Showtime Magazine | Spring & Summer 2020 Issue

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2 0 2 0 S P R I N G & S U M M E R I S S U E \ O F F I C I A L P U B L I C AT I O N O F I TA S H O W T I M E ® M A R K E T

TE X TIL ES

NEXT SHOW:

NOV 15-18

2020

LE ATH ERS TRIMMINGS

CONNECTING ON THEIR TERMS


A normal fabric just won’t cut it in the new normal.


TABLE OF CONTENTS

ON THE COVER Style influencer Miranda Kerr shares the inspiration and insights behind her LOVE.JOY.BLISS. Home Collection for Universal Furniture.

President’s Letter........................... 3

ITA Member Showcase...........................4

Style Influencer–Caroline Hipple ..........................6

Style Influencer–Miranda Kerr .......................... 8

Feature Article: Consumer Psych 101......................... 10

2021 Forecasts by Color Marketing Group..........................17

ITA Educational Foundation........................20

ITA News.........................23

ITA Member Products........................30 ADVERTISERS

See page 8.

Crypton Home Fabric De Leo Textiles Furnishings & Fabrics International International Market Centers Milliken & Company

Radiate Textiles Stallard Studio Sustainable Furnishings Council WithIt Young Textile Professionals

Next ITA Showtime® Market • November 15-18, 2020

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The ITA is a non-profit business association founded in 1990 to advance the textile industries through the promotion of its members and facilitation of education, networking and collaboration year-round.

BOARD of DIRECTORS PRESIDENT Kelly DiFoggio \ Yarn & Loom VICE PRESIDENT Kathryn Richardson \ Libeco TREASURER Mendy Kearns \ Hamilton Fabric Sales, Inc. Carmen Herndon Barbee \ Ballard Designs Nathan Copeland \ Highland House David Lappert \ Kravet Dada Patil \ Catania Katherine Shoaf David Stunda \ Barbarossa Leather

STAFF EXECUTIVE DIRECTOR Brian Casey \ 336-885-6842 brian@InternationalTextileAlliance.org ASSISTANT DIRECTOR Carrie Dillon \ 336-885-6842 carrie@InternationalTextileAlliance.org Historic Market Square 276 \ 305 West High Avenue \ High Point, North Carolina 27260 info@InternationalTextileAlliance.org www.InternationalTextileAlliance.org

Published by

The largest tradeshow in the U.S. dedicated to textiles, leathers and trimmings, Showtime Market brings together the industry’s leading manufacturers, suppliers, wholesalers, and retailers. Produced biannually by and for the members of ITA, Showtime is the “can’t-miss” market for textile professionals. Registration and market information: www.InternationalTextileAlliance.org/Showtime

Showtime Media & Marketing is contracted by International Textile Alliance for the purposes of advertising sales and production of Showtime Market publications and signage.

PUBLISHER Crystal Staley 336.814.7718 \ crystal@showtime-magazine.com EDITOR Trisha McBride Ferguson 336.687.1604 \ editor@showtime-magazine.com SALES DIRECTOR Emily Thiel 336.689.0802 \ sales@showtime-magazine.com

A key focus of ITA, its Educational Foundation is dedicated to ensuring the future of the textile industries through the nurturing and promotion of education, scholarship, and career development initiatives. EDUCATIONAL FOUNDATION CHAIR Kelly DiFoggio \ Yarn & Loom

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Tell us what you would like to see in future issues of Showtime magazine. Send story ideas and style influencer suggestions via email for consideration. A digital copy of this magazine as well as previous magazines published by Showtime Media & Marketing can be accessed by visiting our website: www.Showtime-Magazine.com


SHOWTIME® WELCOME

from the ITA President Oh, what a crazy year it has been! I never would have imagined we would have been placed in a situation where the industry would have to cancel the April High Point Furniture Market and ITA’s May Showtime Market. It has created struggles and difficulties for every person and organization in some capacity. This adversity is forcing us to approach how we do business in a whole new way. Ingenuity and creativity are nothing new for our industry, so we’re tapping into it once again. Many of our members are using technology to their advantage with Facebook Live showroom tours, virtual fabric meetings, and similar creative solutions. This has worked well for our current situation and many buyers have enjoyed these new formats. And while some may even consider these new options going forward for convenience—remember, we are a tactile, hands-on industry. You cannot tell drapability KELLY DIFOGGIO and hand from a picture or video. But the biggest thing missing from an all-digital format is personal interactions. It is hard to read emotion and non-verbal cues in a virtual call. Let’s be honest, some fabric showings are awkward face to face but can go sideways quick in a digital format talking to a screen. We need that small talk, feedback, and exchange of information between both parties. It’s critical to our business. We cannot lose sight of the value of face to face meetings and interactions, particularly for our industry. As we move forward into the next phase of our new normal, let’s remember that we do need each other and as an industry we need those human connections. ITA, connections happen here.

Kelly DiFoggio, ITA President

Next ITA Showtime® Market • November 15-18, 2020

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ADVERTISEMENT

ITA MEMBER STORY

Nature = Nurture in Radiate Textiles’ Introductions With its innovative spirit, Radiate Textiles is making a name for itself as a producer of high-quality decorative upholstery and multipurpose fabrics. Serving furniture manufacturers, jobbers and retailers, Radiate offers yarn-dyed and piece-dyed textures and solids, yarn-dyed stripes and plaids, woven jacquards and cut velvets, as well as cotton prints. When it comes to anticipating and adapting to today’s dynamic marketplace, Radiate is poised for success. “What makes us unique is the entrepreneurial spirit that resonates through all segments of our business,” says David Titlebaum, President and Founder. “Our relatively small size allows us to maneuver and react swiftly to the constant changes within our industry.” This season, Radiate introduces solids and textures with depth and softness using cotton, linen, plush chenilles and velvets. Its fabrics are cozy and comfortable and designed to help create a relaxed environment and lifestyle. You’ll find light and neutral colors with neutrals moving slightly warmer. Also, it’s bringing to market a mixture of soft colors that act as a neutral background in textures. “As we all shelter in place, the home has become a safe haven and creating a sanctuary in the home is a driving force for design these days,” says Lisa Cline Ayers, Design Consultant for Radiate Textiles. “Nature equals nurture and bringing the outdoors in allows for greater connection with nature and happiness. Our new line offers an array of fabrics that evoke nature and feelings of calmness,” explains Ayers.

FABRIC DONATION Radiate Textiles, in conjunction with other leading design firms, donated thousands of yards of fabrics for face masks.

SHOWROOM: MSTT, 9th Floor 305 West High Street High Point CONTACT: (844) 372-3428 customerservice@radiatetextiles.com

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Look for stress-free patterns with modern and minimalistic designs, simple line work and geometrics with soft edges. Variations of these looks in a black-and-white color combination look sophisticated, particularly paired with organic textures and warm wood tones. Along with other leading design firms, Radiate Textiles has also proudly donated thousands of yards of fabrics for face masks during COVID-19.

This season, look for: Light and neutral colors moving to slightly warmer tones. Textures and solids with amazing depth and softness. Simple geometrics with soft edges designed for today’s casual lifestyles.

www.InternationalTextileAlliance.org/Showtime


Every Fabric Deserves To Be VISUALIZED

Coming to RadiateTextiles.com in August


STYLE INFLUENCER

Caroline Hipple President, Norwalk Furniture Caroline is an industry strategist, adventurous merchant, culture advocate and fearless problem solver who currently serves as the president of Norwalk Furniture—a leading custom upholstery manufacturer in Norwalk, Ohio. Caroline is passionate about bringing beautiful and functional upholstery to retailers and designers who serve the decorative market while invigorating the culture of the organization and its “maker” community. A confessed textile nerd, she and her partner Dixon Bartlett travel the world in search of the best palette of designs, colors and resources that suit the moment, while surprising and delighting the customers they serve. Together they have headed up textile programs for four companies over several decades. Caroline is the author of A Pathway to Profit and currently serves on a number of industry boards and organizations. What are your favorite sources of inspiration? First and foremost, travel. I’m a global traveler— I could be in Paris or Iowa, Scotland or Italy, and I find inspiration everywhere. Nature provides rich inspiration, it could be the taupey grey of the bark on a tree and the perfect green that goes with it. I also look to set design in movies and television for inspiration. Right now, I love The Tudors and how the unbelievable sets and costumes tell a story and eventually influence our end-consumer. Social media is a big influence, particularly Instagram® and Pinterest®. I still enjoy reading good shelter magazines, the ones hanging in there are doing a good job. I love to turn the page, rip it out and pin it up. In fact, whenever I return from Europe, my bags are weighted down with dozens of international home magazines. I always make time to walk around tradeshows like High Point Market, Showtime, Maison & Objet, and others abroad. And, exploring textile document houses is like nirvana to me. You’re a new addition to the crayon box, what color would you be and what name would you have? Dusted Violet. Today’s world is a bit cantankerous and we need kindness more than ever. What better color than a dusty violet to encourage it? It’s amazing how color plays out in the world—people have a visual

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and emotional response to color. And a favorite quote of mine, often attributed to Mark Twain, is: Forgiveness is the fragrance the violet sheds on the heel that has crushed it. What’s the last gift you gave someone or a go-to host/ hostess gift you give? I spent this past New Year’s Eve in Paris and brought everyone these amazing sparkly, sophisticated New Year’s-themed headbands from ElizabethAllenStudio on Etsy. What are your favorite colors or color combinations? I’m a huge fan of green. I love wet, yummy, mossy greens. Deep emeralds. Not too yellow, not too blue. We just finished working on Norwalk’s spring color palette and there are teal and green accents. In my home, I have white walls and a lot of Asian accents, old Suzani and Indian textiles with red, green and pink, and black and white. What is your favorite quote/words of wisdom? My favorite quote, going back to HB2 days, is: “Thought. Word. Action.” We used it in visioning and realized if you let go of the result, amazing things happen. And we’ve used it many times since.


What is your favorite vacation destination? While it’s hard to name just one, I’d say Fowl Cay island in Exumas, Bahamas. It has the most beautiful colors, at least 42 shades of blue that stretch to a lavender sky. Do you prefer book or kindle? I love books, and now Audible is my friend. I enjoy author Ann Lamott’s take on tragedy and goodness that’s honest and funny and Richard Rohr’s Falling Upwards and Learning to Breathe Underwater. Do you prefer concerts, plays or movies? Yes, yes and yes. I attend every Rolling Stones concert I can with a special group of friends that makes it even better. I love to go to movies and see them on the big screen. What is your dream project or collaboration? One of my all-time favorite experiences was working with Emily Wynn at Fabricut on Jaclyn Smith’s first fabric line and researching antique textile documents for inspiration. That’s hard to top. Eventually, we’d love to create our own fabric line, exclusively curated for Norwalk. I love textiles, I’m a self-professed textiles nerd. And in every job I’ve had, there’s been a focus on curating textiles. Someday, I’d love to create an online fabric collection available to the consumer, designer and manufacturer where it’s a seamless experience and everyone benefits.

What are your go-to paint colors? Decorator’s White by Benjamin Moore and a shell pink like the inside of a conch shell. Do you have a favorite coffee table or interior design book? Falling Water by Edgar Kaufmann Jr. What is your favorite thing to do when you’re not working? Enjoying good food, wine and travel with my friends. I also love gardening; I grew up in Lynchburg at the foot of the mountains, so I’m most at home outdoors. Do you have a favorite charity or one you like to support? I support a number of organizations, such as St. Catherine’s School and the Atlanta Girls School—most centered on promoting women and education. WithIt (Women in the Home Industries Today) is important to me and I’m on the executive board of the American Home Furnishings Hall of Fame. What’s the best advice you’ve ever been given? My mentor, Stewart Brown, was the visionary founder of the retail side of This End Up. He taught me early on to be honest with myself about my strengths and weaknesses and he said you should always surround yourself with people who love you and will tell you the truth.

SUSTAINABILITY NEVER HAD THIS MUCH ABILITY.

Click here to learn how to clean Breathe by Milliken fabrics

Durable. Washable. Beautiful. Eco-Friendly. breathebymilliken.com | millikenspecialtyinteriors.com


STYLE INFLUENCER

Miranda Kerr International model, founder and CEO of KORA Organics

Best known for her celebrated career as one of the world’s most influential and respected models, Miranda has transitioned from the runway to the boardroom. She is a successful businesswoman, entrepreneur, and the Founder and CEO of KORA Organics, a certified organic skincare line now sold worldwide across 25 countries. Recently, Miranda has been collaborating with Universal Furniture to create the Miranda Kerr Home furniture collection. She also designs a range of fine china and giftware under her name for Royal Albert and has designed successful collaborations with Swarovski and Mother Denim. Miranda is a dedicated supporter of numerous causes relating to women, children, health and the environment and never tires from ensuring her voice and influence are used to make a positive difference in the world. She can be found on Facebook, Instagram and Pinterest @mirandakerr. What are your favorite sources of inspiration? I’m inspired by everything from nature, art and music to my family and friends, as well as travelling and experiencing different cultures. In creating my LOVE.JOY.BLISS. home collection for Universal Furniture, I was inspired by many things, but mostly by the love I have for my family, and the simple pleasures of being at home with them and creating memories together. I’m a wife and a mother of 3 boys, so it was important to me to create pieces that not only looked great and were high quality, but also functional for everyday use. Through the use of performance fabrics, each piece is practical and family friendly. You’re a new addition to the crayon box, what color would you be and what name would you have? I love this question! I was talking about the importance of color the other day in an interview. Given we’ve been self-isolating because of COVID-19, I was asked about the little things I’ve been doing to help create a happy home and one of my answers was to dress in color and dress the boys in color. I love colors that invoke happiness and have an uplifting effect on your mood, so I think I would be a shade of Yellow and be called Sunshine.

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What’s the last gift you gave someone or a go-to host/ hostess gift you give? I love to give a fresh bouquet of flowers or an orchid because it brings a piece of nature inside. I also like to gift tea cups from my Miranda Kerr for Royal Albert fine china collection. What is your favorite quote/words of wisdom? My favorite words of wisdom come from my mom, two things actually. She always told me: “Let your little light shine.” And also: “If you’re going to do something, do it right, or don’t do it at all.” I think of these two quotes every day in my life and they have definitely shaped who I am as a person. If I’m going to do something, I’m going to do it with my whole heart. Do you prefer book or kindle? Definitely books! I’m very tactile and love the feeling of holding a book and physically turning the page. I used to travel with a Kindle, but now I’m home with all my books and I love it! Do you prefer concerts, plays or movies? Concerts. I love music, especially live music. I listen to music every day. I find it motivates me if I need encouragement; it lifts my spirit and soothes my soul.


What is your dream project or collaboration? My dream project was and still is creating and expanding KORA Organics; and my dream collaboration was creating a furniture line as it was something I’ve wanted to pursue for a long time. So, to collaborate and work with the inspiring team at Universal has been a dream come true! They really understood my aesthetic and vision for the collection and allowed me the freedom to create. It has been a wonderful introduction into the industry that has really reignited and pushed my creative side. I’ve loved the entire process, from the initial concept and sketches, to choosing colors, textures, fabrics and finishes, to now seeing the finished products; it has been an incredibly exciting and rewarding experience. It’s a wonderful partnership and I’m so excited to finally launch the collection! What’s your favorite app? Snapchat! I love all the different lenses that you can put on your face and it’s a fun way to stay connected with family and friends. The kids love calling my grandma in Australia on Snapchat—they use all the different lenses and it keeps them engaged. What’s your favorite Instagram account you follow? @koraorganics of course!

What is your favorite thing to do when you’re not working? Spend time with my family! We love to read books, cook together and do arts and crafts. What is your favorite vice or indulgence? My mom just bought me a Theragun for Christmas and I’m obsessed! It’s the ultimate at-home massage tool that I look forward to indulging in at the end of the day when the kids are asleep. Do you have a favorite charity or one you like to support? My husband and I support numerous charities and like to help as much as we can. I think it’s important to give back, and we teach our children about kindness and compassion. We recently donated to 29 organizations that are supporting those most in need from the impact of COVID-19. They are focusing on those that need health and food security, housing or are experiencing financial hardship. What’s the best advice you’ve ever been given? Probably from my husband, Evan. He told me not to be afraid of asking people for help or advice. I used to assume it would be a burden if asked someone that I looked up to for advice, but I have since learned that people enjoy helping if and when they can.


SHOWTIME® FEATURE

CONSUMER PSYCH 101 Connecting with today’s home furnishings shoppers—on their terms. By Nicole Davis

Consumers have never been more empowered than they are today. From smartphones to social media, technology informs shoppers throughout the process, connects them to the opinions of their network as well as other recent buyers, and ensures the entire experience takes place on their own terms. No pressure for the makers and sellers of home goods, right? Understanding how to appeal to today’s web-based shoppers—from tech-native millennials to baby boomers—is no easy task. Listening to them is the first step.

SPEAK PRODUCT TO ME Since the sale starts and ends with product, understanding the looks consumers are pining after in home furnishings is foundational. In general, today’s on-trend design directions exude modern personality in eclectic ways, blending streamlined silhouettes with natural materials and functional attributes.

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CONSUMER PSYCH 101

CATER TO ME Consumers in all demographics and locations expect shopping experiences to be on their terms. Whether it’s the color an item comes in or the hours a retailer is open—today’s shoppers now dictate the what, where and when of the buying equation. It’s the larger retailers in the market that are actually setting this expectation in consumers’ minds, says Leslie Carothers, digital marketing expert in the home furnishings industry and owner of The Kaleidoscope Partnership and Savour Partnership. Larger companies with larger marketing budgets can afford more sophisticated digital tools, such as cutting-edge websites and augmented reality (A/R) technology that provide an in-store experience from home.

TOV Furniture’s customers are gravitating towards more muted tones, like its Yara pleated beige velvet sofa.

According to Chaya Krinsky, lead designer at TOV Furniture, both millennial and Gen Z consumers (the company’s top targets) are choosing soft hues. “While colors were playing such a huge story in glam furniture in the past few years, there’s now a big push for muted tones,” she says. “This is definitely from influences by top celebrities like Kylie Jenner.” In a recent home tour published in Architectural Digest, readers got an inside look into the interior design choices of mega-influencer Kylie Jenner. Her dining room showcased neutrals and soft tones accented by bright pops of pink in the dining chairs and wall art. Taking inspiration from a favorite celebrity’s style is commonplace, particularly for younger consumers, explains Krinsky. It’s not just color and silhouette that are prevailing. Other macro trends—like sustainability and wellness— are affecting consumers buying habits as well. “We live in a complicated culture where different concerns that people have affect what they buy across the verticals,” says Dr. Michael Solomon, consumer behavior and branding expert. Yet, the daily pressures of competing in a competitive marketplace can make it difficult for product designers and marketers to avoid myopia and truly understand what people are buying, explains Solomon. By identifying and synthesizing these trends in color, fashion, and culture, home furnishings companies can more accurately forecast what to bring to market.

Consumers also want to interact with companies when it’s convenient for them. Modern lifestyles mean more work, more commitments and a faster pace of life, making stopping into a retail store more challenging. “A lot of customers are reaching out to companies today via Facebook, and people want to deal with retailers who understand how to use those tools well so that they can communicate how they want to communicate,” Carothers explains. To meet customers where they are, Carothers suggests using technology such as Facebook chatbots and text messaging tools that promote responsiveness. Operating within Facebook messenger, chatbots are powerful because they can be customized. For example, if a customer contacts the business outside of normal hours, or when a salesperson is unavailable, they’ll get a customized autoreply from the chatbot— making a connection An example of an auto-reply instead of leaving her Facebook chatbot from unsatisfied. A message Leslie Carothers’ local client, Beyond Floors Net. as simple as “I’m sorry, we’re not available to talk right now, but please leave your question here and we’ll get back to you within an hour. If you need faster help, our phone number is….,” can get the job done. Next ITA Showtime® Market • November 15-18, 2020

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SHOWTIME® FEATURE The same principles apply to text messaging. In a retail environment, providing consumers with a way to text directly with the sales staff is just as effective. The key is to provide an instant reply and answer questions as quickly as possible so shoppers can take the next step. “I think it’s really important for retailers to understand the buying patterns of modern moms and dads especially,” Carothers says. “Most of them are really busy when retailers are open, and that’s the problem. It’s not that they don’t want to come, they’re just busy.”

THINK LIKE ME TOV’s director of operations Baila Bree agrees that prioritizing user-friendliness across the board makes it more likely you’ll secure the sale. This includes making sure that everything is easy-to-navigate, whether it’s the website, purchasing process or even a phone call to customer service. “For example, even though we’re a wholesale brand, if someone is calling us asking ‘Where can I buy this product?,’ then we provide a precise answer,” Bree explains. “As a brand, it’s important that even if you’re not selling to them directly, people know who you are, and your message is easy to understand. They need to see who you are and what you’re aligned with.” Thinking like a consumer gives both suppliers and retailers a perspective for reimagining their merchandising strategies to better align with consumers’ needs. For decades, retailers from furniture to clothing have been guilty of vertical merchandising, and according to experts, it’s just not the way people shop anymore. “A retailer sells lamps, a manufacturer sells lamps, but a consumer buys a living room,” says Solomon. “The consumer is totally out of sync with the vertical way of selling. They’re buying across categories, thinking about that lamp in terms of how it goes with that sofa and rug and the paint color on the wall. Merchandising has to reflect that.” TOV Furniture can attest to the power of a more horizontal selling strategy. The manufacturer takes a novel approach by merchandising its High Point Market trade showroom as if the buyers who are coming in or walking are actually the end-users. With dynamic displays, creative merchandising, and immersive pop-up events hosted in the showroom—the company is flipping the script on traditional product presentation. Walk into their showroom at market and you might find a DJ, a beauty bar staffed by professionals, a putt-putt golf course, a rosé bar and candy station, plus several Instagram-worthy vignettes waiting to be photographed and shared.

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“We try to convey our brand message as much as possible by treating the buyers as our ideal consumer,” says Krinsky. “This is something that we went out on a limb doing a few years ago and it’s working for us. It’s incredible to see that buyers are getting the message too.”

SHOW ME, DON’T TELL ME In the rise of influencer marketing, consumers are relying more on peer-to-peer networks to inform their purchasing decisions than on the marketing and advertising manufacturers and suppliers provide. “Retailers and manufacturers have to abandon that traditional top-down mindset and think of it more as a horizontal process now,” says Solomon. This means influencing a few consumers who are opinion leaders and relying on them to be the evangelists for the brand.” Whether it’s courting online influencers or actively promoting and managing user reviews, they key to marketing to consumers is understanding their evolving buying habits. “These evangelists are your best sales force,” Solomon adds. “Identifying those people, nurturing those people and relying on them to do the heavy lifting, especially in the online channel, is key.” “People want to feel comfortable with who they’re doing business,” says Carothers. “If someone is just genuinely speaking to me, trying to educate or inspire me, and I see that every week, I become comfortable with you.” Consumers also expect a seamless experience of online and off-line interactions. While innovations like augmented reality can help grow sales, improving the in-store experience is still essential. “Ironically, tools like A/R are something that’s going to propel more online sales because you’re getting closer to the ‘real’ experience of having a piece of furniture in your house than you are in the brick-and-mortar environment,” says Solomon. “It shouldn’t be that way.” Instead, retailers and merchandisers can draw inspiration from the in-store retail experiences such as the one created by Casper Mattress at their Manhattan retail space called The Dreamery. Shoppers can come in and test-drive one of the mattresses by booking a nap session in a private pod, complete with provided pajamas. “This is exactly what you want,” Solomon says. “Everything that you sell has to be a part of the consumer’s lifestyle.”


MEMBER BENEFITS OF THE INTERNATIONAL TEXTILE ALLIANCE

The changing industry landscape has everyone evaluating their businesses. They are reviewing expenditures to ensure they are producing value for their customers or pivoting into new endeavors to stay relevant and increase revenue. Bottom line: As you evolve, so do we. ITA is continually working to create more benefits for every member. Whether you are looking to expand your network, advance your education, or just for additional support, we’ve got the right connection. Join us.

LE ARN MORE BY VISITING:

http://internationaltextilealliance.org/about/join-ita/


ITA partners with IHFRA to offer an amazing package of benefits. BENEFITS INCLUDE: Discounts on Office Supplies & Printing • Insurance • Travel Services: Cell Phone Service, Free Legal Consultation, UPS Goods: Jos. A. Bank, Brooks Brothers, Best Buy, Trade Publications and a full listing in the ITA Member Directory.

To learn more contact the ITA office.

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Join SUSTAINABLE FURNISHINGS COUNCIL for education, information, resources, guidance. Shop SFC Members for products and services.

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MARKET SQUARE Textile Tower The Market Square Textile Tower features more than 50 textile, leather and trimmings manufacturers on 10 floors within this landmark building in downtown High Point. Since its launch in July 1990, the Showtime® Market has called Market Square its home. Discover fresh, new resources and design among 100 exhibiting companies within Historic Market Square and Market Square Tower. Discover trend displays, seminars and enjoy social events. • Fresh, new resources and design • 100 exhibiting companies within Historic Market Square and Market Square Textile Tower • Trend displays, seminars, social events

IMCHighPointMarket.com Where design begins.

#DesignOnHPMkt


Women’s Leadership Development Network

Our vision is to empower and inspire women in the home and furnishings industry, in all stages of their careers, to lead, embrace challenges, succeed and pursue their aspirations with passion and confidence.

• Leadership Education & Opportunities to Grow • Industry Networking • Peer-to-peer Mentoring • WOW Awards - Recognizing women in the industry

• Online Education Library • Design Tours • Continuing Education Scholarships • Professional Conference Scholarships

Get WithIt! We invite you to join us at withit.org


SHOWTIME® TRENDS

2021

KEY COLORS

CMG 2020+ ASIA PACIFIC FORECAST

KEY COLOR

Color Marketing Group, the leading international association of color design professionals, spotlights the organization’s four key colors revealed during its annual International Summit. These Key Colors are regional colors selected from the CMG 2020+ World Color Forecast™ for welcoming in a new decade.

Color Marketing Group • Colormarketing.org • 703.329.8500

Next ITA Showtime® Market • November 17-20, 2019

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SHOWTIME® TRENDS

UNI-CORAL Uni-Coral, the 2021+ Asia Pacific key trend color, is a color for harnessing the collective energies globally. This energetic glowing color inspires both fun and the need for action by ‘looking at the big picture’. The name comes from a playful animal created by fantasy. Futuristic, playful: Uni-Coral.

CMG 2020+ ASIA PACIFIC FORECAST

KEY COLOR

INDUSTRIES: Fashion, Sporting Equipment, Toys, Decorative Home Products

RAISON D’ÊTRE Raison d’être, the 2021+ key trend color for Europe, is a color for questioning your reason to be and finding your purpose. Giving your contribution to the world no matter how big or small. This color is earthy yet synthetic, representing the duality of our lives. It waivers between the natural and artificial worlds on different levels such as: appreciating history, escaping into entertainment, discovering new foods and other cultures and beliefs. A mid-tan color with a purplish undertone. INDUSTRIES: Any industry depending on the given effect; Matte, Sparkly, Metallic

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Color Marketing Group • Colormarketing.org • 703.329.8500


2021 KEY COLORS

RENACER Renacer or “Reborn,” the 2021+ key trend color for Latin America, is a complex color that has several colors, like red and blue, that make up its DNA and represent femininity and masculinity in a balanced way. Within spirituality, your generosity has a meaning of transmutation that leads us to a future composed of pure energy and inner spirituality. INDUSTRIES: Visual Communication, Fashion

MIST Mist, the 2021+ key trend color for North America, is a color offering a cleansing breath. It will overcome any sense of steamy deterioration to redefine this pale blue, filling it with positivity and light. INDUSTRIES: Fashion, Interiors, Paint, Consumer Electronics, Consumer Goods, Transportation

Color Marketing Group • Colormarketing.org • 703.329.8500

Next ITA Showtime® Market • November 15-18, 2020

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ITA EDUCATIONAL FOUNDATION

five schools CENTER FOR CREATIVE STUDIES JEFFERSON UNIVERSITY

(Philadelphia University + Thomas Jefferson University)

NORTH CAROLINA STATE UNIVERSITY SAVANNAH COLLEGE OF ART & DESIGN

student entries

UNIVERSITY OF GEORGIA

COMPETITION

WINNERS 2020 SPRING WINNER

Jeremy Kalteux University of Georgia

This abstracted mountain print was part of a larger collection focused on the Japanese ideal of yin and yang. The collection entitled “Saints and Sinners” was split into two sections. These sections drew inspiration from symbolic elements within Japanese culture that represent both the positive and negative sides of life. This print in particular drew from the idea of the perfect circle, the balanced mountain, and the peaceful zen garden. The geometric lines represent the repetitive act of meditation much like that of a zen garden. The circles and mountain – like motifs demonstrate the balance that one can achieve through the process. The goal with this print was to take the identifiable Japanese motifs and translate them into a modern repeated pattern, to take the old and make it new. 2019 FALL WINNER

Olivia Pagnotta

Jefferson University East Falls I wanted to emulate artist Moe Brooker’s style by evoking a feeling of joy through color and movement. I used bright colors and quick brush-strokes to create a design with high enery that radiates a feeling of positivity.

If you would like to have your school participate in the next competition, please contact the ITA office

at 336-885-6842 or info@internationaltextilealliance.org. 20

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ITA EDUCATIONAL FOUNDATION

THANK YOU... to our generous donors, whose contributions support ITA Educational Foundation’s commitment to the growth of the textile industry through education, scholarship and career development initiatives.

PLATINUM DONOR

GOLD DONOR

SILVER DONOR

COMMITTEE CHAIR Kelly DiFoggio / Yarn & Loom

COMMITTEE MEMBERS Katherine Shoaf Katie Atwater Williams, De Leo Textiles Jack Eger, Crypton John Kearns, Hamilton Fabric Sales Terrell Gary, P. Kaufmann

A key focus of ITA, its Educational Foundation is dedicated to ensuring the future of the textile industries through the nurturing and promotion of education, scholarship, and career development initiatives. The foundation relies on the support and financial generosity of ITA members and industry leaders to fund these efforts.

To make a donation to the foundation, contact the ITA office at 336-885-6842 or info@internationaltextilealliance.org. Next ITA Showtime® Market • November 15-18, 2020

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CAREER CENTER Apply for Jobs Get Job Alerts Career Coaching Resume Writing Reference Checking

jobs.internationaltextilealliance.org


ITA MEMBER NEWS

AMERICAN SILK MILLS ADDS JEFFREY W. SMITH AS DIRECTOR OF SALES

BEVERLY ANGELES ANNOUNCES NEW COLLECTIONS

American Silk Mills announced that Jeffrey W. Smith has joined the company as director of sales. Smith will report to David Corbin, CEO of American Silk Mills. The addition of Smith will help fulfill the company’s business development strategy and strengthen its sales capabilities.

Beverly Angeles introduces first-quality (+100,000 double rubs), in-stock (Los Angeles), no-MOQ new collections.

Smith has more than 20 years of experience in the home furnishings industry. Prior to joining American Silk Mills, Smith worked for Hughes Furniture Industries as national sales manager where he was responsible for hiring, training and managing its sales team. Smith also worked directly with merchandising and product development to create new products, as well as develop marketing and training programs with the companies he has represented. Smith held executive positions of VP of Sales and VP of Business Development at Ashley Furniture Industries, Regional Sales Manager at Broyhill Home Furnishings and VP of Sales at Lane Home Furnishings. “We are very pleased to welcome someone with Smith’s knowledge and experience to the American Silk Mills team,” said David Corbin, chief executive officer of American Silk Mills. “We believe his leadership in this industry will help us continue to provide our customers with innovative strategies and solutions, as well as create an immediate impact for the company.” In his role, Smith will be instrumental in analyzing the growth opportunities for American Silk Mills. He will assist in hiring additional sales representatives focused on the residential, jobber and designer end-markets, while also leading business expansion into the Northwest, Southwest, Midwest, Southeast, and international territories. “It’s a great opportunity to be part of American Silk Mills, a company rich in both heritage and transformation,” said Smith. “I’m looking forward to building lasting customer relationships and growing our business both domestically and internationally.”

BARTSON FABRICS IS LAUNCHING A NEW COLLECTION OF 100% RECYCLED POLYESTER YARNS in both the warp and weft yarns that will have an amazing sustainability story. Yarns made from repurposed plastic bottles that will prevent them from ending up in a landfill or the ocean!

Collections include: • Linen - upholstery (3 styles & 14 colors in each) • Leather - upholstery (3 styles & 12 colors in each) • Double-width sheers (approximately 20 styles all including colors of pure white, off white, ivory, & gray) View products at www.beverlyangeles.com.

CATANIA FABRICS PROVIDES FABRIC FOR DONATED FACE MASKS The masks pictured are made out of our 100% cotton animal prints. These were donated to the local hospital. Catania has donated more fabrics to various organizations from California to Connecticut to make masks.

CORTINA LEATHERS OFFERS LUXURY LEATHER WITHOUT THE WORRY Thanks to Cortina Leathers you can specify luxury without the worry. The recognized leader in performance textiles, Crypton® is exclusively available on Cortina Leathers. Technical experts at our U.S. manufacturing facility worked extensively with Crypton’s chemists to create stain-, water- and bacteria-resistant leathers with the same look, feel and smell as unprotected leathers—making them perfect for residential and high-traffic spaces. Choose from five bleach-cleanable genuine leathers in over 100 colors and never sacrifice style for safety again. These leathers can be sanitized with 5% bleach solution or common bleach-containing cleaners from Clorox®, ClickSan®, Fantastik® and more. Cortina Leathers collections protected with Crypton include Café, Catalina, Chesapeake, Como and Florence.

Next ITA Showtime® Market • November 15-18, 2020

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ITA MEMBER NEWS

CORTINA LEATHERS INTRODUCES TWO NEW COLLECTIONS WITH INTERIOR DESIGNER AND TREND AUTHORITY VIRGINIA LANGLEY Luster by Virginia Langley Cortina Leathers is releasing their 2nd collaboration with renowned interior design authority Virginia Langley. Unique to the market, Langley worked closely with Cortina Leathers to add three different textural finishes to their best-selling Italian suede collection. The result is a fresh, new look for suede. For the collection, named Luster, Langley introduces a pressure-meets-texture technique to give these luxurious suedes added texture and longevity that make them perfect for today’s design trends for hospitality markets worldwide. “The velvet organic touch of these beautiful Italian suedes have been innovatively embossed and textured to bring about a sophisticated and luxurious finish,” says Langley. Luster is combined of three fashionable and sophisticated styles: ESPRIT True to its name, this suede breathes a free spirit into interior design. The inventive embossing technique imparts free-form, open texture. The result: a sheen that is unusual to suede—one not unlike leather, but that maintains a velvety hand. Available in four colors. PALMERO Exotic and organic like its namesake: the swaying palm trees of the tropics. Palermo’s fashion-forward, embossed effect is naturally sophisticated with a close texture that invites the hand to reach out and experience the suede softness. Available in four colors. SANYATI The look of ostrich skin, the feeling of suede. Rendered in a versatile neutral palette, the texture is achieved through a process that maintains softness while imparting unexpected detail. It’s both natural and intriguing—just like the lush African river valley it’s named after. Available in four colors.

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Cortina on Trend: Contemporary Western For the new Cortina on Trend collection Virginia Langley curated a grouping of enduring leathers in colors and textures that define this hot trend. These all-natural leathers offer a feast for the senses through touch, sight and scent and contribute to creating a natural environment for our hospitality interiors. Langley comments, “The natural durability of leather is a testament to the longevity and sustainability of this unparalleled material. As current styles prove, Western influence is everywhere in the fashion and interior design markets. I have curated this collection to reflect the trend and inspire your next design adventure.” Contemporary Western features 14 curated leathers including Italian aniline and suede leathers, along with semi-aniline and nubuck leathers from Germany.

CREST LEATHER USA APPOINTS JAKE JACKSON AS OPERATIONS MANAGER Jake Jackson has joined the Crest Leather USA family as Operations Manager. He will liaise with the tannery and our customers to ensure that operational efficiency aligns with today’s highest manufacturing standards and customers’ quality expectations. Additionally, Jake’s entrepreneurial approach, merchandising experience and extensive leather knowledge render him an essential member of our product development team. While Jake brings substantial operations experience to Crest, he will occasionally assist sales and marketing efforts and strengthen our overall customer experience. Jake is a native of Atlanta, Georgia, and graduated from High Point University where he majored in Business Administration with a concentration in Entrepreneurship and a minor in Furnishings and Product Development.

KASLEN TEXTILES ANNOUNCES NEW DIVISION, KASLEN CONTRACT STRONGER TOGETHER- As we navigate these times of COVID-19, KasLen Textiles is committed to serving our customers and rebuilding our nation together. KasLen


ITA MEMBER NEWS

Textiles will continue to stock our best sellers you depend on and introduce new collections for 2020/2021. We are proud to announce our newest division, Kaslen Contract, which offers an extensive line of modern textiles specific to the contract and hospitality trade. Through these tough and uncertain times, we want you to know that you can count on us to be here when you need us most.

MILLIKEN PIVOTS TEXTILE MANUFACTURING TO PRODUCE ADVANCED MEDICAL PPE Global textile manufacturer Milliken & Company is leveraging its materials science expertise to manufacture much needed personal protective equipment (PPE) for the healthcare industry amid the current COVID-19 global pandemic. Milliken’s new advanced medical fabrics and barriers are currently available and complement Milliken’s breakthrough BioSmartTM antimicrobial technology used in scrubs, lab coats and hospital privacy curtains, harnessing the power of bleach to kill up to 99.9% of common bacteria on contact. Milliken is manufacturing critical barrier protection fabrics to be used in gowns and headcovers for healthcare professionals. Milliken is also researching and developing materials for incorporation into N95-grade masks. These new innovations complement its existing range of products that can be used for temporary shelters in situations where it’s deemed necessary to set up transitory field hospitals. “We have focused our development and manufacturing processes to help fight the battle against COVID-19,” said Halsey M. Cook, Milliken & Company president and CEO. “We began by engineering our existing textiles into medical-grade fabrics for PPE, and we will continue to seek critical solutions as we navigate this uncharted territory as a company, a nation and a world.” These new advanced medical textiles and barriers are made in the USA and a result of the company applying deep knowledge in material science to modify fabrics to meet the critical requirements for garments worn by healthcare workers fighting the COVID-19 virus. “Our team of scientists and developers is fully engaged, uncovering solutions to address critical medical and

protective needs for those fighting on the front lines of this pandemic,” stated Chad McAllister, president and EVP, Textile Division. Categorized into Level 1, Level 2 and Level 3, Milliken’s advanced medical fabrics and barriers tested to the ANSI/AAMI PB70 Standard and suit multiple medical environments and usage situations. • Level 1 Medical Textile, Milliken Perimeter™ : Suitable for minimal risk situations, including basic care settings and standard hospital medical units, this gown textile provides a slight barrier to small amounts of fluid penetration. Tested to the ANSI/ AAMI PB70 standard. • Level 2 Medical Textile, Milliken Perimeter™ : Designed for low risk situations, including suturing and the pathology lab, this gown textile provides a barrier to larger amounts of fluid penetration through splatter and some fluid exposure through soaking. Tested to the ANSI/AAMI PB70 standard. • Level 3 Medical Barrier, Milliken Perimeter™ : Designed for moderate risk situations, including hospital emergency rooms and trauma care, this PPE gown textile provides a barrier against larger amounts of fluid penetration through splatter, and more fluid exposure through soaking than Level 2. Tested to the ANSI/AAMI PB70 standard. Milliken has a storied, 150-year legacy in American textile manufacturing and is known worldwide for industryleading performance and protective textiles, including fabrics for first responder PPE, flame-resistant workwear, military uniforms, airbags, commercial and residential interior environments, napery and more.

MILLIKEN & COMPANY DONATED FABRIC TO ROWE FURNITURE to support their initiative with the Healthcare Mask Collaborative. Several associates from Rowe Furniture have been volunteering to sew these masks which have been distributed to multiple organizations. The 100% cotton fabric Milliken donated translated into 515 masks of the 600 masks that were donated to the LAPD. Read more about this initiative on their blog: https://blog. rowefurniture.com/hope-with-healthcare-mask-collective/

Next ITA Showtime® Market • November 15-18, 2020

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ITA MEMBER NEWS

MILLIKEN & COMPANY EARNS RECOGNITION AS ONE OF THE WORLD’S MOST ETHICAL COMPANIES® FOR 14TH YEAR ETHISPHERE: HONOR UNDERSCORES GLOBAL MANUFACTURER’S UNWAVERING COMMITMENT TO ETHICS IN BUSINESS AS IT WORKS TO MAKE A POSITIVE IMPACT FOR GENERATIONS A capstone recognition for the diversified global manufacturer, Milliken & Company celebrates its 14th year among the World’s Most Ethical Companies. Selected by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices, the esteemed designation honors companies with purpose-driven strategies that strive to create positive change throughout their global communities. Milliken & Company, a materials science expert with a portfolio of industry-leading specialty chemical, performance textiles and floor covering innovations, is one of eight industrial manufacturers to receive this designation in 2020. Notably, the company is one of only seven companies to receive this honor for 14 consecutive years—every year since the award was first introduced. “At Milliken, we constantly raise the bar on the ethical business practices that guide our day-to-day operations and our long-term vision,” said Halsey Cook, president and CEO of Milliken & Company. “Doing the right thing is as important to us as reaching our goals.” Over the past year, Milliken challenged itself to think bigger about what a relevant sustainable enterprise is in today’s world and embarked on aggressive sustainability goals—covering people, planet and products—to achieve by 2025. The company recently joined the U.N. Global Compact, signed a CEO pledge of inclusivity and has heavily invested in energy projects to reduce its greenhouse gas emissions. Milliken views its robust ethics and compliance program as key to fostering trust among key stakeholders and advancing Milliken’s purpose to positively impact the world. “For 14 years, Milliken consistently demonstrates the power of values-based business ideals in action,” said Ethisphere Institute CEO Timothy Erblich. “Whether it is by developing leading innovations that positively impact the world or by thoughtfully engaging with its communities to spark real change, Milliken embodies a holistic ethical mindset throughout its organization.”

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Ethics & Performance Ethisphere’s annual practice of tracking how the stock prices of publicly traded honorees compare to the Large Cap Index found that listed 2020 World’s Most Ethical Companies outperformed the large cap sector over five years by 13.5%, confirming that ethics is a competitive differentiator. Methodology & Scoring Grounded in Ethisphere’s proprietary Ethics Quotient®, the World’s Most Ethical Companies assessment process includes more than 200 questions on culture, environmental and social practices, ethics and compliance activities, governance, diversity and initiatives to support a strong value chain. The process serves as an operating framework to capture and codify the leading practices of organizations across industries and around the globe. Best practices and insights from the 2020 honorees will be released in a report and webcast in March and April of this year. All companies that participate in the assessment process receive an Analytical Scorecard providing them a holistic assessment of where their programs stand against the demanding standards of leading companies. Honorees The full list of the 2020 World’s Most Ethical Companies, which includes 132 honorees, representing 21 countries and 51 industries, can be found at: https://worldsmostethicalcompanies.com/honorees.

SATTLER® / OUTDURA® ANNOUNCES ADDITION OF BUSINESS DEVELOPMENT AND MARKETING MANAGER Outdura, a division of The Sattler Group, Austria, announces the addition of Teresa Buelin as Business Development and Marketing Manager, Casual Furniture Division. In her new role, reporting directly to Uli Tombuelt, CEO, she will focus on building brand awareness, as well as planning and overseeing marketing initiatives to enhance Outdura’s image and create longterm value to the organization while closely working with the sales team and CEO. Buelin comes to Outdura with years of experience in the casual furniture industry beginning at Lane Venture in several roles as Customer Service Manager, Director of Advertising, Sales Operations Manager and ending as


ITA MEMBER NEWS

V.P. of Sales in 2014. More recently, Buelin was Sales and Merchandise Manager for Klaussner Outdoor for the past six years. “We’ve been in need of this position,” Tombuelt said in a statement. “The addition of Teresa to the group demonstrates Sattler’s commitment to strengthen the Outdura® brand in the casual industry and Sattler® in the U.S. We are pleased to have Teresa on our team.” Buelin is looking forward to the opportunity. “I’m excited to be with such a well-respected company and valued partner of the Casual Industry. The strength of the company in technology and design, along with the parent company in Austria in full support of the U.S.-based Outdura facility, is all set for doing many exciting new things for the marketplace.” Sattler AG, headquartered in Graz Austria, is a fifthgeneration, family owned company with 145 years of history in the solution-dyed acrylic fabric market. They specialize in manufacturing and marketing fabrics for awning, marine, transportation and industrial applications throughout the world. Outdura is headquartered in Hudson, N.C. with manufacturing, sales and marketing, corporate services and distribution / logistics all based in Hudson.

SPRINGS CREATIVE INTRODUCES ABSTRUCTURE COLLECTION Curated from its very own Baxter Mill archives, the Abstructure collection by Springs Creative is part of the Spring 2020 introduction. This collection of prints features a mix of natural elements paired with organic geometrics. By softening the hard lines of structured shapes and using the juxtaposition of large-scale botanicals, the Abstructure collection offers a sophisticated approach to embracing imperfection. The color palette takes inspiration from sun-baked clay hues and earth tones, balanced with soft blues and rich greens. The imperfect lines and watercolor textures embrace the hand-drawn element, while printing on a variety of over 20 textured griege goods gives the appearance of woven textiles. All of these digital prints are created and produced in Rock Hill, South Carolina, and available for use on upholstery, drapery, and other soft goods.

TOM BYRNES It is with great sadness we announce that our dear colleague, Tom Byrnes, passed away at the age of 61 on March 21, 2020, after a courageous battle with cancer, shared Springs Creative. Tom joined the Springs Creative team in July of 2016 as VP of Merchandising. He brought over 30 years of experience having worked with some of the best furniture manufacturers and textile mills throughout the world, including MasterCraft, PKaufmann, and his own consulting firm Rag Poetry. His capabilities in sourcing, developing, and marketing textiles was impeccable and was paired with his passion for this industry and business. Tom was a dedicated father, inspirational leader, supportive co-worker, encouraging mentor, upstanding colleague, and above all, a friend. His knowledge and talent had an immediate impact on our company and will be long lasting for years to come. Tom is survived by his daughter Riley Peterson and husband Hayden, son Sean Byrnes, and his brother Joe Byrnes. The Tom Byrnes Scholarship for the Advancement of Culinary Science and Arts will be hosted at the Foundation for The Carolinas (FFTC) and be available to students attending Central Piedmont Community College. For information on how to make a donation in Tom’s honor please contact Whitney Feld at 704-973-4913 or email wfeld@fttc.org.

SWAVELLE/MILL CREEK FABRICS ACQUIRES INTELLECTUAL PROPERTIES OF KEYSTONE WEAVING MILLS Swavelle/Mill Creek, a major supplier of fabrics for the home furnishings industry, has acquired the intellectual properties of Keystone Weaving Mills. In addition to designs, with this purchase Swavelle has procured yarns, dobby looms, and other mill equipment that will allow for a wider breadth of product and enhanced service. “We are very excited to be able to expand our offerings of upholstery product for the residential and furniture industries, and to leverage our domestic capabilities and resources,” remarked Greg Thomases, Vice President of Swavelle.

Next ITA Showtime® Market • November 15-18, 2020

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ITA MEMBER NEWS

The company has also retained Keystone’s VP of Residential Upholstery (and industry veteran) Kristan Dally to develop product that will serve the residential furniture, jobber, retail and RV markets. “Kristan has an accomplished career in the home textile industry,” continued Thomases. “Her design talents, along with the novelty yarns, will enable us to recreate patterns that customers may still need, as well as provide original styles.” “I am so honored to be part of the Swavelle team and am thrilled to build on my past successes for the future growth of this company,” Kristan stated. “Establishing inspirational and luxurious fabrics is what drives me, and I look forward to helping Swavelle drive business through collections that appeal to the residential aesthetic.” A new line that will include both jacquard and dobby patterns, is currently in development. All product will be proudly made in the USA, woven in New Jersey at Wearbest Weavers, a Swavelle subsidiary.

SYMPHONY MILLS LAUNCHES NEW WEBSITE Interior fabric trader Symphony Mills recently launched its new website. The new site showcases all collections that the company has to offer. The most notable feature of the site is the sample ordering system that was expedited after the Covid-19 outbreak. Customers now have the option to view the catalog online, order sample hangers and have them delivered directly to their front door.

Symphony Mills accelerated its internal process and launched the website and online catalogue earlier than planned. “Orders are gradually coming in and we are noticing the positive effects from this new online investment,” Norby said. “We are now working to prepare all packages in our facilities while practicing social distancing.”

VALDESE WEAVERS TO OPEN A NEW HIGH POINT SHOWROOM Valdese Weavers is relocating their High Point showroom to 311 N. Hamilton Street from their previous location at Market Square Tower. The company will occupy the entire 3rd floor of the 311 building, in a prime N. Hamilton location. “This is simply a very momentous decision for us,” said Mike Shelton, President and CEO of Valdese Weavers. “We have enjoyed a wonderful 30-year home at Market Square Tower and have a great relationship with its parent company, International Market Centers (IMC).

Symphony Mills, a business line of fabric manufacturing group Global Textile Alliance, Inc., launched its new website as an update to its 2015 edition. The update is an enhancement that allows five worldwide hubs to service its customers with a more robust online presence.

I want to first thank Bob Maricich and his team at IMC for all they have done for Valdese Weavers over so many great years for our company. I feel that we established an identity for Valdese Weavers on the 6th floor of Market Square Tower that allowed us to showcase, in the best possible way, our growing portfolio of brands. From a single showroom in 1990, to the 10,000 square feet of nine conjoined spaces most recently, it has been a great venue to host our customers and tell our story,” said Shelton. “I also want to thank Brian Casey for the support that the International Textile Alliance (ITA) has given us as a founding member and as a participant in all 60 Showtime fairs. I speak for everyone in our company in saying we are extremely proud that the ITA honored Valdese Weavers with their Best Showroom award at this past Showtime in November 2019.”

Part of this innovation is the company’s online catalogue, which took nearly two years to develop. The company had not planned to launch its catalogue this early, as Sales Director, Jessica Norby, explained: “Our website was supposed to launch at the start of Summer, but with many of our customers working from home with no fabrics for their new furniture and curtain collections, we worked diligently to bring the website live to provide much needed product.”

“Our industry and the markets that we are privileged to serve are extremely fluid and dynamic. We are all immersed in the most frenetic pace of change that I have experienced in my career, right now! Valdese Weavers strives to continue to be an industry leader. Our future presence in High Point needs to represent our evolving strategy by showcasing our products and services in a way that is consistent with that strategy. Along with our InsideOut Performance Fabrics™

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ITA MEMBER NEWS

Outreach Gallery at 200 Steele, our new home at 311 N. Hamilton will allow us to do just that! Our showroom will be larger with a much more open environment than before, and provides us with a clean canvas to create an elevated experience for our customers. We hope that when our customers visit us at Showtime and the High Point Market, they will understand immediately what we are saying to the marketplace with this exciting move,” said Shelton.

Production will not be impacted by any restrictions or disruptions on or by foreign imports.

WEARBEST WEAVERS NOW SUPPLYING HOSPITAL GOWNS

WITHIT ANNUAL CONFERENCE GOES DIGITAL

Wearbest Weavers, LLC has been committed to mobilizing their technology to support and serve medical personnel since the onset of the COVID-19 pandemic. In a matter of weeks Wearbest pivoted their production from performance textiles to weaving PPE fabric, and is now supplying fully tailored medical gowns. The medical gowns are made with fabrics that are tested for ANSI/AAMI PB 70 standards for Barrier Levels I, II and III. These fabrics are constructed with durable, washable materials. The fabrics were retested after 50 commercial laundering settings in high temperatures as recommended by the CDC with consistent results.

Women in the home and furnishings industry have been challenged to be leaders in our businesses and families as we navigate uncharted waters. WithIt has retooled the conference agenda to speak to us where we are and help us chart our course toward the future. Join WithIT Conference emcee Denise Ryan Friday, June 26th for her insightful keynote and a day of inspiration, interaction and networking ending with a fun evening Social Hour on Zoom.

“The healthcare industry primarily uses disposable gowns, for us to be competitive and environmentally conscious we took the extra diligence and effort to develop a washable gown that can be reused,” said Salman Chaudhry, Director of Operations.

Renamed “Navigating Leadership in 2020” to reflect how the entire world has changed in the last two months, the professional conference will bring you new perspectives and tools that you need to navigate the business environment of today.

The entire supply chain of these gowns is Berry Compliant. From raw materials to the finished product, everything is domestically sourced and Made in the USA.

For more information or to register, visit withit.org.

D AT E S

T O

Greg Thomases, Vice President of Wearbest parent company Swavelle adds, “The most efficient way to help during this crisis is to offer a fully finished product. Our fabric is woven in NJ, finished in NC, and the gowns are fabricated in NY. We are very proud to offer a Made in the USA product.”

R E M E M B E R

Rescheduled Shows June 16-21, 2020 Salone de Mobile Milan, Italy

August 25-29, 2020 Evteks Istanbul, Turkey

August 13-18, 2020 Atlanta Market AmericasMart, Atlanta, Georgia

August 30-Sept. 3, 2020 Las Vegas Market World Market Centers, Las Vegas, NV

September 23-25, 2020 Proposte Villa Erba, Lake Como, Italy October 13-21, 2020 High Point Market High Point, NC

Next ITA Showtime® Market • November 15-18, 2020

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ITA MEMBER PRODUCTS

SHOWTIME AT-A-GLANCE The International Textile Alliance has compiled member submitted images with clickable links for easy access to view more products.

Anthem Leather

Bella-Dura HOME

Belle Maison USA Ltd

Beverly Angeles Textiles Inc.

Brentwood Textiles

CATANIA FABRICS

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ITA MEMBER PRODUCTS

Cortina Leathers

Covington Fabric & Design

Crest Leather

Crypton Fabric

Darnel Fabrics

David Rothschild

Diversitex

Edinburgh Weavers

Euroleather, Inc.

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ITA MEMBER PRODUCTS

Europatex, Inc.

Gum Tree Fabrics

Great Scot International

Green Hides Leather Studio

Hamilton Fabrics

iSculptor New World CGI, LLC 3D PHOTOREALISTIC CGI

KasLen Textiles

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Lacefield Designs

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Libeco


ITA MEMBER PRODUCTS

Light Tex International

MARLATEX CORP.

Master Fabrics / Avant Garde

Milliken & Company

Nassimi LLC

Neon Textiles

Nice Link Home Furnishings

Optima Leathers

Outdura, a brand of Sattler Corp.

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ITA MEMBER PRODUCTS

Radiate Textiles

Regal Fabrics Inc.

Richloom

RM COCO Decor Ltd.

South Pacific Textiles

Springs Creative

STI Fabrics

Swavelle Mill Creek Fabrics

Symphony Mills

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ITA MEMBER PRODUCTS

Tana Bana Design

Tempo Fabrics

Termolst

Textile Fabric Associates

Toray Ultrasuede

UTP America

Valdese Weavers

Vision Fabrics

Yarn and Loom

Next ITA Showtime® Market • November 15-18, 2020

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We’re here to help. BECAUSE YOUR STORY DOESN’T END HERE. As your brand and business adapt during these adverse times, we’re here to be your creative partner. Whether you’re launching a new brand, you’re evolving a current one, or expanding your brand awareness, we’re here to help you bring it into view.

LET’S TALK DESIGN. CALL TODAY!

StallardStudio.com • 336-814-7718 admin@stallardstudio.com • @StallardStudio

I N CO NJUNCTI O N WITH

PRESENT THE

TEMPORARY EXHIBITS AT SHOWTIME Showtime Market is the largest dedicated home textiles show in the United States held twice a year in High Point North Carolina, the epicenter of the global home furnishings industry. Showtime exhibits include textile, leather and trimmings manufacturers offering buyers a selection of quality designs, new colors and constructions for use in the residential, contract and hospitality markets. The temporary exhibits are located on the Top Floor of the Suites at Market Square. The temporary exhibitors in the Suites at Market Square join 80+ permanent showrooms to make Showtime the most thorough fabric, leather, and trimmings presentation in the western hemisphere. The Suites house well-established suppliers in addition to smaller suppliers, new vendors and groups of international suppliers. It is also the location for educational seminars, special exhibits, snacks, food, and many social events.

For more information, please visit:

IMCHighPointMarket.com/showtime Where design begins.

#DesignOnHPMkt



2 0 2 0 S P R I N G & S U M M E R I S S U E \ O F F I C I A L P U B L I C AT I O N O F I TA S H O W T I M E ® M A R K E T

Optima