Let’s Travel with
ON MY
Safety for Female Travelers Every year, countless women have been harassed or sexually assaulted when they travel alone. I want to educate women on how to protect themselves, so that they can prevent themselves from getting hurt while traveling. Yuxin (Sicilia) Fu GR 620 OL1: Visual Thinking / Summer 2019
CONTENTS IDEA DEVELOPMENT 04 Finding Topics 05 Brainstorming Wall 06 Creative Brief 07 Personas 10 Mood Board Development BRAND DEVELOPMENT 13 Name Development 15 Logo Development 17 Annotated Visual System DELIVERABLES 19 Poster Series 26 Printed Booklet 33 Mobile App 39 Website
01
IDEA DEVELOPMENT Finding Topics Concept Exploration Brainstorming wall Creative Brief Personas Mood Board Development
4 Idea Development
FINDING TOPICS
THE FINAL TOPIC
The topic selection process about five things I like, five things I do not like, five things that are mysterious, ten problems I would like to see solved in the world, ten problems I don't think will ever be solved being covered in the news today, ten problems that might be better than they are now if communication were clearer, and 15 things I’m passionate about. From these topics, I selected five topics that I interest.
After critic from instructor and peers, I decided to choose female safety issues as my project topic, and I narrowed down to focus on safety for female travelers when they travel alone.
SAFETY FOR FEMALE TRAVELERS FOOD SAFETY FEMALE SAFETY ISSUES FINDING DELICIOUS RESTAURANT GARBAGE CLASSIFICATION PLAYING GO KART
Every year, countless women have been harassed or sexually assaulted when they travel alone. I want to educate women on how to protect themselves, so that they can prevent themselves from getting hurt while traveling.
5 Idea Development
BRAINSTORMING WALL To develop my topic of safety for female travelers, I developed a physical brainstorming wall, and I wrote some keywords from positive and negative aspect. Also, I wrote some words that the feeling of travel alone. Finally, I put them together to develop my concept.
6 Idea Development
CREATIVE BRIEF Background:
Key Words:
British Airways recently released a report of “Global Solo Travel Study”. They analyzed trends in the various travel markets around the world, group attributes, reasons for travel and the most attractive destinations. According to the survey, more than 50% of female around the world have chosen to travel alone, and 25% of female said they have plans to travel alone.
Freedom: Most the people who prefer to travel alone because they enjoy the sense of freedom that they can do anything they want.
Harassment is the biggest troubles for female in strangers, which will easily lead them to the victim.
Independent: In own travel, women have no way to rely on anyone, everything must be done by themselves. Having an independent ability is a very important factor in traveling alone.
Target Audience: The Experienced Person: People who prefer traveling alone and they experienced some dangerous situations even to be a victim during traveling. Having Travel Plans Person: People who have plans to travel alone in the future. The Parent People who cares a lot about this topic because their family members prefer traveling alone.
Objective: I want to educate women on how to protect themselves, so that they can prevent themselves from getting hurt while traveling.
Single Minded Proposition:
Adventure: We don’t know what will happen in the future during the travel, We need to be adventurous. I believe that if a woman is too timid, she will not travel alone.
Deliverables: Poster Series: I designed three posters that have contrast effect to catch people’s attention immediately, and hoping more people will care about this problem in the future. Printed Booklet: Introduce more details about traveling safety through words and pictures. It’s convenient to distribute. Mobile App: Could provide some safety tips for audiences, and help them have some areas to communicate with each other. Teaching people how to protect themselves when traveling alone.
How to travel safely as a woman Website: Providing some advisories for women travelers, and they can have some specific knowledges.
7 Idea Development
PERSONAS Alice Personal Traits: 1. Alice is very confused after graduation, because she did not know what kind of work she should do. So she wants a gap year to go to lots of places to enhance her life experience to find her real interest. 2. She is full of curiosity of different culture and people, because she thinks that there still have many people who live in the way that we do not know, and she wants to know the people who have a different life with us. 3. She has been to many places before, and she never deals with problems by herself when traveling, because most of the time with her friends to travel together. 4. She has a psychological shadow in traveling, because she experienced being robbed of money while traveling. 5. She is looking for some companions who can be on the road in the same schedule, because she wants to travel with other people. 6. She has been some news reports that female travelers have been in danger or even lost their lives when traveling alone, because she has a travel plan in few weeks later.
Age: 22 Occupation: Graduated Student Major: Finance Degree: Bachelor Income: No
7. She searched the information that how to call for help when she in different countries, because when she has some dangerous situations she can call for help.
8 Idea Development
PERSONAS Jason Personal Traits: 1. His daughter is 17 years old, because she prefers to travel alone during summer and winter, so Jason very cares about the news of alone traveler safety. 2. Jason’s daughter does not like to have too much connection with her parents when she traveling. Because his daughter is in the rebellious phase of her age. 3. He thinks his daughter is too young to handle lots of thing by herself and she is very easy to believe strangers, because she is very dependent on her parents when she is at home. 4. He understand that there are still have lots of enthusiastic people in the world, but the bad guy is in everywhere, because too much news reported female to be the victim. 5. He does not know how to let his daughter understand the importance of traveling alone, he just tells his daughter must always pay attention the environment around and show her some relevant news reports let her understand
Age: 45 Occupation: Engineer Major: Electronic Engineering Degree: Master Income: $98,40 per year
6. .He believes that he must let his daughter know how to avoid dangerously and how to ask for help when she is in danger, because his daughter lacks these knowledge. 7. Because he knows his daughter has less patient to talk with him, so he just needs her to tell him she is safe when she traveling.
9 Idea Development
PERSONAS Olivia Personal Traits: 1. Because Olivia prefers traveling in past years, and she has lots of experiences of traveling alone, and she believes that safety is very important when traveling. 2. She thinks that when women traveling along they must protect the item that they have, because she experienced that her camera being robbed while she taking photos. 3. When Olivia was a high school student, she used to travel with her friends or travel alone. Age: 35 Occupation: Traveling Blogger
4. As a traveling blogger, most of the time, she rarely to enjoy the travel, because her traveling is for work. 5. She wants to see the lives of different people and listen to the stories of them. 6. She always shares her traveling experiences and writes some articles to audiences, because she wants to tell people how to decrease and avoid dangerous occurrence. 7. She does not want women to be in danger when they traveling alone.
Age: 35 Occupation: Traveling Blogger Major: Tourism Management Degree: Bachelor Income: $5,592 per month
10 Idea Development
MOOD BOARD DEVELOPMENT Initial Mood Board Adventure
Freedom
Independent
11 Idea Development
MOOD BOARD DEVELOPMENT Final Mood Board: Freedom
02
BRAND DEVELOPMENT Name Development Logo Development Annotated Visual System
13 Brand Development
NAME DEVELOPMENT Initial Name
Refine Name
Addsafe Guideyou/GuideU SafeWorld Travel Care TS-Travel Safe Safetour MySafe SGO-Safe Go AVIT-Advisor Travel b Care Safe 4 U
SafeGo Travel Safety Help 4 Travel Safe Tour Travel Care Help U On My Way Secure Way Need Help Safe Travel
FreGo Travel Outdoor Nearby iSafe AssisU Safeture Needlp-Need help On my way CareU
Final Choice
On My Way After critic from instructor and peers, I decided to select On My Way as my project name, and my project is focusing on women travelers, especially when they are traveling, so that’s why on my way is the better matching with my project.
14 Brand Development
NAME DEVELOPMENT Hand Sketches
15 Brand Development
LOGO DEVELOPMENT Digitial Roughs
ON MY
WAY
ON MY WAY
ON MY WAY
ON MY
ON MY WAY
WAY W
ON MY
Y
ON MY WAY
ON MY WAY On My
WAY
ON MY WAY
MY WAY
On My Way
WAY
ON MY
N
N MY WAY
ON MY
ON MY
ON MY
ON MY WAY
ON MY WAY
16 Brand Development
LOGO DEVELOPMENT Final Logo
ON MY Typeface: Garamond
Concept: I use the arrow elements to the logo design, which means this brand will provide to you the right way and safe way when you travel. And I use different typefaces to create a contrastive feeling for the audience.
ON MY
17 Brand Development
ANNOTATED VISUAL SYSTEM Logo:
Colors：
ON MY PMS
10159C
10267C
10287C
10293C
10111C
10165C
C
30
85
70
55
0
0
Typography：
M
80
70
50
0
5
95
Avenir
Y
70
45
80
25
100
50
Regular Italic medium medium italic Bold Bold Italic, Ultra bold
K
25
40
55
0
0
0
R
155
37
52
115
255
230
G
65
57
66
198
234
31
B
57
81
40
200
0
83
Joanna Regular, Italic, Bold Bold Italic
Graphic Elements：
Geometric Shapes
Wave Lines
Images：
Geometric Shapes: The geometric shapes can connect with secondary contents from the series poster, booklet, mobile app and website. Wave Lines: Wave lines have a connection with the keyword of freedom, which expresses women who want to chase a sense of freedom when they want to travel alone. Each photo represents women traveling alone, and catch more people’s attention on women travel alone and they enjoy the travel.
03
DELIVERABLES Poster Series Printed Booklet Mobile App Website
POSTER DEVELOPMENT Sketches
19 Deliverables
POSTER DEVELOPMENT
20 Deliverables
FINAL POSTER SERIES
21 Deliverables
FINAL POSTER SERIES
22 Deliverables
FINAL POSTER SERIES
23 Deliverables
FINAL POSTER SERIES
24 Deliverables
FINAL POSTER SERIES
25 Deliverables
BOOKLET DEVELOPMENT Sketches
26 Deliverables
BOOKLET DEVELOPMENT
27 Deliverables
FINAL BOOKLET
28 Deliverables
FINAL BOOKLET
29 Deliverables
FINAL BOOKLET
30 Deliverables
FINAL BOOKLET
31 Deliverables
FINAL BOOKLET
32 Deliverables
MOBILE APP DEVELOPMENT Sketches
33 Deliverables
MOBILE APP DEVELOPMENT
34 Deliverables
MOBILE APP DEVELOPMENT
35 Deliverables
36 Deliverables
FINAL MOBILE APP
Log in page
Home page
When you click the hamburger ball, the screen will show you the main feature and you can setting you account
37 Deliverables
FINAL MOBILE APP
When you click the first section of home page, you will enter in this page, which gives you some tips before you travel.
When you click the second section, you can know where you are.
This is the third section of home page, you can find some information that you want, and we will offer you the information that near you.
38 Deliverables
FINAL MOBILE APP
This page that you can set up a fake call, you can use this function let others think it’s a call from your family or friends.
When you feel you have danger, you can click the middle button, and our system will record your location then send to the local police office.
If you are going to a place have fewer people, you can set an alarm period.
39 Deliverables
WEBSITE DEVELOPMENT Sketches
WEBSITE DEVELOPMENT
40 Deliverables
FINAL WEBSITE
41 Deliverables
42 Deliverables
FINAL WEBSITE onmyway.com
onmyway.com
CREDITS PERSONAS: Photos Alice: https://unsplash.com/photos/xOBfWbM_lUI Jason: https://unsplash.com/photos/xOBfWbM_lUI Olivia: https://unsplash.com/collections/3640438/ice-cream POSTERS: Photos First: Lina Yatsen Second: https://unsplash.com/photos/50yZdrpM_ec Third: https://unsplash.com/photos/MgODFmLOaEY Text https://higquality.com/blogs/expert-advise/top-travel-trends-for-2019 BOOKLET: Cover
Photo: Francesca Tirico Text: Yuxin Fu
02-03
Photo: https://unsplash.com/photos/QznVkqTleoY Text: www.rainn.org
04-05 06-07 08-09 10-11
Text: www.rainn.org www.safetravel.govt.nz Photo: https://unsplash.com/photos/7etIYqqw2jU Text: www.rainn.org Photo: mycounselingclinic.com Text: www.rainn.org Photo: www.alithia.gr Text: www.internationalinsurance.com
CREDITS MOBILE APP: Loading Photo: https://fincart.co.uk/product/new-financial-guidance-body-seeks-direction/ Home Page Photos: https://unsplash.com/photos/qyAka7W5uMY https://unsplash.com/photos/yg8Cz-i5U30 https://unsplash.com/photos/6BQyHtYSb5E Account: Photo: www.eharmony.com Interior Photo: https://unsplash.com/photos/wy1TL6p-9rA https://www.entrepreneur.com/article/273856 https://unsplash.com/photos/rTpsIAfXxDI https://unsplash.com/photos/Q-72wa9-7Dg Text: www.rainn.org www.centurylink.com WEBSITE: Home Page Photos: www.literallyeverywhere.com Text: http://www.travelguardworldwide.com Interior Photos: https://www.enps.co/articles/the-pros-cons-of-unlimited-pto https://unsplash.com/photos/cYW4ROUmzzQ https://unsplash.com/photos/bi2aBm6Ksc8 Text: www.travelweekly.com www.safetravel.govt.nz travel.gc.ca