SHOOTING HUNTING OUTDOOR TRADE SHOW 1979–2017 NEW FIREARM ROUNDUP
SHOT Daily spotlights the latest offerings in rifles P. 16, shotguns P. 28, and handguns P. 38. Plus, we lace up new boots P. 50.
WARRIOR SPIRIT
FEATURES
A CENTURY OF THE BAR
Jared Wihongi honors the past while creating knives of the future PAGE 76
John Browning’s acclaimed design lives on PAGE 84
TAURUS REBRANDS
SAVAGE’S NEW MSRS
A new logo and a new pistol for personal protection PAGE 90
Savage goes all out on this popular platform PAGE 94
DAY 1, JANUARY 17, 2 017
T H E DA I LY N E WS O F T H E 2 0 17 L AS V EGAS S H OT S H OW B ROUG H T TO YOU BY T H E B O N N I E R CO R P O RAT I O N A N D T H E N SS F
FEDERAL PREMIUM DEBUTS GOLD SHOT Show is known for new products, but it’s also a great place to sharpen your business skills.
2017 SHOT Show Opens
T
he election of Donald J. Trump as president of the United States is good news for the shooting-sports industry. “But we cannot become complacent with what appears to be some breathing room with the incoming Trump administration,” says NSSF President Steve Sanetti. “We have had ‘breaks’ like this before and allowed ourselves to believe that our panic-buying customers would simply become steady non-panic-buying customers—and paid the price with planning that didn’t address slumping sales and a relaxed public demeanor.” To Sanetti, there is no better way to get a jump on the year’s challenges than to fully embrace the SHOT Show. “This is your chance, right here at the 2017 SHOT Show, to work smarter, not harder, in the coming months and ensure we don’t suffer a downturn as in the past,” he says. “That begins with the products that will stock store shelves across the country. Word from our partners at SHOT Business is that there are not only hundreds of new guns and products making an appearance here for the first time, but dozens upon dozens of firearm favorites that are getting facelifts and features like never before. These are the things
to get excited about—these are the things that will keep your customers excited, too. “Products don’t sell themselves, of course, so we’re here to help you discover the best ways to keep turn rates high and your customers coming back for more. For manufacturing exhibitors, the new Supplier Showcase will allow for the first time nearly 250 outside material and service providers to connect directly with you at the show. Then there are the more than 100 new exhibitors featuring dozens upon dozens of innovative, never-before-seen products in the NEXT 2.0 Pavilion. And if you’re looking for the business planning, inventory management, trend analysis, and team-building strategies that will help you succeed shortterm and long-term, then we have you covered with SHOT Show University, Retailer Seminars, our Law Enforcement Educational Program, and the all-new Executive Management Seminar. “Ours is the greatest industry in America,” Sanetti says, “and I couldn’t be prouder to be a part of it. Enjoy the show. Take in all it has to offer, and then tell the customers back home all about it. Together, we’re going to be a big part of ‘Making America Great Again!’”
Serious clay-target shooters have always been picky about the ammo they use. They have learned that premium shotshells deliver consistent performance, an important element when one lost target can mean a match. “That’s why many of these shooters have relied on Federal Premium’s Gold Medal shells,” says Dan Compton, Federal Premium product specialist. “But we don’t like resting on our laurels, so we’re unveiling an improved design—Gold Medal Grand—at the 2017 SHOT Show.” The new loads produce less felt recoil, more reliable ignition, improved shot hardness, and excellent reloadability. Ten 2 ¾-inch 12-gauge loads will be available with 1 ¹∕8- and 1-ounce shot in No. 7 ½ and No. 8 shot. SRP: $10.95 per box of 25. Booth #14551. (federalpremium.com)
A two-piece wad utilizes SoftCell technology to help produce more uniform patterns.
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