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2 018 FA L L & W I N T E R I S S U E \ O F F I C I A L P U B L I C AT I O N O F I TA S H O W T I M E ® M A R K E T

TE X TIL ES LE ATH ERS TRIMMINGS

Home Furnishings on Fleek The Millennial Myth 2020 Color Forecasts


PERFORMA N CE

home

Richloom

DURABLE / PERFORMANCE / DESIGN 261 Fifth Avenue, NYC • www.richloom.com • 212.685.5400


STI


SHOWTIME® WELCOME

from the ITA President It’s not something we talk about often. Too many of us are focused on the business “struggle” of our daily lives to even think of giving back. But in all honesty, we know in the back of our minds that there are people in our industry or communities who might need a hand to get where they want to go. We all have our own reasons to appreciate this organization— the largest and only professional association in the country dedicated to serving our industry. Many of you reached out to me and voiced your concerns that you cannot find young talent to hire. We are in a different world ISMAIL ARSLAN now compared to a couple of decades ago. If you want to be in business in 25 years, you’d better pay attention to millennials. Hire them and learn how to retain them. Some may believe the stereotype that they are lazy, but they are not! They are smart, technology-driven and time-efficient, as illustrated by how they’ve abbreviated the word “OK” to the shortest word on earth: “K.” We need to invest in our future, that’s why we’ve created and support the Young Textile Professionals (YTP). We need your help to attract more young professionals and equip them to be successful. There are a lot of talented young people out there waiting for us to help them realize their dreams. This can only happen with your commitment to the industry. Support these talented young folks by supporting your organization. Donate. In September, the ITA Educational Foundation Golf Tournament was a success. It was great to see the industry come together to support the same cause. With all of your support, we raised over $9K. I would like to thank all our sponsors, golfers, guests, and volunteers but especially the architects of this great fundraising event, our Educational Foundation committee members: Katie Williams, Todd Bowles, Terrell Gary, Katherine Shoaf, Todd Nifong, Jack Eger, Brian Casey and Carrie Dillon. We look forward to an even bigger and better event next year. Please consider giving back. It is the season of giving. Make your checks payable to “ITA - Educational Foundation.” ITA Educational Foundation is a 501 (c)(3) non-profit organization and all your donations are 100% tax deductible. Remember, “giving” doesn’t have to be monetary. Reach out to our office and ask about upcoming opportunities where you can serve your industry, whether on the board or on one of our committees. On behalf of the ITA Board and our awesome staff, I want to thank you. I look forward to welcoming each and every one of you in the Home Furnishings Capital of the World.

Respectfully.

We make a living by what we get. We make a life by what we give. Winston S. Churchill

Ismail Arslan, ITA President

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LIVE MUSIC

BELGIAN BEER GARDEN

NEW COLLECTIONS

GTA

MARKET SQUARE BUILDING 2ND FLOOR / MS 246 / MS 253

www.termolst.be

www.symphonymills.be

Join us on Tuesday, Dec 4th @ 6 pm Refreshments and Live Music FOLLOW TER MOLST AND SYMPHONY MILLS ON

AND


A NEW RUG TEAM DEBUTS AT SHOWTIME Two of the most well-known forces in the rug industry are uniting to produce the Wesley Mancini Rug Collection by Harounian Rugs International. For HRI, Wesley Mancini will design collections made of wool, silk, linen, hemp, bamboo, and banana silk. Wesley Mancini’s inside knowledge of both the furniture industry and the decorative jobber industry makes his relationship with HRI a perfect match. We welcome you with pleasure in High Point and invite you to visit our new Market Square Tower 1st floor showroom.

Harounian Rugs International www.hrirugs.com | info@hrirugs.com | 800-682-3330 Atlanta High Point Las Vegas New York


The ITA is a non-profit business association, founded in 1990 to advance the textile industries through the promotion of its members and facilitation of education, networking and collaboration year-round.

BOARD of DIRECTORS PRESIDENT Ismail Arslan \ De Leo Textiles VICE PRESIDENT Kelly DiFoggio \ JLA Home Fabrics TREASURER Kathryn Richardson \ Libeco Nathan Copeland \ Highland House Carmen Herndon \ Ballard Designs Mendy Kearns \ Hamilton Fabric Sales, Inc. Dada Patil \ Catania Jana Platina Phipps \ Classical Elements Jesse Rector \ Portfolio International Katherine Shoaf \ STI David Stunda \ Barbarossa Leather

STAFF EXECUTIVE DIRECTOR Brian Casey \ 336-885-6842 brian@InternationalTextileAlliance.org ASSISTANT DIRECTOR Carrie Dillon \ 336-885-6842 carrie@InternationalTextileAlliance.org Historic Market Square 276 \ 305 West High Avenue \ High Point, North Carolina 27260 info@InternationalTextileAlliance.org www.InternationalTextileAlliance.org

Published by

The largest tradeshow in the U.S. dedicated to textiles, leathers and trimmings, Showtime Market brings together the industry’s leading manufacturers, suppliers, wholesalers, and retailers. Produced bi-annually by and for the members of ITA, Showtime is the “can’t-miss” market for textile professionals. Registration and market information: www.Showtime-Market.com

Showtime Media & Marketing is contracted by International Textile Alliance for the purposes of advertising sales and production of Showtime Market publications and signage.

PUBLISHER Crystal Staley 336.814.7718 \ crystal@showtime-magazine.com EDITOR Trisha McBride Ferguson editor@showtime-magazine.com SALES DIRECTOR Emily Thiel 336.689.0802 \ sales@showtime-magazine.com CREATIVE DIRECTOR Crystal Staley

A key focus of ITA, its Educational Foundation is dedicated to ensuring the future of the textile industries through the nurturing and promotion of education, scholarship and career development initiatives. EDUCATIONAL FOUNDATION CHAIR Todd Nifong \ Al Fresco Functional Fabrics

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DESIGNERS Alisann Marshall, Mara Wedekind Tell us what you would like to see in future issues of Showtime Magazine. Send story ideas and style maker suggestions via email for consideration. A digital copy of this magazine as well as previous magazines published by Showtime Media & Marketing can be accessed by visiting our website: www.Showtime-Magazine.com


TABLE OF CONTENTS

CONNECTING WITH GENERATION NEXT

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THE MILLENNIAL MYTH

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HOME FURNISHINGS ON FLEEK

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Interior designers and product development experts share how they’re engaging the next generation of furniture and home décor consumers.

The truth about how to recruit, manage and retain the next generation.

Different by design, TŌV Furniture is trailblazing marketing to millennials by millennials.

COLOR FORECASTS BY

See Page 33

ITA Member Showcases..................... 10

Style Influencers .....................16

Showtime Trends by Fashion Snoops.....................33

New ITA Member Introductions................... 44

ITA News.................... 45

ITA Educational Foundation....................46

ITA Member Products.................... 48

The “Other” Market.....................52

Exhibitor List.....................53

ITA Showtime Schedule.................... 56 ITA Showtime® Market • December 2-5, 2018

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Visit Our Suite At SMS 1-736


ITA MEMBER STORY

Inspiring Performance Fabrics Debut at Richloom An established design leader, Richloom comes to Showtime each market with an array of fashionable fabrics. At market this month, the company is showcasing new introductions of its Fortress Performance products including two groupings made in America. Richloom’s Fortress Performance brand features collections for both Home & Indoor/Outdoor applications. Focused on memorable, fashionforward designs, the company creates exciting, trend-forward looks year-round. Inspired by fashion and trend directions, its distinctive designs are what makes Richloom stand out from other suppliers. The company specializes in the upholstery, decorative jobber, home furnishings, hospitality, over-the-counter retail, casual outdoor furniture and recreational vehicle industries. While beautiful design is at the core of Richloom’s business strategy, innovation follows closely behind. Its design and product development specialists are dedicated to developing the freshest, most on-trend design directions using the latest technology. Simultaneously, its production and logistics teams work closely with customers and suppliers to ensure they have a professional, seamless and enjoyable experience.

LOCATION: New York, NY PRODUCTS: Performance fabrics FOUNDED: 1957 EXHIBITING: MSTT 9th Floor CONTACT: richloom.com or 212.685.5400

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As a privately held, family company, Richloom management prides itself on thinking outside of the box and being driven by product advancements and experimentation. Focused on the future, yet committed to excellence, Richloom combines the best of performance and design.


P E RFO RM ANCE

indoor / outdoor

Richloom

DURABLE / PERFORMANCE / DESIGN 261 Fifth Avenue, NYC • www.richloom.com • 212.685.5400


ITA MEMBER STORY

Milliken’s Innovative Fabrics Solve Everyday Problems Recognized for stunning, thoughtfully designed fabrics, Milliken Specialty Interiors delivers fashion-forward sustainable textiles for the office, hospitality, and healthcare markets. Its newest line, Breathe by Milliken™, is a collection of eco-elegant sustainable fabrics that offer the ultimate solution for the discerning customer. On display at Showtime this market, Breathe by Milliken is debuting several new fabrics in both polyester and cotton/linen blends, as well as new colorways for existing patterns. With uses ranging from upholstery to drapery, and even bedding, Milliken’s high-performance fabrics are showcased in some of the world’s finest spaces. The Breathe collection uses a remarkable plant-based repellent so fabrics can be spot-cleaned or machine washed and the performance remains intact. With repellency built-in, not sprayed on, Breathe’s fiberforward design is unlike anything else. Its natural fiber fabrics are one of the only fluorine-free, cleanable cottons on the market. In polyester fabrics, Breathe provides fabric protection using recycled content and minimal chemistry. In fact, one sofa covered in Breathe polyester diverts as many as 140 plastic bottles from landfills. Opened at Showtime in June, the Milliken showroom won the market’s Best Showroom award. All of the furniture in the space is made in the USA and upholstered with Milliken fabrics. The space also emphasizes Milliken’s company values and gives visitors a chance to see how it marries innovation, responsible manufacturing, and environmental stewardship to create durable, beautiful and industry-changing products. LOCATION: Spartanburg, SC PRODUCTS: Performance fabrics FOUNDED: 1865 EXHIBITING: MSTT 4th Floor CONTACT: dan.baker@milliken.com or 773.343.2466

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“Our Breathe sustainable fabrics are really unique in the industry, and we love sharing our newest looks and innovations and demonstrating them at Showtime,” explains LeAnne Flack, Marketing Manager at Milliken. “We want customers to feel engaged in our showroom, experience the Milliken heritage, and touch and feel our products.”


A HERITAGE OF GREAT PRODUCTS. AND AWARD-WINNING DESIGN. – VOTED BEST SHOWROOM AT JUNE ‘18 SHOWTIME –

Come see (and feel) our Breathe by Milliken™ fabrics. TM


ITA MEMBER STORY

Gorgeous Colors are On-Tap at De Leo As it does every market, De Leo Textiles is arriving at Showtime with an array of exciting fabrics and color stories. Best known by manufacturers, retailers, and jobbers for their mid to high-end fabrics, De Leo is committed to staying fashion-forward and ahead of industry trends. A longtime resource for quality chenille textures, unique textures from exclusive supplemental warps, decorative jacquard velvets, and cutting-edge editorial qualities, De Leo is expanding its offerings this market. Creative Director Katie Atwater Williams explains, “One of our key focuses this season is dramatic texture. We’re introducing chunky caterpillar chenille, new natural fiber warps, and adding a dramatic slub yarn to our most popular dry cotton-blend velvet.” Color is always a key emphasis at De Leo. This market, the company is introducing six new color studies. “Three of our color studies are inspired by a cultural transition where we are seeing more and more overlap between traditionally feminine and traditionally masculine concepts,” says Williams. “Colors that have previously been geared towards a certain gender are being applied in more and more gender-neutral ways. Part of this color genesis comes from the concept of millennial pink—which has created a transition across the color spectrum. The specific hues we are channeling in this category are an updated version of mint green, a variety of shades of yellow, and soft muted coral tones.” In addition to these color studies, De Leo is introducing three bold, saturated, statement-making combination palettes that can be seen throughout the collection. “Stay tuned to our Instagram® and Facebook® to see sneak peeks of what’s to come,” adds Williams. LOCATION: Fairfield, NJ PRODUCTS: Upholstery fabrics FOUNDED: 1962 EXHIBITING: MSTT 2nd Floor CONTACT: deleotextiles.com or 800.443.6909

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Welcoming showroom visitors with complementary cocktails, De Leo is excited to greet new and returning visitors. Guests are invited to stop in for signature “Todd-Grias” in the afternoon and mimosas in the morning.


䴀匀吀吀 ㈀渀搀 䘀氀漀漀爀                                        搀攀氀攀漀琀攀砀琀椀氀攀猀⸀挀漀洀


STYLE INFLUENCER

Kathy Ireland A world-famous lifestyle designer and trendsetter, Kathy Ireland® is considered one of the most influential people in fashion today. Kathy is Chair, CEO & Chief Designer for kathy ireland® Worldwide (kiWW®), a leading design and marketing firm that skillfully translates trends for all markets and price points. Kathy has graced the cover of Forbes magazine three times, internationally (2012, 2016), is listed as the 25th most powerful brand globally by License! Global magazine, and according to Fairchild Publications, Kathy Ireland® is one of the 50 most influential people in fashion. The success of kathy ireland® Worldwide is the result of teamwork and dedication. Kathy and kathy ireland® Worldwide support philanthropy in many powerful ways, including St. Jude Children’s Research Hospital, YWCA Greater Los Angeles, Providence: A Santa Barbara Christian School, and the Elizabeth Taylor AIDS Foundation, for whom Kathy is an Ambassador.

Her What color crayon you would be and what you would name it: Violet Eyes, the inspiration being my mentor and family member Elizabeth Taylor. The color of her eyes were so vivid—once seen, never forgotten.

Dream project or collaboration: Living it every day with my business and family, right now.

Last gift you gave someone or a go-to host/ hostess gift you give: Orchids, white orchids. So beautiful and a very lovely light that renews itself if we take care of them.

Best advice you’ve ever been given: “Trust in the Lord and not your own understanding and He will make your path straight” –Scripture. And, my Mom who taught me before my first modeling assignment in Europe: “Nobody gives you anything for free. And why should they.”

Favorite colors or color combinations: Persimmon and rust surrounded by earth tones for a country feel. Violet and sterling are a great contemporary story. Favorite quote or words of wisdom: “Let us run with perseverance, the race marked out for us.”– Scripture. Also, “Excuses are so undignified, and they don’t absolve you anyway.” –Elizabeth Taylor Favorite charity: There are so many needs. The Elizabeth Taylor AIDS Foundation is unique because there is no overhead. Elizabeth’s trust pays all of the expenses and 100% of donations are spent directly on people in need. I wish every non-profit could find a way to do that. It’s not possible but, it is a dream. Sources of inspiration: Faith, family and nature.

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PHOTO CREDITS: Photographer: Nikon Ambassador, Dixie Dixon Courtesy of Jon Carrasco Jewelry: Diamonds by kathy ireland® (diamondsbykathyireland.com)

www.Showtime-Market.com

Favorite vice or indulgence: My mom’s chocolate chip cookies, I can never eat less than three.

On your bucket list: At the top is the eradication of two scourges, human trafficking and HIV. Unlike drugs, people can be sold over and over again. It’s tragically hard to believe that estimates say we have more slaves on earth than at any other time in history. And with HIV, after all of the decades, we have treatments but no absolute cure. We can make it happen, if together, we keep fighting. Fave Instagram accounts: My brilliant, beautiful, sweet friend @AshleyGraham Favorite vacation destination: Israel. Honduras. Africa. Hawaii. Go-to paint colors: Cloud white, green leaf, violet, sky blue and every earth and jewel tone on the planet.


Sofa, so good.

Crypton Home creates intelligent stain-resistant fabrics, giving designers the canvas to create and homeowners the freedom to live life without limits. Available in a wide variety of colors and styles. Helping life’s most beautiful things stay that way.

Come see the possibilities during Showtime Market. Visit Crypton’s showroom on the 4th floor (404) and the Valdese Weavers showroom on the 6th floor.


STYLE INFLUENCER

Gary Inman Gary Inman is an internationally recognized, award-winning interior designer, author, and public speaker. His work has been published in The Washington Post, Traditional Home, Verandah, Elle Décor, House Beautiful, Hotel Design, Boutique Design and many others. He is Vice President of Hospitality with Baskervill, an international hospitality giant, serving four-star and five-star luxury hotels and resorts for 121 years. His design métier has included handbags, women’s evening wear, textiles, lighting, rugs, and furniture including his acclaimed Home Couture collections for Moore Councill. He is currently designing a luxury collection that will debut in High Point in 2019. Gary is a High Point Style Spotter and Instagram Tastemaker, editor of The Art of Fine Living, and is a popular guest on TV programs such as Design Tourist, the Design Network, Editor-at-Large, A&E’s America’s Castles, PBS’s Monument and Mansions, and numerous podcasts. He is also a board member the Bienenstock Furniture Library in High Point, NC.

His What color crayon you would be and what you would name it: Great question! I would be a vibrant “Boucher Blue.” Blue, in my opinion, is never out of fashion, from regal lapis to preppy navy, Sevres, cobalt, Delft, Wedgewood, Aegean, or Cerulean, it simply lifts our spirits and combines effortlessly with a range of other hues. Last gift you gave someone or a go-to host/ hostess gift you give: I love sharing a unique bottle of wine from my personal cellar, something I purchased on my travels. Sharing the story lets the recipient know they are valued. I’m in love with the wines of Villa Corsini near Florence, but alas I’m down to my last bottle. Fave sources of inspiration: I began my career as a fashion designer and I still look to fashion for inspiration. My trend forecasts are invariably correct because taste is fostered in the fashion world and then inspires home design. Favorite charity or one you like to support: As the proud father of a gay son I support the noble mission of the Human Rights Campaign. Favorite Instagram accounts: @Pilarrossi; @WilliamTBaker1; @ZacPosen; @Dance.Male and @#thewineshow.

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Dream project or collaboration: My short list would be to design a hotel in Europe, design a room for Judy Collins or Tina Turner, and I’m eager to do a fabric and rug collection to coordinate with my luxury furniture collection that is in development. Go-to paint colors: Benjamin Moore’s White Dove for architectural moldings and Crystal Springs for ceilings in special rooms as it never fails to lift the spirit. Skyscraper Blue, Roasted Coffee Beans, and my custom mix of Laduree green are my favorite wall colors. Favorite coffee table or interior design book: I own more than a thousand books, but my absolute favorite is Mark Hampton on Decorating which is packed with design wisdom and advice for designers and clients. The watercolors by Hampton are simply enchanting. I became a designer because of my admiration of Mark Hampton. Favorite app: Pinterest where I have access to nearly 90,000 images I’ve personally curated and arranged by topic. Best advice you’ve ever been given: To honor one’s word in business relationships, to communicate frequently and clearly, and to always exercise absolute integrity.


®

Design + Performance and Legendary Performance Fabrics are trademarks and Sunbrella is a registered trademark of Glen Raven, Inc.

2 0 18 D E C E M B E R S H O W T I M E

S U N B R E L L A .C O M

L E G E N DA R Y P E R F O R M A N C E FA B R I C S


STYLE INFLUENCER

Jennifer McConnell Raised in Annapolis, Jennifer McConnell was influenced by the rich culture of the nearby cities of DC and Baltimore. Diverse neighborhoods, museums, galleries and parks all inspired Jennifer to pursue a creative career. Jennifer graduated from VA Tech with a BS in Interior Design and a Minor in Sculpture. After working for five years as an Interior Designer in the Baltimore/Washington DC area, she went on to get her MFA in Furniture Design from Savannah College of Art and Design. Since then, she has worked for companies such as Bernhardt Design, Baker Furniture and Pearson Furniture. Currently, she is the Creative Director for Ambella Home Collection where she combines her love of furniture design with her obsession for textiles and interiors.

Her Last gift you gave someone or a go-to host/ hostess gift you give: I don’t cook, so I love to give a small topiary or unusual plant – something living. I also always bring a gift for the family pet, you can’t forget about the dogs and cats!

Favorite coffee table or interior design book: I just packed all my books for an upcoming move, and honestly, I cannot believe how many I have. I love all of Slim Aaron’s books – the colors, fashions, and locations are just dreamy and inspirational.

Dream project or collaboration: I just bought a new house so that is going to keep me busy for quite a while. It will be my experimental laboratory where I get to try out all the ideas floating around in my head.

Favorite Instagram account you follow: @manrepeller; @ashleystark; @beigecardigan; Any account with dogs or by dogs.

Favorite sources of inspiration: I think you can derive inspiration from anywhere; leaves on a fall day, cracks in the pavement, piles of fabric on the floor.

Prefer book or kindle: Definitely books. I love the whole ritual of opening a new book, the smell of the print, and the crinkle of the pages. I love keeping my books and referring back to them like old friends. I love the look of full, overflowing bookcases. I feel you miss out of so much when you read electronically.

Fave colors or color combinations: I love all colors; blues, greens, berry, and especially white. Favorite charity or one you like to support: National Great Pyrenees Rescue On your bucket list: I haven’t been to Cambodia to see Angkor Wat. I would love to go whale watching in Alaska. And hopefully I will be able to find time to go on safari in Africa soon. Fave vacation destination: Any warm beach.

Go-to paint colors: Benjamin Moore Moonshine

Prefer concerts, plays or movies: Movies. Sitting in a dark, cold movie theater is such an indulgence. It’s like enveloping yourself in a cocoon for two hours away from the outside world. Movies can transport you anywhere and display those worlds in such a vivid environment – inspiring much of my work. Favorite app: Instagram®, of course.

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Sunbrella


SHOWTIME® FEATURE

CONNECTING

WITH

Home Furnishings on Fleek The Millennial Myth 2020 Color

Interior designers and product Forecasts development experts share how they’re engaging the next generation of furniture and home décor consumers. By Trisha McBride Ferguson

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CONNECTING WITH GENERATION NEXT

Whatever you think about millennials, their influence and buying power is indisputable—and growing every day. Now is the time to decode the design preferences and drivers for this increasingly influential consumer demographic.

MORE ALIKE THAN DIFFERENT While much is said about the younger generation of consumers, they may not be as different as they appear, suggests Michelle Lamb, editorial director of The Trend Curve. Millennials share some key similarities with the Baby Boomer generation and marketers would be wise to tap into these parallels. “In many situations, millennials and Boomers come from very different points of inspiration, from two different paths, and have the same end point,” explains Lamb. “It might be as simple as urban living, where people are looking for furnishings Michelle Lamb that fit smaller spaces. For millennials, it’s because they’re just starting out and it’s what they can afford. For Boomers, they’re empty-nesters or downsizing and looking for less to maintain.” In both scenarios, consumers are looking for multifunctional furnishings that complement their living space, explains Lamb. Instead of deep, oversized sofas, they want versatile pieces that are easy to move and look light and airy—conveying a feeling of spaciousness where space doesn’t exist. The challenge to marketers is to create multiple stories for the same product, customized for each audience.

THE DESIGN NARRATIVE “Millennials are looking for a story to grab onto and wellbeing which, in the millennial mindset, comes from what they do and experience, not what they own,” says Jon Witteveen, senior director of design and development at A.R.T. Furniture. “We make it a point to tell a story with each new product introduction.” As a trend-forecaster, Lamb agrees: “It’s all about the ‘why behind the what’ for these younger consumers.”

COURTESY: Libby Langdon

HOW MANY Baby Boomers are aging out of their prime furniture buying years, making Generation X (born 1966 to 1979) and millennials (born between 1980 and 2000) the core market for furniture and home décor products. According to Accenture’s global market research, there are 82+ million millennials in the U.S. alone, and each year they wield approximately $600 billion in buying power. Now ages 18 to 38, millennials represent the present and near-term sweet spot for manufactures and suppliers of home goods.

Jon Witteveen

ITA Showtime® Market • December 2-5, 2018

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SHOWTIME® FEATURE COURTESY: Libby Langdon

While the role of product development has evolved into one of storyteller, the role of interior designer has expanded into one of lifestyle advisor. More than just creating beautiful spaces, today’s designers are helping consumers define their personal aesthetic and create environments that reflect their image. “I encourage my young clients to find their own design style that feels authentic to their lifestyle and interests,” says internationally recognized, award-winning interior designer, author, and public speaker Gary Inman. “I find that younger consumers prefer eclectic, whimsical designs that capture experiences from travel and, of course, the unending stream of images on social media. The key is to help them edit and define who they are, and aspire to be, through the design process. I often tell my clients, ‘I’ll edit the world for you,’ and they most desperately need that skill set in an information-saturated culture.” “Millennials are looking for products they can relate to—whether it is their fashion, travel or the most current trend, it’s all about the story they can tell with their products,” explains Lynne McArdle, president, Alden Parkes Furniture. At Valdese Weavers, designers are looking to the past to create trends. “Younger consumers are responding to styles and movements from the past, Lynne McArdle such as Mid-century Modern looks, the Memphis Design movement, Bauhaus looks, etc.,” says Ann Reynolds, vice president of design. “Our designers utilize their awareness of these trends and their weave knowledge to design fabrics that appeal to each consumer segment. Combining minimalism with a handmade feel brings an element of personalization that this customer desires.” On the retail floor, design services can make or break the sale, particularly with younger consumers. “Our interior design service really appeals to millennials,” says Ann Reynolds John Hanna, design manager for JK Home Furnishings, a five-location furniture retailer in South Carolina. “Sometimes they don’t quite know what they want, and a little guidance helps. It can be emotional, they don’t want to make a mistake. They like to have the expertise without feeling boxed into a certain style.”

THE POWER OF COLOR “For me, color is absolutely the top of the heap in product design,” says Lamb. “I like to think color comes first. People have such a visceral response to it.”

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Kyle K. Klawetter, vice president of sales and marketing for Bartson Fabrics says color is a key factor in appealing to younger consumers. “In our solids, we’ve always had very large color lines and we’ve begun to pay much closer attention to the color trends in specialty retail environments and also on social mediadriven sites to stay current, and hopefully, on-trend.” “I think color and trend are very important to millennials because they are so visually stimulated,” says Libby Langdon, designer, TV personality, and author. “With Houzz and Pinterest®, they can see everything in advance, it allows them to take design chances because they can already see what it’s going to look like.” Reality television is another important influence on the interior design preferences of younger consumers, says Langdon. “Years ago, there was only Lifestyles of the Rich and Libby Langdon Famous; now we see Martin Lawrence Bullard’s Million Dollar Decorators and the Kardashians’ homes on TV—that’s some pretty fabulous design.”


CONNECTING WITH GENERATION NEXT “Color is everything and is very important to younger home design consumers,” says Little Rock, Arkansas-based interior designer Shayla Copas, IDS. “Color tends to dictate fashion and home fashions when millennial consumers are purchasing because they are motivated by current trends. I find that the younger consumer tends to lean more towards the Pantone Color of the Year than older consumers. They’re also more adventurous with color and pattern.” “My younger clients tend to be bolder when it comes to colors, patterns, and diverse cultural references,” adds Inman. “Most have traveled and aspire to travel and tend to think more globally in terms of design aesthetics. This global perspective is counterbalanced with their admiration of local craftsmanship.”

SUSTAINABILITY & DURABILITY Durable, easy-to-clean, sustainably made furnishings top the wish list of today’s home furnishings shoppers. In a recent consumer survey conducted by Impact Consulting, 60 percent of respondents under age 45 cited the importance of upholstered furniture being covered in a performance fabric as important or very important, and 20 percent noted it as somewhat important. None of those surveyed rated the feature as not important.

EVERYBODY’S LOOKING FOR MILLENNIAL INSIGHTS Even industry leaders such as La-Z-Boy are looking for new ways to reach millennials. In July, the company announced its intent to acquire Joybird, a privately-owned manufacturer of custom, Mid-century Modern upholstered furniture. Less than five years old, the rapidly growing ecommerce specialist is doing something right, with approximately $55 million in annual revenue in 2017. “For La-Z-Boy, it will allow us to better reach millennial and Gen X consumers, leverage our supply chain assets and provide us with a greater presence online,” said Kurt Darrow, chairman, president and chief executive officer of La-Z-Boy, in the company’s announcement.

COURTESY: Gary Inman


SHOWTIME® FEATURE

YE LLO W

“My younger clients are shopping for durable fabrics, they are a generation of convenience,” says Copas. “We tend to specify a lot of high-performance Crypton on those projects, they are perfect for busy families with children and pets.”

GEN Z

While functionality and durability are important to all his clients, Inman’s younger clients are also requesting eco-friendly design solutions. “My younger clients are also concerned with green design practices and sustainability. This trend is even more important on the hospitality side of my practice which is absolutely millennial-driven.”

FUTURE COLOR CUES With color playing an integral role in every aspect of product design and consumer purchasing behavior, we asked trend forecaster Michelle Lamb what hues she sees on the horizon. Her predictions: Gen-Z Yellow. “Don’t call it canary. New generations won’t respond to old color terms.” Cinnamon. “For 2019, I really support SherwinWilliams’ forecast. Their 2019 Color of the Year, Cavern Clay, is spot on. It’s the next evolution of Millennial Pink.”

CAVERN CLAY

COURTESY: Sherwin Williams

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“It is difficult to design for one demographic; human emotion at its core is very similar from one generation to the next,” says Dana Claire Larson, director of design and development, Milliken Specialty Interiors. “We strive to design and produce timeless fabrics and palettes that reflect the desired Dana Claire Larson functionality and feeling of a space. We then layer in other social and market trends. One example of these trends would be a move to more sustainable materials which research shows may be more important to millennials than other previous generations.”

IMMEDIATE SATISFACTION “Technology plays a big part in designing for younger consumers because they aren’t as willing to wait,” says Traci Lamar, Ph.D., professor of Textile and Apparel Technology and Management at NC State University’s College of Textiles. “This is the Amazon.com generation where they order something and it comes two days later. The last time I purchased a special-order sofa it took six to eight weeks. Younger consumers are increasingly less willing to do that. The footwear industry is addressing this successfully by using virtualization for product development. Virtualizing, 3D printing and simulations are faster, more efficient ways to test and market to this generation.” The internet and social media have made it much easier to connect to consumers and influencers, says Katharine Dotterer, creative director, Brentwood Textiles. “The process is interesting—a little scientific with trend extrapolation and a little intuitive with trusting your first instinct. ‘Millennial or younger consumer’ is more a state of mind or perspective than a grouping of people. Multiple trends are going on at the same time, you have to decide what things are applicable to the product you sell. ‘Because we have always done it that way’ is never a reason for doing something. We are constantly challenging ourselves and each other.” “The way people research, shop and buy products has certainly evolved and changed over the years and I think it’s imperative that we realize that and look for new ways to market and sell our products. We must also evolve,” adds Klawetter.


SHOWTIMEÂŽ FEATURE

The

l a i n n e l l i M y th

The truth about how to recruit, manage and retain the next generation. By Trisha McBride Ferguson and Ginny Gaylor

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M

Managing millennials is frequently cited as a major challenge for business-owners across the home furnishings industry. Yet, the reality is many perceptions about millennials aren’t fact-based. Millennials and the generations that came before them are more alike than different in important ways. In fact, the stereotypes surrounding millennials can prevent employers from seeing the power, productivity and potential of this evolving segment of the workforce.

ATTRACTING MILLENNIALS One way to attract high-quality millennials to your organization is to connect with their values. Corporate social responsibility is increasingly important to this generation; they want to work for companies that are concerned about more than just the bottom line. This can take the form of company-sponsored community service, charitable drives and donations, and focusing on corporate sustainability and environmental practices. Promoting equality and diversity in the workplace also resonates with employees in this demographic.


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SHOWTIME® FEATURE Another important area for millennials is work-life balance. This generation wants the freedom to work from home and have flexible work hours. Katie Atwater Williams, creative director at De Leo, says, “This flexibility encourages creativity and innovation—in an industry where these things are essential.”

LEARNING FROM MILLENNIALS Too often, companies fall into the trap of thinking younger employees are the only ones that need guidance. While a mentor can help employees navigate professional and social aspects of their job—equally important are the insights younger employees can provide established team members. “Listen to their ideas on how to utilize technology to enhance productivity and streamline processes,” says Atwater Williams, a millennial herself. “Growing up with laptops and smartphones at their fingertips has made this generation more intuitive when it comes to utilizing technology, and they can quickly figure out how to implement these tools to promote efficiency in the workplace.”

RETAINING MILLENNIALS Despite the stereotypes, millennials aren’t lazy— this generation is goaloriented and eager to succeed. Providing them with open communication and structured career paths will help you further their career goals. As you manage younger members of your workforce, be sure to challenge them. Providing regular opportunities for growth and development is key to retention. Conferences, industry associations and professional development opportunities are great ways to encourage team members and show them they are valued. Research shows that this generation is also motivated when they feel a sense of purpose. Knowing that there is value in what they are doing and seeing how they are contributing to the big picture will keep employees motivated and engaged.

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MANAGING MILLENNIALS “We see recruiting millennial associates as one of our greatest challenges for our workforce. We’re working to tailor our message to this demographic in a way they can respond and relate to. Social media is a major target towards this initiative. We also are looking at areas our associates have identified that would give them greater work satisfaction. We maintain Laura Levinson a dialogue surrounding work schedules, improved break areas, charging stations, etc. It has definitely been a paradigm shift for our company.” Laura Levinson, chief creative officer, Valdese Weavers.

“Millennials are more likely than any other age group to want to work for or buy products from companies who have a commitment to ecological and social responsibility. As a truly eco-friendly product, linen speaks to this customer by its nature. We also invest time in organizations like the ITA and SFC to promote education about our products and industry to younger generations, so they too can love linen! We enthusiastically look for ‘new blood’ for our sales teams with an understanding and commitment to teaching and passing along our industry knowledge to this new generation of Textile professionals.” Kathryn Richardson, vice president sales, Libeco.

“When millennials feel included, they take ownership of the task and run with it. My biggest advice is to include them in every step of the process and explain to them what is expected and how it is going to change the bottom line.” Shreenie Vasan, chief executive officer and partner, Tanabana.

Shreenie Vasan


THE MILLENIAL MYTH

“Millennials are an important part of Milliken’s future, and we actively work to attract and retain a diverse cohort of today’s best and brightest minds. Milliken attends college career fairs and recruits those pursuing technical, bachelors and advanced degrees. We also offer undergraduate and Craig Haydamack graduate internship programs, as well as a technical apprenticeship program in South Carolina. Work environment plays a significant role in where millennials choose to work. At our corporate headquarters, Milliken embraces a collaborative and team work environment with open offices and a cafe for rejuvenating coffee breaks. We also realize millennials value working for companies that make a difference in the world. As an Ethisphere Institute’s World’s Most Ethical Company, we prioritize positive impacts through our products, environmental stewardship programs, and our corporate community support and engagement initiative, Milliken Gives. The unique philanthropy program invites Milliken associates to engage in ways meaningful to them, such as volunteering at local nonprofits.” Craig Haydamack, senior vice president, human resources, Milliken & Company.

“At Culp, our associates are our greatest resource. We focus on the holistic wellness of all of our employees across all demographics. To promote wellbeing, we are constantly looking for improvements and enhancements that reflect our commitment to providing a competitive total pay package. To promote work/life balance, we are actively reworking our paid time off policies and provide flexible hours as much as possible. To ensure future talent to fill key roles within the company, we provide internship opportunities and are engaged in an apprenticeship program to train high school students in skilled jobs such as machine mechanics.” Teresa A. Huffman, vice president, human resources, Culp.

“We believe it’s important to have like peers on-staff. Not only do we hire younger talent, we work closely with local design schools and universities to offer internships and seasonal employment. It’s a great learning experience for the students and also helps keep us young, since forecasting is our business.” Cathy Valent, Ce Ce Design Group.

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Launching Our New

DECEMBER 2018

COLLECTION VISIT US AT SHOWTIME RESOURCE CENTER, 4TH FLOOR


SNOOPS SNOOPS

Fashion Snoops, a global trend forecasting and creative agency, has partnered with Showtime and ITA. Through Fashion Snoops,Fashion a globalSnoops trend forecasting agency, has partnered and Through this partnership will presentand thecreative upcoming consumer trends forwith yourShowtime experience at ITA. market. In this Fashion Snoops present the upcoming consumer trends for your market. In this partnership edition, Fashion Snoops will will explore the trends of Spring | Summer 20, noting theexperience consumer at storylines, this Fashion Snoops will explore of Spring | Summer 20, noting the consumer storylines, coloredition, palettes, and color combinations forthe thetrends season. color palettes, and color combinations for the season.

Our SS20 Color Projection addresses the overarching shifts from our analysis of leading trade events, consumer Our SS20research Color Projection addresses the overarching shifts from our analysis of leading trade events, consumer behavior and analysis throughout the home interiors market. behavior research and analysis throughout the home interiors market.

COLOR PROJECTION COLOR PROJECTION OPTIMISM IS KEY We’re seeingISa KEY dramatic shift toward brighter and happier color. Casts are cleaner and less dusty than the last couple seasons. OPTIMISM We’re seeing a dramatic shift toward brighter and happier color. Casts are cleaner and less dusty than the last couple seasons.

CONTINUE TO MIX TONES

NEONS ARE THE NEW ACCENTS

CONTINUE TO MIX TONESto be important. Shades of Tonal color mixing continues brown, coral and green-casted blues are especially key. Tonal color mixing continues to be important. Shades of brown, coral and green-casted blues are especially key.

WhitenedARE neons emerge are a key accent across all NEONS THE NEW and ACCENTS markets. Whitened neons emerge and are a key accent across all markets.

REEL IN YOUR REDS

SOFTENED SUMMER NEUTRALS

While reds continue to be important, the range of hues is REEL IN YOUR REDS more focused than what we've seen previously. While reds continue to be important, the range of hues is more focused than what we've seen previously.

Earthen midtones shift toNEUTRALS softer, more cosmetic casts. SOFTENED SUMMER

UPTRENDING UPTRENDING

Earthen midtones shift to softer, more cosmetic casts.

CONTINUING CONTINUING

Browns

Blues

Browns Oranges

Blues Greens

Oranges Neons Whitened Whitened Neons Purples

Greys Greys

Greens Pinks

Purples Corals

Pinks Reds

Corals

Reds

FashionSnoops.com is a global trend forecasting and advisory company. Contact us at sales@fashionsnoops.com for more and information. FashionSnoops.com is a global trend forecasting advisory company. Contact us at sales@fashionsnoops.com for more information.

DOWNTRENDING DOWNTRENDING

Yellows Yellows

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G GE EN NE ES S II S S

SPRING SPRING || SUMMER SUMMER 20 20 In Genesis, the unearthing of ancient burial sites and fossilized discoveries have sparked a fascination with the origins of primitive In Genesis, the unearthing of ancient burial sites and fossilized discoveries have sparked a fascination with the origins of primitive homosapians and prehistoric life. Revealing the creation of the invention, notions of raw technology embrace the prototype phase homosapians and prehistoric life. Revealing the creation of the invention, notions of raw technology embrace the prototype phase of design. Designers like Axel Vervoordt reflect the elemental aesthetic of the trend as we merge ancient antiquities and modern of design. Designers like Axel Vervoordt reflect the elemental aesthetic of the trend as we merge ancient antiquities and modern minimalism. Advancements in technology give us clearer insight into the beginning of time, as we continue to reveal hidden secrets minimalism. Advancements in technology give us clearer insight into the beginning of time, as we continue to reveal hidden secrets and treasures of the world. and treasures of the world.

PALETTE + COMBOS PALETTE + COMBOS

CULTURAL INFLUENCES CULTURAL INFLUENCES MACRO TREND: LIFE 3.0 MACRO TREND: LIFE 3.0 Life 3.0 is not a science fiction conversation, it is the Life 3.0 is notofa today. scienceArtificial fiction conversation, is most the conversation intelligence is itthe conversation of of today. Artificial intelligence is the most important topic our time.

The impact of robotics in all forms will likely be the most The impactagent of robotics in allinforms will century, likely be transforming the most important of change the 21st

As living creatures, we are limited to our biological hardware. As living creatures, we are biological hardware. Technology is limitless, andlimited this is to theour horizon for which we

IoT (Internet of Things) has already demonstrated how smart IoT (Internet of Things) already demonstrated how smart homes, vehicles, and AIhas companions improve our daily lives, homes, vehicles, and AIbycompanions anticipating our needs learning ourimprove habits. our daily lives,

important topic of our time.

Technology is limitless, and this is the horizon for which we need to prepare. need to prepare.

important agent of change in the 21st transforming our economy, culture, politics, and the century, self. our economy, culture, politics, and the self.

anticipating our needs by learning our habits.

MAKERS MOVEMENT MAKERS MOVEMENT

BIOMIMICRY BIOMIMICRY

fueled by niche brands, there fueled is byan niche brands, increase in there is an increasewe in value entrepreneurship;

technology mimics naturally technology mimics naturally occurring motions

to the best of things

sustainable practices

entrepreneurship; value quality over quantitywe and look quality quantity and look to over the best of things

occurring motions synthetically; a focus is synthetically; a focus is placed on soft robotics and placed on soft robotics sustainable practicesand

FashionSnoops.com is a global trend forecasting and advisory company. FashionSnoops.com is a global trend forecasting advisory company. Contact us at sales@fashionsnoops.com for more and information. Contact us at sales@fashionsnoops.com for more information.

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DieselDiesel BlackBlack Gold Gold

KEY TAKEAWAYS KEY TAKEAWAYS

VIRTUAL MERCHANDISING VIRTUAL MERCHANDISING

there is a renewed focus on theresmart is a renewed focus on retail, digital smart retail, digital interactions and interactionsVR and merchandising, and AI merchandising, VR and AI companions companions

HIGH & LOW TECH HYBRIDS HIGH & LOW TECH HYBRIDS

stripped down, essential design stripped down, essential design and primitive tech inspire a and primitive tech inspire a rawness in prototypes, merging rawness in prototypes, ancient antiquities and merging modern ancient antiquities and modern minimalism minimalism

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F FL LA AS SH H

SPRING SPRING || SUMMER SUMMER 20 20 In our SS20 Visionary, Flash, the pulsating excitement of the 1980s influences a modern day look that’s all about amplified color, sensual In our SS20and Visionary, pulsating excitement 1980smean influences modern day lookinthat’s all about color, movement, a fluid Flash, culture.the The strong contrasts of of thethe decade luxurya and grit co-exist a place that is amplified as exciting as itsensual is movement, and a fascination fluid culture.with Theballroom strong contrasts of the mean luxury subcultures and grit co-exist in a place is as it isa edgy. A renewed culture puts thedecade focus on the many that exist on thethat fringe in exciting order to as have edgy. A renewed fascination with ballroom culture puts the focus on the many subcultures that exist on the fringe in order to have a place to belong. Illustrations of nightlife, such as Nick Cave’s “The Let Go” dance party, musicians like Dua Lipa, and the monthly “Let’s

place belong. Illustrations of have nightlife, sucha as Nick Cave’s “The Let Go” musicianshype like Dua and the monthly “Let’s Have atoKiki” parties in London created buzz filled obsession with thedance sceneparty, and be-scene with Lipa, today’s online insta-famous Have a Kiki” parties in London have created a buzz filled obsession with the scene and be-scene hype with today’s online insta-famous online media. A slew of today’s today designers show how the toughness of the streets can inspire a surprising level of softness and femininity. online media. A slew of today’s today designers show how the toughness of the streets can inspire a surprising level of softness and femininity.

PALETTE + COMBOS PALETTE + COMBOS

CULTURAL INFLUENCES CULTURAL INFLUENCES MACRO TREND: SELFISHLY AWARE MACRO TREND: SELFISHLY AWARE The “Instagrammable design movement” is where products The design movement” is where products and “Instagrammable spaces are created with instant photographic appeal to and spaces are instant photographic appeal to be captured andcreated shared with on social media. be captured and shared on social media.

Technology companies like Google, Snapchat, and Apple are Technology like form Google, Apple to are considering companies “glanceability” and Snapchat, function asand a means considering “glanceability” form and function as a means to limit our distractions. limit our distractions.

Selfishly Aware looks at the cause and reaction of a growing Selfishly looks at the cause and reaction a growing portion ofAware our lives being lived on social media, of teens now portion of our lives being lived on social media, teens now spend up to nine hours a day on social platforms, while 30% spend up to nine online hours is a now day on social platforms, while 30% of all time spent allocated to social media of all time spent online is now allocated to social media interaction. interaction.

Our dependency on ‘likes’ and followers is turning into a Our on ‘likes’ and followers is turning into a formdependency of social currency. form of social currency.

INSTA WORTHY INSTA WORTHY

our visually driven culture has our us visually culture has led to thedriven “Instagrammable leddesign us to the “Instagrammable movement” where design movement” where products and spaces are products createdand withspaces instantare created with instant photographic appeal

AUTHENTICITY MOVEMENT AUTHENTICITY MOVEMENT

DieselDiesel BlackBlack Gold Gold

KEY TAKEAWAYS KEY TAKEAWAYS

RETRO REVIVAL BRANDS RETRO REVIVAL BRANDS

in a backlash to fake social inmedia a backlash fake social lives, to truth-telling media towards lives, truth-telling attitudes body image,

in an era of copycats and logo in hacking, an era ofthe copycats logo originaland iconic

real-life situations emerge

majorvalues moment as our society authenticity values authenticity

attitudes towards body image, feminism, parenthood and feminism, parenthood and real-life situations emerge

photographic appeal

FashionSnoops.com is a global trend forecasting and advisory company. FashionSnoops.com is a global trend forecasting advisory company. Contact us at sales@fashionsnoops.com for more and information. Contact us at sales@fashionsnoops.com for more information.

hacking, thereign original iconic brands still supreme. brands still reignare supreme. Heritage brands having a Heritage brandsasare a major moment ourhaving society

LIVING FAST LIVING FAST

as technology progresses at as technology progresses at such a fast pace, companies

such a fast pace, companies consider “glanceability” form consider “glanceability” form and function as a means to limit and function as aand means to limit our distractions seamlessly our distractions seamlessly capture theand present capture the present

@fashionsnoops @fashionsnoops www.fashionsnoops.com www.fashionsnoops.com

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E ET TH HO OS S

SPRING SPRING || SUMMER SUMMER 20 20 In our SS20 Visionary, Ethos, we remind ourselves of the joys of being human. We embrace our emotions and find joy in the little In our SS20 Visionary, Ethos, that we remind ourselves and of the joys of being embrace ourThere’s emotions and find joy in the little for craft moments in life, appreciating the unexpected unplanned oftenhuman. end up We being the best. a continuing appreciation moments in life, appreciating that the unexpected and unplanned often end up being the best. There’s a continuing appreciation forOut) craft and a new sense of minimalism that is arising through local design, one that actually speaks to a purpose. “JOMO” (Joy of Missing

and a newtosense of minimalism that is arising through localslow design, that actually speaks to a purpose. “JOMO” (Joy of MissingonOut) is added our vocabulary as we seek off-the-grid travel, livingone practices and body positive thinking. Sustainability is taking new is added to our vocabulary as we seek off-the-grid travel, slow living practices and body positive thinking. Sustainability is taking on forms with plant-based fabrics, and an increase in farm-to-table ingredients is found in beauty and health. This vision of a new utopianew is forms with plant-based fabrics, andbeautifully an increase in farm-to-table ingredients is found in beauty and health. This vision of a new utopia is not only easy to reach, but is also rooted in reality. not only easy to reach, but is also beautifully rooted in reality.

PALETTE + COMBOS PALETTE + COMBOS

CULTURAL INFLUENCES CULTURAL INFLUENCES MACRO TREND: PURSUIT OF HAPPINESS MACRO TREND: PURSUIT OF HAPPINESS The global community is redefining what success means by The global community is redefining whattosuccess means by challenging the traditional routes taken get there. challenging the traditional routes taken to get there.

The flexibility of freelance culture and the idea of access The of contribute freelance culture and the idea accesslife. over flexibility ownership to the romance of a of nomadic over ownership contribute to the romance of a nomadic life.

We are seeking rest and deeper life meaning during our We are seeking restthe andgrid deeper liferetreats, meaningand during our vacations, thus off travel, shared vacations, thus off the grid travel, retreats, and shared experiences are in demand. experiences are in demand.

There’s a dawning of consciousness emerging in the There’s a dawning of consciousness emerging in the workforce. workforce.

PACKAGING THE LIFESTYLE PACKAGING THE LIFESTYLE

brands are inserting shoppable brands are inserting products in places shoppable such as products hotels in soplaces peoplesuch can as hotels so people experience them in can their experience them in their everyday environments, with everyday environments, with the option to buy them the option to buy them

CONSCIOUS EATING CONSCIOUS EATING

we finally understand that we finally thatis what we putunderstand in our bodies what we put in our bodies essential . Consumers areis essential . Consumers areof learning about the effects learning the effects of food andabout its healing powers food and its healing powers

FashionSnoops.com is a global trend forecasting and advisory company. FashionSnoops.com is a global trend forecasting advisory company. Contact us at sales@fashionsnoops.com for more and information. Contact us at sales@fashionsnoops.com for more information.

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SLOW LIVING SLOW LIVING

DieselDiesel BlackBlack Gold Gold

KEY TAKEAWAYS KEY TAKEAWAYS

the Slow Living Movement the Slow Living encourages longMovement term self

encourages long term care and spending time self with care and spending time loved ones. It forces uswith to loveddown, ones. as It forces us to slow true beauty slow starts down,from as true beauty within starts from within

FREELANCE CULTURE FREELANCE CULTURE

digital nomads are having a digital nomads are having a revolution. By 2020, more than revolution. By 2020, morewill than 40% of the US workforce be

40% of the US workforce will be so-called contingent workers, as so-called contingent workers,inas people want more diversity people more diversity theirwant professional lives in their professional lives

@fashionsnoops @fashionsnoops www.fashionsnoops.com www.fashionsnoops.com


D DO OS SE E

SPRING SPRING || SUMMER SUMMER 20 20 In our SS20 Visionary Dose, we look to the pioneers of discovery and philosophical idealisms and take inspiration from modern mood In our SS20 Dose, to wesensory look to experiences. the pioneers How of discovery idealisms take inspiration from adventures, modern mood research andVisionary its correlation physicaland andphilosophical mental stability can be and improved through virtual AR research and its to influence sensory experiences. How physical and mental stability can improved through virtual adventures, introductions andcorrelation the growing of cyber networks that enhance consciousness andbeblur the lines of reality. Influential art AR introductions and the growing influence of cyber networks that enhance consciousness and blur the lines of reality. Influential installations bring forward contemporary interpretations of significance within self understanding by inviting new methods of art

installations forward contemporary interpretations of significance within understanding by more inviting new methods of apprehensionbring within color therapy and technological immersions. Visions of a self virtual world become ingrained in our daily life and apprehension within color therapy and technological immersions. Visions of a virtual world become more ingrained in our daily life and futuristic advancements challenge our subconscious capacities. futuristic advancements challenge our subconscious capacities.

PALETTE + COMBOS PALETTE + COMBOS

CULTURAL INFLUENCES CULTURAL INFLUENCES MACRO TREND: WOW MACRO TREND: WOW

The next level of wow factor is using cutting edge The next level of wow factormulti-sensory is using cutting edge technology tools to deliver experiences technology multi-sensory experiences that appeal tools to all to fivedeliver senses, creating loyalty and

It takes a lot to grab our attention today and even more to keep it. It takes a lot world to grabaround our attention today andwith even to world keep it. The physical us is competing themore digital in The physicaland world around us is competing with the digital world in our phones computers.

that appeal to all five senses, creating loyalty and building emotional relationships with consumers. building emotional relationships with consumers.

our phones and computers.

The entertainment, retail, art and marketing industries are seeing The entertainment, art and marketing industries are seeing positive results fromretail, building immersive brand experiences, such as positiveand results from building immersive brand such as virtual hybrid events, to exhibitions, trade experiences, shows, and pop ups. virtual and hybrid events, to exhibitions, trade shows, and pop ups.

Customization is a key for the immersive physical retail Customization is a key the immersive physicalorretail experience, whether it’sfor personalizing a product the experience, whether it’s personalizing a product or the store tailoring the shopping experience to you through store tailoring the shopping experience in-person service, augmented, and VR. to you through in-person service, augmented, and VR.

SENSORY EXPERIENCE SENSORY EXPERIENCE

multi-sensory experiences are multi-sensory experiences at the forefront of humanare

at the forefront of human desire right now. Cutting edge desire right tools now. contribute Cutting edge technology to

technology tools contribute to create experiences that appeal create experiences that appeal to all five senses to all five senses

VR & AR REVOLUTION VR & AR REVOLUTION

VR and AR continue to find VR and AR lives. continue find uses in our Fromtohome

uses in our lives. From home design to AR sculptures in design to ARthe sculptures in public parks, technologies public parks,anthe technologies deliver element of deliver an element escapism beyond realoflife escapism beyond real life

FashionSnoops.com is a global trend forecasting and advisory company. FashionSnoops.com is a global trend forecasting advisory company. Contact us at sales@fashionsnoops.com for more and information. Contact us at sales@fashionsnoops.com for more information.

NEW MEDIA NEW MEDIA

DieselDiesel BlackBlack Gold Gold

KEY TAKEAWAYS KEY TAKEAWAYS

media outlets and brands are media outlets and are experimenting withbrands new ways experimenting with new ways to reach audiences. to reach audiences. Entertainment is now

Entertainment is now interactive rather than passive interactive rather than passive

WELLNESS ON THE HORIZON WELLNESS ON THE HORIZON

we are more health conscious we are more health than ever; with easy conscious access to than ever; with easy access to an abundance of information an abundance information about our bodiesofand minds, we about our bodies andtominds, we discover new ways nourish discover newthem ways to nourish them

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Women’s Leadership Development Network

Our vision is to-empower and inspire women in the homeNetwork and furnishings WithIt Women’s Leadership Development industry, in all stages of their careers, to lead, embrace challenges, succeed and pursue their aspirations with passion and confidence.

• Industry Networking • Leadership Education • Peer-to- Peer Mentoring • Annual Professional Conference • Online Education Library • Opportunities to Grow Your Leadership • Design Tours • Continuing Education Scholarships • WOW Awards - Recognizing Women in the industry

Get WithIt! Join us at www.withit.org


SHOWTIME® FEATURE

Home Furnishings

F On leek By Trisha McBride Ferguson

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If you’re not familiar with the term “on fleek,” be sure to keep reading. The urban slang term means stylish, awesome, and executed perfectly—the perfect description of TŌV Furniture. Reimagining the way furniture is created and merchandised, TŌV is connecting with millennials and inspiring a new generation of consumer loyalty.

One of the fastest-growing brands in the industry, TŌV Furniture is part of the Renegade Furniture Group. A company with the mission to embody the maverick qualities of its name, Renegade is pioneering internet retail in the home furnishings market. Its sister company TŌV Furniture is making its own mark with the mission of offering “beautiful furnishings for a beautiful life—without breaking the bank.”

COURTESY: TŌV Furniture

Different by design, TŌV Furniture is trailblazing marketing to millennials by millennials.


HOME FURNISHINGS ON FLEEK

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SHOWTIME® FEATURE

FOR MILLENNIALS, BY MILLENNIALS When it comes to product design and merchandising, TŌV is perfectly in sync with today’s younger styleconscious consumers—because they represent them. “Everyone here is very young, all our employees are,” explains Chaya Krinsky, lead designer at TŌV. “For example, Baila, she’s the epitome of our target customer.” While she might prefer the title #girlboss, Baila Bree is actually Head of Operations for TŌV, and only 24 years old. “I came here straight out of college, this is my first real job and I’m the youngest one here,” says Bree. “Our team understands our customers because we are decorating our own apartments, getting married and shopping for furniture ourselves.” Focused on providing on-trend styles to younger consumers, TŌV fills a void in the marketplace. “What we do best is provide insanely beautiful furniture at affordable prices,” says Krinsky. “We have furniture, accessories, lamps, mirrors, cutlery; we do really well with upholstery and sales are strong in casegoods. Our look is transitional, with a lot of blush tones, sea blues, and feminine colors. We are always extremely current.” TŌV’s distinctive aesthetic is curated by Krinsky. “Chaya is the lead designer, she spends a lot of time on social media analyzing everything,” says Bree. “Once she sets the trend and puts it out there, people want it.” COURTESY: TŌV Furniture

“What we do best is provide insanely beautiful furniture at affordable prices...our look is transitional, with a lot of blush tones, sea blues, and feminine colors. We are always extremely current.” says Chaya Krinsky, lead designer at TŌV

Offering a highly styled lifestyle look, TŌV sells in a variety of channels, including Top 100 retailers, e-tailers, interior designers, party planners and home stagers. “We are unique in the market, we fill a niche,” explains Krinsky. “Our target market is women ages 19-39, who appreciate color, shape and style.”

ALL ABOUT THE EXPERIENCE When it comes to marketing and merchandising, TŌV excels at breaking through barriers. Everything about its product presentation is fresh and exciting. From the moment you approach its showroom, you know you’re somewhere different. In fact, you really don’t feel like you’re at a High Point or Las Vegas furniture market at all.

COURTESY: TŌV Furniture

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HOME FURNISHINGS ON FLEEK COURTESY: TŌV Furniture

The vibe is upbeat, the visuals are enticing, and the creativity is extraordinary. At the recent July Las Vegas Market, TŌV took two showroom spaces. Its first showcased its furnishings and accessories in fresh eyecatching displays. The second space was an immersive pop-up experience—the first of its kind in the industry. Inspired by the Museum of Ice Cream and the Rosé Mansion, the unique space invited guests to experience design through every sense. Individual vignettes, thoughtfully designed to photograph well on Instagram®, highlighted its furnishings in ways never before seen by furniture dealers. The Candytopia area featured a pink macramé swing suspended over an oversized sandbox filled with candycolored ice cream sprinkles. A sign reading “Good Vibes Only” enticed visitors to jump into the sprinkles and play with pink plastic beach balls. Many did, and posted their photos and videos on social media. Another vignette featured three bubblegum-pink vintage pay phones installed on pink walls emblazoned with “Blah, Blah, Blah,” and paired with fur-and velvet-covered TŌV chairs. Furniture dealers, interior designers and social media influencers stood in line throughout the week to snap a selfie in these dramatic spaces while a DJ spun tunes in the background and a candy-infused Rosé bar kept visitors hydrated. “Like our furnishings, we want our showroom experience to speak to you while letting you express yourself,” explains Krinsky. “Our furnishings don’t just take up space, why should our showroom?” The result of this creative investment? An incredible amount of social media coverage and two Top 100 retailers asking TŌV for help recreating the experience at retail. “For us, it’s not a showroom, it’s a whole experience,” says Krinsky.

CREATIVE COUNTER-CULTURE Self-expression is always on-trend at TŌV. Every market the staff models a coordinated fashion statement throughout the week. One market it was simple white T-shirts with unique slogans that let each person express their point of view; another market everyone wore the same plaid shirt but accessorized to fit their individuality. “The idea is to show our personality and bring in the element of fun,” explains Bree. “We want visitors to be able to relate

to us instead of it all being serious business. It really is a good conversation starter. Each market we try to outdo the last one.” The tactic has been so successful, TŌV customers now arrive to their showroom anxious to see what they’re wearing. Addressing the expectations of the amazon.comgeneration of consumers, TŌV has shortened the industry-standard product development cycle. “We introduce product every month, we don’t wait for furniture market,” says Krinsky. Shaking up a slow-to-change industry is paying off for TŌV. “When we work with traditional retailers, the challenge is getting them in and used to us,” explains Bree. “It can take a while for them to get it, but then they fall in love with the brand, the product and the people. It’s just a matter of getting them used to what we’re doing.” “It’s true, there’s no one like us, but we see that as a pro,” adds Krinsky. “And we’re having a lot of fun right now.” ITA Showtime® Market • December 2-5, 2018

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ITA INTRODUCTIONS

Welcome Our New ITA Members Alendel is a wholesale distributor of decorative home textiles, drapery hardware and lining. It offers jacquards, prints, sheers, embroideries and plains for upholstery, drapery and bedding. With an exceptional in-house customer service team, it targets interior designers, decorators and manufacturers as well the contract and hospitality markets. This season, Alendel is focused on 130” sheers (addressing the need to dress larger/taller windows) and launching its Infinite collection of 118” drapery jacquards in a mineral-inspired palette.

Barbatex offers an exclusive line of high-performance fabrics for furniture manufacturers and distributors and is distinguished by its exclusive designs and high-quality construction. The company offers more than 45 years of experience as a leader in the manufacture and distribution of upholstery and decorative fabrics in Mexico. This market, the company is introducing “Resist,” its exclusive line of performance fabrics featuring an exclusive stain- and moisture-repellent finish.

E.T.G. Tekstil (Believe) is dedicated to producing upholstery fabrics and finished products such as cushion covers, table covers, table runners, and wall tapestries. The company targets upholstery companies, fabric wholesalers and retail chains and distinguishes itself with its custom designs, exclusive work and low MOQ. This winter, it is introducing a collection of cushion covers and table covers. RM COCO produces exclusive prints, upholstery, multi-purpose solids, performance fabrics, outdoor fabrics and trimmings. Its primary customers are designers, workrooms, furniture manufacturers, retailers, bed/pillow manufacturers and the hospitality industry. Its design studio creates products at a variety of price points and styles to help clients create unique looks that work within most budgets. At market, it will be introducing an array of exclusive prints, upholstery, multi-purpose solids, performance fabrics, outdoor fabrics and trimmings.

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ITA MEMBER NEWS ITA Announces New Board Members

Hamilton Fabrics turns 40!

Carmen Herndon and Nathan Copeland have joined the ITA Board of Directors as Industry Liaisons. Herndon is a merchandise buyer with Ballard Designs and Copeland is the President of Highland House Furniture. Both bring a wealth of industry knowledge and experience that will benefit the ITA and its initiatives.

Founded in 1978 by Tom Kearns, Bill Pines and Gary Richards, Hamilton Fabrics is celebrating 40 years in business this year. Started as a closeout business on Hamilton Street ­— its namesake — the company has evolved over the years and departed from the closeout model. Led by John Kearns, the company now develops and converts high-end goods and specializes in unique decorative prints, jacquards, and embroideries. Today, John’s daughters are involved in the design process, with a third generation hopefully on the horizon.

Swavelle/Mill Creek Fabrics, Inc. Agrees to Acquire Al Fresco Functional Fabrics

Gum Tree Fabrics Hires New Director of Sales and Product Development and Account Executives

Swavelle/Mill Creek Fabrics, Inc., a trusted name in the home furnishing textile industry for over 35 years, and Altizer & Co. Decorative Textiles, an innovative market leader in outdoor and performance fabrics, announced they have reached an agreement in principle for Swavelle to acquire Altizer & Co.’s Al Fresco Functional Fabrics division. Jeff Thomases, Swavelle’s CEO, stated, “We are very excited for this opportunity to significantly grow our outdoor fabric business. The inclusion of Al Fresco Fabrics will greatly expand our performance fabric offerings to the furniture, wholesale, retail, and hospitality trades.” Al Fresco Functional Fabrics, with Todd Nifong as its President, will operate as a subsidiary of Swavelle. The company’s current operations will be integrated into Swavelle’s New York and South Carolina facilities.

ITA Pavilion at IWCE 2019 ITA will again be partnering with the International Window Coverings Expo in the ITA Pavilion at the upcoming expo on March 8-10 on Nashville, TN. All ITA members are eligible to participate – please contact the ITA office for more information.

Ramtex, Inc. Announces New Creative Director Ramtex, Inc. is excited to announce the hiring of Brett Barker as Creative Director and Principal Designer for the company. Brett brings a modern, high-end aesthetic and a knowledge of cuttingedge technical processes to Ramtex’s design division.

Gum Tree Fabrics is pleased to announce that Greg Morgan accepted the position of Director of Sales and Product Development in July. Greg comes to Gum Tree with over 20 years of experience in the furniture industry. He began his career with Mastercraft Fabrics in 1999 and has spent 12 years merchandising for furniture companies in Mississippi, before returning to the textile side of the business. Andrew Blassingame joined Gum Tree Fabrics as Account Executive in September and will be responsible for various accounts in Mississippi and the Southwest. Andrew graduated from Mississippi State University in 2014 with a Bachelor of Economics and completed his MBA in 2015. Prior to joining Gum Tree Fabrics, Andrew was a Financial Advisor for OneSouth Financial Group in Nashville, Tennessee. Allison Wargowsky joined Gum Tree Fabrics in October as Account Executive and will cover accounts in North Carolina, the Midwest, and the Northeast. Allison holds a BFA in Interior Design from Kendall College of Art and Design in Grand Rapids, MI. Her background includes experience in commercial interior design and sales with architectural firms, contract furniture dealerships and construction companies. As a former member of the Research & Development team at Ashley Furniture, she has been involved in many aspects of the design and development process of residential upholstered furniture.

ITA Showtime® Market • December 2-5, 2018

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ITA EDUCATIONAL FOUNDATION

PRINT WINNERS OF THE

VIRGINIA JACKSON DESIGN COMPETITION The mission of the Virginia Jackson Design Competition is simple and constant: to educate and support our future designers. Many textile design students have little or no interaction with our industry unless they are fortunate enough to participate in ITA industry tours or land an internship. They are often taught to create without heed to any particular end use. Recognizing this challenge, the Virginia Jackson Design Competition requires students to consider the furniture applications for their designs.

“My goal has been to be an educator and creative force in color and design direction for our industry. It is important to nurture, foster and introduce new ideas and talents to the American home fashions scene.” ~ Virginia jackson

1st Place A. ZARINAH NURI Jefferson University 2nd Place MENGTING SHEN Sheridan College Honorable Mention CLAIRE HIDER North Carolina State University

JACQUARD 1st Place A. ZARINAH NURI Jefferson University 2nd Place EMILY OLSEN Jefferson University Honorable Mention NINA NICKERSON Jefferson University

DOBBY 1st Place JIYOUNG PARK Jefferson University 2nd Place EMILY REPPERT Jefferson University Honorable Mention AMANDA SMITH New Brunswick College of Craft

A key part of ITA’s mission is the growth and development of future industry leaders. ITA member companies recognize the need to attract fresh talent and promote the growth and development of students studying textiles around the world. From internships to mixers, these initiatives create opportunities for the long-term advancement of the industry through education and recruitment. The foundation relies on the support and financial generosity of ITA members and industry leaders to fund these efforts. To make a donation to the foundation, contact the ITA office at

336-885-6842 or info@internationaltextilealliance.org. COMMITTEE CHAIR Todd Nifong / Al Fresco Functional Fabrics

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COMMITTEE MEMBERS Katie Atwater Williams, De Leo Textiles Todd Bowles, De Leo Textiles / Katherine Shoaf, STI Jack Eger, Crypton / Terrell Gary, P. Kaufmann


ITA EDUCATIONAL FOUNDATION

T E E I N G O F F F O R E D U C AT I O N

ITA took to the golf course on September 7, 2018, to support the growth and development of future industry leaders. Raising over $9,000 for its Educational Foundation, the inaugural ITA Golf Tournament was held at Jamestown Park Golf Course in Jamestown, NC. Tournament sponsors, players, and volunteers are credited with this year’s success, and ITA organizers are excited to plan for an even bigger event next year. Generously supported by ITA member companies and industry leaders, the Educational Foundation is dedicated to fostering growth within the textile industry by attracting fresh talent through a variety of educational initiatives. Its mission includes providing scholarship and career development opportunities for students studying textiles and textile-related disciplines. Each year, the ITA Educational Foundation awards scholarship funds to students and schools that participate in its competitions. ITA competitions give students an opportunity to showcase their knowledge of the industry through submission of original works, as well as highlight the capabilities of their educational institution. In addition to scholarships, the foundation hosts a valuable internship program focused on member company recruitment and students’ long-term advancement within the industry. Typically an eight-week program, internships are open to both undergraduate upperclassmen and graduate students studying textile design and related disciplines. ITA internships match students with partnering member companies to provide the student with valuable on-the-job training. Whether through scholarships, internships, or professional networking mixers, ITA’s Educational Foundation is dedicated to the success of today’s young professionals. Events like this year’s Golf Tournament illustrate the Educational Foundation’s continued commitment to investing in the industry’s long-term advancement. For more photos, visit: InternationalTextileAlliance.org/educational-foundation and then click on Golf Tournament.

ITA Showtime® Market • December 2-5, 2018

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ITA MEMBER PRODUCTS

Al Fresco Functional Fabrics

Alendel Fabrics Ltd.

Anthem Leather

Barbatex, SA de CV

Belle Maison

Brentwood Textiles

Resist Performance fabrics offer cuttingedge designs in global looks and trends featuring intelligent protection for long-life durability and cleanability.

SMS 1-641 Printed in six colorways on a linen viscose ground, the Vivian collection features an intricate distressed medallion framed by soft floral accents that creates a modern, romantic vibe.

Carroll Leather

Catania Fabrics

Covington Fabric & Design

MSTT 8th Floor Al Fresco’s latest Wesley Mancini Outdoor collection highlights where geometric meets new foliage in a high-quality, bleachcleanable, anti-microbial, and UV-resistant construction made in the USA.

110 South Elm Street Our Purely Protected™ collection mirrors the aesthetics of natural aniline, wax or oil leathers, yet its performance is similar to our protected leathers.

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SMS 1-733 For a subtle, glittering sheen, the Sparkle and Glitz collection features elegant wide-width sheers in a neutral color palette complemented by dazzling sequin and metallic highlights.

SMS 1-700 Available in an array of colors ranging from soft to bold, our four-inch-wide Trim Tape comes in five stylish patterns— all in-stock.

SMS 1-922 Inspired by nature, the Cashmere collection of full-aniline nubuck appeals to all the senses. Its soft, sophisticated look creates a timeless, refined style.

HFRC 3rd floor New Revolution Performance Jacquards with relaxed casual flair. Global modern looks range from Banyan-inspired to cottage, modern, and rustic in a color palette of mineral tones.

MSTT 7th Floor A coordinated collection featuring a multi-purpose Greek key, an embroidered Jacobean floral and a multi-colored texture. New looks are available in multiple colorways and patterns that create a sophisticated look.


ITA MEMBER PRODUCTS

Crest Leather

Darnel Fabrics

De Leo Textiles

Edgar Fabrics

Elastron - Leather and Fabrics

Hamilton Fabric

Harper Home

HP Fabrics

SMS 1-437 Tuscany is a rich, distressed pull-up inspired by an antique Italian leather satchel. Featuring healed scars and natural markings, Tuscany’s beauty comes from its unique timeless appeal.

MSTT 6th Floor Available in three colorways and featuring a tropical vibe and hand-painted aesthetic, Havana is a 100% polyester digital print that passes NFPA 701 and 50,000 double rubs.

320 S. Wrenn Street Bold, colorful and complex textures characterize patterns Soiree, Monopoly, and Donatello. Their rich colors and geometric shapes create a fresh, stylish feel.

SMS 1-623 Introducing Dimensions, a pure play of crisp lines and bold angles, woven in four vibrant color compositions. Made of 100% polyester and measuring 116” wide.

SMS 1-432 Elastron offers more than 2,000 colors among 100 collections of leather and fabrics. Available for immediate delivery, we ship from warehouses in Germany, Spain, Portugal and China.

MSTT 2nd Floor Zala is a stylized botanical feature using our popular chunky caterpillar chenille paired with our supplemental boucle warp. It offers tons of luxurious texture for an excellent value.

MSTT 4th Floor Cool blues and rich golds inspire tranquil rooms in our latest collection. Ming, Dearborn, Sinclair and Rockford are a few prints, embroideries and jacquards offered this season.

Hohenstein

HFRC 2nd Floor A printed linen, Tweety is a playfully eclectic, colorful bird pattern with a hint of metallic. Its fashionable color palette makes it perfect for creating a fun, fresh space.

As a founding member of the OEKO-TEX® Association, Hohenstein supports companies throughout the textile value chain with the implementation of its product stewardship and sustainability initiatives.

ITA Showtime® Market • December 2-5, 2018

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ITA MEMBER PRODUCTS

Libeco

Milliken

Nice Link Home Furnishings

Reflex Data

PK Lifestyles

Regal Fabrics

Mertex is the market leading software for textiles that focuses purely on the management, movement, cost and control of everything relating to fabric. Mertex manages the full life cycle of fabric and much more.

MSTT 8th Floor Brooke Fabric in Chiffon is one of Studio NYC Design’s fabrics inspired by nature and made for today’s lifestyle. Our Licensed partnerships include rugs, pillows and throws by Nourison Industries and Wall Art by Prestige Arts.

RM COCO

South Pacific Textile

STI

MSTT 3rd Floor A gorgeous textured linen-blend boucle in an earth-toned color palette. Its neutral tones range from desert and blush to ocean and garden and exude timeless sophistication.

SMS 1-606 The name says it all! This joyous exclusive is created using layers and blends of embroidery yarns like paint to create textile art.

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MSTT 4th Floor The Breathe by Milliken™ line of sustainable performance fabrics is debuting several new cotton-linen and polyester fabrics in different textures, patterns and colors.

SMS 1-716 Festive is a very textural, multi-use fabric with multiple yarns and colors used in each colorway. It is shown with South Pacific’s EDGE Performance finish.

MSTT 10th Floor Augustine and Raku are two fabrics from our Global Entry collection. Inspired by influences around the world, it brings your love of adventure home.

MSTT 2nd Floor The beautiful Farmhouse collection shown is one of many new collections offered by Regal and includes coordinated textured plains, multi-colored jacquards, and beautiful prints.

HFRC 3rd Floor Offering 1,500+ hours of lightfastness, Revolution Outdoor is water/mildew resistant without the use of PFC chemicals. Rethink outdoor fabric with our new Rumba pattern!


ITA MEMBER PRODUCTS

Swavelle Mill Creek Fabrics, Inc.

Tempo Fabrics

Textile Fabric Associates LLC

Ultrafabrics

Valdese Weavers

Wipelli Inc

MSTT 8th floor A colorful, abstract block design giving pattern Wow Factor its chic appeal. The fabric’s chenille slub adds great dimension and character.

SMS 1-746 With decades of craftsmanship, the Brisa®, Ultraleather®, and Ultratech™ collections are reshaping the world of leather-free performance fabrics—one surface at a time.

MSTT 3rd Floor Featuring cut velvets, chenilles, and jacquards from Turkey, the “Martha Kennedy Home” premium line exudes timeless luxury.

MSTT 8th Floor Inspired by the Asian crane (symbolizing good luck), pattern Tsuru embodies graceful elegance. Created on an ombre warp, the weaves detail the bird’s painterly beauty.

MSTT 6th Floor Inside Out Performance Fabrics, the first all-in-one performance fabric designed for inside or outside spaces, introduces a collection featuring multi-colored stripes with exclusive novelty yarns.

SMS 1 - 402 Engineered with distinctive beauty, the Spirit collection offers infinite unique possibilities with vibrant, unique leathers. Its rich colors and textures create unforgettable style.

Product spotlights are a FREE benefit of membership in International Textile Alliance. If you are a member and would like to have your product shown, please contact Showtime Media & Marketing for the next issue’s deadline.

ITA Showtime® Market • December 2-5, 2018

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SHOWTIME® LOCATIONS

Featured (from left to right): Al Fresco Functional Fabrics, Carroll Leather, Trimland

EXHIBIT LOCATIONS SMS

“the suites”

The Suites house more than 90 wellestablished suppliers in addition to smaller suppliers and new vendors. It is also the location for educational seminars, special exhibits, snacks, food, and social events featuring food and beverages.

MARKET SQUARE TEXTILE TOWER “the tower”

317 West High Avenue An easy walk from the Suites through Market Square takes you to the elevators for the tower, home to more than 40 of the larger mills and suppliers of leather and trim. Showtime appointments are common, but “walk-ins” can sometimes be accommodated.

RC

RESOURCE CENTER 329 South Wrenn Street

HOME FASHIONS RESOURCE CENTER “the resource centers”

312 South Hamilton Ave

HFRC

MARKET IN HIGH POINT

SUITES AT MARKET SQUARE 200 West Commerce Street

MSTT

the other

These outlying buildings are located just a few blocks away on Wrenn and Hamilton streets, and house another 15+ suppliers. A free shuttle ride takes you to the buildings, and then it’s easy to walk between the HFRC, formerly the Fabric Center, the RC, and surrounding venues.

Ask anyone in the furniture industry about “Market,” and High Point Market is likely top of mind for most individuals. But insiders are quick to give equal time to the vital importance of Showtime—High Point’s “other” market. “Those of us in High Point are always eager to welcome Showtime,” remarks Tim Mabe, President and CEO of the High Point Convention and Visitors Bureau. “In fact, the economic impact of ITA exceeds $1.6 million each and every time exhibitors and buyers honor us with their presence.” Beyond the economic impact, however, High Point Market insiders agree that a vital interdependent relationship exists between the United States’ largest dedicated textile, leather and trim show and the furniture segment. “A strong symbiotic relationship between High Point Market and Showtime is good for both events and the entire industry,” explains Tom Conley, President and CEO of High Point Market Authority. “We are always looking for ways to help all the players understand trends, source raw materials and locate service providers.” Jerry Epperson, Founder and Managing Director of investment banking and research firm Mann, Armistead & Epperson, Ltd., echoes Conley’s sentiments. “I cannot imagine being an upholstery manufacturer in any segment and not going to the most important market to see the upcoming trends in pattern, colors and textures,” he states. Mabe sums it up this way: “We view fabric selection as part of the design process. You can’t have one without the other.”

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SHOWTIME® EXHIBITORS

During Showtime, you are encouraged to take note of our member companies, thank them for their support, and show them some love through your patronage of their showrooms.

Darnel, Inc. ......................................................................SMS 1-623

14 Karat Home.....................................................MSTT 3rd Floor

E-TEX-LA.......................................................................... SMS 1-723

Abercrombie Textiles............... 3400 Hwy 221A, Cliffside, NC

E.T.G. Tekstil San. Ve Tic. Ltd. Sti............................. SMS TBA

Affiliated Importers, Inc............................................... SMS TBA

Euroleather Inc................................................................SMS 1-421

Alendel...............................................................................SMS 1-733

Europatex, Inc..................................................... MSTT 4th Floor

Al Fresco Functional Fabrics........................MSTT 8th Floor

Fabricut................................................................. MSTT 4th Floor

Algemene, USA, LLC.......................................MSTT 2nd Floor

Fiama Textiles LLC ..................................................... SMS 1-648

Amalgamated Textiles Inc........................................ SMS 1-445

Golding Fabrics Inc..........................................MSTT 7th Floor

American Decorative Fabrics..................... HFRC 2nd Floor

Green Hides Leather Studio.................................... SMS 1-403

American Silk Mills.................................................. RC 4th Floor

GTA - Global Textile Alliance......................................... MS 246

Anthem Leather.............................................................SMS 1-922

Gum Tree Fabrics, Inc........................................... RC 4th Floor

Aydin Tekstil Tic. ve Paz. A.S. .................................SMS 1-637

Hamilton Fabric Sales, Inc............................. MSTT 4th Floor

Barbarossa Leather...........................................MSTT 3rd Floor

Harmel Home, Inc.............................................MSTT 2nd Floor

Barbatex SA DE CV **NEW**............Coming June 2019

Harounian Rugs International ....................... MSTT 1st Floor

Bartson Fabrics, Inc......................................... MSTT 6th Floor

Harper Home.................................................... 320 S. Wrenn St.

Belagio Enterprises, Inc..................................MSTT 2nd Floor

Heico Fasteners Inc...................................................... SMS 1-410

Bella Home Furnishings................................... HFRC 1st Floor

High Rock Fabrics..............................................MSTT 7th Floor

Belle Maison Textiles, Inc........................................... SMS 1-641

Home Accent Fabrics .................................... MSTT 4th Floor

Boxmark Leather Upholstery Corporation...... SMS 1-1022

Home Secrets Textile....................................... MSTT 4th Floor

Boyteks Tekstil San Tic A.S...................................... SMS 1-803

HP Fabrics, Inc.................................................. HFRC 2nd Floor

Braemore Textiles..............................................MSTT 7th Floor

J.B. Martin Co., Inc.............................................MSTT 7th Floor

Brentwood Textiles........................................... HFRC 3rd Floor

JBS Leather......................................................... HFRC 3rd Floor

Bru Textiles **NEW**.............................. MSTT 3rd Floor

JLA Home Fabrics............................................ MSTT 9th Floor

BS Trading Co. LLC ....................................................SMS 1-900

Kara Group S.R.L......................................................... SMS 1-1326

Carroll Leather.......................................................... 110 S. Elm St.

KasLen Textiles................................................................SMS 1-618

CATANIA.......................................................................... SMS 1-700

Keystone Weaving Mills, Inc..........................MSTT 8th Floor

Classical Elements LLC................................... MSTT 4th Floor

King Textiles....................................................... HFRC 2nd Floor

Comersan Fabrics Corp............................................ SMS 1-429

Kravet Inc.................................................................................MS 217

Conneaut Leather.........................................................SMS 1-749

Lacefield.................................................................MSTT 8th Floor

Covington Fabric & Design, LLC.................MSTT 7th Floor

L.A. Freds Fabric...........................................................SMS 1-728

Crest Leather..................................................................SMS 1-437

Laura & Kiran.................................................................. SMS 1-628

Crestmont Fabrics....................................................... SMS 1-838

Leather Research Laboratory

David Rothschild Co., Inc................................MSTT 7th Floor De Leo Textiles...................................................MSTT 2nd Floor De Poortere USA LLC.....................................MSTT 2nd Floor Diversitex Inc......................................................MSTT 2nd Floor Dorell Fabrics Co.......................................................RC 1st Floor Duralee Fabrics.................................................. MSTT 6th Floor Edgar Fabrics Inc.............................................. MSTT 6th Floor Edinburgh Weavers..................................................... SMS 1-603 ELASTRON - Leather & Fabrics............................ SMS 1-432 Elite Textiles, Inc............................................................SMS 1-736 Eroica Enterprises, Inc. ..............................................SMS 1-720

Crypton Fabric *Showtime Sponsor*.......MSTT 4th Floor

at the University of Cincinnati.............................. SMS TBA

Culp, Inc................................................................ MSTT 4th Floor

Lee’s Decorative Showcase......................................SMS 1-522

Dani Leather USA, Inc. **NEW**.................... SMS 1-617

Libeco.....................................................................MSTT 3rd Floor ITA Showtime® Market • December 2-5, 2018

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IN CON JUN CTION WITH

PRESENT THE

INTERNATIONAL PAVILIONS AT SHOWTIME

The International Pavilions at Showtime include companies from China and Turkey, offering buyers with a selection of quality designs, new colors, and constructions for use in the residential, contract, and hospitality markets. China’s Pavilion in Historic Market Square, and Turkey’s Pavilion located in the Suites at Market Square, offer a unique selection of fabrics and trims. The International Pavilions join over 150 permanent showrooms and temporary exhibitors to make Showtime the most thorough fabric, leather, and trimmings presentation in the western hemisphere. China’s Pavilion is located in Historic Market Square, MS202 Turkey’s Pavilion is located in Suites at Market Square For more information please visit: IMCHighPointMarket.com/showtime

#DesignOnHPMkt IMCHighPointMarket.com

The Best Testing Services for Leather. Period. Additionally, we offer root cause analysis for field problems and focused research to help improve performance or create novel properties. The Laboratory is an authorized testing facility for all U.S. military leather specifications, accredited to ISO 17025 and is a CPSC-Accepted Laboratory for lead and phthalate testing in non-metal

Know what your furniture is made of. Know where your furniture is coming from. Know you are doing your part to sustain a healthy future. Join the Sustainable Furnishings Council for education, information, resources, guidance. Shop SFC members for products and services.

WHAT FABRIC IS FANTASTIC?

Textile production is chemical intensive. LOOK FOR

Certified organics, especially for cotton • Other natural fibers such as wool, linen, hemp that require less water in production • Recycled content, especially in synthetics • No FR chemicals, fluorinated stain treatments, anti-microbials, or PVC E

RNISH FU IN GS

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COUNCI

TAINAB L

children’s products.

April 6-10, 2019

RNISHIN FU

COUNCIL GS

For Our Educational Opportunities in 2018, please visit: www.leatherusa.org • Email: Leatherlab@uc.edu

STAINABL E SU

PLA TI N U M

GOLD


SHOWTIME® EXHIBITORS

Light Tex Fabric Intl. .................................................. SMS 1-732

Textile Fabric Associates, LLC......................MSTT 8th Floor

Magnus Leather Company SA DE CV.................SMS 1-822

Trimland Inc. .....................................................................SMS 1-811

Marlatex Corporation.......................................MSTT 7th Floor

True North.......................................................... 330 S. Wrenn St.

Master Fabrics Ltd....................................................... SMS 1-446

ULTRAFABRICS.............................................................SMS 1-746

Merrimac Textile................................................ MSTT 9th Floor

Unique Quality Fabrics, Inc......................................SMS 1-740

Michael Jon Designs ............................................. RC 3rd Floor

Universal Leather......................................................... SMS 1-428

Millennium Textile, Inc. .............................................. SMS 1-647

Utopia Leathers LLC ................................................. SMS 1-638

Milliken & Company ........................................ MSTT 4th Floor

UTP America.................................................................. SMS 1-629

Moore & Giles, Inc....................................................... SMS 1-1326

Valdese Weavers, Inc....................................... MSTT 6th Floor

Morgan Fabrics........................................................ RC 3rd Floor

Valiant Fabrics....................................................MSTT 2nd Floor

MPress ................................................................. HFRC 2nd Floor

Vilber USA LLC..................................................MSTT 2nd Floor

Nassimi LLC.........................................................MSTT 2nd Floor

Vision Fabrics .................................................... MSTT 9th Floor

Nice Link Home Furnishing.........................MSTT 10th Floor

Westwood Weavers..........................................MSTT 8th Floor

Noveltex Inc..........................................................MSTT 3rd Floor

WIPELLI Inc. USA......................................................... SMS 1-402

Optima Leathers........................................................... SMS 1-802

WithIt................................................................................... SMS TBA

PARA’....................................................................................SMS 1-611

World Wide Fabric.......................................................SMS 1-739

Paragon-Chinasia................................................... RC 2nd Floor

Yarn & Loom **NEW**........................... MSTT 3rd Floor

P. Kaufmann Fabrics.........................................MSTT 7th Floor

Z - Wovens .......................................................... HFRC 1st Floor

PK Lifestyles.........................................................MSTT 8th Floor Plastex International, Inc......................................... SMS 1-1000 PMT Fabric, Inc................................................................... MS 294 Premier Prints, Inc............................................. MSTT 4th Floor Radiate Textiles ................................................. MSTT 9th Floor Ramtex, Inc................................................... 341 S Wrenn Street

**SHOWTIME SPONSOR**

Reflex Data Systems Limited .......... Returning June 2019 Regal Fabrics, Inc..............................................MSTT 2nd Floor Richloom Fabrics Group................................ MSTT 9th Floor Rioma, Inc........................................................................ SMS 1-646 RM Coco Decor Ltd **NEW**.........................SMS 1-606 Robert Allen.........................................................MSTT 7th Floor Rose Lace & Braid Inc.................................................SMS 1-622 S & D Fine Upholstery Leather SRL.......... MSTT 4th Floor Se7en, LLC............................................................MSTT 8th Floor Sheldon & Barnett........................................................ SMS 1-431 Silk Crafts, Inc.....................................................MSTT 2nd Floor South Pacific Textile......................................................SMS 1-716 Springs Creative Products Group.............. MSTT 4th Floor Stadler Leather Inc...................................................... SMS 1-508 STI............................................................................ HFRC 3rd Floor Sunbrella............................................................. 336 S. Wrenn St. Sustainable Furnishings Council............................. SMS TBA Suzhou Mary Do Textile Co. Ltd..............................SMS 1-931 Swavelle Mill Creek Fabric..............................MSTT 8th Floor Symphony Mills................................................................... MS 246 Tana Bana Design Services LLC ...................................MS 141 Tempo Fabrics.....................................................MSTT 3rd Floor TerMolst International...................................................... MS 246 ITA Showtime® Market • December 2-5, 2018

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SHOWTIME® SCHEDULE

December 2-5, 2018 Sunday, Dec. 2 10am - 6pm

Monday, Dec. 3 8am - 6pm

Tuesday, Dec. 4 8am - 6pm

Wednesday, Dec. 5 8am - 12pm

SUNDAY

TIME EVENT 9:00 am

Bi-annual ITA Membership Meeting – ITA Members Only Presentation Area / SMS 1-1016 Get the latest updates on Prop 65 from Bill Perdue with AHFA. And learn how to make the most of your ITA Membership! We don’t want you to miss out on any of it!

10:00 AM - 6:00 PM Official opening, All Exhibitors Open to Buyers

MONDAY

8:00 AM - 6:00 PM All Exhibitors Open to Buyers

Showtime® Jazz Fest Market Square Courtyard 6:00 PM - 9:00 PM

Mingle with fellow Showtime-goers while listening to smooth sounds from Steve Haines Quintet and enjoying craft beer and New Orleans fare.

Sustainability in Home Textiles

10:00 AM Presentation Area / SMS 1-1016

Presented by: Susan Inglis, Sustainable Furnishings Council CEU Number: CEU-107486 Designation: HSW_Sustainability Learning Level: Intermediate Subject Code: 5. Technical Knowledge / 16. Textiles

TUESDAY

Learn what is significant to the home textiles industry: choices in materials and in production processes. See what simple steps your company can take to reduce environmental footprint and attract more customers. Understand what fibers are “preferable” and why; what chemicals in upholstery/drapery fabrics are harmful and how to avoid them; what processes save energy and water - and why all these things matter to your bottom line as well as the planet.

Culture to Product Development, A Forward Look into Spring | Summer ‘20

2:00 PM Presentation Area / SMS 1-1016

Presented by: Boyd Tasker, Fashion Snoops

SNOOPS

Fashion Snoops is a global trend forecasting and creative agency that helps brands and companies harness future trends and act on the opportunities they bring. Their advisory focuses on connecting the dots between cultural influences and product development. They believe in the art and science of creativity, understanding that business leaders must be part innovator and part analyst in order to succeed in today’s competitive marketplace. Boyd Tasker will share their forward look in Spring | Summer ‘20, as well as explore the evolution between key product trends. Thus exploring how the consumer behavior shifts of today validate the design and trends to buy into at market.

Young Textile Professionals (YTP) Cocktail Party

a global trend forecasting and creative agency, has partnered with Showtime and ITA. Through

Fashion Snoops will present the upcoming consumer trends for your experience at market. In

5:30 PM Crypton Showroom / MSTT 4th Floor

ion Snoops will explore the trends of Spring | Summer 20, noting the consumer storylines,

Bring back the ‘90s with the YTP and Crypton! Join us for cocktails, snacks, Mario Kart and more games!

nd color combinations for the season.

WED.

Projection addresses the overarching shifts from our analysis of leading trade events, consumer

h and analysis throughout the home interiors market.

8:00 AM - 12:00 NOON All Exhibitors Open to Buyers

COLOR PROJECTION For more information, download the “Showtime Market” mobile app!

EY amatic shift toward brighter and happier color. Casts are cleaner and less dusty than the last couple seasons.

MIX TONES

NEONS ARE THE NEW ACCENTS

g continues to be important. Shades of green-casted blues are especially key.

Whitened neons emerge and are a key accent across all markets.

REDS

The largest tradeshow in the U.S. dedicated to textiles, leathers and trimmings, Showtime Market brings together the industry’s leading manufacturers, suppliers, wholesalers, and retailers. Produced bi-annually by and for the members of ITA, Showtime is the “can’t-miss” market for textile professionals.

www.Showtime-Market.com Founded and produced by International Textile Alliance

56

www.Showtime-Market.com

ue to be important, the range of hues is n what we've seen previously.

SOFTENED SUMMER NEUTRALS

Earthen midtones shift to softer, more cosmetic casts.

#ITAShowtime

NEXT SHOWTIME®, JUNE 2-5 2019


fest Monday, December 3rd with

STEVE HAINES QUINTET

6–9 PM • MARKET SQUARE COURTYARD JAZZ THEME, LIVE MUSIC, DRINKS, FOOD


Optima

Roosevelt, Leather Club Chair, Smoke from Revelation by UTTERMOST

from Italy to your space 1-802 Suites at Market Square www.optimaleathers.com

Profile for ITA Showtime Market

Showtime Magazine | Fall & Winter 2018 Issue  

In this issue, we explore how leading furniture and textile manufacturers are attracting and retaining the next generation of interior desig...

Showtime Magazine | Fall & Winter 2018 Issue  

In this issue, we explore how leading furniture and textile manufacturers are attracting and retaining the next generation of interior desig...

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