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advance power sessions
CYDNEY
PEYTON WALTON MARKETING & SALES PRO
@masterlymarcom
Cydney Peyton Walton is a career professional with almost 15 years experience in Marketing, Communications, and Sales Support. She is currently the Associate Director of Marketing and Proposals for DISYS, a $350M IT services company with offices around the world. At DISYS, she oversees all Marketing and Proposals operations including digital marketing, print media, internal communications and competitive proposal submissions. In addition to her role at DISYS, she co-owner of Syndeo – a consulting firm that offers Fundraising and Development Marketing services to small and medium non-profit organizations. Her belief in the power of marketing and communication to connect and create memorable brand experiences has led her into roles as mentor, consultant, and guest lecturer.
1:15pm - 2:00pm | Room 2102 Worth Its Weight in Gold: How to Determine Your Marketing ROI
How does investing in marketing translate into revenue? Is it through relationship development, lead generation, sales or something else? This seems to be an ongoing dilemma that haunts business professionals. However, to accurately calculate your marketing’s ROI will require setting clear marketing objects initially in order to determine value. This session will examine the primary goals of marketing and create performance metrics that align with the goal and show proper ROI. Attendees will learn how to:
• Create marketing goals that directly support objectives • Implement marketing activities that align with marketing goals
• Set realistic expectations of performance metrics to achieve marketing goals