All of us at NSSF—The Firearm Industry Trade Association
NSSF®—The Firearm Industry Trade Association—would like to thank everyone in attendance at the 2025 SHOT Show: our more than 2,800 exhibitors and over 54,000 attendees, covering more than 830,000 net square feet of exhibit space. This was a SHOT Show to remember.
As you may know, all revenue generated by the SHOT Show funds NSSF’s mission to advocate, educate and communicate on behalf of our industry. In the past year alone, those funds have been used to:
• Spend $15 million during the 2024 election cycle to fund NSSF’s #GUNVOTE voter education, registration and get-out-the-vote campaign—the results of which helped voters elect pro-industry, pro-Second Amendment majorities in the House, Senate and White House
• Help enact state legislation to protect our industry from financial discrimination
• Fund legal challenges across the country to protect our industry and our Second Amendment rights
• Make our industry THE LEADER in gun safety and secure storage practices through e orts like Project ChildSafe® and NSSF partnerships with the American Foundation for Suicide Prevention and the U.S. Department of Veterans A airs
• Introduce new people to hunting and the shooting sports through programs like +ONE® and First Shots®
All of this and much more is made possible by your participation at the SHOT Show.
Thank you for being a part of the SHOT Show and for your investment in the future of our industry. We look forward to seeing you again January 20-23, 2026!
SHOTShow.org
This issue’s cover brought to you by:
VUDU 3-9X32 SHORT AND SWEET
Years ago, EOTECH revolutionized magnified optics with its Vudu 5-25x super-short riflescope. Today, they did it again with the super-short Vudu 3-9x32. Now, this ain’t your grandpa’s 3-9 scope. This second focal plane scope is only 6.8” long and ideal for shortto mid-range shooting. The scope body is constructed of aircraft-grade aluminum to be a compact, lightweight, but still incredibly durable package that is fog, water and shock resistant.
The wide power band on the eyepiece makes transitioning from low to high magnification quick and easy and a substantial boss feature on the power ring makes it even faster. An included removable throw lever makes it even faster. An adjustable diopter allows for precise focus for the individual’s vision.
The scope’s turrets offer ¼ MOA adjustments and are both capped to protect from inclement weather or inadvertent adjustments. And, once the scope is zeroed, the turrets can quickly be reset to zero.
A rotary dial located on the left side of the optic provides an illuminated reticle with 10 brightness settings to help in dusk and dawn lighting conditions. A CR2032 battery is located next to the rotary dial providing roughly 300 hours of operation. The 3-9x sports the same XC high-density, low-dispersion multi-coated glass as its predecessors — for excellent light transmission and scene clarity.
But what makes the 3-9x stand out from other magnified optics is its mounting interface. To minimize the overall length, EOTECH reduced the tube area typically used for mounting rings. Instead, a machined interface located at the bottom of the scope will adapt to the included EOTECH mount, or any aftermarket mini-ACOG mounts, and mount directly on a mil-standard rail.
The second focal plane design maintains the reticle size throughout the magnification range, providing a consistently crisp, clean aiming dot. For those wanting a
non-magnified solution, EOTECH offers an optional ring mount that can be attached to the slim, front tube section to mount an EFLX. It can be positioned at the top or at 45-degree offsets to give you immediate transitions for close or moving targets. Who says good things don’t come in small packages? The Vudu 3-9x32 scope is loaded with innovation, precision, and functionality to make that critical shot. To learn more about this or any other EOTECH product, visit eotechinc.com.
NSSF® PAC is the only political action committee solely dedicated to representing the collective interests of the firearm and ammunition industry. Its purpose is simple: to support candidates for federal office who understand and promote the interests of the firearms and ammunition industry, protect the Second Amendment and preserve our hunting and shooting sports traditions.
NSSF PAC is your best protection against harmful legislation in Washington.
Stepping Up
Reducing the country’s rate of suicide is a huge challenge, but the firearm industry is doing its part.
I’ve attended many seminars at SHOT Show over the years, but the one on suicide prevention at SHOT Show 2025 really hit home. Many years ago the younger sister of my father experienced its wrenching effects when her husband took his life in the basement of their home after his business failed.
That was bad enough, but he tried to lure his wife into the basement before he shot himself. Further tragedy was prevented by the brave actions of their young daughter who sensed something was terribly wrong and kept her mother upstairs. Her bravery saved the life of her mother and, most likely, that of herself and her two younger siblings. But the daughter paid a dreadful price in her adult life as she was beset by emotional issues that were no doubt rooted in her traumatic experience that night. These days we would call it PTSD, but back then no one knew what it was or how to treat it. On top of that, the suicide was a taboo subject that was simply not discussed in the family.
The seminar, moderated by NSSF’s Bill Brassard, was a true eye opener in that the panel forthrightly discussed the issue and the ways the firearm community is addressing it, especially
suicide by firearm. As a result, you’ll see a report by Brassard (page 18) on this very subject.
“Recognizing the severity of this issue, the firearm industry has stepped up to deliver education and guidance to businesses and gun owners on suicide prevention and secure storage to help save lives,” Brassard says. “In recent years, NSSF has led the charge on education through partnerships with the American Foundation for Suicide Prevention and the U.S. Dept. of Veterans Affairs. The NSSF-AFSP ‘Have a Brave Conversation’ toolkit for firearm retailers and ranges is the centerpiece of NSSF’s effort. From July 2017 through January 2025, NSSF has shipped more than 11,250 toolkits to FFLs and others that contain in-store signage, a brochure (‘Firearms and Suicide Prevention’) discussing warning signs and secure storage options, and a brochure on steps to take should a death by suicide occur at your business. In addition, the VA offers a comprehensive community toolkit to help prevent veteran suicide.”
Ryan Price, of the American Foundation for Suicide Prevention, was a panelist at the seminar, and said, “Ten years ago no one was talking about this, but we’ve seen a rapid transformation. People want to learn how to prevent suicide, including in firearm-owning communities, and we are constantly creating resources that enhance safety education such as our recently launched suicide prevention toolkit for firearms instructors.”
Part of that transformation is the creation of an alliance of organizations dedicated to reducing suicides by firearms. Their work is beginning to bear fruit. At the end of the article you’ll find a list of resources that can help you help someone in crisis. As NSSF President and CEO Joe Bartozzi says, “We all have mental health just as we have physical health; we need to take care of both.”
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Based on the Springfield Armory Professional 1911 employed by the FBI’s Hostage Rescue Team, the TRP family of pistols has now been expanded to include eight new models featuring not only the Agency Optic System (AOS), but also—and for the first time ever—9mm variants.
The TRP offers fully featured platforms specifically designed and built for demanding 1911 enthusiasts. Drawing inspiration from the Springfield Armory Professional 1911, TRP pistols undergo meticulous hand fitting for both form and function. With these eight new models, shooters have an optics-ready take on a proven classic as well as a new chambering option.
Each pistol begins with a forged frame and slide for strength and durability. For enhanced precision, each pair is hand-selected for slide-toframe fit and numbered to marry them with their matching components throughout the build process. All barrels are match-grade and made from forged stainless steel. Providing an additional touch of custom detail, all TRP pistols feature finely cut sighting plane serrations along the top of the slide. This offers the shoot -
er an enhanced sight picture and maximum light diffusion with the tritium front dot sighting system. In addition, VZ Grips Hydra series G-10 grips and 20 lines per inch (LPI) checkering on the frames provide an enhanced grip.
Developed in collaboration with Agency Arms, the AOS optics-mounting system of these TRP pistols employs a series of plates that accommodate a wide range of the industry’s most popular red dot sights. This flexibility allows shooters to configure their handguns according to their unique preferences for optimal performance. Each plate features an integrated black serrated rear sight unit. Each pistol comes with a cover plate, and the customer receives a coupon to purchase the AOS plate of their choice at a discounted $49 price.
The eight models are offered in two primary configurations. One is a full-size 5-inch light rail
↑ The TRP family of pistols now includes eight new models featuring the Agency Optic System (AOS).
variant featuring forged all-steel construction, a Cerakote finish in either black or Coyote Brown, and chambered in .45 ACP or 9mm. The other is a lightweight 4.25-inch Carry Contour (CC) model featuring a lightweight forged aluminum frame, Cerakote finish in either black or Coyote Brown, and also chambered in .45 ACP or 9mm.
“The TRP has long been one of the most respected 1911 pistols not only in the Springfield line but also in the broader 1911 community,” says Steve Kramer, vice president of marketing for Springfield Armory. “With these new opticsready TRP AOS variants and the first TRP pistols in 9mm ever, Springfield Armory is taking a proven classic in an exciting new direction.”
SRP: $1,999.
springfield-Armory.com
General Inspection Adds to its Line of Inspection Systems
In today’s zero-defect environment, the quality of your inspection technology is a critical factor in your ability to compete. General Inspection LLC manufactures a complete line of gauging, sorting, and inspection systems and it recently added a new multi-gate system to their line of ammunition inspection machines. The multi-gate system allows Gi inspection systems to segregate parts by dimensional conformity, defect levels, and defect types.
The Gi-360T, Gi-6v, and Gi-636v systems can now each be equipped with the new multi-gate system. After several months of R&D Gi demonstrated the capabilities to an ammo manufacturer that needed the ability to segregate projectiles into grades to accommodate their full range of customers. They purchased a Gi-360T with the multi-gate and have since incorporated the inspection system into their process. They can now offer projectiles at different quality levels, a huge competitive advantage by offering price flexibility to their customers.
“This option has been available on a few of our inspection systems, but our ammunition manufacturing customers demanded this functionality to allow them to classify ammunition cases, cartridges, and projectiles by quality grades. Or to simply segregate defect types: visual, dimensional, primer, and mouth to quickly
STATE-OF-THE-ART
6.8MM
identify breakdowns within their production processes,” says Greg Nygaard, vicepresident of sales and marketing. geninsp.com
AMMUNITION
FACILITY AT LAKE CITY ARMY AMMUNITION PLANT
BREAKS GROUND
Olin Corporation’s Winchester division, in collaboration with the U.S. Army’s Joint Program Executive Office for Armaments and Ammunition (JPEO A&A) and Joint Munitions Command (JMC), recently celebrated the groundbreaking of the new 6.8mm Ammunition Facility at the Lake City Army Ammunition Plant (LCAAP). This facility is part of the Next Generation Squad Weapons (NGSW) Program and represents a significant step in the Army’s modernization efforts.
Ken Lane, Olin president & CEO, noted during his remarks at the event, “Olin Winchester has a rich history in ammunition manufacturing excellence and support of the U.S. military. We are proud to build on this American legacy through this opportunity to partner with the U.S. Army to construct this transformational facility and bring new capabilities to the warfighter.”
The ceremony also featured remarks from Maj. Gen. John T. Reim, Joint Program Executive Officer for Armaments and Ammunition, and Brett Flaugher, president of Winchester. Liz Miranda, U.S. Army Material Command’s (AMC) Executive Deputy to the Commanding General, Brigadier General Ronnie Anderson, Commander of the Joint Munitions Command (JMC), staff from Congressman Sam Graves and Senator Eric Schmitt’s office, and other federal, state, and local representatives were among the more than 100 special guests in attendance.
“This facility will represent a significant step forward in equipping our soldiers with the advanced munitions they need to maintain overmatch on the battlefield,” said Reim. “With 90 percent of the work supported by industries in the Kansas City region and nearly 50 local businesses involved in the construction, this project will strengthen the defense industrial base, create well-paying jobs, and drive economic growth in the local community. Lake City has been central to our nation’s ammunition production since 1941, and this facility builds on that proud and historic legacy.”
The 450,000-square-foot advanced ammunition production facility will be capable of manufacturing all components of 6.8mm ammunition as well as finished rounds for the U.S. military, reinforcing the iconic legacy of LCAAP and its vital role in national defense. Winchester.com
APEX AMMUNITION ADDS MOSSY OAK GREENLEAF TURKEY
TSS SHOTSHELLS TO ITS LINE
APEX Ammunition is adding .410 bore to its popular line of Mossy Oak Greenleaf Turkey TSS shotshells. Available in 3-inch, ⅞-ounce loads, these lethal turkey rounds feature a combination of No. 9 and No. 10 Tungsten Super Shot, delivering a devastating payload of 395 ultra-dense 18.1 g/cc pellets (110 No. 9 shot and 285 No. 10 shot). Handloaded for ultimate quality control and performance, this sub-gauge turkey round delivers a dense pattern that hits with exceptional energy and knockdown power. Each shell features clean-burning powder and APEX’s Tungsten Propulsion Wad System engineered to deliver the tightest patterns possible and maximum barrel protection.
“The sub-gauge trend continues to grow here in the United States and, given the phenomenal patterning performance of our Greenleaf Turkey TSS loads in 12-, 20-, and 28-gauge, we have seen a lot of demand for this load in .410 bore,” says Jason Lonsberry, president and CEO of APEX Ammunition. “The .410 may be a little shell with minimal recoil, but it packs a devastating punch with our premium Tungsten Super Shot blend of No. 9 and 10 shot.”
Designed for maximum penetration at extended ranges, APEX Turkey TSS loads are currently available in 10, 12, 16, and 20 gauges as well as .410 bore in a variety of shot sizes, shell lengths, and blends. SRP: $84.99 (per 10-round box). apexammunition.com
Freedom Outdoors Expands Operations
Freedom Outdoors is expanding its industry-leading brand with the opening of a new shooting range and retail facility in Richmond, Virginia. This location, formerly Colonial Shooting Academy, is undergoing enhancements to align with Freedom’s high standards of service, safety, and community engagement, offering an elevated experience for shooters of all levels.
“This expansion represents more than just growth—it’s about bringing the Freedom experience to Richmond,” says Skyler Thomas, president of Freedom Outdoors. “This facility has long been recognized for its size and potential, and we’re excited to build upon that foundation by introducing a fresh approach centered on service, excellence, innovation, and the core values that define Freedom.”
With a focus on hospitality, education, and customer-first service, Freedom Outdoors is investing in improvements to the facility, including upgraded training programs, an expanded retail selection, and a membership structure designed to provide meaningful benefits to guests. Every aspect of the range will reflect Freedom Outdoors’ guiding principles—offering a welcoming, professional environment where enthusiasts and responsible firearm owners feel valued and supported.
“Our team believes that a great shooting experience is about more than just a facility—it’s about the people, the service, and the culture that surrounds it,” says Thomas. “We look forward to fostering that environment here in
Richmond, ensuring that every guest receives the level of care and expertise they deserve.”
The Richmond location joins Freedom Outdoors’ growing network of ranges and
storefronts, furthering the company’s commitment to providing best-in-class experiences for firearm owners, professionals, and newcomers alike. Freedomoutdoors.com
Benchmade Quality
There are more than a few companies across the globe that claim to have a firm commitment to quality. It’s rare, however, to find a company that actually delivers the kind of quality products that make them stand out from the competition. Rarer still is a company that puts unwavering quality at the top of its priority list and continuously succeeds in not only meeting that commitment, but exceeding it. Benchmade is one of those companies.
“The quality-first approach is at the forefront of everything we do,” says Tom Schaller, senior brand manager for Benchmade. “We’re trying to get better every day. We have that never-quit mindset, and we demand the best from ourselves with every knife we make.”
The concept of bringing high-quality knives to consumers is nothing new for Benchmade. In fact, it’s that very concept that the company was founded on when Les de Asis set out to deliver a top-of-the-line balisong knife to the U.S. market in the early 1980s.
“Most of the balisong knives at that time were made from the cheapest materials possible,” Schaller says. “Les loved balisong knives, especially because of how much they represented his Pilipino heritage, but he couldn’t find any that were up to his standards of quality. So he made his own.”
It was with that single blade, and de Asis’ commitment to quality, that the foundation for Benchmade was laid. That foundation has remained steadfast even as Benchmade grew and expanded its offering from one knife type into a selection that includes a knife for nearly every activity and all walks of life.
Regardless of the kind of knife it’s making, however, quality continues to be the top priority at Benchmade. But it isn’t the only one. Function, practicality, and purpose all play a huge role when new knives are created. A great example of all these factors coming into play is Benchmade’s recently launched line of camp cutlery for outdoor enthusiasts. Designed with all the style and grace of a custom kitchen knife set with the durability and practicality of camp knives used for every step of the field-totable process, Benchmade’s kitchen cutlery knives are as practical in the kitchen as they are in the woods. That same kind of quality and versatility is also built into Benchmade’s Water Collection, which significantly expands Benchmade’s category offering and embodies the brand’s dedication to craftsmanship and innovation. Santoprene handles on the fixed blade and fillet knives and textured Grivory handles on the folding knives are designed to maximize grip in cold, wet conditions, and the CPMMagnaCut blades are specifically heat-treated for best-in-class corrosion resistance in harsh saltwater environments.
Quality isn’t just built into Benchmade’s knives, it’s also an integral part of the company’s commitment to its consumers. Benchmade offers a LifeSharp guarantee on all its knives, which means that anyone can send in a Benchmade knife that’s dull or needs routine maintenance, and Benchmade will get the blade back to Benchmade’s high standards of quality.
“As long as we know it’s one of our knives, we’ll take care of it,” Schaller says. “The bottom line is that we want people to be happy
The 99 Necron is a highperformance butterfly knife that is available in two customizable versions with Jade or Ruby Red G10 handles. This knife pays homage to Benchmade’s roots with a return to the balisong’s classic form.
by C hristopher C ogley
with their knife and have confidence that it will do the job they need it to do whenever they reach for it. Anything we can do to help give our customers that kind of confidence, we’re going to do it.”
To deliver on that promise to an ever-expanding consumer base is no easy task. To help accomplish it, Benchmade routinely integrates the latest technology into its manufacturing center just outside of Portland, Oregon.
“Everything we do is about quality, cost, and efficiency,” says Travis Marks, Benchmade’s industrial manufacturing engineer. “When we find technology that allows us to improve efficiency and lower the cost to our customers without having to sacrifice quality, we do our best to implement it into our manufacturing process.”
Some of that technology includes automated machines that can consistently create the exact bevels and angles of the blades. Other machines
Inspired by the earthy tones found in Benchmade’s outdoor gear, backpacking kits, and accessories around the campsite, the new 535-09 Bugout sets itself apart from the pack thanks to handle scales that contrast a gray anodized 6061-T6 aluminum bolster with a Redstone Richlite onlay. Featuring a premium CPM-S90V stainless steel stonewash polished blade, the lightweight 535-09 Bugout is an ideal EDC for any outdoor adventure.
grind and polish in a fraction of the time, while additional computer-programed machines run quality-control tests on blades in regular intervals to reduce the amount of wasted steel. With more than 400 employees, however, Benchmade is far from a fully automated operation. “Our employees are the heart and soul of this company. They are invested in the quality of our products, and they take great pride in putting out the best possible knives they can because they know that the people carrying those knives might very well depend on them to save their life,” says category manager Austin Gray.
If any of those employees ever doubt how much, and how often, people around the world depend on their Benchmade knives, there is a wall of letters posted inside the warehouse with real stories about people whose lives have been saved, or how they might have saved someone else’s life, because of the quality of the Benchmade knife they carried. For this reason, and many others, there are certain aspects of the manufacturing process—from custom-knife creation to assembly and final quality control—that are still performed by the skilled hands of a person sitting at a bench who understands the importance of making a top-quality knife. After all, the name of the company is Benchmade. benchmade.com
Enter the
RXM
Ruger and Magpul have joined forces to produce a new 9mm striker-fired pistol—the RXM. The RXM offers maximum flexibility and customization via a removable stainless steel Fire Control Insert (FCI) set inside an interchangeable Magpul Enhanced Handgun Grip (EHG). As part of their ongoing collaboration, Ruger and Magpul will be offering a variety of grip frames so that consumers can customize their pistol to meet shifting tastes and needs.
“The RXM is the result of a tremendous collaboration between two of the most respected brands in the industry,” says Ruger president and CEO Chris Killoy. “Loaded with upgraded features, superior ergonomics, and at a price that leaves room for further customization, this American-made handgun is destined to become the best in its class.”
The RXM’s slide features a black FNC nitride finish and allows for direct optic mounting of RMR, Delta Point Pro, and RMSc pattern optics. Co-witness-height steel sights feature a tritium front night sight, providing an excellent sight picture, with or without an optic installed. Front cocking serrations and a precision-rifled barrel complete the premium slide assembly.
The pistol is equipped with a flat-faced trigger and easily actuated magazine release, slide release, and takedown lever, but the best features are the ones you add. Most major components are designed for Glock Gen 3 compatibility with off-the-shelf parts, holsters, and accessories for nearly unlimited customization, and the RXM is designed to use 9mm magazines compatible with compact or larger double-stack Glock pistols, including Magpul GL9 magazines.
Smith & Wesson Launches CSX E-Series
In January 2022, Smith & Wesson introduced a new micro-compact concealed-carry pistol, the CSX, which featured an aluminum alloy frame. Since its release, Smith & Wesson has refined its design, implemented upgrades, and incorporated additional features to elevate the platform to new heights. Now the company is launching the next evolution in the CSX line—the CSX E-Series.
Although these pistols remain aluminum-alloyframed micro-compacts, they feature significant design upgrades. Available in four 9mm configurations, consumers can now choose between a 3.1inch or 3.6-inch barrel, two models that include 12-, 15-, and 17-round magazines, as well as two 10-round-compliant variants. CSX E-Series pistols are also optics-ready and utilize an RMS-C/507K
footprint. Due to this added feature, these pistols now include Smith & Wesson’s ClearSight cut, which has been designed to strategically divert gasses away from the optic lens, leaving an unobstructed view.
Built with versatility in mind, the CSX E-Series utilizes a new modular grip adapter that allows the user to size down their frame for deep concealment or size up for better handling and increased capacity. The new series also boasts an enhanced trigger that has a light, clean break, improved reset, and straighter pull to the rear—all of which enhance accuracy. Additional features include interchangeable backstraps, ambidextrous controls, standard white-dot sights, and a flat-black finish. SRP: $699. smith-wesson.com
The Magpul EHG offers consumers premium features, including Magpul’s ¾-scale TSP texture, which provides a comfortable, secure grip. Other EHG features include: textured indexing pads for consistent finger / thumb placement; a low-profile, flared magazine well for quick and easy magazine insertion; a trigger guard undercut and beaver tail that promote a high grip for better control; a magazine release scallop for easy access; and a universal-pattern accessory rail for use with a variety of lights and lasers.
“This collaboration has allowed both companies to flex their creative muscles, resulting in a firearm that provides superior features, function, and value,” says Duane Lipton, Magpul’s executive vice president.
The RXM is available in two models; each ships with two Magpul GL9 magazines, with either 15- or 10-round capacity. ruger.com
COLT CZ REPORTS FINANCIAL RESULTS
Colt CZ Group SE has announced its preliminary consolidated unaudited financial results for the year 2024 ending December 31. The Group’s revenues reached CZK 22,375.8 million in 2024, which represents an increase of 50.6 percent yearover-year, and exceeds the full year revenue guidance of CZK 20-22 billion. This result is a combination of both organic growth of the firearms segment driven by long firearms sales and the consolidation of Sellier & Bellot since the acquisition date of May 16, 2024. Geographically, growth was recorded mainly in Europe, including the Czech Republic and Ukraine, and in the USA.
“Preliminary results for 2024 are in line with our expectations, particularly regarding the organic growth of our firearms business and the successful contribution of the Sellier & Bellot acquisition,” says Jan Drahota, chairman of the board of directors of Colt CZ Group. “Nevertheless, we still see room to further improve our performance, in terms of both revenues and profitability. Our key focus for 2025 and beyond will remain on driving profitable growth, as cost efficiency is essential to the longterm competitiveness of our business. Given the results achieved, the board of directors decided to use the profit of approximately CZK 847 million to
pay a cash dividend of CZK 15 per share and allocate CZK 847 million to a share buy-back program.”
“I am happy to note that Colt CZ’s full-year financial results for 2024 clearly show that the acquisition of Sellier & Bellot has delivered the expected value to the Group and that the synergies between the firearms and ammunition segments are materializing quickly. As the newly appointed CEO of the Group, I am fully committed to achieving the goals set for 2025,” says Radek Musil, CEO of Colt CZ Group.
In 2024, the adjusted EBITDA net of extraordinary items reached CZK 4,598.9 million, up by 50.9 percent year-over-year, in line with company’s guidance. The increase was driven by higher sales, a higher share of orders from the military and law enforcement segment, and especially the consolidation of the Sellier & Bellot acquisition.
Group notices the growing importance of other markets, mainly in Asia. Winning tenders and executing signed contracts on time are other prerequisites for fulfilling the outlook.
For 2025, Colt CZ sees major global business opportunities in the military and law enforcement segment. Cooperation with NATO and EU member countries and the NATO Support and Procurement Agency (NSPA) remains a top priority, though the
Maintaining profitability in the firearms segment through more effective cost control is one of the company’s goals for 2025, especially in the U.S. market. New CZ and Colt products, which are ready to be launched in the U.S. market, will play a key role for future growth in the U.S. market. coltczgroup.com
EOTECH Opens New Engineering Tech Center
EOTECH, a leader in electro-optics technology, has experienced exceptional growth over the last decade. In recent years, EOTECH diversified into magnified scopes, micro red dots, night-vision and thermal systems, and on-gun laser devices. Additionally, in 2022, EOTECH added a manufacturing center that develops cutting edge digital sensor systems.
To support these programs and future growth, EOTECH has opened a new Tech Center located in Orofino, Idaho. This state-of-the-art workspace will provide research and development, engineering design and sustainment, testing, and prototype capabilities for all EOTECH product categories.
“We are thrilled to open our new Tech Center in Orofino, an area that will be the conduit between our headquarters in Michigan and our sensor factory in California,” says Aaron Hampton, president of product development for EOTECH. “This facility provides us with the talent and opportunity to plant the growth initiatives for the company’s next phase of our development. We strive to inspire new technology-driven solutions, and this investment will accel erate innovation and the development of new solutions for our core and emerging markets.”
The 4,200 square-foot facility includes a sophisticated optics lab outfitted with cleanroom flow hoods, optical breadboard, collimators, high purity nitrogen, and various tools to assemble, test, and rework weapon sights and camera systems. The mechanical lab includes small-scale machining, an inspection area with granite table as well as a physical and optical metrology system. eotechinc.com
KNOWLEDGE INDUSTRY CLOSE AT HAND
NSSF’s SHOT University™ Online is a onestop e-learning platform for firearms retailers and ranges. On-demand and free for NSSF® members, this new library of interactive online courses provides a deep-dive on critical topics ranging from compliance and regulatory issues to operational guidance and business improvement for both business owners and employees.
FOR RETAILERS:
• Planning for an ATF Inspection
• Standardizing Operating Procedures
• Inventory Management
• Notice of Revocation – Are You Prepared?
FOR RANGES:
• Road Map for Range Safety and Health
• Addressing Lead at Ranges
• Marketing Your Training Programs
• Membership Strategies – Lessons from the Fitness Industry
and more!
The U.S. Army recently awarded a long-term contract to Red Cat for its Black Widow drone, which has been specifically designed to operate in electronic warfare environments.
Paradigm Shift
Red Cat’s smaller, more agile, and cost-effective drones help give American warfighters a tactical edge in precision strike operations.
Jeff Thompson is a serial tech entrepreneur with a long track record of founding and leading companies from startup phase to successful exits and IPOs. His background is in the telecom space, where he founded EdgeNet, a private Internet Service provider (ISP) that was sold to Citadel Broadcasting in 1997. He then cofounded Towerstream, a wireless service provider. With an ongoing passion for innovative technology, he then founded Red Cat, which recently acquired Teal Drones. As one who believes his company is helping to define the future of aerial intelligence, he says the mission of Red Cat is “to provide critical situational awareness and enhance the effectiveness and safety of military and security operations domestically and globally.”
SHOT Business: What do you see as the biggest challenges facing the industry in the next five years?
Jeff Thompson: A big challenge for both our industry and our nation is aligning rapidly evolving sUAS (small unmanned aircraft system) technology with the government’s traditionally slow ability to equip and train warfighters with the latest and greatest. This is critical in the current geopolitical environment, where the U.S. and its allies must maintain an edge over global adversaries. Our industry must take proactive steps to accelerate this alignment to ensure national security and operational readiness.
With respect to technology-specific challenges, as cyber and electronic warfare continue to evolve, there will be an ongoing cat-and-mouse game with the use of sUAS in defense. The ability to securely and reliably transmit data across the battlefield will remain a cornerstone of mission success, and Red Cat is committed to tackling these challenges head on by continuously innovating and ensuring our technology can operate effectively in contested environments.
SB: What opportunities do you see?
JT: There is immense opportunity to redefine what drones can do for defense applications, especially American-made systems. We’re witnessing a paradigm shift toward smaller, more agile, and cost-effective drones—and ones that warfighters can deploy quickly and easily at the tactical edge for ISR (intelligence, surveillance, and reconnaissance) and precision strike operations.
With the technology itself, the sky’s the limit for innovation and multi-domain system integration. Earlier this year, we launched the Red Cat Futures Initiative, which is an independent, industry-wide consortium of robotics and autonomous systems (RAS) partners that are working to bridge critical gaps and bolster support for our warfighters through open architecture and
Jeff Thompson, CEO, Red Cat Holdings.
interoperability. Working with leaders in UAS hardware and software companies focused on AI/ML (artificial intelligence/machine learning), swarming, FPV (first person view), command and control, and payloads allows us to address critical gaps and develop solutions that directly benefit our warfighters.
SB: When you get up in the morning, what gets you excited about working in the industry?
JT: What excites me the most is the opportunity to lead a company making a real impact on national security. I am surrounded by folks with deep roots in the drone and aerospace industry, many of whom come from a military back ground and understand the needs of warfighters firsthand. Every day, I’m inspired by the potential we have to deliver meaningful solutions that pro tect our soldiers and allies.
Seeing Red Cat evolve from its early days into a company at the forefront of drone technology is a journey I’m deeply proud of. The challenges are significant, but so are the rewards when you see your innovations making a difference on the battlefield.
SB: What spurred your interest in drones, and how did you first conceive and build your early products?
JT: My passion for drones stems from a lifelong interest in technology and innovation. Early in my career, I recognized the opportunity for drones to transform our country’s approach to defense. That vision led me to establish Red Cat, with the goal of creating cutting-edge, Americanmade systems that address the unique needs of warfighters.
From the beginning, our mission has been to push the boundaries of what drones can achieve while maintaining a relentless focus on quality and reliability. This foundation has driven everything we’ve done—from research and development to manufacturing to acquisition. Every decision we make is intentionally designed to advance innovation.
SB: How will you meet the expectations of your customers?
JT: We’re always looking ahead and investing heavily into R&D to stay ahead of customer expectations. As a company focused solely on defense applications, we are able to take the time to truly understand the needs of warfighters in the field and ensure every innovation connects with those needs. The Red Cat Family of Systems, which includes Teal, FlightWave, and a new line of FPV drones, opens up many doors to
Teal drones are part of a family of systems under the Red Cat umbrella.
ensure we can provide systems that meet the needs and expectations of the end user. Quality control and assurance has always been a critical part of our operations, and we are relentless in our mission to not only meet, but exceed expectations for every system we ship.
SB: In a very competitive world, how does Teal Drones stay ahead of the pack?
JT: At Red Cat, we prioritize innovation, speed, and strategic partnerships. Our defense-first focus allows us to channel all our resources into addressing the unique challenges of military operations. We don’t try to be everything to everyone—we strive to be the best in defense.
The Red Cat Futures Initiative is a key differentiator for us, enabling us to lead the charge in developing interoperable and mission-specific solutions. This collaboration positions us to anticipate and meet emerging needs while staying ahead of competitors.
SB: Drone technology seems to be evolving quickly, driven by relentless innovation and accompanying technological breakthroughs. How does Teal take advantage of this?
JT: Teal is built around a Modular Open Systems Approach (MOSA) that allows us to quickly integrate new technologies and partner with
specialized companies to enhance our offerings. Collaboration is central to our strategy. We’re not just trying to do everything ourselves; we’re collaborating with companies that specialize in their niches to push the boundaries of what our drones can achieve. This approach prioritizes our customers and ensures we stay at the top of the market.
SB: As drone technology evolves, do you see its uses spreading beyond how it is currently employed in the military and law enforcement communities?
JT: Absolutely. While our current focus is on defense applications, the technology we develop has the potential to transform other sectors over time. History has shown that innovations initially designed for military use often find applications in commercial markets, and I believe the same will be true for drones.
With our Family of Systems and extensive partner network, we’re enabling a broad range of operational use cases across air, land, sea, and subsea environments. These advancements not only address current defense needs, but also pave the way for future commercial applications, where drones can become indispensable tools in everyday life. redcat.red
George Saraduke’s firesuppression system attaches directly to the reloading machine within easy reach of the operator.
FIRE!
A water-mist fire-suppression system goes right to the source.
Very few people ever actually plan for a fire. It’s something that happens to other people and other businesses. Most operations take the proper precautions and are in compliance with local fire code ordinances, which are bare minimums, but it’s a rare occurrence when a business goes above and beyond what’s required to safeguard their people and investments from the devastating effects of a fire. And while this is something every business should consider, it’s especially critical for companies, such as those in the munitions industry, that are at a much higher risk for unexpected fires.
With a degree in Fire Protection Engineering and more than 15 years of experience in both the fire protection and munitions industries, Glen Saraduke, an engineering consultant and founder of Ammo Machinery Shop, is all too familiar with the possibly deadly implications of a fire in a munitions factory. As a way to minimize the likelihood of this from happening, Saraduke developed an innovative local fire-suppression system designed specifically for use in munitions applications.
“With ammunition manufacturing, there’s always some spillage of smokeless power that gets on and under the table, in the motor,
grease, or in the gears,” Saraduke says. “These machines are cranking at an extremely high rate of speed. The grease in the bearings is infused with powder and gets extremely hot. If that’s exposed to smokeless powder, there’s a high likelihood of fire in the machine.”
Traditionally, manufacturers and fire code ordinances have relied on overhead sprinklers and fire extinguisher canisters to contain the fire, but neither of these methods are efficient in a situation when split seconds can mean the difference between life and death.
“If the machine operator has to run and grab a fire extinguisher, that’s extremely dangerous because if that fire gets into the powder hopper during that time, it can cause an explosion,” Saraduke says.
Overhead fire sprinklers present a similar safety dilemma because by the time the fire sprinklers in the ceiling are triggered, it’s likely too late to stop the risk of an explosion. With the system that Saraduke developed, however, a fire can be extinguished within seconds before it has a chance to get too large or spread to the powder hopper.
A small fire still presents a significant hazard in an ammo factory.
“Really, the perfect fire-suppression system is a local water-mist system,” Saraduke says. “They’re allowed by fire code and are being used successfully in all kinds of applications in different industries like computer centers as an alternative to gas and military ships where there’s a limited water supply. But no one’s used them for a munitions application, and that’s what we’re doing.”
Saraduke’s fire-suppression system attaches directly to the reloading machine within easy reach of the operator. If a fire starts, the operator simply hits a switch and walks away, and the system is instantly triggered.
It’s not just the speed with which the system can be activated that makes it so effective, however; it’s the actual delivery system that sprays a nitrogenpowered high-pressure mist onto the flames.
“The water mist comes out at 360 psi, so it effectively acts like a gas, but it’s significantly less expensive and self-contained,” Saraduke says. “Because the mist is so fine, there’s more water surface area. That makes it very effective at putting out fires.”
It’s also less costly to clean up. Unlike overhead fire sprinklers, which will flood a large
area and can possibly destroy sensitive adjacent equipment, Saraduke’s system uses only a half-liter to a liter of water. In addition, the water is targeted to just the fire, not the entire facility.
Currently, Saraduke’s patent-pending system is manually operated, but they are already in the process of completing development of an updated system that will have a built-in flame detector that will automatically trigger the system and save even more critical time.
The system is designed to be used with nearly any ammunition manufacturing, demilitarization, or similar equipment handling smokeless powder, and Saraduke says the system can also be adapted to be used in many other applications outside of the munitions or demilitarization industries.
“Really, I’m just trying to make a difference with this,” Saraduke says. “As a lifelong fireprotection engineer and former firefighter, my goal has always been to preserve life, and that’s exactly what this system is designed to do.”
ammomachineryshop.com
Unlike overherad fire extinguishers, this fire suppression works in small areas.
CHARGE LEADING THE
NSSF is in the forefront in efforts to reduce suicide by firearm.
by Bill Brassard
Suicide has long been a taboo subject in America, but having more open conversations about suicide and mental health is becoming the norm—including in the firearm-owning community. With more than 50 percent of firearm fatalities each year being suicide deaths, gun owners have it in their power to save lives. Among the veteran population, where the suicide rate is higher than for non-veterans, the problem is particularly vexing, yet understanding the warning signs of suicide and making changes in how firearms are stored can prevent a tragedy.
Reducing the country’s rate of suicide is a huge challenge, but the firearm industry is doing its part by delivering education that can help people learn how to assist someone who’s struggling. There are proven methods that can help prevent suicide by firearm as well as other means.
The final decision to attempt suicide often occurs within minutes, which is why putting “time and space” between a person with suicidal thoughts and lethal means, whether it’s a firearm or not, can save a life.
Storing firearms securely or temporarily removing them to offsite storage when a person is in crisis are steps gun owners and their families can take to help prevent a tragedy. Regarding offsite storage, remember to follow all applicable firearm transfer laws. Also, reaching out to someone you’re concerned about and asking directly about suicide and encouraging that person to seek help is the right thing to do. It’s important to know that talking about suicidal thoughts and showing concern will not put someone at greater risk.
STEPPING UP
Recognizing the severity of this issue, the firearm industry has stepped up to deliver education and guidance to businesses and gun owners on suicide prevention and secure storage to help save lives. In recent years, NSSF has led the charge on education through partnerships with the American Foundation for Suicide Prevention and the U.S. Dept. of Veterans Affairs. The NSSF-AFSP “Have a Brave Conversation” toolkit for firearm retailers and ranges is the centerpiece of NSSF’s effort. From July 2017 through January 2025, NSSF has shipped more than 11,250 toolkits to FFLs and others that contain in-store signage, a brochure (“Firearms and Suicide Prevention”) discussing warning signs and secure storage options, and a brochure on steps to take should a death by suicide occur
at your business. In addition, the VA offers a comprehensive community toolkit to help prevent veteran suicide.
One of the issues that NSSF is working diligently to resolve is the complicated nature of securing a firearm from someone in crisis. It’s not about seizing a firearm; it’s about protecting a life. Here, the messaging as well as the messenger is vital.
NSSF President and CEO Joe Bartozzi, who has personally been touched by suicide, says, “The messenger matters; our industry can help bridge the gap between the suicide prevention community and gun owners to support secure storage while advocating for and protecting the right to bear arms.”
In encouraging responsible storage, messaging can include reminders that it’s okay to ask someone you’re worried about if they are thinking about suicide—that asking will not lead to suicide ideation; that the decision to take one’s life is often impulsive and that putting “time and space” between a person in crisis and a firearm, or any method of self-harm, can save a life.
Retailers are a key component of this plan, and obviously they must be aware of potential liability exposure when transferring firearms that they have temporarily stored back to the owner. Some states—Louisiana is one— have passed laws to protect FFLs from legal liability.
Many statistics are cited when discussing suicide, but one that captures the emotional toll is that 61 percent of Americans have been affected by suicide. When NSSF, VA, and AFSP rolled out their suicide prevention toolkits for firearm retailers, shooting ranges, and communities, feedback revealed many in the
Putting “time and space” between a person in crisis and a firearm, or any method of self-harm, can save a life.
“Ten years ago no one was talking about this, but we’ve seen a rapid transformation. People want to learn how to prevent suicide."
firearm-owning community had experienced tragic loss from suicide (not only by firearm).
THE TRANSFORMATION
AFSP’s Ryan Price says, “Ten years ago no one was talking about this, but we’ve seen a rapid transformation. People want to learn how to prevent suicide, including in firearm-owning communities, and we are constantly creating resources that enhance safety education such as our recently launched suicide prevention toolkit for firearms instructors.” afsp.org/suicide-prevention-kit-for-firearm-instructors
Part of that transformation is the creation of an alliance of organizations dedicated to reducing suicides by firearms. Their work is beginning to bear fruit.
Dr. Russell Lemle, of the Veterans Healthcare Policy Institute, says, “Viewed through the lens of cultural markers, the landscape of firearm suicide prevention is profoundly shifting, showing the potential to positively affect population-level firearm storage practices and suicide rates.”
In a paper just published in the American Psychologist , he said, “Research…findings have prompted interest in developing interventions designed to increase the time and space between an individual’s suicidal intent and access to firearms, allowing for acute impulses to subside. However, pursuing such measures has encountered resistance from factions within the firearm advocacy sphere, citing concerns about potential infringement on self-defense capabilities. Despite these apprehensions, an unprecedented alliance has emerged, bridging existing sociopolitical boundaries. The collaboration encompasses pro-gun advocates, government officials, suicide prevention organizations, health care providers, and researchers, united in the shared objective of reducing firearm suicides.”
Another member of the coalition is Dr. Gala True, of the Tulane School of Medicine, who heads The Armory Project. The Armory Project (TAP) helps prevent firearm suicides by facilitating safe, voluntary, out-of-home firearm storage with trusted firearms dealers and other vetted partners in local communities. “Through The Armory Project collaboration with suicide prevention researchers at the Department of Veterans Affairs, firearm retailers are leading the way on reducing firearm suicides in our community. These retailers provide voluntary out-of-home firearm storage to gun owners who need it, but more importantly, they make it okay for gun owners to talk about mental health and to seek help when they need it,” she says.
She notes that The Armory Project includes gun shop owners, sporting goods stores, military bases, and other partners who have agreed to provide temporary storage and/or suicide prevention resources to their customers. armoryproject.org
The American Legion also has boots on the ground. Waco Hoover, who runs the organization’s “Be The One” suicide prevention program, says the goal of this program is to “talk openly and boldly about the mental health challenges affecting Americans every day. We will stare these issues down and bring them into the light—causing their stigma to give way to empathy and action.” legion.org/advocacy/be-the-one
Industry partnerships are a critical part of an ongoing effort to reduce the country's suicide rate.
He also stresses the importance of industry partnerships as a force multiplier to achieve the desired results. “Partnerships are one of the most powerful tools we have in our arsenal to reduce suicide,” he says. “That’s why the American Legion is proud to work with NSSF across our collective communities that reach millions of veterans and Americans with evidence-based suicide prevention resources.”
As you can see, NSSF and industry are working hard to help the firearm-owning community better understand mental health and actions to take to prevent suicide. “We all have mental health just as we have physical health; we need to take care of both,” says Bartozzi. Suicide is preventable—and you can help.
SUICIDE PREVENTION RESOURCES
988 Suicide & Crisis Lifeline
If you or anyone you know is in crisis, dial 988 for support. For the Veterans Crisis Line, dial 988 and press 1.
NSSF Have a Brave Conversation: BraveConversation.org
VA Community Toolkit: veteranscrisisline.net/media/aibeamfg/988-outreach-toolkit_final-7-15-22.pdf
NSSF Real Solutions Videos: NSSFRealSolutions.org
Project ChildSafe Resources: ProjectChildSafe.org
LAW ENFORCEMENT
2025
SHOT Show continues to yield a cornucopia of new gear for LE professionals.
by Michael D. Faw
The 2025 Shooting, Hunting and Outdoor Trade (SHOT) Show was an eye opener as more and more companies cater to the on-the streets and in-the-field needs of law enforcement and military personnel around the globe. From firearms and ammunition to emerging technology, it can be hard to keep track of new developments. Here’s a guide to what’s new for 2025.
ENFORCEMENT
FIREARMS AND AMMUNITION
Barrett is a firearms manufacturer well known for big-bore .50-caliber long-range options, but this year the company unveiled a range of AR rifles, including the return of the REC7 DI. This semi-auto, direct-impingement rifle weighs approximately 6.5 pounds, is chambered in 5.56 NATO, comes with a 30-round magazine, and is 33 inches long. An 18-inch suppressor is available. The upper and lower receivers of this rifle are machined from 7075-T6 aluminum, and all aluminum components in the rifle are coated in Type 3 hard-coat anodizing. Other top features are a cold hammerforged chrome-lined barrel, Magpul furniture, ALG QMS trigger, and an extended slimline Barrett handguard with M-LOK accessory mounting slots. A full-length rail on top can hold many accessories, and the rifle will accommodate a suppressor. barrett.net
Mossberg, a manufacturer well known in LE and military circles around the globe, has made upgrades to their MVP Professional Series firearms. The various rifles will accommodate many standard AR-rifle magazines and calibers, including 5.56 NATO, 300 AAC Blackout, and 7.62 NATO. Features include adjustable triggers, Picatinny rails, fiber-optic sights, and Cerakote tungsten finishes to enhance durability. The 590A1 12-gauge shotgun has been added to the Professional line. It features 20-, 18.5-, or 14-inch thickwalled barrels, rear metal ghost ring sights, adapter plates for sight installation, optional finishes, and Magpul MOE forends. Available models will hold nine, seven, or six shotshells. mossberg.com
Although Smith & Wesson offers more than two dozen M&P AR rifles to the civilian market, the company now offers a fully auto M&P rifle to the LE community—the select-fire M&P4. This rifle has a carry handle like that found on original military M-16 rifles, pushes 5.56 NATO ammo through a chrome-lined barrel, and arrives with a 30-round magazine and standard A2 (birdcage) removable flash suppressor. Unlike the M-16, the carry handle on the M&P4 can be removed if desired to provide access to a Picatinny rail for sights or optics mounting. The rifle also has an ejection-port dust cover and will accommodate a
grenade launcher. Three military- and law-enforcement-only rifles are available.
smith-wesson.com/defense
Watchtower, a Texas-based arms manufacturer, adds bolt-action rifles to their growing lines. The Bridger 7mm PRC rifle has a LRA Precision Ti-Strike barrel with an inner sleeve of webbing based on a complex mathematical formula that disperses heat and shock as a round passes through the barrel—improving accuracy down range. The web of metal is covered with a titanium outer shell.
Other features are a Timney Elite Hunter trigger and carbon-fiber McMillan stock.
watchtowerfirearms.com
One other company now offers drop-in-ready composite replacement stocks for the Springfield M-1A rifle that many agencies use as well as a wide
range of Remington 700 bolt guns. That’s AG Composites. All stocks have aluminum beds and are drilled and tapped. Several models of the innovative and hand-painted stocks offer adjustable cheek pieces to aid with control when shooting. agcomposites.com
SIM-X ammunition offers handgun ammunition that combines higher velocities, reduced recoil, and penetration control while utilizing a completely leadfree projectile. Many loads provide twice the velocity of standard ammunition. Being lead-free also reduces the costs associated with range cleaning. Defense (9mm, .40 S&W, and .45 ACP) and range loads are
offered. The polymer core is lighter than conventional bullet lead cores, and a 9mm SIM-X DefenseCore round has 2,250 fps of velocity. simsxammo.com
OPTICS OPTIONS
The optics options for firearms continues to grow. Compact riflescopes, improved reticles, red dots, and more lasers lead this expansion.
One new optics product, the GPO Centuri, is a compact 4-16X44i FFP riflescope with a unique horseshoe-shaped illuminated reticle. This riflescope
is 9.9 inches long, weighs only 20 ounces, and utilizes Double HD high-transmission glass. Other features are milliradian turrets that lock plus a third turret for parallax adjustment. gpo-usa.com
Leupold has unveiled the Mark 5 HD 2-10X30mm professional-grade tactical riflescope with a 35mm main tube and multiple precision adjustment dials that are available as MIL or MOA adjustments. The riflescope has an illuminated FFP reticle and Motion Sensor Technology (MST). The riflescope delivers a 5:1 zoom ratio and has a Dark Earth exterior finish. leupold.com
Meprolight is now offering the MVO 3-18x44 FFP M3 MRAD riflescope with a 34mm tube and firstfocal plane views. Other features are push-pull optical turrets and an extended lever that can be added to the adjustment ring and set in place with a screw.
This riflescope uses German SCHOTT glass, can handle recoil up to .338 Lapua, and can be user-set for a red or green illuminated grid reticle pattern. meprolight.com
Riton has unveiled the 3-18X50mm crossover riflescope with first focal plane HD glass in a 34mm tube. A top feature is a red illuminated long-range reticle that offers six ranges of illumination for useradjusted preferences in low to bright light conditions.
The riflescope also features Riton’s patent-pending Dual Throw Lever System that permits switching magnification levels rapidly and at multiple locations and heights. The riflescope package includes numerous accessories. ritonoptics.com
NONLETHAL OPTIONS EXPAND
The nonlethal gas-‘em-into-control options are rapidly expanding. Many of these options help keep crowds or target persons well beyond arm’s length. Byrna offers pepper and CS gas rounds for crowd
and compliance control, plus a wide range of training rounds and eco-kinetic rounds. An innovative 12-gauge Kinetic lead slug round can be manually run (no powder charge is inside) in a standard 12-gauge pump shotgun and will quietly range to
approximately 100 feet. This manufacturer also offers TCR short rifles with a 19-round magazine, several pistols, defense sprays, and more. byrna.com
Pepperball brings to market several non-lethal compliance solutions, including a new dust round of pepper gas that can range out to 60 feet. The round exits a high-pressure specially designed rifle or can be utilized in several available pistols. Other projectiles
in their lineup can range out to 150 feet. Users can lay down a cloud of gas when the subject targets are a considerable distance away. The compact VKS PRO PLUS rifle has an operating pressure canister stored in the stock, uses several magazine styles, arrives with a red dot sight, and ships with a soft case. pepperball.com
While pepper and clouds of gas are the smoking hot topic, take a look at J+N Tactical’s DRACO gasdelivery system. This is a multi-use tool designed specifically for the safe delivery of command-initiated, indoor-safe baffled chemical grenades and CTS 7290M NFDDs (noise flash diversion devices) into a hostile environment, including hardened structures and/or vehicles. The spike-studded four-sided metal breaching device head can ram through walls with ease when attached to the front of an armored car or
other LE vehicle. Upon reaching the desired location, the unit will deploy up to eight canisters of gas (operator engages via multiple switches) and a fan blows those elements into homes or buildings. Hardware and cables are available for installation on vehicles. A smaller breaching head can be attached to LE robots for use in many encounters. The company also produces a wide range of short and long bang sticks to deliver gas and help protect LE officers. jntactical.com
SUPPRESSOR CARE
By now everyone knows suppressors are a fastgrowing market. But with increased use comes labor-intensive cleaning chores.
As a result, care for suppressors is evolving rapidly, and Break Through offers a cleaning kit that includes a tool, tube, brushes, and base stand to clean a suppressor once it’s been
removed from the firearm. The kit also includes a 16-ounce bottle of cleaning solution. A threepack of cleaning tubes is also available. breakthroughclean.com
ON-THE-MOVE GEAR
While the average person thinks LE officers just patrol around in cars all day and night, fact is every officer must often get out and start moving on foot. For LE officers and military persons on the move, LOWA offers a wide range of footwear, including the new Zicon GTX that’s offered in a hi-, mid-, and low-cut boot.
“The ZICON was designed so the end user is protected and better able to perform his or her jobs,” says Peter Sachs, general manager at LOWA Boots LLC. “This footwear combines the comfort of an athletic shoe with the support of a work boot.” Top features include a slip-resistant covert sole, LOWA’s DYNAPU midsole to increase wearer comfort, a waterproof GORETEX Professional liner to protect against moisture, and a leather exterior with Rayflect technology to reflect solar radiation and keep feet cooler. These boots are ESD compliant to prevent electrostatic discharges and have abrasion-resistant outsoles that also resist damage from oil and fuel.
The ZICON can accommodate an optional orthopedic insole to ensure a proper fit. professional.lowa.com
For firearms on the move, Pelican has released the Reset case with an interior filled with a combination of movable foam pegs and sturdy legs that allow an officer to configure the case to fit nearly any firearm profile. LE and military travelers might
also like the new ATX25 hard-side luggage that is dust- and waterproof and provides steel combination locks and hinges that are e-coated. pelican.com
A growing product area that more and more LE officers and military personnel are utilizing is electric bikes. The technology in this market is growing rapidly, as are the features and options.
Quiet-Kat offers the Patrol 10, an e-bike that will reach a top speed of 28 mph. It weighs 65
pounds and offers optional siren, PA system, and blue/red light packages. Along with wide, fat tires, the bike has coil-suspension forks, up to nine shiftable gears, and a dropper-suspension seat post. The post is topped with a wider seat that provides more cushion and comfort to the rider. The Patrol 10 can be charged via a solar panel, vehicle cigarette-lighter plug-in, or a battery charger. Accessories are also available, including a cargo basket, pannier bags, and vehicle hitch rack. quietkat.com
Recon Power Bikes offer the all-wheel drive Interceptor e-bike that tips the scale at 95 pounds and can be fitted with a wide range of front and rear cargo/utility racks. Features include a ninespeed Shimano drive train, 750- to 1,000-watt power, and an app that lets the user monitor power,
lock/secure the bike, and monitor critical functions. Numerous models are available and are being used by LE units and on military bases. reconpowerbikes.com
ADD-ONS THAT MAKE A DIFFERENCE
Sometimes it’s the add-ons and other gear that can make a huge difference in day-to-day LE operations. Yes, the little things do really matter.
Kestrel, well known for hand-held wind meters, offers the new 5700X WEZ, a wind/ weather meter that also has built-in statistical analysis to maximize the probability of a hit (P HIT) down range. Numerous firearm profiles can be added to the system. Provided information on the
screen includes battery life, air temperature, a digital compass, date and time, and much more. The program supports Mil, MOA, and Click adjustments to work with a wide range of riflescopes. kestrelballistics.com
Nightstick, well known for light options, has a new TWM-30 GL 1,200-lumen light and green laser combo for handguns. The laser is housed into the light face, thus reducing the standard bulk of most laser and light units. The unit can be programmed to strobe and has battery safe modes. Nightstick also has a handheld rechargeable USB Barrage Tactical Flashlight that can be charged via a USB
port and puts out 1,100 lumens to help see through tinted vehicle windows. The light can be adjusted down to a pinpoint beam and provides high/med/ low power plus strobe. nightstick.com
Another patrol-light option is NEXTORCH's new P91 dual-switch flashlight with an output of 5,000 lumens. The P91 light has a nano-ceramic strike bezel and concealed USB-C charging port. This light delivers five distinct output levels and has a dedicated strobe option. The exterior housing is aerospace-grade aluminum and the construction
provides an IPX7 waterproof rating, which makes the P91 submersible to depths of up to 3 feet. When fully charged, the light casts a beam of light up to 328 yards. nextorch.com
Firearms and magazine maintenance is always a top-priority job. To aid with this task, Breakthrough’s Clean Technologies 3-in-1 Glock Firearms Tool simplifies disassembly and maintenance tasks on the Glock platform. It will work on
breakthroughclean.com
Another pistol-assist tool is Birchwood Casey's new Glock pistol multi-tool. It consists of four tools: a magnetic 3⁄16ths hex drive, a 3mm armorer punch pin, a .05-inch Allen wrench, and a flat blade screwdriver. All tools swivel out from a handy base
handle. This company offers other firearms tools such as a universal gun maintenance multi-tool with a dozen-plus components, an AR-15 rifle tool, and a pistol multi-tool. birchwoodcasey.com
Holsters play a key role in firearms control while on patrol. Safariland has released the Ballast Holster, a smaller and trimmer V-holster with a textured ALS locking lug and integrated optics cover.
A redesigned cantable UBL belt mount supports 15 degrees of forward or rearward angles or a vertical alignment for maximum comfort and an efficient
draw stroke. A new flexible thin strip over the trigger guard area also blocks debris from falling into the holster yet does not impede drawing. The more-open bottom design of the Ballast also reduces debris buildup inside the holster. The Ballast has a larger holster pad against the body to prevent hotspots to the wearer. This holster is compatible with all Safariland three-hole holster mounts and will secure several full-size Glock and Sig pistols. safariland.com
ODDS AND ENDS
Buck Knives has added the new Range series of folding EDC knives to the more than 60 knives the company offers in that category. These USA-made knives feature a sturdy crossbar lock. The 791 Range Elite and 790 Mini Range Elite have MagnaCut steel blades and anodized aluminum handles. The 791 Range Pro and 790 Mini Range
magnetized front sights, can be used to remove the magazine base, and also includes a take-down punch tool.
Pro feature 154CM steel blades. All of the Range knives use drop-point blades with thumb studs. buckknives.com
For officers who must wade into the weeds and brush in Lyme disease zones—a common practice for game wardens—Tick Mitt is a valuable asset.
The soft over-the-hand mitt works like Velcro to remove and secure ticks when wiped across clothing and the body. It's reusable and can be re-charged by placing the mitt into a dryer. tick-mitt.com
To make buildings safer, Safe Haven Defense offers numerous layers of applied bullet-resistant and smash/riot control glass laminates. Some lami-
nates can stop .45 Auto rounds. Trained technicians will install the products in schools, LE headquarters, and other locations. safehavendefense.com
To help LE officers and military members stay more organized for court and better able to gather evidence in the field, Tactical Notebook Covers
offers a wide range of notebook/tactical binder/ mil-spec covers and accessories, as well as detachable cellphone and pen pouches and other items. There are also several detachable uniform military items, including a friend or foe patch, pacing beads, and more.
tacticalnotebookcovers.com
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CONCEALED TRENDS IN CARRY
When I first started carrying a concealed handgun over a decade ago, strong-side carry ruled the roost. CCW courses were centered around strong-side draws, and it seemed that most IWB holsters were designed for strong-side or cross-draw positions. I remember seeing a smattering of “appendix carry” holsters advertised in those early days, but they seemed to be the outlier, and I was admittedly rather skeptical of them. I had no interest in carrying a handgun in a position that was entirely too close to sensitive areas; it just seemed like an accident waiting to happen.
I imagine that I wasn’t alone in this thinking, as it seemed to be a common gripe among many of my peers. Some folks worried about potential injuries, while others—especially those with a law enforcement background—believed that those new-fangled appendix holsters were only for reckless bad guys who were already accustomed to carrying a gun tucked carelessly in their waistband. It was likely the fear of the unknown and the lack of quality appendix holsters in those early days that turned so many of us off to appendix carry.
However, this attitude has drastically changed over the course of the last 10 years or so, and appendix carry has become the new norm with strong-side carry now comfortably sitting in the second-place spot. I think this shift is driven, in part, by advances in holster design and construction, making appendix carry infinitely more
comfortable. But, not surprisingly, it’s also due to the explosive surge in micro-compact pistols and the desire for deeper concealment with a minimal risk of printing, especially among younger CCW permit holders.
by Corey Ritter
A SURGE IN CONCEALED CARRY
Recent statistics show that there are more than 20 million concealed carry permit holders in the United States, and that number continues to rise. More American citizens are realizing the
↑ Advances in holster design and construction have made using an appendix concealed carry holster infinitely more comfortable. And a comfortable holster is a holster you will wear.
importance of self-defense and being prepared as rising crime rates, open borders, and a shortage of peace officers and 911 dispatchers have become an unfortunate commonplace occurrence in many of our communities. Folks are starting to understand that the old adage “when seconds matter, help is only minutes away” carries a lot of weight, especially in areas where violent crimes are all too common. As such, we’re seeing more individuals take a more proactive approach in ensuring their safety and security.
There is also a growing sense of community among shooters who are interested in appendix carry. Not surprisingly, there are also tons of online forums, discussion boards, and a host of video and blog reviews that offer a variety of tips, tricks, and insights into how to make appendix carry more comfortable and effective. I’ve even heard of some CCW courses centered around appendix carry as the primary carry method, helping shooters navigate the nuances of appendix carry earlier in their training.
Further, and perhaps most exciting, the significant number of female shooters who are obtaining CCW permits and carrying concealed weapons as a means to protect themselves has undoubtedly contributed to the recent surge in concealed carry. I’d even venture to say that women have done more than simply contributing; they’ve led the way and driven a shift in the market toward better and more comfortable carry options that fit more uniformly against different body types.
WHAT IS APPENDIX CARRY?
So, what exactly is appendix carry and why has it become the primary carry position among younger shooters? Appendix carry is an insidethe-waistband (IWB) position that involves carrying a concealed firearm at the lower front of your torso, typically between the navel and hip. Unlike traditional strong-side or cross-draw carry methods, appendix carry offers unique advantages that are rather appealing, even to a once-skeptic like me.
For starters, the appendix position offers deep concealment with minimal printing—especially with micro-compact and sub-compact pistols such as the Springfield Hellcat. Further, because this position places your firearm at the front of your body, it allows for easier access and a smoother draw, which I’d argue is absolutely critical in self-defense situations. Many people, myself included, find that carrying in this way feels more natural, and it can be especially comfortable when using a well-designed holster like the Safariland IncogX—a personal favorite.
There are, of course, some downsides to appendix carry, including the time it takes to get used to an appendix holster and learning to wear it comfortably when seated. This position can feel uncomfortable for some, especially men, as it may push the edges of the holster into the groin or abdomen when sitting. It can feel a bit cumbersome, and I often remove my holster when riding or driving in a car. That’s just my preference, but
with a small adjustment and a bit more practice, it would likely be a non-issue.
Innovations in materials and ergonomics are leading to holsters that enhance comfort and security, potentially swaying preferences among carriers. While appendix carry remains the preferred carry method for many due to its quick access, the discomfort associated with prolonged wear—especially when sitting or driving—could lead the newest generation of shooters to explore alternatives or serve as a catalyst for some new and improved design or carry method we’ve not yet seen.
Shooters are finally feeling empowered to experiment with different carry positions, assessing which best suits their lifestyle and body type. I wouldn’t be shocked to see the return of cross-draw or strong-side carry to the numberone spot over the next few years, but it’s no secret that holster companies are constantly investing in new designs and materials, further driving concealed carry trends toward new, innovative solutions.
So, while appendix carry is likely to remain a favored choice for its many advantages, it may only be a matter of time before its current reign is challenged or it’s forced to coexist with some new and improved carry method that better meets the evolving needs of concealed carry permit holders. And if recent history has taught us anything, we’d best be ready for anything and embrace the future of concealed carry. I have a feeling we’re just getting started.
APPENDIX CARRY HOLSTER MANUFACTURERS
Here’s a short list of some appendix-carry holster manufacturers:
↑ The appendix position offers the wearer deep concealment with minimal printing.
SHOT Daily serves as the exclusive printed show title for up-to-the-minute accounts of the latest news, product introductions, seminars and other announcements. 8,000 copies are distributed daily to exhibitors and attendees, totaling 32,000 copies over four days. Daily live section covering booth presentations, new product introductions and more.
Do you have news-worthy content you would like our editorial team to consider? Send our team an email to shotbusiness@colepublishing.com
QUANTUM
QUANTUM LEAP
Rby Brian McCombie
Nocpix wanted to raise the bar for thermal riflescope performance. The new RICO 2 S75R thermal riflescope does that—and more.
etailers around the country have no doubt noticed the explosive growth of thermal optics over the past couple of years. As a result, thermal optics manufacturers have been upping their game by adding features and improving performance of their respective products. The latest entry is the RICO 2 S75R thermal riflescope from Nocpix USA.
While the features on this thermal are many, the standouts are the unit's 1280x1024 thermal sensor and the unit’s 75mm objective lens. Together, these two features allow this thermal scope to reach out to true long-range hunting distances—in the utter black
ness of the night.
No doubt, the significant retail price will also receive considerable attention. But if a hunter is serious about taking on coyotes or hogs at 400-plus yards, this may well be their night scope.
THE NUMBERS
For years, the 640x480 sensor sat atop the civilian thermal hierarchy. It was a real upgrade from the 384x288 sensors, providing much sharper images at longer distances than the 384.
-
“The RICO 2 S75R 1280x1024 sensor has four times the resolution of 640 devices, with 1,310,720 pixels,” says Matthew Farris, product line manager for Nocpix, which is distributed exclusively by iRay USA. “This equals better detail, increased image quality, and now combined with a 3X base magnification, this thermal has an impressive 4,250-yard detection range.”
The S75R sensor is 1,280 pixels by 1,024 pixels, resulting in the 1.31 million pixels referenced by Farris. Compare that to a 640 sensor, with 640 pixels by 480 pixels, for a total of 307,000. That is a quantum leap, the result of which is superior detail and much sharper images—attributes that are especially important when a target is several hundred yards away. At these distances, a lowergrade sensor can make a target blurry or even non-recognizable. The RICO 2 S75R also features an integrated 1,200-yard-capable laser rangefinder, a 60z refresh rate, and increased sensitivity to an impressive ≤15 mK.
Noise Equivalent Temperature Difference (NETD) measures a sensor’s ability to detect small temperature differences. An NETD below 25 is considered very good. At ≤15 mK, the S75R’s NETD is simply outstanding, allowing it to shine in low-contrast scenarios where an object and its background have similar temperatures. So, consider this scenario: a warm-bodied wild Texas hog standing in front of a rocky slope that’s been absorbing 95-degree sun all day. A thermal with a weak NETD might not be able to differentiate that pig from the hot rocks behind it.
At the rear of the unit is an ultra-high contrast 2560×2560 AMOLED HD display. Coming in at
slightly over one inch across, the display offers an unprecedented 2.75 inches of eye relief. This distance will not only provide extended use without eye strain, but it will also help keep the end of the scope out of the shooter’s face when pulling the trigger on magnum calibers like a .300 Win. Mag.
MORE TECH
For super-clear images, the RICO 2 S75R uses Nocpix’s Advanced Image Correction and Automatic Image Optimization via the unit’s Reality+ processor. That very large 75mm/F1.0 objective lens allows for greater magnification compared to thermals with smaller objectives. With the optic’s 3X base magnification and 10X digital zoom, the unit will identify targets at many hundreds of yards.
Digital zoom magnification is standard with many thermals. That zoom function usually requires a press of a button to get the zoom to jump up to the next setting. A thermal unit I recently tested had
a zoom that stepped up from 3.5X to 7X to 10.5X to 14X. It worked. But what if an 8X setting was precisely what was needed? Out of luck.
The S75R has a better option: a “step-less” LPVO-style zoom lever. Magnification is fine-tuned rapidly and seamlessly for precision engagement at any distance.
POWER ON
To run all this tech, the RICO 2 riflescope comes with two long-lasting and rechargeable lithium-ion IBP-5 battery packs. Each pack allows for up to five hours of operation.
The IBP-5 battery packs use a cam-locking mechanism to secure the packs into the side of the thermal. The mechanisms also ensure quick and secure battery changes in the field.
The packs are recharged with the included battery charger. Using the USB/USB-C cable, the charger connects to an included 5V–2A USB power
A large objective lens allows for greater magnification compared to other thermal units.
The ability of the 2 S75R to home in on long-distance targets with unusual clarity will appeal to serious hog hunters.
adapter. Charging can also be accomplished through any standard USB 3.0 port on a laptop or computer.
The thermal also offers a unique Magnetic Charging Port at the left rear of the housing. To use this, the magnetic charging cable (included) connects to the port. The USB end of that cable connects to the 5V–2A USB power adapter, any standard USB 3.0 port on a laptop or computer, or an external power supply such as a USB power bank. There is one more charging option: remove the top of the magnetic charging port to reveal a USB-C port beneath. Charge on!
THE PRO NIGHT HUNTER
With a SRP of $7,999, the RICO 2 S75R isn’t a likely buy for the casual or newbie night hunter. “This unit is designed for the serious, professional night hunter who demands the absolute best in performance and features,” Farris says. “Once footage from the unit begins to show up online, customers will be able to see how high quality the thermal resolution is and why the unit is a premium optic.”
Field-testing by iRay USA employees confirms the unit’s ability to home in on long-distance targets with unusual clarity. Farris is one of those field testers, and he took a coyote at
450 yards. Such long-range shots are even easier to achieve given the built-in laser rangefinder and the on-board ballistics capability to determine a shooting solution.
MEDIA BLITZ
To help retailers sell this premium optic, the RICO 2 S75R is experiencing a media blitz. Posts and videos are regularly showing up on the iRay Instagram (@iray_usa) and Nocpix Instagram
(@nocpix.usa) accounts, both Facebook pages, as well as the iRay USA YouTube channel (YouTube.com/@iRayUSA). Social media influencers are also using the scopes, and many night hunting social media groups are running S75R video clips. All this exposure will help drive customers to iRay dealers.
The company likes to say that the RICO series of scopes allows a user to “hunt beyond boundaries.” Believe it.
A NEWER THERMAL LINE
Nocpix USA (nocpixusa.com) is a new thermal line imported and distributed by iRay USA. In addition to the RICO 2, Nocpix offers hunters and other consumers a thermal binocular, three lines each of thermal handhelds and thermal riflescopes, and the MT thermal Dome Camera that mounts atop a vehicle.
Interested retailers can stock Nocpix units either directly from the company or through distribution. To explore becoming a dealer, check out irayusa.com/become-adealer/.
Because Nocpix units are distributed in the United States by iRay USA, these thermals boast one of the very best warranties in the industry at five years. And Nocpix dealers have access to a full array of in-store help from the company that includes sales staff education. Co-op ad funding and sales staff incentive programs are also possible.
MAKE SURE IT’S SECURE.
Secure storage helps prevent accidents, suicide and theft. A cable lock, gun case, lock box or full-size safe can prevent unwanted access of your firearm in your home or vehicle.
Gun Storage Check Week
ARCHERY BUSINESS & HUNTING RETAILER PAVILION
AT SHOT SHOW 2026
DON’T TAKE OUR WORD, TAKE THEIRS.
The energy, engagement and exposure we get here made the decision to come back next year an easy one! — Arcus Hunting’s Teri Quinn
The SHOT Show was the only trade show we attended in 2025. We’ll definitely be back in 2026 at the Archery Business & Hunting Retailer Pavilion. — Moultrie’s Mark Olis
Show organizers have not lost sight of the opportunity for outdoor, hunting and shooting sports brands. — Muck Boots’ Chris Lorenzo
NEW EXIBITORS ADDED
EXHIBITORS TO SEE AT THE PAVILION
ARCHERY BUSINESS & HUNTING RETAILER PAVILION
THE ARCHERY BUSINESS & HUNTING RETAILER PAVILION
AT SHOT SHOW IN 2026
NSSF welcomes Hunting Retailer magazine as co-sponsor of SHOT Show’s Archery Business & Hunting Retailer Pavilion, which will showcase everything from bows and treestands to deer scents and trail cameras.
BY ARCHERY BUSINESS STAFF
NSSF, The Firearm Industry Trade Association, recently announced that Hunting Retailer magazine is joining Archery Business magazine to co-sponsor the newly renamed Archery Business & Hunting Retailer Pavilion for the 2026 SHOT Show.
The Archery Business & Hunting Retailer Pavilion is a collaboration between the NSSF and Grand View Outdoors, a leading provider of outdoor content. The Grand View Outdoors family of brands include trade publications such as Archery Business and Hunting Retailer magazines, as well as consumer titles such as Bowhunting World
and Predator Xtreme
Regular visitors to SHOT Show have seen that it continues to grow annually, setting new benchmarks for industry innovation, collaboration and engagement. From an expanded show floor and a record-high number of exhibitors, attendees experience tremendous networking opportunities and can see firsthand the products to consider stocking in their stores.
“The 2026 Archery Business & Hunting Retailer Pavilion will feature apparel, scents, treestands, blinds, packs, calls, food plot products, trail cameras, camping gear, binos, rangefinders, knives — basically
anything that supports a bowhunter. If it belongs in a treestand or blind, it belongs in the Archery Business & Hunting Retailer Pavilion,” said Chris Dolnack, NSSF Senior Vice President & Chief Customer Officer.
“By bringing these essential product categories into one pavilion, our 4,700 buyers that are interested in archery and bowhunting products can find them in one convenient location within the SHOT Show floor.”
“We partnered with the NSSF in 2024 to build a unique and targeted area during the SHOT Show, designated for companies with a focus on the bowhunting segment,” said Derrick Nawrocki, President/Publish-
er, Grand View Outdoors. “This naturally aligned with our Archery Business brand, and in the first two years we have seen year-over-year growth. Now, as we ramp up for the 2026 SHOT Show and aim to grow even more, we see another natural fit that helps broaden the appeal of this space and that is aligning with the Hunting Retailer brand, which will be on board as an official sponsor. Powered by two brands, this space will now be called the Archery Business & Hunting Retailer Pavilion. Coincidentally, 2025 also marks the 50th anniversary of the Archery Business brand (see sidebar), making this area even more attractive to exhibitors.”
YEAR-OVER-YEAR GROWTH
“Momentum continues to build in year three of the Pavilion at SHOT Show, and we’ve seen the addition of significant exhibitors already including Martin Outdoors, Obsession Archery and Sims Vibration Labs,” Nawrocki said. “This in addition to the return of T.R.U. Ball, Barnett, Pure Archery, ARCUS, Muck Boots, NASP, Lancaster, Rock Ridge Outdoors, and many others that are coming back.
“It is worth mentioning that many of the traditional and more modern firearms shop retailers, who are looking to expand their existing inventory with categories in the hunting, archery and general outdoor markets, are now able to see that segment in one area, which is one of the goals of this space — helping to make the SHOT Show as efficient and convenient as possible for buyers.”
“We’re pleased with the growth of the Pavilion and the opportunity that it presents for exhibitors and nearly 5,000 buyers who have intent to purchase archery, bowhunting and hunting products,” Dolnack said. “Since the 2022 SHOT Show, our post show surveys revealed that 24 percent of the retail buyers had an interest in the archery and hunting categories as traditional firearm retailers look to expand their offerings.”
FINDING THE PAVILION
If you’ve ever attended the SHOT Show, then you know it’s massive. The 2025 version contained nearly 14 miles of aisles, and as in previous years, it was spread between The Venetian Expo (multiple floors) and Caesars Forum.
The 2026 Archery Business & Hunting Retailer Pavilion will be located in Caesars Forum and it will feature leading manufac-
ARCHERY BUSINESS CELEBRATES 50 YEARS!
Launched in 1975, Archery Business magazine is celebrating its 50th anniversary in 2025. This B2B brand has been serving archery dealers and retailers with the tagline “The Voice of the Archery Industry” for an amazing five decades. The former owners of our two longtime biggest competitors, Arrow Trade magazine and Inside Archery, at one point worked on the Archery Business staff before launching out on their own. Note: Archery Business and Bowhunting World magazines are part of the Grand View Outdoors family of brands.
ANNIVERSARY
“50 years seems like a lifetime!” said Grand View Outdoors President/Publisher Derrick Nawrocki. “Well, because for many companies it is, and certainly for a niche brand serving the archery and bowhunting markets. It’s extremely rewarding to look back on how much the Archery Business brand has helped retailers and manufacturers alike grow, improve, spread the word, and stay dialed into the many product life cycles that drive our industry and lifestyles. It leaves me awestruck.
“Our team at Archery Business has been working in the archery/hunting space for over a combined 100 years, and we’ve focused over the long haul on hitting the mark and fulfilling our responsibility of being The Voice of the Archery Industry. We owe a big thank you to all of our partners for their continued support and trust, and our team will continue to lead the way into the future with this same mindset and focus.”
turers in the archery and hunting industries. It’s easy to find your way to Caesars Forum, and specifically the Pavilion; it’s clearly marked on the SHOT Show overview map, and once you’re on the Show floor, you can’t miss all the signage pointing you in the right direction.
ARCHERY BUSINESS & HUNTING RETAILER PAVILION SPECIFICS
Dates & Location: January 20–23, 2026 at Caesars Forum in the Academy Ballroom, Las Vegas, Nevada.
Exhibit Focus: A dedicated exhibit area featuring manufacturers and suppliers of archery and bowhunting products, along with related accessories.
Media Coverage: Extensive coverage by the editorial teams of Archery Business and Hunting Retailer, as well as additional promotion in SHOT Daily and other Grand View Outdoors publications, including Shooting Sports Retailer
Pavilion Size: The Pavilion features 16,000 net square feet of exhibit space and
enclosed archery lanes to demonstrate new products for prospective buyers in Caesars Forum.
Limited Space: Exhibit space is limited; first come, first served. Those who exhibit in 2026 will have first choice for space for 2026.
SHOT Show Facts: SHOT Show attracts attendees from around the world, including buyers, media and other industry professionals. The 2026 show will cover more than 820,000 net square feet of exhibit space, featuring over 2,700 companies showcasing the latest in firearms, ammunition, hunting and shooting accessories, archery, outdoor apparel and much more.
BOOKING YOUR SPACE
Now’s the time to begin planning for the 2026 SHOT Show. For info on exhibiting in the Archery Business & Hunting Retailer Pavilion, visit www.shotshow.org/archeryexhibit. Booth assignments will be confirmed upon receipt of a completed application and initial deposit. Space is limited.
For additional information about the 2026 SHOT Show, please visit www.shotshow.org.
LOOKING AHEAD TO SHOT SHOW 2026
Many companies have already booked their space in the 2026 Pavilion, including the three detailed below. Check out what company representatives have to say as they look forward to showcasing their products at SHOT Show.
Teri Quinn — Director of Marketing, Arcus Hunting
“The Archery Business & Hunting Retailer Pavilion at SHOT Show is an invaluable opportunity for us to connect with key retailers, buyers and industry professionals. It’s not just about showcasing products — it’s about meeting the right people, having meaningful conversations, and strengthening our presence in the market. The energy, the engagement, and the exposure we get here made the decision to come back next year an easy one!”
Chris Lorenzo — Vice President & Brand General Manager, Muck Boots and Rocky Brands
“As SHOT Show continues to grow in the firearms and ammo market, the show organizers have not lost sight of the opportunity for outdoor, hunting and shooting sports brands. The Archery Business & Hunting Retailer Pavilion is a dedicated space supporting the outdoorsman and has proven to be a fruitful location for Muck Boots, building both brand awareness and cultivating business through orders with current and new retail partners.”
Mark Olis — Senior Brand Communications Manager, Moultrie Mobile
“Moultrie has exhibited at SHOT Show in the Pavilion for the past two years. Prior to that, we have been absent from the SHOT Show. The addition of the Pavilion catering more to hunting brands, made coming back to SHOT Show worth it. The past two years have been great shows with a lot of buzz. The SHOT Show was the only trade show we attended in 2025. We’ll definitely be back in 2026 at the Archery Business & Hunting Retailer Pavilion.”
CACal Customs Guns, Fallbrook Sitting just a mile from the southeast entrance to Camp Pendleton, this retailer has been serving southern California for 40 years. This step-down, below-street- level store keeps more than 300 firearms in stock, with an additional display of over 60 Model 94 commemorative Winchesters.
At the handgun counter is a mix of Smith & Wesson M&P Shields and 629s, along with Sig Sauer SP 2022s. “Our sales have been steady through the beginning of the year and demand may even be increasing at our store. Our customers give us wonderful support,” said co-owner Kristy Berain.
Summer rifle season is just starting to get into gear. Ruger Americans, the Savage Axis, and Marlins in .22, .45-70, 6.5 Creedmoor, and .308 are the top calibers. Shotguns are gaining speed, led by Turkish home defense guns and used Browning and Winchester 12 gauges sourced from family collections.
AKHawk’s Gunsmithing
and Sales, Anchorage Located in central Anchorage, this custom gunmaker and retail shop specializes in a wide variety of services, including stock repair, refitting, barrel work, and firearms sales. They stock over 200 used rifles and shotguns. While special orders on a few new handguns are adding up for spring season, this is the time of year when Hawk’s plays catch up on custom stock work. “There’s never enough time to recut and checker replacement walnut stocks, but spring is the dedicated season,” said owner Andy Hawk.
Shotguns are also turning with a few highgrade Parker and Blaser side-by-sides crossing the counter. Rifle sales are always turning year-round; older Winchester Model 70s are in the highest demand.
While old-school custom guns are the shop’s go-to, the fastest growing segment has been refitting hunting rifle barrels for suppressors. Hawk said that suppressor rifle fitting has been the largest profit center at his
store. It has filtered heavily into the rifle hunting community in Alaska.
IDLarry’s Sporting Goods,
Nampa This retailer keeps a mix of fishing and hunting gear as well as reloading supplies on the shelves. Located in suburban Boise, the store stocks over 300 guns with five employees. Bolt-action hunting gun sales have risen steadily for this mountain retailer. “We have seen an increasing demand for higher price-point bolt guns,” said counter salesman Mark Laymen. Browning X-Bolts and Ruger Americans top the list for this store. Ruger M-77s in 7mm PRC and .243 are also turning. Sales of MSRs are slow. DPMS and Smith & Wesson M&P15 Sport IIIs are selling to a combination of home defense and summer varmint shooters almost exclusively in .223. Glock 43Xs and 20s top the handgun traffic list. Springfield Hellcats in 9mm and Sig P365s are also making fast turns. Shotgun sales are picking up, with turns on Browning 725s and A5s.
KSMission Pawn, Kansas City
With 200 firearms in stock, this family-run gun and pawn shop specializes in used rifles, handguns, jewelry, and tools. “Used Smith revolvers are in especially high demand, and we continue to increase our inventory of the Taurus line with GX2s and G2Cs. Used Glocks are about all we can get right now,” said manager Sean Boyd. Other pistol inventory includes the S&W M&P 2.0 and SARs.
Rifles are picking up with summer rimfire season around the corner. Henrys and Ruger Americans in .22 are selling best. There is some MSR inventory with S&W M&P15 Sport IIIs and used custom builds.
Used shotgun sales are still strong with turkey season at hand. This retailer mentioned that lower-priced used pumps always sell quickly.
IL Smokin Gun Worxs,
Forreston Located in central northern Illinois, this retailer has six indoor lanes.
The shop has 11 employees and stocks an average of 450 firearms. Ammo stocks are flush, and this shop is relieved to be spending no time chasing inventory as they continue to see a drop in prices. The store is getting ready for summer shotgun season. They continue to expand with the support of the high school, FFA, and 4-H clubs. “Our local shotgun programs use pumps and more traditional hunting shotguns instead of larger trap guns. The kids shoot with the guns they hunt with. This keeps it super affordable,” said sales manager Michael Lawver. Top sellers in the shotgun category are Winchester SX4s, Remington 870s, and Benelli Novas.
MSR inventories are limited, but Ruger 10/22s are still available. Handgun sales remain brisk. Bodyguard 2.0s, Glock 19s, and Ruger RXMs are at the top. Sig P365s are also moving.
MOThe Gun Grove, Macon Resting in north-central Missouri, this 4,000-square-foot store stocks an
average of 500 new and used guns in a mix of tactical, handgun, and hunting models. Independent and rural, the retailer is seeing a change in its customer base and frequency. “While sales are still good across most of our categories, we are super concerned about tariffs and inflation. More customers are getting price sensitive and are not clamoring for the newest must-have gun. Sales are still good, but apart from Bergara, high-end firearms are trending down,” said owner Chelsea Rice.
Handguns are still active for this retailer with high demand on Sig P365 variations, M&P 2.0s, and any .22 semi-auto. “The dramatic uptick in semi-auto .22s is a sure sign of changes in the market. The ammo is available and cheap to shoot. On the rifle side, we are turning Ruger 10/22s and even Bergara B-14 bolts,” Rice said.
Sales of MSRs have stalled, but still turning around once a week with a mix of M&P15 Sport IIs and a few Daniel Defense.
PA
Bob’s Gun Shop & Range,
McKeen Located south of Erie off I-79, this retailer specializes in concealed carry, training, and defensive firearms. They stock close to 400 firearms. Sales, which grew slowly up through the recent presidential election, have recently increased substantially. “We were busy, pre-election but not compared to the Biden years. That said, it has completely changed in the last two months. We are now selling high numbers of handguns and MSRs to mostly first-time women gun owners who are often considered politically liberal. They are also taking heavy advantage of our training services and purchase impressive numbers of accessories,” said owner Bob McDowell. MSR sales include a mix of price-point rifles, especially Del-Ton and Smith M&P15 Sport IIIs. Additional rifle sales include Ruger 556s, as well as a few special-order Sig 516s. Defensive shotguns are turning with Mossberg HS 410s and 500 Tacticals. Glock 43Xs and 19s hold the majority of handgun turns for this retailer.
NH Corey’s Sport Shop, Littleton Located in northern New Hampshire, this small general hunting and fishing retailer keeps 250 firearms in stock with everything from camping equipment to rods, reels, and waders. The store has two to three full-time employees.
Handguns remain comfortably busy for this retailer. Leading turns go to Glock 43s and 19s. Sig P365s and Ruger LC 380s are on the move in the next tier.
Sales of MSRs are slowing; most sales go to Ruger 556s and M&P Sport IIIs. Bolt guns are historically slow this time of the year, apart from a few .22 sales with Henry and Ruger 10/22s.
Shotguns are turning for turkey season, but not like past years. “I’m not sure why, but turkey hunting is just not what it was a decade ago. We have plenty of birds, but interest seems to be down and most of my customers have already bought a turkey gun and they only want one,” said owner Dick Basnar.
ARA-Z Sporting Goods, Alma
With 50,000-square-feet of retail space, this northwestern Arkansas general sporting goods store inventories over 1,000 firearms with four salespeople behind the gun counter. Sales have cooled since the Christmas rush; however, handgun sales are picking up with tax refunds helping to move turns. “We’re getting busy, and the usual cash influx from tax season is helping those turns along,” said manager Jason Boen. Traffic is the highest for Sig P365s and P320s and Springfield Hellcats.
Varmint season has wound down with leaner inventories on Browning, Winchester, and Remington rifles. Shotguns are peaking for turkey season with Winchester SX4s in the top spot. Sales of MSRs are flat at one a week. The store has strong inventories on of M&P15 Sport IIIs and Springfield Saints. Ammo stock across the board is excellent.
TN Lawson’s Clothing, Shoes, & Outdoors, Loreto Located
in the middle of eastern Tennessee, this large independent stocks more than 16,000 square feet of floor space with a mix of soft goods, fishing supplies, and 1,600 firearms. As spring progresses, a larger number of turkey guns and accessories are moving well for this retailer. A mix of Benelli Super Black Eagles IIs and IIIs are turning more than this store has seen in some time. Stevens 301s are also hot.
“Turkey season has picked up in our area with an increase in the local bird populations. We are covered with them,” said counter salesman Brian South.
Handguns are steady with the best numbers going to Bodyguard IIs, Ruger RXMs, and Canik MC9s. Sales of MSRs are up this month, but were slow during the election. “MSRs are like the ocean—for six months they are up and six months they are down,” said South. He did say MSRs are selling at an average of three per week and increasing. Del-Ton holds the lead position, but high- end FosTecH Stealth Raptors are seeing some turns. Ammo stocks are saturated with this retailer as they have
VT R&L Archery, Barre Resting in a small town in north-central Vermont, this store stocks archery, bait, and close to 2,000 new and used firearms at any given time. The gun counter keeps two to three staff members busy year-round. Spring is turkey season, and this store reports a mix of classic Mossberg 500s in addition to several Benelli Novas and Super Black Eagle IIIs going out the door.
Handguns are steady. The top sellers are the Sig P365 and P320. Hellcats bring up the third-place position. MSRs have held steady, with this store moving an average of 10 a month.
“We really see consistent sales with MSRs. It doesn’t really matter if it’s an election year or not. Typically, high-grade rifles like Black Rain or Daniel Defense are sold used,” said owner Chris Sandborn.
This store keeps an average of 400 used guns in stock and lists each unit online with daily updates. “It’s a lot of work, but it saves us immense time at the counter,” he says.
received many orders from several years ago.
ALT+T Guns and Ammo,
Foley Located just five miles from the Gulf shore, this retailer opened its door just before the pandemic and has managed an average of 2,000 long guns and handguns. Handgun sales continue to keep a brisk pace with a strong inventory of Sig P365 Legions and P365 Fuses.
Traffic has picked up after a strong deer season where this retailer saw a continued demand for MSRs for whitetails, hogs, and varmints. Sig M400s and Ruger 556s hold the top slots in MSR sales. Turkey shotguns are in good supply with turns going to Beretta A400s and Winchester SX4s. Federal Tungsten 20-gauge and .410 shells are at peak demand.
Suppressors continue to increase in turns with Dead Air Nomax 33s in the top slot. “The demand is crazy. We sold 12 in one day last month. It’s a game changer now that we turn an ATF approval in less than two weeks,” said manager Drew Hembly.
NEWPRODUCTS
1
CALDWELL CLAYCOPTER
Caldwell is reimagining clay target games with the release of the ClayCopter. Instead of the traditional 108mm domed clay targets we’ve shot our entire lives, the ClayCopter uses lightweight, biodegradable disks. Because of their unique design these targets mimic the flight of natural birds, offerings a more realistic target presentation and improving shooter performance in the field. In place of traditional electric or mechanical target throwers, which are expensive and heavy, the ClayCopter fires targets from a hand-held thrower that is powered by rechargeable lithium-ion batteries. The batteries provide power to the internal motor that launches targets at 15,500 rpm and propels those targets up to 100 yards.
The Clay Copter is capable of throwing single or double targets, and because the thrower is hand-held the operator has control over target presentation. There’s also a variable speed control on the unit that allows you to adjust target speed and distance. That allows you to offer slower, easier target presentations for new shooters and more advanced shots for those with more experience. A spare rechargeable lithium ion battery is available separately, and each battery powers the unit for up to 300 target throws.
Caldwell is offering ClayCopter targets in both 110mm and 90mm sizes, mimicking standard and mini clay targets. However, the new Caldwell clays are less prone to breaking during transport than traditional clay targets, and the Caldwell targets are also biodegradable and break down more quickly than traditional clay targets. SRP: $219.99. caldwellshooting.com
2
BYRNA TECHNOLOGIES LESS-LETHAL 12-GAUGE AMMO
Designed to be fired out of pump-action shotguns, this ammo is accurate out to 100 feet, thanks to patented fin-tailed technology. Parting lines, variable wall thickness, and sonic welding insures that the projectile is strong yet frangible, and in most cases will not penetrate the skin. Because the projectiles use no gunpowder, the discharge is 16 times quieter than a standard shotgun round. SRP: $39.99, box of 10. byrna.com
3 NEXTORCH ND30 DISTRACTION DEVICER
The ND30 electronic distraction device is designed to deliver an intense strobing light and siren that’s ideal for tactical applications. It emits a blinding 11,000-lumen strobe light coupled with a piercing 130dB siren. This combination is designed to effectively disorient potential threats out to 225 feet, making it suitable for various indoor and outdoor scenarios. It runs on a built-in, USB-C rechargeable lithium-ion battery that provides up to 4,400 activations per charge. The device also offers customizable deployment options with four distinct strobe modes and multiple activation delay settings, allowing users to tailor its performance to specific tactical situations. SRP: $319.99. nextorch.com
4 NOCPIX QUEST RANGEFINDING THERMAL BINOCULARS
QUEST thermal binoculars—available from iRayUSA, the United States distributor of InfiRay Outdoor and Nocpix thermal optics— combine cutting-edge thermal imaging with the ease and comfort of a dual-eye experience, offering a smoother, more intuitive alternative to traditional monocular optics. The QUEST is powered by a 12 µm ≤15mK 640×512 thermal sensor and Reality+ image processing, delivering crisp, high-resolution images on dual 1920x1200 displays. Each display features individual diopter and position adjustments, ensuring a customizable viewing experience. The integrated 1,000-yard laser rangefinder provides quick, accurate distance readings while digital image stabilization ensures steady visuals in challenging conditions.
Designed for extended use, the QUEST features both an internal USB-C rechargeable battery and an auxiliary IRB-2 (18650 cell) rechargeable battery, allowing users to hot-swap batteries for uninterrupted operation. The binoculars are available in two models: the H50R with a 50mm objective lens and the H35R with a 35mm germanium lens. Each pair comes with a comfortable, fully adjustable binocular harness for added convenience during long sessions.
The QUEST H50R (640×512 Sensor, 50 mm Objective, LRF) has a MAP of $3,499. The QUEST H35R (640×512 Sensor, 35 mm Objective, LRF) has a MAP of $2,999. nocpix.com
NEWPRODUCTS
5
PRIMARY ARMS PLX HTX-1 ENCLOSED REFLEX SIGHT
The PLx HTX-1 features a patent-pending chassis-based mounting system that is compatible with almost all existing optics-ready handguns. Unlike adapter plates, the modular chassis system is an integral part of the optic itself, providing a lower centerline and stronger mounting connection. The PLx HTX-1 also has the lowest centerline of any enclosed pistol reflex and co-witnesses with standard-height iron sights. This allows the HTX-1 to fit with a much broader selection of holsters and reduces the risk of snagging. It also greatly reduces height-over-bore issues.
In addition, the PLx HTX-1 features a rugged narrow-band glass doublet with a wide-band anti-reflective coating, resulting in a crystal-clear sight picture. It also has a proprietary AutoLive illumination technology and is available with an ACSS Vulcan Dot or standard 4 MOA dot reticle. SRP: $649.99. primaryarms.com
6 SPANDAU ARMS S2 SHOTGUN
The Spandau inertia-driven S2 12-gauge shotgun features an enlarged loading gate for easier loading while wearing gloves. It also accepts Benelli-pattern extensions and choke tubes. Other features include a synthetic buttstock with textured grip and a fiber-optic front sight. Available with 24- or 28-inch barrels in Mossy Oak Bottomland or Mossy Oak Obsession camo. SRP: $499.99. spandauarms.com
7 MEPROLIGHT MEPRO M22 PRO
The Mepro M22 PRO features a factory-installed light module that elimi nates reticle washout and enhances low-light performance. With cuttingedge fiber-optic illumination for daylight visibility and premium Swissmanufactured tritium vials for night-time clarity, this sight operates seam lessly in any lighting condition—no batteries required (unless you want it). Tritium glows at a certain brightness level 24/7/365. Meprolight engi neers designed a battery-powered mechanism to enhance the reticle in extremely low light. The single CR2032 battery provides over 50,000 hours of use. The auto-adjuster reacts to ambient light to maintain a crisp reticle in the worst conditions. Do you need it for the M22 to work? No. It is there to mitigate the effects of adverse conditions.
The transition between fiber-optic and tritium systems is instanta neous and automatic, ensuring you’re always ready. Built with rugged, battle-proven construction, the Mepro M22 PRO meets or exceeds rigor ous standards to perform flawlessly in the harshest environments. It’s reli able in all weather conditions and compatible with night-vision devices (NVDs) and magnifiers for added versatility. SRP: $577.99. meprolight.com
8 MOSSBERG MODEL 500 SLUGSTER
Rugged, durable, and field-ready, the 500 platform has set the industry standard for pump-action shotguns for nearly 60 years. For 2025, Mossberg has added three Slugster models (12-gauge, 20-gauge, and .410 bore) to the company’s extensive line of field and sporting 500 pump-action shotguns.
Key features of the 500 pump-action platform include non-binding twin action bars, dual extractors, a positive steel-to-steel lock-up, anti-jam elevator, anodized aluminum receiver, and ambidextrous top-mounted safety with red
The Smiling Voice
When you greet a guest, your tone of voice says everything about you and your store.
When you walk into a business establishment, whether it’s a retail space or a professional office, do you like having someone greet you with a smile and a warm welcome? Of course you do. Then why is it that some shooting sports establishments seem to go out of their way not to extend each guest a hearty and sincere welcome? Let’s not forget to recognize that those who have made the decision to enter into our space for the first time have done so with some anxiety and even fear. It is a new world for them, and we can make that world much easier and more welcoming by extending a smile and a nice greeting.
Let’s take an honest look at what happens when you invite a guest into your home. How do you greet them? With a smile? Handshake? Warm and heartfelt words, like “hello” and “great to see you,” make that guest feel welcome in your home. You invited them in, so a sincere greeting is entirely appropriate. I call it the “Smiling Voice.” It tells the person he is welcome in your home. That voice also tells a guest they are welcome in your store.
In my years of retail consulting, I have all too often seen too many operations that allow their team members to show no acknowledgment whatsoever when a guest arrives. There is no eye-to-eye contact. No words are spoken to guests as they enter the store. This is ungracious behavior, something that will cost you money. Remember, you made the decision to invite these folks in when you hung up your business sign.
When a new guest walks through the door, they will be analyzing many aspects of your operation. Often, they will also feel a bit intimidated. One day we visited an operation where we stopped in
unannounced—a great way to see how things are really done. As fate would have it, we followed right behind a middle-aged couple. The first thing they saw were staffers who looked like they were S.W.A.T. team members. This couple was clearly very put off. Furthermore, no one welcomed them. It was clear to us that they felt they were on hostile ground and turned to exit the store. Luckily, I was able to catch them as they headed out and was able to get them to re-engage.
Now, I fully understand that each store has its own ethos. If it specializes in equipping law enforcement personal, the S.W.A.T. team look is entirely appropriate. Just understand that new guests might be put off. Here, a hearty welcome would have made the couple feel a lot more comfortable.
My retail operation was across the street from several fast-food outlets. Over time I noticed that the drive-through lanes at Chick-Fil-A were always longer than those of the competition. Cars would be backed up onto the street for almost a block. I’ll tell you why: that company is famous for polite and professional service. Chick-Fil-A, like you, sells a variety of products that can be found elsewhere, yet folks want to go there and support them. It is my experience that shooting sports dealers who have similar success provide the same kind of polite and professional service.
Below are some of the business precepts that Jayne and I followed in our store. There is nothing complicated here, but they worked for us—and they will work for you, too.
LOVE PEOPLE
Be genuinely interested in the folks who come into your store and into your circle. Love that they care enough to at least look at the operation and buy into your ideas as well as the products. We loved them all. Each one was special in their own way.
BE ACTIVE
Get out from behind the counters and be on the sales floor as much as possible. Be sure to offer your guests a warm, professional greeting. Follow that with an offer of assistance. Top that off with quality guest service. Ignoring or downplaying the importance of every individual who walks through the doors is dangerous for your company’s continued success.
BE WELCOMING
Start and end every guest interaction with direct eye contact and a sincere smile. Extend the appropriate greeting to every guest with whom you come into
contact. “Good morning!” “Welcome to (insert your store’s name). “We’re glad you stopped by.”
ATTEMPT TO CONNECT
It is the responsibility of every team member to seek out guests who need help or assistance. Offer your hand and listen to the needs of the guest. Answer questions honestly.
BE AWARE OF BODY LANGUAGE
It is the responsibility of every team member to display approachable body language when serving. Present an attentive appearance. A smile, accompanied by good posture, works wonders.
THANK EACH AND EVERY GUEST
Extend every guest a sincere thank you when they depart—whether they made a purchase or not. Remember, you have to plow the ground before you can plant. The Simple Truth is it is our duty to grow and promote the shooting sports. One of the ways we do that is by ensuring that every guest we encounter—be it in person, by phone, or through email—has a positive experience. Remember when your mother told you “thank you” was a magic word? Well, it still is.
Author bio: Miles Hall was founder and president of a multi-million-dollar firearms retail store and gun range in Oklahoma for 36 years. He is now a senior advisor helping FFLs around the country run more efficient, profitable businesses. (HallnHall.com)
Guests should be greeted with a smile and a warm welcome. Let each one know you are genuinely glad that they entered your store.
RANGEFINDING THERMAL BINOCULARS QUEST
New for 2025, QUEST thermal binoculars offer a comfortable, intuitive viewing experience. A 12 μm ≤15mK 640×512 thermal sensor and Reality+ image processing deliver vivid detail to dual 1920x1200 displays, each with independent adjustments. The built-in 1,000-yard laser rangefinder operates in single or continuous mode, displaying target distances instantly. With a hot-swappable IRB-2 (18650) battery and a backup internal battery, QUEST runs all night long. Available in H50R (50 mm lens) and H35R (35 mm lens), each model includes a fully adjustable harness for maximum comfort.
