For over 14 years, Showhomes Charleston have staged and styled hundreds of homes across the Lowcountry to sell faster and for more money. Our award-winning team delivers exceptional home staging solutions, backed by unmatched customer service, design expertise, and attention to detail. We understand that for builders, seamless execution is key. We are your strategic partner in creating beautiful and functional model homes that captivate buyers and drive sales. With several years of experience working alongside the building industry, we've honed our merchandising process to be efficient, collaborative, and resultsoriented. From initial concept to final installation, we handle every detail, allowing you to focus on what you do best: building exceptional homes.
MEET THE TEAM
Lorelie Brown, M.A., CPRES, CID Owner of Showhomes
Charleston
A South Carolina native, Lorelie earned her Bachelor of Arts in Business Administration from Columbia College in 1993 Her 12-year career in marketing for a national education company allowed her the opportunity to design commercial interiors at new locations and redesign existing sites Lorelie and her husband, Coy, opened the Showhomes of Charleston franchise in 2010 as she sought a career to pursue her love for design. She holds a professional certification in Interior Decor and is a Certified Professional Real Estate Stager. In 2014, she earned her Master of Arts in Leadership and Organizational Change. She is passionate about real estate staging but more importantly, she is committed to serving others and delivering results that matter.
Laura Jacobin
Business Development & Client Services Liaison
Laura is originally from Bethesda, Maryland and after 10+ years of visiting the Lowcountry, she and her husband decided to make Charleston their home in September 2019 Laura has a lengthy career in real estate, including numerous roles in residential mortgage banking and as a licensed real estate agent Laura joined Showhomes in March, 2020 and was thrilled to integrate her extensive real estate experience and devotion to client service with her life-long love of staging and design!
Lindsey Blackledge Design Manager
Lindsey is originally from Bradenton, Florida and has lived and worked in the design field in Georgia, Texas and South Carolina. She is a graduate of Savannah College of Art & Design and is passionate about interior decor. Lindsey joined the Showhomes team in 2023.
Katie Hunter
Marketing Manager
Katie grew up in Charleston, and now calls Conway, South Carolina home. She is a proud Clemson Tiger with a degree in English and Communications. She has experience working in marketing partnerships, content development, and social media She joined the team in early 2024
What is Interior Merchandising?
Interior Merchandising creates aesthetic and functional living environments in residential and commercial buildings. Interior Merchandising goes beyond simple decoration, aiming to showcase the lifestyle offered by the homes, highlight key architectural features, and ultimately drive sales. Many industries use merchandising as a way to sell their product, a successful marketing tool that you may not even notice as the consumer!
Our team uses our expert knowledge of design trends to plan the perfect merchandising for your space. Our goal is not to decorate, but curate and transform the property to create the feeling of “home. ”
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Why Choose Showhomes?
We Style to Sell
We specialize in the science and art of interior merchandising, creating functionality in the home while highlighting it’s best features.
2 Trusted & Experienced
Showhomes has been an award-winning business in the Charleston area for over 14 years and have staged & styled over $700 million in real estate.
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On-Trend & High-End Inventory
Our 7,000 square foot studio and warehouse stores our high quality furnishings and decor and is updated regularly to ensure on-trend styles and quality. We also work closely with luxury vendors to purchase and curate furnishings for builder buy projects.
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The Stats Speak for Themselves
Statistically, vacant homes styled by Showhomes sell 62% faster with a 4% higher list-price to sale-price ratio than vacant homes. We have also won 3 MAME Awards for our Interior Merchandising with the regional builder, Saussy Burbank.
True Professionals
Our expert styling process, exceptional design team, clientfocused support staff and thoroughly trained movers are 100% committed to providing the highest level of service and results for the clients we serve.
THE PROCESS
Planning Phase
The Designer will review architectural plans to curate a custom plan using our luxury inventory or vendors to select furnishings that complement the property. If possible, we will visit the property under construction to confirm the finishes and layout of the home.
Discuss Project
Our exceptional design team will work together to review floor plans, including assessing the layout, room size, room function, and color palette. We will also discuss project specs and establish the project timeline.
Proposal for Services
We will then prepare a formal proposal, which outlines the design, scope and cost of the planned project.
Agreement for Services
A formal agreement is prepared which outlines the scope of the project, as well as the terms and conditions of the work to be performed.
Acceptance & Procurement
Following acceptance and initial payment, we procure design selections and prepare a section of our warehouse for the project. Product is held until installation day.
Installation Day!
When the home is ready, our team of designers and logistics crew will install the design. This may take 1-2 days or longer, depending on the scope and distance of the project.
Photography
If you have selected a merchandising service that includes photography, the photographer will be scheduled once the project is completely finished. Photos are generally processed within a few business days and a link will be provided with a full set of images.
Social Media
Showhomes will share select images, details of the home, and/or videos on our social media pages to showcase our work together! We encourage all stakeholders to engage and follow along.
Removal
If the service is a month-to-month rental of inventory, the Showhomes team will remove the furniture from the home with a 10-day notice period.
“I am a local builder and use Showhomes for all of our spec homes and couldn't be happier! I have full trust in their design and inventory abilities. They help me sell my properties in record time!”
“We at Saussy Burbank are very pleased with the staging the Showhomes has done for us in Nexton. What a difference it makes once staged. In fact, most of the homes are sold once they are staged. We have had finished homes that have sat for weeks and then had them staged and then sold shortly after that. Showhomes has been played a big part in our success in Nexton. ”
