Music and Institutions Research

Page 9

2008 2009 -

UMG partners with MySpace to create MySpace Music. UMG delivers 1 billion video streams on YouTube. Sony Music Entertainment joins VEVO UMG forms VEVO

UMG Website The website has options to its Artists, Information on the company, its labels and publishing, music, links and news. The news section keeps you up to date with what the company is doing and with all its sectors and signed labels as well. Music part shows all of the latest releases from artists from in the U.S and outside.

Social Networks MySpace UMG’s MySpace features some of its latest releases at the top of the page so the viewer can see it a soon as they come on the page. Also there is Music player were can play some songs artists signed to the label. It has 20094 friends ( 16/05/10 ). You can view photos, news and artists signed. It is open to the public so it has to privacy setting set so anyone can access it even if there not part of the MySpace community. Facebook UMG’s Facebook features its wall with lots of posts posted daily with updates of news and upcoming releases and new music videos from signed artists and bands. Also Info on its other labels and links to other social networks it’s connected to and its own website. Also you can sign-up to a news letter to get exclusive news on everything the company does and you can view photos. It is public so there is not restrictions to who can view it weather you are a member of Facebook or not. It has 10, 848 fans. Twitter Twitter is simple social site were you tweet your thoughts and follow other people to view there tweets. UMG’s Twitter tweets are daily showing updates on new gigs, releases, news in general about the company, It has 46, 640 followers and they have tweeted 1, 666 times. Also it has lists which are lists that are connected to other twitters. It has a list of it regional team, artists and labels.

YouTube UMG have there own music channel on YouTube, which all there videos are powered by VEVO. It features a header with an advertisement for a recent


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