VACATION RENTAL INVESTMENT GUIDE
HELLO!
Did you know that having the right interior design choices, from flooring to lighting, can drastically increase your rental prices and occupancy rates? Good Airbnb design actually makes you money!
Guests have an "expectation," and with more rentals on the market every month, and great design helps you compete and stand out in your photos/first impression Creates a memorable experience and lasting impression for repeat guests and rave reviews Enhances comfort and functionality for a pleasant and stress-free stay
Good design justifies higher rates because discerning guests are willing to pay more A well-designed rental generates great reviews
Lorelie Brown Owner, Showhomes Charleeston
SO NICE TO MEET YOU
After working in the marketing world and spending fun years home with my children, I opened Showhomes Charleston in 2011 This adventure has led me to staging and designing over $700 million in real estate Short Term Rentals have been a new passion of mine and I am excited to utilize our team’s creative skills to help your property
I'm excited to get to know you, so I'll go first: Married to my husband for almost 30 years! We have three grown children - all married and on their own
When not working, I spend time with family and friends I love to travel and read
I’m obsessed with collecting art on our travel adventures
"Telling a "vacation design story" in each room drives me. Creating that story involves knowing who your ideal guest is and what they want to see in the space Each room of your home needs to radiate its story and vacation lifestyle Our design plans help you put it together beautifully
lbrown@showhomes.com showhomes com/charleston 843-606-2811
Lorelie Brown
THE PORTFOLIO
Our design philosophy caters to the neighborhood, the architectural style of the home, and the demographics of the family looking to vacation in the community
OUR DESIGN DIFFERENCE
1
PACKAGE & PRICING TRANSPARENCY
Transparent pricing is based on your property's needs, level of DIY, market potential, and investment level Our "Property Refresh" packages start as low as $350.
2
WE UNDERSTAND YOUR MARKET
As Airbnb industry experts, we first research "who" your ideal guest is for your space and then brand and market the design to their wants and needs for maximum occupancy.
3
DESIGNED FOR COST EFFICIENCY
We extensively research products and consider cost, durability, and how quickly you can turn over the property to the next guest. From bedding to upholstered sofas, we have the best quality sources at the lowest prices!
OUR DESIGN DIFFERENCE
4
SPECIALTY TRAINED FOR SHORT-TERM RENTALS
Short-term rentals are our specialty, and we have invested in specialty training in this field to serve you better as a Vacation Rental Expert.
5
SAVES YOU MONEY
Since expert shopping is our "thing," we know where to find the best deals and quality products. You may spend hundreds for that item that we can find for much less at a higher quality and value
6
MINIMIZES SHOPPING OVERWHELM
There are literally thousands of vendors online, so shopping for the right piece can be overwhelming. We have you covered and can do the time-consuming sourcing to create a beautiful and functional home your guests will adore
OUR DESIGN DIFFERENCE
VISUALLY SEE THE SPACE
A picture is worth 1000 words, so we assemble items visually using concept boards, so you can see and collaborate on the design plan before committing.
AVOIDS COSTLY MISTAKES
Visually seeing the items together in a space is how you avoid costly mistakes. Too often, furnishings do not go well with each other, are out of scale, or colors don't fit, so visualizing is essential!
ACCESS TO HUNDREDS OF VENDORS & MORE PRODUCT
Through our "Designer Status," we can access hundreds of vendors through our various trade resources than most designers. You have many more choices at a much better price point!
THE DESIGN PROCESS
Schedule your free Discovery Call to discuss your project, investment level, and best design package fit
PACKAGE PURCHASE
Based on our chat, choose and purchase the design packages that best suit your needs and space.
Here's where the magic happens, and based on your questionnaire and design packages, we begin planning and curating the ideal pieces for your space within your investment level. DESIGN PLANNING BEGINS 02
A "Design Refresh" day or "Turn-Key Concierge" service, including ordering, installation, and styling for the perfect guest environment.
lbrown@showhomes com
Good design equals happier guests, more demand, and standing out in a crowded market.
TurnkeyConcierge FULL SERVICE DESIGN
Who: Perfect for the investor, remote or busy host who needs everything from planning to receiving to installation and styling You sit back and collect rent Truly turnkey, and all the details will be taken care of
What: We first create general concept boards for the space so we are on the same design page then the magic happens. Once agreed upon, we do all the work: purchasing, receiving, unpacking, inspection, delivery, returns, installation, and styling for a complete HGTV beautiful home reveal This package covers all of the photographic and visual aspects of the rental
How: Our Design Process and Approach Creates Stand-Out Interiors
Once products are agreed upon and payment is made, we will shop for all items and have them delivered to our receiver/your rental, where we will receive, unpack, inspect, and dispose of waste Audio/Video is not included
We will install, style, and arrange items, hang artwork, make the beds, and arrange all the visual aspects so the rental is "photograph ready." Professional photography for marketing is included in this package
Choose the investment level that best suits the property and guest expectation
IKEA/Amazon/TargetLeast Expensive and Needs Assembly
Luxury Trade Sources & Retail - Four Hands/Restoration Hardware $30 Square Foot
ADDITIONAL SERVICES
We can do a simple blind or drapes or, better yet, both blinds and drapes for a luxurious look. We can do the purchasing and installation.
We have the best price and quality connections to the product and can complete your kitchen's order and installation FULLY STOCKED KITCHEN Varies
AUDIO AND VIDEO ORDER AND INSTALL
Based on your preferences and space needs, we can purchase, install and set up all your audio-video needs.
Need Sheets and Towels? Have outdoor areas that need furnishings? No problem! LINEN & OUTDOOR
$300-$800 Per Window Varies
$3000 Up to 10 Guests and includes all kitchen items
TIMELINE
GENERAL TIMELINE FOR A SUCCESSFUL, TURNKEY PACKAGE
PROPERTY ASSESSMENT
MEET AT THE PROPERTY FOR CONSULTATION. MEASURE AND ASSESS LUXURY LEVEL/RATE POTENTIAL, TARGET GUEST, RENOVATION NEEDS IF NEEDED AND IDEAL DESIGN STYLE
10-14 DAYS
SEARCH REPUTABLE VENDORS AND SOURCE VISUAL FURNISHINGS. CREATE CONCEPT BOARDS FOR EACH ROOM
CLIENT PRESENTATION
PRESENT DESIGN CONCEPT BOARDS FOR EACH ROOM FOR CLIENT APPROVAL (1-3 DAYS FOR APPROVAL OR 4-7 DAYS FOR REVISIONS)
3-5 WEEKS
PLACE ALL ORDERS FOR AGREED-UPON FURNISHINGS, RECEIVE, INSPECT FOR DAMAGE, DELIVER TO PROPERTY, INSTALL, AND STYLE. REMOVE PACKAGING.
PHOTOGRAPH READY
RentalRefresh CONSULTATION
Who: Looking to refresh and revitalize an existing, furnished property without breaking the bank? Our "Property Refresh Consultation" advises you on the highest return investments to increase your rates and bookings
What: We will spend 1-2 hours previewing your property and provide recommendations to maximize target guest appeal, including suggested amenities, lighting, furniture placement/sourcing, paint colors, and an ideal shopping list.
How: Our Design Process and Approach Creates Stand-Out Interiors
Walk through your property and come up with design solutions for all spaces whether they’re simple to solve or tricky design spots
Brainstorm ideas & share design tips on how you can best target your ideal guests and create beauty and functionality for five-star reviews
Bring clarity to what pieces you should hold onto and what you need to replace and refresh
Discuss fresh paint colors and potential renovations for resale/rental impact, like new light fixtures
Work with what you own and provide easy shopping ideas for quick updates in bedding, pillows, art, and accents
ADDITIONAL SERVICES
Your rental could benefit from a detailed renovation design plan that includes paint colors, flooring, sourced light fixtures, and direction for your contractor. RENOVATION FOR
We can do the power shopping and styling for you! Includes 6 hours of planning, sourcing, and installation/styling.
Concept board and 1-hour contractor meeting
More sourcing and design time means maximum appeal! Includes 10 hours of planning, sourcing, and installation/styling.
**These services do not include Concept Vision Boards but items are sourced locally and can easily be returned
What Best Fits You?
I have an unfurnished, renovation-ready rental that needs everything, but I don't have time to purchase and put it all together, or I live remotely and cannot do this.
Designing and furnishing yourself sounds fun until you ’ re dealing with endless decisions, hours of online searching, and the rabbit hole of options. Getting investment properties guest-ready is the most challenging step, and sourcing the wrong product can delay your timeline and quickly lead to overspending! Leave the design to experts who do this for a living and go with our Turnkey Concierge Full-Service Package choosing the furnishing luxury level that suits your guests' expectations based on the nightly rate.
I want a luxury home design in my second home/vacation home
Our Turnkey Concierge Full-Service Design Package can be tailored to fit the most discerning clients because we use our trade-only access to source quality, unique furnishings that fit every space and investment level. While we use a good, better, best model for investors who need a better ROI on their rentals, we also have a "Best" level that suits luxury second homes priced at around $29 per square foot, depending on the space.
What Best Fits You?
I just purchased a vacation rental and need advice first on renovations that will increase my rental rates and return on investment.
Cosmetic renovations like paint, new light fixtures and flooring go a long way in creating the backdrop to a beautifully furnished space! We can provide product sources that fit the design vision and even meet with your contractor to discuss details in our Renovation for Resale and Raised Rental Pricing Package.
I have an existing, furnished rental that needs better occupancy rates and ideally higher, rental rates. What can you do for me?
It's not enough to just put your rental on the Airbnb market without gorgeous photos and a good design these days! Our investment-friendly "Rental Refresh" Consultation and Shopping/Styling Packages are quick and perfect for refreshing your rental, giving it a new look and feel, and optimizing photographs to stand out.
FAQ's
What
is Airbnb design?
Airbnb design is the process of creating a space that is optimized for short-term rental guests. This includes selecting the right furniture and decor to create a welcoming atmosphere and optimizing the space's layout and functionality to make it easy and comfortable for guests to stay in.
Why is good design important for Airbnb rentals?
Good design is essential for Airbnb rentals because it can help attract more guests, increase bookings, and command higher prices. A well-designed space creates a positive guest experience that can lead to higher satisfaction rates, positive reviews, and repeat bookings. Ultimately, you will make more money on your investment property.
How much does Airbnb design cost?
The cost of Airbnb design can vary depending on the project's scope, specific services required, and how much time you want to put into the design. We offer a range of design packages to fit a variety of investment levels, and we can work with you to create a custom design plan that meets your needs and budget.
FAQ's
How long does the Airbnb design process take?
The timeline for Airbnb design can vary depending on the project's scope and the specific services required Depending on the project's complexity, the design process can generally take anywhere from a few weeks to a few months. We understand the importance of efficiency and speed to your bottom line.
Do you work with property managers and real estate investors?
Yes, we work with various clients in the short-term rental industry, including property managers, real estate investors, and one-time, short-term rental investors We offer custom design packages to fit the needs and budgets of our clients, and we are happy to work with you to create a design plan that meets your specific needs
How can I get started with your Airbnb design services?
Getting started with our Airbnb design services is easy Click on the button below to schedule your free Discovery Call Consultation, and we will work with you to create a custom design plan that meets your needs and investment level From there, we will guide you through the design process and help you transform your rental property into a welcoming and profitable space for short-term guests
Retail vs. Trade
Depending on your budget and preferences from our Discovery Call, we can source products from standard retailers (like Amazon, Target, HomeGoods, CB2, PotteryBarn, Wayfair, etc.) in the "Refresh" packages, or we can source specialty trade vendors for higher quality product in our Concierge, Full-Service and Concept Board Packages.
Trade vendors will replace any items arriving damaged but, unfortunately, will not take returns, which is standard for the industry We only source things we know you will love that are comfortable, functional, and gorgeous.
Retail vendors each have their return policy, so refer directly to them if returning.
Trade vendors are more remarkable in that they are not accessible to the general public, while everyone accesses retail vendors.
Trade vendors are typically luxury products. Lighting, art, and furnishings are high quality, custom, and unique.
