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2017 the summit marketing sales pr/content social media

10.20.17

College Park Marriott Hotel & Conference Center Hyattsville, MD

get the KNOW-HOW, not just the knowledge www.imarketsimple.com

event brochure


about the summit

Friday, October 20, 2017 7am-VIP | 8am-5:30pm College Park Marriott Hotel & Conference Center

2017

www.imarketsimple.com

the summit

Market Simple: The Summit is a one-day interactive summit designed to assist Marketing and Communication practitioners and Small Business owners on how to execute their marketing, sales, social media and pr efforts seamlessly. The summit is developed into several dynamic keynotes, general sessions, networking opportunities, and powerful workshops. The workshops are separated into three tracks (basic, intermediate, & advanced) that will explore the latest and most comprehensive tools, tips and tactics on how to market, sell and communicate efficiently. As a bonus, If you are a VIP attendee, you will also have the opportunity to attend a 60-minute interactive small group session. These sessions provide a deep dive into advanced strategies designed to amplify skills and outcomes that are designed to churn out immediate results. Join us on October 20th and get the know-how and not just the knowledge on how to execute easy marketing, sales, communication and social media strategies that help increase exposure and lead generation to maximize profits.


who should attend

Marketing & Communication Practitioners Small Business Owners

2017 the summit www.imarketsimple.com

why should you attend NO-FLUFF CONTENT This summit is packed with HOW-TO tactics and strategies that will eliminate marketing, sales, communications and social media frustrations.

DEEP DIVE VIP SESSIONS VIP registrants can get immersed in these 60 minute highly-interactive roundtable intensive sessions. These sessions entrenched with advanced strategies designed to amplify skills and churn out immediate results.

TOP NOTCH NETWORKING Exchange handles, handshakes and even hugs with some of the top marketing and communication professionals, business owners and executives around the country.

EDUTAINING WORKSHOPS Our power sessions combine quality education with fun activities that will keep you laughing and learning throughout the entire day.


about the host

The P3 Solution is a full-service marketing and communications firm located in Silver Spring, MD. We specialize in developing inventive marketing and communication solutions for entrepreneurs, small businesses and associations. We take a consultative approach to assisting our clients, assessing their needs while educating them throughout the process CEO & FOUNDER to help them find more simplified solutions.

SHERRON WASHINGTON

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#msts17 #marketsimple www.imarketsimple.com

about the venue Friday, October 20, 2017 8am-5pm | VIP 7am-5pm College Park Marriott Hotel & Conference Center Hyattsville, Maryland


msts17 sponsors

A SPECIAL THANK YOU TO OUR EVENT SPONSORS

Interested in sponsorsing the summit? For details, inquiries and/ or sponsorship requests call 240.242.9246 or email info@thep3solution.com to build a special sponsorship that’s right for you.

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schedule at a glance

7:45am-8:45am - VIP Deep Dive Intensives 8:00am-9:15am - Morning Networking 9:15am-9:45am Welcome Address The UV Effect 9:45am-10:15am - Morning Keynote If You Are So Great, How Come No One Knows Who You Are? 10:30am-12:00pm - Morning Power Sessions

(four workshops consecutively running every 45mins)

12:00pm-12:30pm - Lunch With An Expert (NEW) Roundtable Discussions with Marketing, Sales, PR/Branding and Social Media Experts. 12:30am-1:15pm - Lunch Networking 1:30pm-3:00pm - Afternoon Power Sessions

4:15pm-4:45pm - Closing Keynote

Strategy Sales

(four workshops consecutively running every 45mins)

3:00pm-4:00pm - Afternoon Panel (NEW) Marketing With An Abundant Mindset

SESSION KEY

Social Media Communication

4:45-5:45pm – Cocktail Networking (NEW)

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Friday, October 20, 2017 | 8am-5:30pm College Park Marriott Hotel & Conference Center

www.imarketsimple.com


msts17 sessions

deep dive intensives

VIP

VIP registrants can get immersed in these 60 minute highlyinteractive roundtable intensive sessions. These sessions provide a deep dive into advanced strategies designed to amplify skills and outcomes to churn out immediate results.

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power session basics Basic power sessions are 35-minute beginner workshops designed to give attendees an introduction lesson on how to use the latest and most comprehensive tools, tips and tactics on how to market, sell and communicate effectively.

intermediate power sessions Intermediate power sessions are 35-minute workshops designed to give attendees more intermediary instruction on the latest and most comprehensive tools, tips and tactics on how to market, sell and communicate effectively.

advanced power sessions

Advanced power sessions are 35-minute more in-depth workshops designed to give attendees more progressive instruction on the latest and most comprehensive tools, tips and tactics on how to market, sell and communicate effectively.

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deep dive intensive sessions

VIP

KARIMA

MARIAMA-ARTHUR,ESQ CEO & AUTHOR WORDSMITHRAPPORT

@WSRapport

Karima Mariama-Arthur is founder and CEO of WordSmithRapport (www.wordsmithrapport.com), a boutique consulting firm located in Washington, D.C., which specializes in delivering professional development services worldwide. As an expert facilitator, executive communications consultant, and strategic leadership adviser, she consults individuals and organizations on the dynamics of complex communication and high-performance leadership competence

session 1

Sharpen Your Verbal Saw: Speak to Maximize Your Positioning, Impact and Bottom Line

As a small business owner or marketing/communication practitioner, you will need core strategies that power brand visibility, credibility and distinguish you as a clear thought leader. This 60-minute interactive session provides a deep dive into advanced public speaking methods designed to amplify your positioning, influence and outcomes. This is one skill you MUST master and one session you simply cannot afford to missle. Attendees will learn how to: • Leverage expertise by landing strategic speaking engagements • Create insightful content that cuts through industry noise • Build rapport and deliver powerful talks with impact


KELLY

LEONARD CEO, TAYLOR-LEONARD CORPORATION

@KellyTLeonard

VIP

deep dive intensive sessions

Kelly Leonard is a speaker, trainer, and Minerva Entrepreneur Women-Owned Business of the Year recipient. A certified public accountant (CPA-inactive) and corporate trainer with over twenty-five years serving government, non-profit, private and public industries [including Fortune 100], Kelly has an innate ability to connect with diverse audiences across disciplines.

session 2

Link Smarter, Not Harder: Advanced LinkedIn Strategies for Professionals

Learn how to build, expand and leverage your LinkedIn network. This 60-minute interactive session provides advanced LinkedIn strategies designed to help you B.O.O.S.T.TM your results. Attend this session if you want to compress the time it takes to achieve measurable business outcomes that move your LinkedIn profile from being one in a million to top ranked out of millions! Attendees will learn how to:

• Maximize 1st degree connections for targeted prospect/list expansion

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• Organize and share content through Updates and posts to drive website traffic and inbound inquiries

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• Leverage LinkedIn Groups to establish thought leadership and support business growth

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deep dive intensive sessions

VIP

DORIEN

MORIN-vanDAM CEO, MORE IN MEDIA

@moreinmedia

As a social media consultant at More In Media, Dorien’s agency in Myrtle Beach, South Carolina, she support small to medium size businesses in local markets all over the world, to help them build a loyal, local following online. Dorien is a contributing writer to AgoraPulse, and my articles have been featured on Yahoo News, Social Media Today, Curatti, Steamfeed, Ten to Twenty Parenting and several other online publications.

session 3 So You Say You Can’t Design: Create Stunning Social Media Visual Content for Free

Are you lacking when it comes to design skills? The truth is, you don’t need to be a graphic artist to come up with engaging images for your social media posts. Learn how to produce attractive graphics for your blog and social media posts in minutes for free using Canva. This 60-minute interactive session will provide step-bystep instructions on how to create stellar images create beautiful images quickly and easily that will stand out above the rest. *Each participant is required to sign up for a free Canva account prior to the session. Attendees will learn how to: • Speed up the design process using Canva shortcuts • Marry and manipulate different text and graphics to create eye-catching content • Develop customized imaging to create distinctive branding


mistress of ceremonies JEN HECHT CEO, THE DATING ADVISORY BOARD

@thedatingadvisory

Jen Hecht is The Chairwoman of The Dating Advisory Board and has an extensive background in both sales and marketing since graduating from Coastal Carolina University. Her innovative way of thinking allows her to connect the business principles she has learned over the years to the dating world. Be the CEO of your love life. Lead your love life like a CEO leads a company. Jen’s unique workshops, coaching sessions, and speaking engagements will teach you how to approach romance like you would approach the boardroom – with confidence, grace, and focus.

welcome address

GABRIELLE JORDAN SPEAKER & AUTHOR

@gabriellejordaninspires

Gabrielle Jordan has made a great deal of accomplishments, yet she knows that those accomplishments are only the beginning of her quest to leave a global impact. With a list of recognitions under her belt, Gabrielle is creating tidal waves for her creativity and thought-provoking messages. After starting her first business at the age of 9, Gabrielle Jordan used her experience in business to publish the #1 Amazon Bestselling book, The Making of a Young Entrepreneur: A Kids Guide to Developing the Mind-Set for Success. Gabrielle is a sought-after speaker with accomplishments such as TEDx and keynoting events and conferences both nationally and internationally.

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Welcome Address

The UV Effect

What makes you different, makes you unique - what makes you unique, makes you valuable. Each of us have the ability to contribute significant value to our circle of influence both personally and professionally. Our families and friends, supervisors and clients each can benefit from the unique value you bring to the table. But are you bringing it! In her welcome address, Gabrielle Jordan will outline the steps to identifying your Unique Value and effectively create a brand that leaves an impact.

keynote speaker

JENNIFER RANSAW SMITH

CEO, BRAND ID STRATEGIC PARTNERS in

@jenniferransawsmith

Jennifer Ransaw Smith is a nationally sought-after Personal Elevation strategist, leadership development mentor and Personal branding consultant. As the founding CEO of Brand id|Strategic Partners, the nation’s only full-service personal elevation agency, she works with entrepreneurs and executives from coast-to-coast to help them leverage their expertise to become game changers within their industry—and corporate teams to help them. After more than a decade of helping some of the nation’s most prominent brands like Burger King, AT&T, Texaco, Clairol and Coke position and differentiate themselves in the marketplace, Jennifer recognized the urgent need for an agency that positioned people the way that marketing and advertising agencies positioned products and services (with a dedicated team enthusiastically motived and focused on the elevation of that specific brand). It resulted in the birth


of Brand id|Strategic Partners, one of the first full-service personal branding agencies in the nation to transform experts into brand assets. Called a True Visionary by her clients, Jennifer is on a mission to empower her clients and audiences by providing them with effective strategies that can be implemented immediately to make significant changes in how they are currently being perceived. Her goal is to teach people to become the Chief Marketing Officer of the Brand Called You, Inc. She divides her time between speaking, training, and coaching clients on how to become the person to know in their industry. Her tips, tools and strategies have appeared in a myriad of places including ABC, The Washington Post and The Baltimore Sun and been taught at leading organizations like Microsoft, Duke Energy and Deloitte.

Morning Keynote Session

If You Are So Great, How Come Nobody Knows Who You Are?

Let me ask you if you are so great, why are you struggling to get noticed? As a business owner, you can have the best service or product on the planet, but if you aren’t effective with telling the world about it, it won’t matter how great it is, your business will suffer. The truth is people tend to buy from people they know, like and trust. Why should they trust you? What makes your product or service the one people should consider or recommend? What makes you an expert? Learn 3 surefire strategies to catapulting your visibility and positioning yourself as a force to be reckoned with. Walk away with the tools to “make a name for yourself.” Never have to worry again about being “invisible.”

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general panel session

MARISSA LEVIN

CEO, SUCCESSFUL CULTURE

@marissalevin

A 20-year entrepreneur & globally recognized business leader, Marissa’s lifetime legacy mission is to educate, equip, & empower 100 million entrepreneurs & leaders worldwide to reach their greatest personal & organizational potential. Marissa coaches and advises other executives and leaders on how to move from their current state to desired state, and how to create a mindset of achievement, intention, and growth for themselves and for their organizations. Marissa is a Leadership Mindset columnist for Inc. Magazine, and is an instructor & strategy coach for Inc’s online entrepreneur-ship education program, Inc.Edu which leads start-up entrepreneurs through an intensive business growth curriculum. Marrisa is the author of “My Company ROCKS!” Eight Secrets to a Growth-Driven Culture and the #1 best-selling book on advisory boards, “Built to SCALE: How Top Companies Create Breakthrough Growth Through Exceptional Advisory Boards”.

MICHELE

GILLIAM MORRISSEY, CCC-SLP SPEECH-LANGUAGE PATHOLOGIST

@lucidityspeaks

With a Master of Arts in Speech-Language Pathology and a Certificate of Clinical Competence from the American Speech-Language Hearing Association, Michele brings a depth of academic study and preparation to her practice. A leader in her industry, Michele’s insight has been captured for a number of national publications, including Black Enterprise, and blogs She Owns It and Lifehack.


DR. SAMANTHA

general panel session

MADHOSINGH

FOUNDER/CEO, EleveateHER

@drmadhosingh

Dr. Samantha Madhosingh is a Licensed Psychologist, Bestselling Author, & Speaker. She received her doctorate in professional psychology from The George Washington University and has dedicated more than 20 thousand hours to researching, understanding, & solving the infinite possibilities of human potential, behavior, & performance. Dr. Samantha is the founder and CEO of ElevateHER, an organization serving women leaders (and interested men) in business and in life by providing key strategies to rewire their brains, achieve mastery in mindset, communication, & relationships, and ultimately create a legacy of lasting wealth. Through her programs, trainings, and workshops she guides audiences and clients through powerful experiences that help them face their fears, shatter glass ceilings, step into their own power, and achieve exponential growth and fulfillment.

GENERAL PANEL SESSION: Marketing With An Abundant Mindset

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Your mindset is both your greatest challenge and your grandest opportunity to unleash and receive an overflow of abundance in your business. This panel discussion will help participants understand how to execute communication strategies that will be beneficial to your marketing efforts. Learn from these expert panelists on how your business can flourish through language, attitude and behavior methods designed to increase your bottomline.

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power session basics

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Kelley Sanabria is the Founder and CEO of Femworking, where she’s building the company as a platform to empower female business owners by bringing them together to skip the entrepreneurial learning curve, build partnerships, and grow their businesses faster.

KELLEY SANABRIA

FOUNDER & CEO, FEMWORKING

Kelley is an award-winning speaker and graduated with a B.A. and M.S. in International Affairs by the age of 21. She’s worked on the political campaign of a U.S. Senator, at a lobbying firm, and as an International Trade Specialist at Headquarters for U.S. Customs and Border Protection.

@kellysanabria

Build It and They Will Opt-In: How to Construct a Bigger and Better Email List Is your email list underwhelming in numbers? Are you finding it difficult to significantly expand the size of your list? Implementing a simple email list-building strategy is critical to gaining exposure for your brand, connecting with your clients and improving your business’ bottom line. This interactive session will teach you how to expand your email list and leverage it to deliver value and create a base of raving fans. Attendees will learn how to:

• Build an email list with quality leads • Create killer freebie content to encourage opt-ins • Keep the e-mail list warm to convert leads into sales


power session basics

STEPHANIE BONTE-LEBAIR

CEO, THE EMPOWERED VOICE

Stephanie is a lifelong performer and lover of all things on the stage. She holds a Masters in Vocal Performance and a Minor in Speech Pathology and has performed in operas, musicals, cabaret shows, amusement park shows and dinner theatre at local and professional levels. She has coached thousands of singers and speakers over the last 15 years and is an award-winning Level 3 Certified Trainer with BANKCODE®. She combines her knowledge of the voice, stage experience, and years building her own business to help entrepreneurs and salespeople connect more powerfully with prospects and land more sales.

empoweryourvoice.com

Empowered Talk: Leveraging Your Voice to Sell

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Your most powerful marketing tool is not your website, your social media platforms or your business card…It’s your voice. How you use it, what it sound likes, and how you present yourself while speaking can make the difference between landing the client or losing the sale. Attend this session and learn how to alter the sound of your voice to capture your audience’s attention and make a more powerful connection with everyone around you.. Attendees will learn: • How to avoid the 3 biggest vocal mistakes that sabotage your messages • The 5 key voices you need to land more sales

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• Vocal techniques that keep your audience glued to your every word


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power session basics

TONYA

FITZPATRICK FOUNDER, WORLD FOOTPRINTS MEDIA

@worldfootprints

Tonya Fitzpatrick is a lawyer by training but an intrepid traveler and global citizen by heart. She is co-Founder of World Footprints Media (http://WorldFootprints.com) and co-hosts the multi award-winning World Footprints radio show with her husband, Ian. World Footprints stands on the foundation of social responsibility and inspiring life journeys. Through the World Footprints platforms, Tonya travels deeper to share our common humanity, coaches people to live their best life through travel and she shares interesting back-stories from destinations she explores. Listeners have been inspired by the interviews Tonya has held with prominent figures like the late Dr. Maya Angelou, Ken Burns, Stefanie Powers, David Rockefeller, Jr., Robert Kennedy, Jr., and others.

Becoming Pod-Tastic: How to Create a Podcast to Help You Mine for Market Gold Everyone can create a podcast but very few take the time and effort to develop a pod-tastic broadcast that attracts a growing audience. There are many things to consider including platform and equipment selection, title choices, and marketing strategies. This session will provide the novice podcaster easy instructions on how to create a compelling podcast that will increase exposure Attendees will learn: • How to choose different podcast formats, equipment and broadcast platforms • How to create a catchy and compelling name and episode titles to compete for listeners • Strategies on how to advance their market position using podcasting


WASHINGTON

MARKETING STRATEGIST

@thep3solution

The 15-Minute Marketing Plan

The age of creating a multi-page, complexed plan that is rarely used or abandoned is over. Marketing should never be that complicated or time-consuming. Developing a simple marketing plan is critical to business success and gaining the skill to craft and implement quick, creative and compelling promotional strategies is the key to positively impacting position and the bottom line. This interactive session teaches you to maximize marketing efforts quickly and effectively using a streamlined, one-page marketing plan.

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power session basics

SHERRON

Sherron is a dynamic marketing expert with an outstanding record of achievement in providing simple strategy, design and social media marketing solutions for small/medium enterprises, non-profits/associations and entrepreneurs. She has been deemed “The Marketing Whisperer” due to her uncanny ability to instruct businesses on how to adopt simple marketing and communications techniques that assist in understanding and utilizing various platforms to market more effectively.

Attendees will learn how to:

• Distinguish between marketing, sales and public relations • Acquire core marketing strategies that increase lead generation and market exposure

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• Create a one-page marketing plan in six simple steps


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intermediate power sessions

Dr. Denise Dennis helps her clients build their lists, reputations, and sales through the power of webinars. Her company, Win With Webinars, provides webinar consultation and technical support to entrepreneurs and small businesses. Dr. Denise is a marketing automation specialist who views webinars as vital part of any company’s larger marketing efforts.

DR. DENISE DENNIS

FOUNDER, WIN WITH WEBINARS

With over two decades of experience in the fields of education, training and coaching, Dr. Denise knows how to structure a webinar for maximum impact. Her monthly webinar series, Winning Webinar Solutions, provides tips, tools, and techniques for webinar success.

@DRDENISEDENNIS

The Power of Presenting: How to Create a Winning Webinar Webinars are one of the easiest and fastest ways to establish credibility, attract your ideal prospects, and convert them into paying clients and raving fans! By sharing valuable content with your audience, you build the know, like and trust factor that is vital to close sales. This session will show you the fundamentals of creating a successful webinar and most importantly, how to implement them. You’ll get a step-by-step system to build a successful webinar packed with insider tips.

Attendees will learn: • How to identify their most ideal product or service to sell on a webinar • How to discover cost effective/free webinar platforms • Creative techniques on how to engage with your audience


JENNIFER ANDOS

CEO, PAPERFISH CREATIVE

@PAPERFISHCREATIVE

As a creative director Jennifer has designed layouts, art directed photo shoots, and produced and printed millions of copies of catalogs for Fortune 100 clients. She has designed logos, products and catalogs for McDonald’s, Kellogg’s, Coca-Cola and others for both their employee retention programs as well as special events such as NASCAR races and the Olympic Games. Her experience in retail packaging includes helping clients name their product lines, then developing the logo and branding of the entire line of products. Jennifer has a continued relationship with Sears for the Sportscraft outdoor sporting line packaging that she designed, and currently her package designs are on shelves in spas, Costco, Bed, Bath & Beyond, AC Moore, Kohl’s, and more.

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intermediate power sessions

Jennifer Andos is Owner and Creative Director of Paperfish Creative which is soon to celebrate its 10-year anniversary. She has over twenty years experience as a graphic sesigner working at advertising and marketing agencies in Chicago before starting her first business 16 years ago. Jennifer has worked on B2B and B2C clients who range from sole proprietors to Fortune 100 companies.

Big Brand Marketing Tactics for Smaller Brands Larger businesses usually have more access to resources, producing and implement huge marketing campaigns. But many of the tactics they use are just as easy for smaller brands to execute. Attendees will learn: • How to be flexible with their branding to appeal to different audiences

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• Ways to co-brand to expand their audience • How to run creative and fun promotions like larger brands that will increase engagement


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intermediate power sessions

LISA D.

ANDERSON

CEO, ANAVO

@anavots

Lisa Anderson, a Certified Public Accountant (CPA), Certified Leadership Trainer and Coach, Instructor of Government Contracting Certification Programs, Adjunct Professor, Workshop Facilitator, and Serioal Entrepreneur, is a Strategic Business Advisor and Virtual CFO with Anavo Transformation Solutions LLC where she focuses on helping business owners get beyond the plateau in business and position the company for growth, scalability, sustainability, and profitability. She executes award winning techniques and solutions to help facilitate organizational growth and success. Through Lisa’s direction, Anavo is igniting the power of change by transforming businesses one leader at a time.

Winning Big! Targeting Government Organizations & Large Corporations Want to become a six or seven figure business? Want to scale your business beyond yourself? Want a larger piece of the pie? Want to attract customers who will contribute toward longer sustainability? One sure-fire way to make these things happen is to market to the government and large corporations. This workshop provides simple tips that can be used immediately to start attracting large corporations and government entities as your clients. Attendees will learn: • What to consider when targeting government and larger corporations for business opportunities • How to attract and engage the government and large corporations • What social media and marketing platforms are best used to engage these potential customers


NISSEN

DIRECTOR OF DIGITAL ATOMIC REVENUE

@stephnissen_

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intermediate power sessions

STEPH

Steph Nissen is the Director of Digital at Atomic Revenue managing the company’s implementation programs and overseeing all aspects of digital marketing including social media, web development, search engine optimization, content marketing, and graphic design. Steph has worked in corporate America as well as worked as a start-up entrepreneur serving clients internationally. Previously Steph owned her own digital marketing agency working with hyper-local small businesses and international ecommerce brands. She has worked on exciting projects including a Super Bowl campaign for Toyota and launching social media platforms with TJMaxx. Steph is a sought after expert speaker on social media who’s been named one of the Top 30 Women in Social Media (2015) and recently a Top 50 Influencer in the areas of Facebook, Twitter, Live Streaming, Snapchat, and Artificial Intelligence for Social Media Marketing World (2017). Steph has a BS degree in Web Development and a degree in Visual Communication.

Stop Reinventing The Wheel: How to Repurpose Your Content and Save Time

Your time is valuable and your message needs to beheard by more people. The answer is not to create more content but to repurpose your existing content. Learn how to use your current blog posts, podcasts, interviews, presentations, emails, social media posts, and more to fill your content calendar, get your message in front of new audiences, and increase your authority. Attendees will learn:

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• Which content is worth repurposing • Where to find great content

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the summit • How to quickly distribute your content www.imarketsimple.com


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advance power sessions

CYDNEY

PEYTON WALTON MARKETING & SALES PRO

@masterlymarcom

Cydney Peyton Walton is a career professional with almost 15 years experience in Marketing, Communications, and Sales Support. She is currently the Associate Director of Marketing and Proposals for DISYS, a $350M IT services company with offices around the world. At DISYS, she oversees all Marketing and Proposals operations including digital marketing, print media, internal communications and competitive proposal submissions. In addition to her role at DISYS, she co-owner of Syndeo – a consulting firm that offers Fundraising and Development Marketing services to small and medium non-profit organizations. Her belief in the power of marketing and communication to connect and create memorable brand experiences has led her into roles as mentor, consultant, and guest lecturer.

Worth Its Weight in Gold: How to Determine Your Marketing ROI

How does investing in marketing translate into revenue? Is it through relationship development, lead generation, sales or something else? This seems to be an ongoing dilemma that haunts business professionals. However, to accurately calculate your marketing’s ROI will require setting clear marketing objects initially in order to determine value. This session will examine the primary goals of marketing and create performance metrics that align with the goal and show proper ROI. Attendees will learn how to:

• Create marketing goals that directly support objectives • Implement marketing activities that align with marketing goals

• Set realistic expectations of performance metrics to achieve marketing goals


EKA

CPA ERICORP CONSULTING, INC.

@ebongeka

Your Prices Suck! Raise Your Price, Raise Your Profitability Are you close to pulling in six-figure profits but can’t seem to bust through the threshold? Well, maybe it’s your pricing. One of the biggest reason businesses fail or stay stagnant is not directly due the lack of capital, but rather their prices are set too low to become profitable. The belief that the best price wins only benefits the consumer and not the business owner. As a result, business owners are leaving thousands of dollars on the table and losing revenue in the process. Learn how to increase your revenue by raising your prices without losing customers

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advance power sessions

EBONG

Ebong gives real life-practical money solutions, tailored to the everyday person, the aspiring entrepreneur and the small business owner. Ebong developed experience with some of the largest consulting firms such as PricewaterhouseCoopers and Deloitte & Touche. Ebong is author of “Start Me Up, The No-Business-Plan Business Plan.

Attendees will learn: • Raise your current pricing to increase your profitability by 50%

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• Manage and defend price increase objections with current customers/clients

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• Incorporate free-trial strategies to leverage your current pricing structure

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advance power sessions

RACHEL MOORE

OWNER, REALLY SOCIAL

@RachelMooreRS

Currently Rachel serves as the Owner, CEO, and Chief Social Officer of Really Social. In addition to overseeing the marketing for Really Social’s brand and clients, Rachel hosts two weekly livestream shows. She also is a contributing writer for Social Media Examiner. Through over 20 years in corporate America, Rachel discovered her calling and career in the world of social media. The combination of technology, creativity, and communication was irresistible, and the draw to keep learning and engaging online renews with each morning. Rachel uses her experience in project management, office administration, marketing, graphic design, writing, and personable engagement to meet goals and make results happen.

Adopting Dark Social into Your Marketing Strategy

Dark Social, or private messaging, is quietly yet efDark Social, or private messaging, is quietly yet effectively dominating traditional social media. While consumers share links secretly through Slack channels, Facebook Messenger, private Snaps and What’s App messages, marketers have to dig deep to discover where their website traffic is coming from and if they should attribute it to dark social instead of social media. This session will teach you where dark social happens, how to track it, and how you can leverage it for your own marketing strategy and business goals. Attendees will learn how to:

• Identify and distinguish the major dark social platforms and apps • Review ways to track the dark social traffic to your website

• Strategize ways your business can incorporate dark social into your strategy effectively


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advance power sessions

more advanced sessions to be announced

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lunch with an expert roundtable session

All attendees will be seated at designated roundtables during lunch to talk with an expert about various marketing, sales, social media and communication topics. VIP registrants only have the option to choose their roundtable seating. PRICING

BRANDING

EBONG

JENNIFER

CPA, ERICORP CONSULTING, INC.

CEO, PAPERFISH CREATIVE

EKA

EVENT MARKETING

KATIE

BARCHAS WILSON CHIEF MARKETECT, THE MARKET GROUP, INC.

ANDOS

LIVE VIDEO

INSTAGRAM

SARA

NICKLEBERRY CEO, SOCIAL WITH SARA

STORYTELLING MARKETING

DORIEN

JON’LL

CEO, MORE IN MEDIA

CEO, COMPLETELY YOUR EVENTS

MORIN-vanDAM

BOYD


lunch with an expert roundtable session

EXPERT POSITIONING

PUBLIC RELATIONS

KELLY

VERONICA

CEO, WORDSMITHRAPPORT

CEO, TAYLOR-LEONARD CORPORATION

CEO, V. AGENCY, INC.

SALES

STRATEGY

NETWORKING

STEPHANIE

SHERRON

JOHN

CEO, THE EMPOWERED VOICE

CEO, THE P3 SOLUTION

CEO, JOHNSPORING.COM

KARIMA

MARIAMA-ARTHUR

BONTE-LEBAIR

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TARGETING

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LEONARD

WASHINGTON

JEON

SPORING


registration info

early bird $247 regular

$347

begins 6/1

late registration

$497

begins 9/1

PRICING INFORMATION

2017

early bird $347 vip

$497

the summit

begins 6/1

includes: late Entry to General Sessions registration Entry to Power Sessions All Meals $597 Complimentary WiFi begins 9/1 Swag Boxes includes regular Entry to Closing registration perks plus: Cocktail Hour Priority Seating Complimentary WiFi 1 Morning Deep Dive Intensive Session Reserved General Session Seating Thursday VIP Networking Cancellations are subject to a 150.00 administrative fee. No refunds or credits will be granted for cancellations after July 1, 2017

10.20.17 College Park Marriott Hotel & Conference Center Hyattsville, MD

ACCOMMODATIONS

College Park Marriott Hotel & Conference Center, located 3501 University Blvd, East has hotel accommondations. Contact them directly for rates and availability (301) 985-7300. Other nearby accommodations are located in downtown Silver Spring, MD which is 12 minutes away from the Conference Center.

PARKING

Parking is free at the conference center.

for additional information or to register, visit: www.imarketsimple.com

2017 Market Simple Event Brochure  

Digital Brochure of the Event

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