, a sprinkle of talc will prevent patchy wear off.
✓ B aby Wipes Need we say more?
on our Polishing Body Scrub: “It gently buffs away imperfections and primes skin for tan time.”
✓ D IY Tinted Moisturiser Not feeling full coverage? Pop some Sienna X Dark Glowing Self Tan into a small pot and mix 1 part tan with 3 parts night cream. You’ll get a perfect DIY tinted moisturiser!
The Sienna X 12% tanning solution is always a hit this time of year for medium/dark skinned girls who tan well naturally. My advice here is to ensure it is dusted onto the face gently, to avoid the over-tanned look!
“The tan glided onto my skin so easily and, after 10 minutes of poses in paper pants, I was glowing with a gorgeous, even golden colour.”
However you’re spending your summer have an awesome one! “It’s a far safer way to glow than by exposing your skin to harmful UV rays.”
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“An incredibly natural looking pre-holiday glow.”
We hear from Heaven Sent Skin & Beauty Clinic, Sutton Coldfield “Spray tanning is one of our most popular treatments; we offer a professional service and our passion is to make sure our clients feel comfortable, at ease, yet confident about their treatment. We wanted to create an event that would appeal to our clients in support of Look Good Feel Better, a charity who support women and teenagers suffering from the visible side effects of cancer treatments.
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To both raise awareness of the charity and promote the benefits of spray tanning over sunbeds, we held a ‘tan-a-thon’ event. We asked guests to join our event and make a donation; we ensured they received the same professional treatment they would experience any other day. The support from both new and existing clients was overwhelming to say the least, we tanned over 50 ladies and raised more than £650.00 for charity.
We had a fun, successful day whilst spreading a number of important messages.”
Sally Fern and the girls at Heaven Sent
SIENNA X PROFESSIONAL
SOCIAL FEED Don’t just take our word for it, here's what our customers say:
Business Owner: MAGGY WELLS Salon: THE MAYFAIR TANNING COMPANY
Best fake tan is @SiennaXOfficial hands down! What I use to spray tan clients and I use the mousse for myself. So natural looking!
Tell us a little bit about yourselves... The Mayfair Tanning Company was established in London in 2002 to provide a total body care experience. We specialise in providing bespoke Sienna X spray tans for all types of skin. How long have you been spray tanning? We have been using Sienna X for the past 10 years. What is your favourite thing about the Sienna X brand? We love the consistency in being able to deliver the best and highest quality treatment to our customers. We only use premium brands and we consider Sienna X the best of its kind. How do you attract new clients? We are currently offering a ‘buy two, get one free’ scheme, which has proved very popular. What is your marketing plan over the summer season? We are actively looking for new customers and use social media to improve our growing business. We have had an amazing response from our Twitter and Facebook customers.
The benefits of event marketing: ✓ Raise awareness of your business
Do you have any top promotional tips that have worked for your salon? Our salon therapists are a walking advertisement for the business. We make sure they are well trained and understand all the treatments we provide. What other treatments do you offer? We provide a variety of treatments including hair removal, massage, waxing, facials, as well as having amazing nail technicians in the team. What is your most popular retail product? Our most popular Sienna X products are the Q10 Bronzing Mousse and Gradual Glowing Self Tan. We consider after-care a very important part of the client’s experience. What’s your top tanning tip? Always listen to your client’s needs during the pre-consultation - building a relationship with your client is a must. What’s your favourite thing about working in the beauty industry? Being able to boost our customers’ confidence with a stroke of a brush!
Megan Lynn & Rose Cruickshanks
Had a fantastic training day with Claire from Sienna X - excellent tans all round.
Had so many lovely girls in tonight all heading to @GlastoLive with fab @SiennaXOfficial tans.
Beth (@TheLondonDolls)
Sharon Taylor
Training was great, customer service is excellent and the brand is faultless! I would never even consider using another another brand! So glad I chose Sienna X :)
I used @SiennaXOfficial tan last night & today I feel like I’ve stepped off the plane!
Laura (@girltalkwith)
I always feel so much better about myself when I use @SiennaXOfficial tan!
Ashleigh♡ (@ashllyd)
✓ Spread your particular message in a fun and engaging way
Becky (@Beckawo)
Lisa Shepherd
Love Sienna X. Trained with them & never tried any other brand. Best by far! My clients are always impressed!
✓ Local PR opportunity ✓ Build relationships with your clients ✓ Introduce new clients, especially those local
Visit our Professional page on Facebook for updates, marketing materials and special promotions exclusive to our trade customers.
✓ Create a fun yet professional buzz If you’d like to be featured in our next issue, email us at: marketing@sienna-x.co.uk
Inside The Mayfair Tanning Company
Facebook.com/SiennaXPro
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Marketing your business is the key to your success and here at Sienna X we have all the tools you need to make this as easy as possible, from posters, business flyers and loyalty cards to ready-made social media posts.
5. SOCIAL MEDIA OPENS DOORS For every post you put up, don’t forget it’s not just your followers that see… be creative, encourage interaction and sharing. If you’re not a Facebook fanatic or Twitter addict, don’t hesitate to call us for help getting set up.
Here are our ten top tips to make sure you’re maximising your marketing…
1.
6. DON’T BE TEMPTED TO COMPETE ON PRICE Although money-off offers can seem appealing, it can make it more difficult to increase your prices once your offer ends. Instead, look at adding value to your treatment by incorporating extras into the cost of the treatment price. Sachets are a great way of adding that extra professional touch as well allowing clients to trial your retail offering.
MAKE TIME FOR PLANNING Being prepared and focused is key to maximising any opportunity.
2. RESEARCH YOUR COMPETITION Find out who else offers similar treatments in your area… why not book in for a treatment? You’ll be able to see how your treatment is different. 3. INTRODUCE A LOYALTY SCHEME Encourage repeat business by looking at different ways of rewarding loyalty, such as introducing clients to a new treatment or a retail product that they might not have trialled yet.
7. DON’T AVOID CONSTRUCTIVE FEEDBACK Make time to talk to your customers and listen to their thoughts, there might be a simple improvement that your clients would love!
4. LOOK FOR OPPORTUNITIES AND EVENTS IN YOUR LOCAL AREA Network with local businesses that you may be able to collaborate with. Business parks are a great place to advertise your business to those who might be looking for some ‘me time’ after work.
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9. CROSS PROMOTE! You may have a database of customers that might not have considered a sunless tan before, So why not offer them a taster. You’ll be surprised by how quickly they will become hooked. 10. REMEMBER TRAINING IS A JOURNEY! Here at Sienna X we have three levels of training to offer progression and to ensure you and your business are the best they can be. The Level 2 course and the masterclass courses offer you the chance to learn skills and techniques that will set you apart and help you to take your treatment to the next level. Don’t forget our expert team are on hand to provide business and marketing support to suit your individual needs. Call us today on 0800 131 3151.
NATURAL LOOKING. AWARD WINNING.
8. TREAT EVERY CLIENT LIKE IT’S THEIR FIRST VISIT If you offered your client a hot drink and to take their coat on their first visit, they’ll be disappointed if they don’t receive it the next time. Be personal with each client, such as remembering their birthday.
SUNLESS TAN.
LOOK
Book your perfect sunless tan today.
www.sienna-x.co.uk
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CALL: 0800 131 3151 TO TAKE ADVANTAGE OF OUR GREAT OFFERS TODAY. T&Cs apply. Whilst stocks last. Offers ends 11th September 2015
Sienna X Sherriff Street, Worcester, Worcestershire WR4 9AB | www.sienna-x.co.uk | 0800 131 3151
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