Publisher Edwin Cordero, D.C. firstname.lastname@example.org
2. Opportunities Ahead It’s the best time ever to be a chiropractor. This also makes it the best time ever to be a part of the Sherman College family.
Editor Karen Rhodes, M.B.A. email@example.com
3. Is it Enough? Even if D.C.s “tell the story,” building relationships is crucial for practice success.
Contributing Writers Jami Karr, D.C. Jillian Kersh, D.C. Peter Kevorkian, D.C. Beverly Knight Daniel and Richelle Knowles, D.C.s Marggi Roldan Emily Wood
4. Focus on Enrollment Fall Showcase Sherman a success; supporters earn scholarship credit; spotlight on ROAR member Brian Bartholomew.
6. Health Center Updates Student Clinic renovation nears completion; Health Center well represented in the community; Interns of the Month.
8. Military Friendly Sherman has been awarded the Military Friendly® Schools Designation for 2016.
10. Horses, Dogs and MH3 Continuing education programs by the Knowleses, Komarek and Sullwold raise funds for Sherman College.
12. Philosophical Adventures FALL 2015 ISSUE Sherman is published twice a year and is produced for and about the Sherman College community. For inquiries, call 800-849-8771, ext. 242, or e-mail the editor at krhodes@ sherman.edu. Sherman College of Chiropractic provides students with a comprehensive chiropractic education, preparing them to enter the field as doctors of chiropractic who are highly skilled, compassionate, ethical and successful. On its beautiful 80-acre campus in South Carolina, Sherman offers a first professional degree program unique in its approach to health care and known globally for the skill and art of chiropractic delivered by graduates.
The Doctor of Chiropractic Program The doctor of chiropractic degree program of Sherman College of Chiropractic is awarded programmatic accreditation by The Council on Chiropractic Education, 8049 North 85th Way, Scottsdale, AZ, 85258-4321, Phone: (480) 443-8877, Web site: www.cce-usa.org. Sherman College of Chiropractic is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the Doctor of Chiropractic degree. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Sherman College of Chiropractic.
Students in Decken’s 12th quarter classes are in for a treat a year after graduating.
14. Success: Student to Practice The Practice Success Program provides the best of what Sherman faculty and TLC chiropractors have to offer Sherman students.
20. Sustainable Success Sherman College and TLC4Superteams partner on the G10 Initiative.
22. Demystifying Accreditation Accreditation is designed to help colleges direct their missions, commit to quality enhancement, promote integrity and more.
23. Meet the Recruiters Q&A with Rolando Rivera, Jenny Ullrich and Michael Cooper.
24. Postcheck for Alumni Classmate updates; a message from the Alumni Association president; ideas for new patient attraction; alumni dinners.
29. Sharing the #ShermanPride Students, alumni and friends go social to celebrate being part of the Sherman family.
Table of Contents FALL 2015
6 7 14
From the President: Edwin Cordero, D.C.
uring a recent campus assembly, I shared my excitement for the opportunities ahead for all of us – for the future chiropractors, the current D.C.s, the Sherman faculty and staff, and the world that keeps turning outside the “walls” of our safe, spacious and beautiful campus here in Spartanburg, SC. It’s the best time ever to be in the chiropractic profession. The world simply NEEDS what we have to give. This also makes it the best time ever to be a part of the Sherman College family. While the college has more than doubled its size in enrollment, our college community’s passion for and dedication to principled chiropractic have grown exponentially. It is a privilege for me to serve the college through such an important phase of growth and development, and I am excited to share our most recent accomplishments with you. In August the college exceeded its goal of raising $75,000 to renovate the Student Clinic on campus, and the transformation has begun. The campaign, which launched in April at Lyceum, is providing modern equipment, upgraded technology and greater opportunities for chiropractic interns to hone their adjusting skills. We continue to grow our enrollment by welcoming passionate and service-driven students from around the world. What better way to fulfill our vision of “Adjusting the World for a Better Future” than to expand our geographic reach as we recruit the next generation of doctors of chiropractic. The college has hired two new domestic recruiters, Jenny Ullrich and Michael Cooper, to promote Sherman College across the United States, while Director of Hispanic and Presidential Initiatives Rolando Rivera is committed to spear-
heading the college’s growth among Hispanic populations. Also in the recruiting office, Dr. Jennifer Jones is leading the Reach Out And Recruit (ROAR) program and coordinating all recruitment travel including career fairs, trade shows and other ROAR events; former ROAR leader Dr. Jillian Kersh is now directing the continuing education department. We are also continuing to build relationships with institutions and individuals around the world, including China, Costa Rica, Mexico and other areas, so that the college can expand its influence and reach more populations. Agreements with colleges like Universidad de Iberoamerica in San José, Costa Rica, Southeast University in China, and Universidad Central de Bayamón and Pontificia Universidad Católica in Puerto Rico also help us share the college’s mission and grow our profession. And while students continue to enroll in record-breaking numbers (our fall class of 57 was the largest since 1983), we are making campus improvements to accommodate a growing campus community and, more importantly, improve student learning and outcomes so our graduates will continue to be highly skilled, compassionate, ethical and successful. One program aimed at doing just that is our new Practice Success Program. To reach the level of success that they want (and that we want for them), Sherman graduates need to understand the practical elements that go into establishing and growing a successful practice. Through a partnership with TLC4Superteams, the Practice Success Program brings our expert faculty and experienced, successful field doctors together to provide intensive training for our students each quarter. Business preparation is often lacking in chiropractic college curricula, and that is
Rolando Rivera, Edwin Cordero, D.C., Octavio Terrazas, D.C., Neil Cohen, D.C., and Bob Irwin, D.C., in Mexico sharing the Sherman College message.
something we intend to change. This program presents a phenomenal opportunity; we are the only school working on business preparedness to this level. We want to give our students the best experience possible. We want them to be purposeful, make wiser choices. It’s clear that other schools that want to be competitive will have to follow suit. You can read more about this initiative on page 14. It is very exciting to look forward to what 2016 and beyond will bring us, even as we continue to make the most of each day and experience here at Sherman College. Having just wrapped up our annual IRAPS (see page 11) and our signature Showcase Sherman visit weekend (see page 4), the energy on campus is remarkable. I hope you’ll make plans to visit us soon – whether for a personal visit, a trip with a prospective student, a continuing education program, a classroom guest lecture, or, of course, Lyceum 2016, April 28, 29 and 30, where we’ll be ALL IN for chiropractic and Sherman. Holiday blessings to you and yours,
From the Board Chair: Is It Enough?
TLC Presents Cordero with Prestigious Inspire Award Sherman College President Edwin Cordero, D.C., was honored by TLC4Superteams and Drs. Dean and Jen DePice with TLC’s 2015 Inspire Award presented at the TLC September intensive workshop in Princeton, NJ. This prestigious award is accompanied by a sculpture of The Thinker and, according to TLC, is awarded only to those rare individuals who are dedicated to the service of the profession and to others. In addition to the award presentation, TLC has a tradition of sending “parting words” from its leadership team to the award recipient. Cordero received a document with three full pages of inspirational words and quotes from colleagues around the world. For example, Rob Garfinkel, D.C., shared a Martin Luther King Jr. quote, “The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” (continued on page 8)
Is It Enough? by Peter Kevorkian, D.C. Chair of the Board of Trustees For years I have shared with my colleagues, “Tell the story, and after you do that, tell it again, and again.” And I continue to firmly believe that if people knew what we knew, they would do what we do. Having said that, I do know many people who “tell the story” and tell it very well, yet they continue to struggle in practice. Creating and sustaining a successful chiropractic practice does, indeed, require an effective patient education program. It also requires building relationships, marketing, creating efficient and effective procedures and of course practicing clinical excellence. Building relationships is at the cornerstone of all successful businesses. From a person’s first contact with a chiropractic office, the office team needs to build a compassionate, trusting relationship. Although easily stated, building rapport and trust with people is an art. Many of us are on worthy missions to “heal the world” or “get the message of chiropracTIC out to the masses” or to “adjust the world for a better future.” When one is on a mission, it is sometimes easy to forget some of the simple truths of personal relationship and connection. It is possible that our passion
President Cordero accepts the Inspire Award at the TLC intensive seminar.
to drive forward an inspiring idea may overwhelm our patients and close the door of communication. Every caregiver needs to allow people to feel heard. Although people’s stories do not usually influence our analysis to locate and correct spinal subluxations, they are stories that have meaning to those people. Allowing people to discharge their fears, share their losses, reveal their vulnerabilities or just be heard is the first step in relationship building. Because our profession’s vitalistic philosophy is a different paradigm than many of our patients hold as their truths, people may feel judged by their doctors. People may interpret our expression of our philosophy as though we are judging their beliefs, whether or not we actually are. I know that people have left my practice because they felt judged for their health decisions or the decisions they have made for their children. Even though I do not directly discuss medical protocols with my patients, I know there are people who vaccinate their children, put tubes in their child’s ears, or take pharmaceuticals, who stop care because they do not feel as though they are living up to my expectations. It’s unfortunate. (continued on page 8)
Because our profession’s vitalistic philosophy is a different paradigm than many of our patients hold as their truths, people may feel judged by their doctors. SHERMAN
Campus News: Showcase Sherman
October Showcase Sherman Weekend a Success Sherman College welcomed 55 prospective students and their guests from around the country and outside the domestic United States for Showcase Sherman Weekend October 9-10. During this two-day event, participants attended a chiropractic overview and palpation classes, leadership activities, campus tour, Sherman panel discussion and a Spartanburg Living Tour of area apartment complexes and downtown.
Mitzi Schwartzbauer, D.C., leads a palpation workshop during the fall Showcase Sherman.
Students participate in a leadership and teambuilding session during the weekend.
The Sherman College mascot, Larry the Lion, is always a crowd favorite during the weekend.
Student Ambassadors Sarita Sharp and David Vazquez lead a campus tour during Showcase.
The weekend is designed to ignite a passion for leadership as well as help students begin their pursuit of an exciting career in the health and wellness field of chiropractic. Prospective students and guests in attendance experience why Fast Company, Forbes, Career Cast and other organizations repeatedly name chiropractic as a top job and see what sets Sherman apart as a leader in chiropractic education. Showcase events are available once a quarter; dates for 2016 are January 29-30, April 29-30, July 22-23 and October 21-22. The college also hosts personalized tours and visits to campus each week. For more information about Showcase Sherman or campus visits, call Emily Wood at 800-849-8771, ext. 271, email firstname.lastname@example.org or visit http://www.sherman.edu/showcase/.
Showcase Sherman 2016 Events: January 29-30 April 29-30 July 22-23 October 21-22
About 100 prospective students and guests were in attendance at the collegeâ€™s fall Showcase Sherman event. The weekend is designed to help students learn more about Sherman and begin their pursuit of an exciting career in the health and wellness field of chiropractic. PAGE 4
Campus News: Focus on Enrollment
Supporters Refer Students, Earn My Scholarship Credit In fall 2015, alumni and supporters continued to refer students. Thanks to each of the following who sent students, thereby earning My Scholarship credit: April Lee, D.C. Bernadette Chalimon-Martheleur, D.C. Bryn Gillow, D.C. / ROAR* Devin Vrana, D.C. Donald Epstein, D.C. Freddie Martinez, Ph.D. Gregory Stetzel, D.C. / ROAR Hector Carrasquillo, D.C. Ivelisse Lopez Jim Dubel, D.C. Jon Brown, D.C. Joshua Burnham, DC2B Karen Thomas, D.C. / ROAR Kayleigh McCormick, DC2B Miguel Hastings (2) Neil Cohen, D.C. / ROAR Peter Kevorkian, D.C. / ROAR (2) Sean Wolfington, D.C. Tim Young, D.C. The My Scholarship Program shows appreciation for the extraordinary support alumni and friends provide to Sherman by referring students. For each student referred, supporters earn $1,000 in scholarship credit upon enrollment. Once the fund reaches $5,000, supporters can award the scholarship to the next new student referral(s) of their choice. Each time the fund builds to $5,000, additional scholarships can be awarded. See more at www.sherman.edu/myscholarship. *ROAR indicates involvement in the college’s Reach Out and Recruit program. ROAR members introduce students to an amazing career and help the college by encouraging future chiropractors, supporting Sherman publicly, being leaders in the community and representing Sherman College at career events and school fairs. Find out more at www.sherman.edu/roar.
ROAR Spotlight: Q&A with Brian Bartholomew, D.C. Reach Out And Recruit (ROAR) program members serve as mentors, shape the profession and influence prospective students through participation in the program. When D.C.s recruit students, they help build the profession with compassionate, skilled, ethical and successful doctors of chiropractic. ROAR members represent Sherman at career fairs, host career sessions in the office, and serve as advisors to future colleagues. We asked Brian Bartholomew, D.C., of Ithaca, NY, a few questions about why he ROARs, and here’s what he had to say. Why do you support Sherman? Even though I’m not a graduate, I support Sherman because I want to see chiropractic move toward principled practice. The vision is clear. Sherman keeps chiropractic separate and pure. How and why did you first become interested in chiropractic? My brother had a spinal fusion surgery when I was 8 and he was 13. He was in a hospital bed in our living room for 6 months. It failed and he always had
spinal and shoulder problems. Another brother experienced vaccine damages that led to paralysis of his arms and legs and a learning disability. Today he is very functional but still has learning issues. My mom was always sick and, as a nurse, medicine failed her. At age 13, I took a personality test at school and the results were chiropractor or engineer. I began researching chiropractic, and it made a lot of sense to me. I decided to go in that direction. I am joined in chiropractic by my older brother who had the failed back surgery; many of my friends have decided to become D.C.s as a result of hearing the message. Has your vision of chiropractic evolved? As a student, I was grateful to develop a passion for family care. My vision continues to evolve and get stronger as I become more successful and have fewer limiting beliefs and fewer barriers to people getting the care that they need. What is your favorite part of being a ROAR member? Helping students go to the right school. I started my education at one chiropractic college and transferred to a more principled one later on. If I had known about Sherman, I would have gone there.
ROAR and Sherman Recruiting Program Join Forces As Sherman College continues to grow and flourish, exciting updates are being made in the recruiting department. After a successful tenure as ROAR director and achieving an all-time high of participating members, Jillian Kersh, D.C., has been named director of continuing education. To better serve the needs of participating doctors and their prospective students, the ROAR program is now part of the recruiting department. Jennifer Jones, D.C., is coordinating all domestic recruitment, overseeing all college and ROAR events, and training the college’s recruiters (see page 23) and ROAR members to promote Sherman College and the chiropractic profession at the highest level. If you have any questions or would like to learn more about ROAR, please call 800-849-8771, ext. 265, or email email@example.com. SHERMAN
Campus News: Student Clinic Renovation
Sherman College Raises $75,000 for Student Clinic
Student Clinic Renovation Nears Completion
The Sherman College community celebrated in August as donations put the college’s student clinic campaign over the top of its $75,000 fund-raising goal. The campaign, which launched in April at Lyceum, is providing modern equipment, upgraded technology and greater opportunities for chiropractic interns to hone their adjusting skills. “We are working to make Sherman College the pre-eminent chiropractic college in the world, and this is yet another step that is building our momentum,” President Edwin Cordero, D.C., said. The student clinic serves as the interns’ first stage of the clinical experience in the college’s on-campus Chiropractic Health Center. The environment allows interns to practice chiropractic under close supervision and constant consultation. The new student clinic will feature:
All new adjusting tables to offer a consistent experience for the interns and student patients
Two case-study learning areas where instructors can utilize our Apple technology teaching tools
Titronics Instrumentation and Adjustment Simulators to hone adjusting skills
A centralized faculty work station to keep faculty accessible to interns as they learn
Once interns complete their student clinic experience, they begin working with outpatients from the community. Sherman College interns conduct more than 30,000 visits each year, serving residents in Upstate South Carolina with excellent chiropractic care at very affordable prices. PAGE 6
Though it is a work in progress, the student clinic renovation is moving along, even as classes continue in the area during the fall quarter. While students enjoyed fall break at the end of September, Sherman’s maintenance crew was busy painting and carpeting the student clinic after removing old countertops and view boxes. The director’s office walls have been built, wiring and lights were installed, and the new entrance door and glass walls set up. Work stations for students, faculty and the director’s office were put into place in October. Chiropractic tables have been ordered and are scheduled for delivery later this quarter. “I want to thank all the donors of this campaign,” said President Edwin Cordero, D.C., “for sharing our vision of creating a world-class chiropractic clinic for students to begin their practice experience at Sherman. We are proud of the results and excited to share the positive impact this renovation will have on student learning.”
Campus News: Chiropractic Health Center
Chiropractic Health Center Well Represented in Spartanburg Community Sherman College interns attend and participate in various local events to spread the word about chiropractic in the community, giving complimentary chiropractic health talks and performing spinal checks. Participants range from the pediatric to the geriatric, and they include the two-legged to the fourlegged populations as well. While interns and case doctors regularly seek out community events in which to participate, they are often approached first and invited to events. Interns have attended numerous health fairs in and around the Upstate South Carolina region for a variety of organizations, churches, and businesses. In addition to attending local events, the Sherman College Health Center also hosts blood drives, patient appreciation days, and an annual food drive for the community. Here are a few places our interns and faculty have been recently:
Miracle Hill Walk for the Homeless Celebrating Hispanic Wellness
Interns at the local Chamber Business Expo.
Health Center Names Interns of the Month The Health Center faculty recognizes an intern each month who excels in clinical performance, patient management, professionalism and analytical and adjusting technique.
Aaron Palmieri (September 2015) is a thirteenth-quarter student from Pittsburgh, PA. He graduates in March 2016 and he plans to return to Pittsburgh and open a practice.
Melinda Hallam (August 2015) is a twelfth-quarter student from Sevierville, TN. She graduates in March 2016 and plans to return home to practice with her father and uncle, who are also chiropractors.
Rachel Leskosky (July 2015) is a twelfth-quarter student from Easton, PA. She graduates in December 2015 and plans to return to Pennsylvania to practice.
Michelle Isaacson (June 2015) is a twelfth-quarter student from Eden Prairie, MN. She graduates in December 2015 and plans to practice with her father, Michael Isaacson, D.C., in Minnesota.
Spartanburg Chamber of Commerce Business After Hours at Sherman Boiling Springs Little League Homecoming ReGENESIS Fall Health Fair at Arcadia Elementary Adult Education at Arcadia Elementary Health Fair City of Spartanburg Health and Benefits Fair Chamber of Commerce Oktoberfest Chamber of Commerce LEADS Spartanburg Methodist College Athletic Department (remote clinic) Upstate Stand Down Network Spartanburg II Lone Oak Elementary Health Fair Trunk-or-Treat at the Sherman College Chiropractic Health Center
Interns held spinal screenings at the Chamber of Commerce Business After Hours program. SHERMAN
Campus News: Military Friendly School
Cordero Receives TLC Award (continued from page 3) Garfinkel added, “Our great profession has never been in more of a position of challenge and controversy, [but] under your vision and leadership, Sherman College stands out as a beacon for the enormous potential of what chiropractic offers mankind.” “I am humbled and honored to have received TLC’s 2015 Inspire Award,” Cordero said. “Thank you, Drs. Dean DePice and Jen DePice and the TLC family.” Cordero also presented “LongTerm Planning / Sherman’s Vision” during the workshop.
Is It Enough? (continued from page 3) By thinking that they need to live up to my standards or beliefs, patients may be put off. It may prevent them from having a spine free of interference. My most sincere desire is to support people in their health and life choices regardless of what I believe and choose in my own life. If patients are going to vaccinate, or medicate, or engage in invasive therapies, I absolutely would prefer them to have a spine free of interference, just as I wish that for everyone else in my practice, regardless of their medical decisions. When we can share our unique service with no attachment or judgment, people will feel welcome and accepted. It builds trust and understanding. It opens the doors for greater possibility. Building relationships is at the core of effective patient education. I continue to believe: “Tell the story, and after you tell it, tell it again, and again.” And I now add to that: “Allow people to feel heard, to not be made wrong or judged, and love them unconditionally.” PAGE 8
Sherman College of Chiropractic Awarded 2016 Military Friendly® Schools Designation Victory Media has named Sherman College of Chiropractic to the coveted Military Friendly® Schools list, a designation given to the top 15 percent of colleges, universities and trade schools in the country that are doing the most to embrace military students, and to dedicate resources to ensure their success in the classroom and after graduation. Victory Media is the leader in successfully connecting the military and civilian worlds. This is the college’s third consecutive year receiving the Military Friendly® designation. A U.S. Navy veteran, Sherman College President Dr. Edwin Cordero said the Military Friendly® Schools designation has special meaning to him. “Sherman College has a tremendous opportunity to serve and honor our military service members who give so much to our country,” Dr. Cordero said. “We are eager to reach more military members and share with them a health care career that embraces their commitment to serving others. I think it is especially fitting since Sherman College of Chiropractic holds service to others as a major component of its mission.” Inclusion on the list of Military Friendly® Schools shows a commitment to providing a supportive environment for military students, according to Victory Media. The need for education is growing, and Victory Media’s mission is to provide the military community with transparent, world-class resources to assist in their search for schools. “Post-secondary institutions earning the 2016 Military Friendly® School award have exceptionally strong programs for transitioning service members and
spouses,” said Daniel Nichols, chief product officer of Victory Media and Navy Reserve veteran. “Our Military Friendly® Schools are truly aligning their military programs and services with employers to help students translate military experience, skills and training into successful careers after graduation.” Institutions competed for the elite Military Friendly® School title by completing a survey of over 100 questions covering ten categories, including military support on campus, graduation and employment outcomes, and military spouse policies. Survey responses were scored against benchmarks across these key indicators of success. In addition, data was independently tested by Ernst & Young based upon the weightings and methodology established by Victory Media with guidance from an independent Advisory Board of higher education and recruiting professionals. Sherman College will be showcased along with other 2016 Military Friendly® Schools in the annual Guide to Military Friendly® Schools, special education issues of G.I. Jobs® and Military Spouse Magazine, and on MilitaryFriendly.com. For more information about Sherman College’s commitment to attracting and supporting military students, visit www.sherman.edu/militaryfriendly.
Campus News: Employee Updates
Faculty and Staff Join College, Earn Promotions
coordinating, organizing, and implementing the college’s recruitment programs and scheduling travel activities for domestic recruiters.
Rick Brescia, D.C., A.C.P., joined the college as an instructor of clinical sciences.
Michael Cooper joined the college as domestic recruiter (see page 23).
Jillian Kersh, D.C., has been named director of continuing education.
Tate Gentile, D.C., joined the college as an assistant case doctor in the Chiropractic Health Center.
Chandra Placer, MLIS, has been promoted to reference librarian.
Amy Herd returned to the college as executive assistant to the vice president for business and finance.
Thomas Kolarik, D.C., joined the college as an assistant case doctor in the Chiropractic Health Center.
Princess Porter-Fowler, D.C., joined the college as an instructor of clinical sciences.
Rolando Rivera joined the college as director of international recruitment and director of Hispanic and presidential initiatives (see page 23).
Caroline Sosbee joined the college as coordinator of clinical education services.
Health Center Case Doctor and Assistant Professor of Clinical Sciences Sarah Stephens, D.C., represented Sherman College at the EvidenceInformed Chiropractic Workshop held by the National Board of Chiropractic Examiners in Greeley, CO, in September. This workshop focused on movement toward evidence-informed curricula by chiropractic college programs in the US and Canada. Attendees explored the ways chiropractic student clinicians are using evidence-informed concepts to deliver health care safely and effectively to patients in college clinics.
Jenny Lind Ullrich joined the college as domestic recruiter (see page 23).
Instructor Christine Theodossis, D.C., DCCJP, has completed and passed the rigorous Upper Cervical Diplomate in Chiropractic Craniocervical Junction Procedures. A graduation will be held next February during the Upper Cervical Experience program. Theodossis was also recently recognized as Educator of the Year by The Society of Chiropractic Orthospinology.
Faculty & Staff Promotions
Jennifer Jones, D.C., has been named domestic recruitment coordinator, a restructured position that includes responsibility for the Reach Out And Recruit (ROAR) Program as well as
Share Your Sherman Pride If you know someone who would like to receive Sherman magazine, call 800-849-8771, ext. 240, or email firstname.lastname@example.org. We would be glad to add him or her to our mailing list. Do you have a story idea? We’re always looking for news and features. To make a suggestion, call 800-849-8771, ext. 242, or email Director of Public Relations Karen Brower Rhodes at email@example.com. SHERMAN
Campus News: Seminars Benefit Sherman
Komarek and Sullwold Horse and Dog Seminar Raises $5,500+ for Sherman College Student Clinic Campaign
Daniel and Richelle Knowles’ Mile High Movement Raises $12,000+ for Sherman College of Chiropractic
Drs. Jay Komarek and Petra Sullwold donated proceeds totaling more than $5,570 from their October 17 animal adjusting seminar to Sherman College and its student clinic renovation (see page 6). “We are blessed to have such dedicated doctors supporting Sherman College of Chiropractic,” said Director of Development and Alumni Relations Marggi Roldan. Komarek shared his excitement about the seminar as well. “Life certainly has some sweet moments, and today was filled with them,” he posted on social media following the program. “I spent the day with [more than 60] students from Sherman College, along with my good friend Dr. Petra Sullwold…. She crafted an extraordinary presentation for Sherman College students as well as area D.C.s demonstrating what is possible in the world of animal chiropractic.” The program covered biomechanics and structure of the canine and equine spine, a deeper understanding into the components and effects of the animal subluxation and hands-on learning for adjusting both dogs and horses.
Alumni Daniel and Richelle Knowles, D.C.s, donated $10,000 to Sherman College and more than $2,000 in Sherman’s name to a fund to help Sherman alumnus David Serio, D.C., from the proceeds of the Mile High Chiropractic Weekend they hosted in Westminster, CO, in August. “Our decision to support Sherman College with this event was based on the desire to impact more chiropractors to practice and serve the world at greater levels,” Daniel Knowles explains. For the third year in a row, the couple donated a portion of event registrations to Sherman College. By holding this event to benefit Sherman College, the couple hopes to expose more chiropractors and prospective students to the value and influence of Sherman College in the profession and the outstanding education delivered there. Sherman College Executive Vice President Neil Cohen, D.C., along with a
team of Sherman College representatives, attended the event. “On behalf of Sherman College, we are so grateful to Drs. Daniel and Richelle Knowles for the Mile High event and their hard work, dedication and commitment in raising funds for Sherman College of Chiropractic,” Cohen said. “I look forward to returning to beautiful Colorado and Mile High 4 next year.” The Knowleses hope their actions will inspire other Sherman College alumni and supporters to coordinate similar benefit events for the college. Daniel Knowles is a 1996 graduate of Sherman College of Chiropractic and a member of the Board of Trustees; Richelle Knowles is a 1999 graduate. Since 1999 they have owned and run a successful private practice in Boulder. If you would like to make a similar donation to Sherman College, please contact Director of Development and Alumni Relations Marggi Roldan at 864-578-8770 x 277.
Campus News: Philosophy and Research
ACP Goes Worldwide by Director of Continuing Education Jillian Kersh, D.C. In an effort to take Sherman College global and make it the pre-eminent chiropractic college in the world, the Academy of Chiropractic Philosophers (ACP) has gone worldwide in 2015 in Rhode Island and various locations throughout Europe. Twenty-two D.C.s and DCs2B from around the world are engaged in the program. When asked to expound on how the ACP will help the profession, candidate Tom Dirksen, D.C., says his goal is “to deepen my understanding of the chiropractic principle, allowing me to practice in a congruent manner and serve to my highest potential.” The inception of the ACP began with Bill Decken, D.C., L.C.P., and fellow Legion of Chiropractic Philosophers who saw the need to elevate rigorous scholarly philosophic debate in the profession. As chair of the philosophy department, Decken created and promoted the first ACP through Sherman. The program is a one-year course with five live sessions and five distance learning modules. ACP candidates complete a scholarly 100-hour program exploring classical to modern-day philosophy, including topics such as vitalism vs. mechanism, adaptability being a sign of life, and how science and philosophy work together.
Instructors for 2015-2016 include Joe Strauss, Thom Gelardi, Valerie Pennacchio, Andreas Söderström and Danny Constable, D.C.s, with past instructors including Joe Donofrio, Judy Campanale, Andy Roberts and Rob Sinnott, D.C.s. Decken says each class comes together as a group, explaining, “It’s enjoyable to watch the camaraderie grow and the candidates discussing topics that intellectually stretch their understanding of the principles.” While teaching, he challenges the candidates to think more than ever about chiropractic philosophy and its relationship to the above-downinside-out world view. Sherman College alumna Felicia Stewart, D.C., A.C.P., thinks highly of the program, saying, “I found it to be the single most fulfilling program I have ever participated in as a chiropractor. It served to sharpen my thinking, made me a better communicator and brought a whole new vitality to my practice.” Next, Sherman College plans to take the ACP where it’s never gone before: California, the golden state. The college is in the early stages of organizing the first-ever West Coast ACP to launch in November 2016. If you are interested in knowing more about this opportunity, please contact Jillian Kersh, D.C., at 800-849-8771, ext. 229, or email firstname.lastname@example.org.
More than 100 Attend the 12th Annual IRAPS Eager to hear and present the latest in chiropractic research and philosophy, 109 participants came to Sherman College October 10-11 for the 12th Annual International Research and Philosophy Symposium (IRAPS). Attendees traveled to the Sherman campus in Spartanburg, SC, from around the globe, including Scotland, Spain, Germany, UK, France, Italy and New Zealand. Questions as to the philosophical and scientific nature of the subluxation took center stage, and up to 12 hours of continuing education credit were available. The conference theme was “Subluxation: More than just a Historical Term.” Dr. Simon Senzon was the keynote speaker; he discussed the history of subluxation concepts and practice. The symposium is designed to bring together leaders in chiropractic philosophy and research centered on the vertebral subluxation to build a stronger academic community worldwide. The conference goal is to foster a view that the chiropractic profession continue to be centered on vertebral subluxation, based on vitalism, dedicated to research and developing a discipline of philosophy. Gold sponsor for the event was ChiroFutures. For additional information about the symposium, go to www.sherman.edu/IRAPS.
FUTURE LETTERS FROM THE PAST: A Philosophical Adventure Through the years, Philosophy Department Chair Bill Decken, D.C., L.C.P., has made the assignment many times in the 12th quarter class he teaches: Write a letter to yourself for a year from now explaining where you will be and what you will have accomplished getting into practice. by Director of Public Relations Karen Brower Rhodes, M.B.A.
Students complete their letters, address them, and seal them away for Decken to mail a year later. He calls it “Know What You Want,” and the task is part of a class discussion on the importance of passion in practice. While the assignment remains the same, the results are as varied as the individuals in Decken’s classes. Every once in a while, he hears from former students who have fun stories to tell after receiving their letters. Here are a few of those stories.
The Michaels Josh Michael, D.C., and his wife, Elizabeth Balwah-Michael, D.C., both 2012 graduates, were on their honeymoon in Punta Cana, Dominican Republic, when they got word of a letter arriving back home.
it’s funny because when I heard it, I realized it all came true. ‘Keep dreaming,’ the letter said.” Michael and Balwah were in the same 12th quarter class in June 2012 when they wrote their letters, just beginning to see the possibility of a future together. “That letter was really something,” Michael said. “It’s very meaningful, and it’s one of my favorite things we did at Sherman.” The couple purchased a practice in Pittsburgh, PA, where they now practice together. They welcomed son Joseph Robert Wallace Narrad Michael to the family in October 2014.
Teng Tat Koay
“I got a call from my parents saying I had a letter in the mail,” Michael said. “My stepdad [David Marraccini, D.C., ’78] read it to me and said, ‘Who does this sound like? Sound familiar?’
The letter belonging to Teng Tat Koay, D.C., ’14, found its way to him in Malaysia a year after his graduation. “That tiny little envelope made me recall almost everything in class with [Dr. Decken] and the other students,” he said. “It was a great experience.”
“In the letter, I was talking about how by now I would have met the person of my dreams and have the job of my dreams –
Koay says he has been applying the analogies he learned in patient education class as he practices. Regarding the letter, he
Josh Michael and Elizabeth Balwah-Michael, D.C.s, (pictured with son, Joseph), practice together in Pittsburgh.
Jess and Nico Rocco, D.C.s, recently moved home to live and practice closer to family; they are expecting their first child in January.
Teng Tat Koay, D.C., says he reads The Chiropractor’s Oath each day before seeing patients in his office in Malaysia.
has two out of his three goals checked off. “I was surprised and amused when I received the letter,” Koay said. “It brought a lot of memories from Sherman back to me. I was touched and I miss every single moment being at Sherman.”
graduate, but wisdom from the doctors is what really makes you a chiropractor.”
send himself more money,” she laughed. Jess Rocco’s letter hasn’t arrived yet because she graduated in March, but she says it won’t be worth as much as she intended. “I wrote myself a check for like $100,” she said. “But I didn’t remember I wrote it when I closed the bank account. With that said, I will be receiving a letter worth nothing,” she joked.
Though he does miss his student days, he says settling into “work” as a doctor of chiropractic has been rewarding. “People always complain about work,” he explained. “But I actually enjoy working. To be honest, I feel honored to be a chiropractor, and you have no idea how much I enjoy serving through chiropractic.”
The Roccos Nico and Jess Rocco, D.C.s, ’14 and ’15, are some of the most recent graduates to participate in Decken’s letter-writing tradition. The couple practiced in Fort Collins, CO, but have recently moved closer to family in Pennsylvania. “Nico sent himself a letter including four dollars to buy a beer, and he congratulated himself for keeping up the good work,” Jess Rocco said. “I was surprised he didn’t
She said she also included an inspirational quote but doesn’t remember exactly what it was, so she will have at least one small surprise in store. Another surprise: the couple is expecting their first child in January.
He adds that the passion of the Sherman faculty made an impression on him. “They not only taught their knowledge, but they shared their wisdom, and nothing gets you that but time and experience in life. And those are priceless.” He encourages students to “study what you have to, but make sure you listen to what the doctors share with you.” “It doesn’t matter if it’s an adjusting class, anatomy class or practice building, they all matter when you come into the field and start serving,” Koay said. “A grade is a tool to measure if you can
Koay (in white) says lessons from patient education class helped him as he set up practice in Malaysia.
Building Success FROM STUDENT TO PRACTICE
Sherman College has always taken pride in the quality of its graduates and the contributions they make to the profession of chiropractic. That quality is a direct result of the college’s strong instructional program and its emphasis on the philosophy of chiropractic.
But what Sherman’s staff and administration have also come to understand is that quality instruction in philosophy and technique is not enough. In order for graduates to reach the level of success that they and the college want for them, they also need to understand the practical elements that go into establishing and growing a successful practice. When Edwin Cordero, D.C., came on board as president of Sherman College three years ago, he had a vision for the school. He knew that many of the 18 chiropractic schools in the country were struggling, and he was determined
that Sherman would not join their ranks. During the past three years, Sherman’s enrollment has doubled and donations have increased significantly. In order to capitalize on that momentum, President Cordero decided to put some of those resources back into the program.
tients I could have served and money that could have been in my pocket. I was determined to offer our students the opportunity to develop that business acumen that I had lacked, to acquire the entrepreneurial skills they need to run their own businesses, because a practice is truly a business.”
“One of the main things I realized when I entered the profession is that when I graduated I didn’t have the business acumen I needed to succeed,” Cordero remembered. “I didn’t have the necessary skills to open a practice. That made it very challenging. Looking back, I realized that I lost out on pa-
Joe Donofrio, D.C., a 1994 graduate of Sherman and currently the school’s associate vice president for academic affairs, had reached the same conclusion, and he became excited about the possibility of developing a program to meet the needs of Sherman’s students. “Six or seven years ago, I realized
that although the college courses taught the fundamentals of business, they weren’t always connected to the realities in the field,” Donofrio says of the process that led to a search for people to partner with – practice management professionals, coaches who could help Sherman fill this need. The result of that desire for partnership is “The Practice Success Program: Equipping In8 Leaders for Gr8ness,” an innovative approach to preparing students to cope with the financial aspects of succeeding in business. Working together, Donofrio, the Philosophy Department and TLC4Superteams, a team of chiropractic consultants headed by Dean DePice, D.C., developed 12 seminars, each correlated to a quarter in the college’s instructional program and aimed at preparing graduates to operate and manage business-related aspects of a successful chiropractic practice. Dean DePice, D.C., and his wife, Jen DePice, D.C., both recognized the synergy that partnering with Sherman could produce. “Both of our lives have completely transformed because of what chiropractic has been to us,” Dean DePice says. “It has shaped our lives, our marriage and how we raise our children, and it has been congruent with our life and
Sherman graduate Chris Ehlich, D.C., discusses patient referrals during his talk, “The Ask” at the fall Practice Success Program.
The Practice Success Program is specifically designed to provide the best of what the faculty on campus and TLC4Superteams’ practicing chiropractors with decades of experience have to bring to the students at Sherman. Every aspect of real-life patient care, including care plan development and decisions concerning what type of practice to open as well as the steps that should be taken in the 12 weeks prior to opening a new clinic, are covered in the program. faith. Chiropractic has been a tool that’s provided inexhaustible benefits for us, our children and our home life.” They knew that it made no sense that so many in their profession were struggling financially. That realization led them to the discovery that in addition to managing their own practice, they had a gift for inspiring others by coaching and facilitating people into the profession. The result was TLC4Superteams, which now has a 14-year track record of coaching chiropractors through school and practice start-up, as well as rejuvenating mature practices and raising up associate doctors. “Chiropractic has been the perfect combination of a profession to devote ourselves to and the framework for our life’s mission to raise others up,” Jen DePice says of the passion that drives them. “When we came to know Sherman College more than five years ago, we instantly realized the congruency of our missions. We realized that Sherman’s mission of equipping the chiropractors of the future was compatible with TLC’s mission, and thus we committed to establish the best possible program, combining the most organized, step-by-step process starting in the early quarters of a chiropractic student’s education at Sherman and continuing through graduation.”
Brian Dooley, D.C., a 2005 graduate of Sherman with a practice in Pickens, SC, was tapped to direct the program. Dooley, who has been teaching patient education courses for a year and served as a floor doctor at the college’s oncampus Chiropractic Health Center, was drawn to the program because he had seen firsthand when he began his own practice how much stress high debt and financial insecurity can put on a new chiropractor. “I began as an associate with high student debt and then started my own practice,” he says. “That’s when I realized what I didn’t know. It was a shock to have to deal with unexpected expenses. I wished that I had been better prepared to handle the financial side of my business.” Once Dooley became familiar with the goals of the Practice Success Program, he was convinced that it would have a dramatic effect on the ultimate success of Sherman’s students. “My job is to be the point man, scheduling speakers, conducting evaluations to determine whether the seminars are resonating with students,” Dooley explains, noting that student evaluations at the end of each seminar give them the opportunity to elaborate, providing feedback that is used to make adjustments to future sessions.
the relationship they established “on a handshake and trust.” He came to understand that “Dr. DePice’s mission is to benefit chiropractic, to see successful chiropractors in the profession. That’s why we do our best to protect his content because we know he is more interested in building people than in his checkbook.”
Dean DePice, D.C., says practice success training is desperately needed in chiropractic colleges.
Dooley is proud of the fact that the seminars grew out of a collaborative effort, one that both meets students’ needs and echoes Sherman’s core programs. “I compare the process to learning a song first before messing around with the arrangement. Our goal is to take away some of the uncertainty,” Dooley says of a program that he expects will transform how students view their future in chiropractic. “Students need to know how to deal with finances, how to get out of college without crushing debt, how to open their own offices by starting small and how to pare down debt quickly.” The Practice Success Program is specifically designed to provide the best of what the faculty on campus and TLC4Superteams’ practicing chiropractors with decades of experience have to bring to the students at Sherman. At the beginning of each quarter, TLC4Superteams sends doctors to Sherman to provide intensive training, covering everything from the foundational disciplines of practice and balanced living to being “pro-motion” and getting the truth out and attracting people to chiropractic. Every aspect of real-life patient care, including care plan development and decisions concerning what type of practice to open as well as the steps that should be
taken in the 12 weeks prior to opening a new clinic, are covered in the program. “All these seminars will point students toward the target of becoming doctors of chiropractic equipped to obliterate their student loan debt within three to six years of graduation,” Jen DePice explains. “This is an outcome never before tackled, and we are confident this unique curriculum will exceed the expectations set and will result in setting Sherman College apart from all the other chiropractic colleges.” The impetus for the design of the program, Donofrio explains, came from the student government. Student leaders asked the college to consider creating something more exciting for the opening day of each quarter, a day traditionally known as “Syllabus Day.” Once Donofrio started investigating possibilities, he met with various consulting groups, finally settling on TLC4Superteams to help develop a program to be taught entirely by their team members. Even though no Sherman faculty members participate in the seminars, they appreciate the fact that the sessions have been intentionally interwoven into the existing curriculum. “TLC stood out because of their desire to give of themselves to our students, to give without return,” Donofrio says of
But the students’ checkbooks are very much a part of the equation. “We set out to build a curriculum that fit into the college’s existing course structure, a program that would prepare students to be chiropractic entrepreneurs,” Donofrio says. “They need to be taught the interpersonal process an entrepreneur uses to build a permanent place in the community. We want students to benefit from the expertise of consultants, but not to leave the academic world that they are in. It’s important for them to determine who they want to be in chiropractic.” The Practice Success Program, an innovative 12-quarter program that everyone stresses is not a class in the traditional sense, is the result of five years of planning and a year of piloting exchanges. The first formal sessions, with four doctors in each pod (each doctor with decades in practice), began this year. The program provides for three different TLC teams to be on campus for the first two days of each quarter. “This program brings a maturity that the profession really needs,” Dean DePice says. “The feedback that we’ve had from students is that they feel that this training is desperately needed. Sherman has been one of the premier schools for chiropractic technique. Now it is providing the most organized, deliberate and effective business practice training programs anywhere in the profession.” An integral part of the introductory session in July, “The Practice of Your Dreams, Part 1: Your Toolboxes to Growth,” guided students in developing personal storyboards. “We asked them to consider where they’ve had their greatest joys, then to visualize their paths to success,” Dooley says. By creating
a storyboard wall and building a practice success portfolio, their resource kit or tool box for success, they were able to assess their strengths and weaknesses in order to determine what type of practice best suits them. The second seminar, “Budgeting to Success,” presented in cooperation with TD Bank and focused on teaching students how to manage a budget, began the September quarter. The reaction from students, Dooley says, has definitely “been positive but with room to grow.” The session with TD Bank was specifically designed to show students how to budget while they are still in school, to reinforce the idea that forward-thinking students save money from their federal loan checks instead of spending it all. “Those students demonstrate fiscal responsibility even before they graduate,” Donofrio says. But he knows that most students aren’t comfortable talking about money; they are afraid of confrontation. They need to learn how to not only discuss care plans, but to be able to talk with patients about what these care plans will cost. The only way to make patients understand the value of care, stay with the care plan and refer others is to have meaningful conversations with them. That is a concept that students must embrace.
Donofrio is convinced that students who have gone through this program will continue to grow in chiropractic long after they have graduated. “Through the practice building process, they learn to practice their dreams,” Donofrio says. “They ask themselves: What do I want my life to look like? What do I need to do now to have those dreams become a reality?” Statistics show that students finish chiropractic school with up to $180,000 in debt. Sherman’s goal is to teach them how to control that debt while they are in school and to see to it that they leave with the skills necessary to eliminate any debt quickly after they begin to practice. “It’s obvious that they need to become debt-free in order to plan for their future and to contribute to chiropractic’s future,” Donofrio says, pointing to the fact that the enrollment increases under President Cordero’s administration have enabled the college “to pursue our dream of better preparing students to succeed.” Dooley, who has only been out of school for 10 years and remembers what it was like when he went into practice, is excited about the possibilities that the Practice Success Program presents. “A survey of the profession revealed that chiropractic
graduates across the board felt they lacked business knowledge. We determined that what we teach in this building, they need to know how to put into practice over there,” he said of life after graduation. “We need to marry the two – help students to understand the business side of chiropractic. They need to talk about money now, what they’re going to do, what it will cost, what to do if and when they find they can’t afford it. I am excited to see what happens as a result of this program after a cycle or two.” Sherman College’s mission is to educate and prepare students to become doctors of chiropractic, a mission based on core values. The Practice Success Program provides an additional opportunity for the college to accomplish that mission of educating, graduating and supporting highly skilled, compassionate, ethical and successful doctors of chiropractic. Though the program is in its infancy, President Cordero is encouraged by the strides that are being made. “In the short time since we instituted the Practice Success Program, we’ve realized that it not only presents a phenomenal opportunity, but that we are the only school doing this to this level,” he said.
The feedback that we’ve had from students is that they feel that this training is desperately needed. Sherman has been one of the premier schools for chiropractic technique. Now it is providing the most organized, deliberate and effective business practice training programs anywhere in the profession. – Dean DePice, D.C.
Dooley (center) believes the Practice Success Program will have a dramatic effect on graduate success.
“I’m excited for the students and for the college. We are proud of the fact that we are giving our students the tools they need to be able to manage their finances, be good stewards of their funds. When we do that, we are not only helping current students but showing those considering chiropractic as a profession that it’s possible to establish a successful, debt-free practice.” Since the program is being phased in this year, not all students will benefit from the entire curriculum, but Dooley is confident that upper-quarter students will receive at least some of the tools they need to eliminate student loans quickly, to provide for themselves and their families and to give back to the profession. “One of the most important components of the program,” Dooley stresses, “is to let students know what resources are available to them, to teach them how to use Sherman College as a lifetime resource.” The full impact of the Practice Success Program cannot be assessed immediately, says Donofrio, who relishes the role of helping to shape the future of chiropractic. “Six or seven years down the road, we will truly know how successful the program has been. The final evaluation of the program will be whether students
have paid back student loans and established successful debt-free practices.” Donofrio is convinced that Sherman is getting “ahead of the curve,” that the Department of Education will eventually require accrediting agencies to provide information about graduates’ successes. Schools that take federal loans will need to be able to guarantee results, and Sherman will be in a perfect position to do that. “I have students who need to be successful,” Dooley says. “We want them to know how to make their businesses profitable. Our goal is for them to go out and create a job, not go out and get a job. We want them to become an important part of the community they choose to work in.” Despite his unequivocal enthusiasm for the program, President Cordero realizes that implementing it requires teamwork, patience and hard work. “It’s not easy,” he says. “Every quarter when the team comes in, we have to change our routine, but we know that the result will be worth the challenge. We want to give our students the best experience possible. We want them to be purposeful, make wiser choices. It’s clear that other schools that want to be competitive will have to follow suit.”
Director of Student Clinics Claudia Seay, D.C., speaks to students at the Practice Success Program.
Despite his unequivocal enthusiasm for the program, President Cordero realizes that implementing it requires teamwork, patience and hard work. “It’s not easy,” he says. “Every quarter when the team comes in, we have to change our routine, but we know that the result will be worth the challenge. We want to give our students the best experience possible. We want them to be purposeful, make wiser choices. It’s clear that other schools that want to be competitive will have to follow suit.”
TD Bank’s John Verrault talks business plans.
Moving Graduates Toward Sustainable Success in Chiropractic: Sherman College and TLC4Superteams Partner on G10 Initiative by Dean DePice, D.C. Let’s agree to talk about a topic most people would like to avoid: money. We often learn that one thing you do not discuss publicly is money -- how much you make, how much you owe and how much you spend. Individuals, schools, families, friends and governments abide by this unspoken rule. Not us. Sherman College of Chiropractic and TLC4Superteams are breaking the silence and putting the elephant in the middle of the room for all to see. One tragedy facing our profession is that today’s chiropractors are graduating with more than $200,000 in student loan debt, not including undergraduate studies (though Sherman students benefit from lower than average tuition and cost of living, so their debt load averages closer to $158,000). This is a huge problem, though not an insurmountable one as long as the debt can be obliterated within three to six years of graduation. The ticking time bomb plaguing our professions’ graduates is that they often report they do not feel thoroughly equipped for success in practice. Students at some schools are graduating without a clear understanding of, nor the ability to apply, our profession’s one and only strategic advantage. This one thing would help obliterate such formidable debt in the shortest possible time. Our strategic advantage is, of course, the chiropractic adjustment. It is the one service that no one but a doctor of chiropractic can render, and it has the most compelling ability to produce positive clinical results and generate revenue. Many chiropractic students are now
taught to consider chiropractic care as part of a smorgasbord of health care service “options.” This is not okay with us. This is how, from within our very profession, we dilute our strategic advantage and reduce our results both clinically and financially. It is simply not responsible to saddle graduates with crippling debt while also diluting their focus on the strategic advantage: the adjustment. The chiropractic adjustment carries the ability to generate the value of care to balance the equation. For these reasons and many others, Sherman College of Chiropractic and TLC4Superteams have partnered to create the G10 Initiative, a main feature of Sherman College’s new Practice Success Program, designed to equip doctors of chiropractic to obliterate 100 percent of their student loan debt within six years of graduation. Graduates deserve to excel by successfully practicing chiropractic and generating revenues through healthy, vibrant and prosperous practices centered on the chiropractic adjustment without
the need to add secondary services. TLC and Sherman, through the G10 Initiative, are leading this conversation and action. While others will not even acknowledge the elephant in the room, we have declared that now is the time to confront the elephant head on, bite by bite (that is, after all, how to eat an elephant). This is why Sherman College and TLC are eager to take on the task that no one else is; to not just talk about it and lament the challenges our new doctors of chiropractic face, but to actually solve the problem and bring fiscal viability and sustainability by prioritizing our one strategic advantage. We are doing this proactively from the beginning of students’ chiropractic education and practice experience, not waiting for failure to occur before teaching students the lessons of life. Sherman College excels at graduating highly skilled, compassionate, ethical and successful doctors of chiropractic prepared to adjust the world for a better future. Sherman students enjoy a comprehensive but cost-effective education with lean tuition and one of the lowest cost of living indexes among all chiroprac-
DePice speaks to first-quarter Sherman students during the Practice Success program this fall.
tic colleges in the nation. Demonstrating sustainability in practice and fiscal responsibility to the chiropractic profession will set Sherman College of Chiropractic apart as the leader for all schools to model. TLC trains and facilitates doctors to open and grow practices with efficient, proven and successful actions, creating practices that are in the black within three months and personal finances that are in the black within three to six months of beginning practice. TLC excels at this objective by engaging experienced, successful doctors who join together to raise up other chiropractors – pure and simple. From its inception, the TLC movement has utilized procedures that work, proven through years of experience, to elevate the chiropractor regardless of environment or circumstance. TLC’s leadership brings together coaches and facilitators who are practicing doctors of chiropractic having successfully opened thriving practices and sustained them for 10, 20, 30 and 40 years or more. The future of chiropractic is bursting forth with the first sustainable, real-life model of proven success for graduating chiropractors to replicate. Sherman College of Chiropractic’s partnership with TLC4Superteams in the G10 Initiative is the perfect combination to build practice success and gain financial freedom. The G10 Initiative will provide education, combined with experiential learning, delivered by practicing chiropractors who share their experiences and knowledge to encourage and elevate successful doctors of chiropractic. It’s an exciting investment in the future of our profession.
One of the programs that chiropractors can easily relate to is our Sustaining Star Giving Program where we ask alumni and other chiropractors to make a monthly gift to the college. In this campaign we ask chiropractors to give the equivalent of their office fee for one visit as a monthly contribution that is tax deductible. We know that office fees can vary depending on the type of practice you have and what part of the country you’re in, so with this program you are setting the amount of your donation based on your practice. Your donations to Sherman College will be used for operating expenses such as head rest paper in the classrooms and health center, teaching technology, student services and programs, and campus enhancements and beautification. To become a Sustaining Star for Sherman College, you can do one of the following:
Make your monthly donations online at www.sherman.edu/ donate and designate Sustaining Star in the drop down menu
Call the Institutional Advancement staff to arrange monthly donations via credit card, 800-849-8771 or 864-578-8770 (ext. 277 for Director of Development and Alumni Relations Marggi Roldan or ext. 240 for Administrative Assistant Patti Lee Thomas)
Mail monthly donations via check to Sherman College of Chiropractic, Attn: Institutional Advancement Office, P.O. Box 1452, Spartanburg, SC 29304
Use your bank’s automatic bill pay feature to send monthly donations to Sherman College at the address above
Sherman College is grateful for gifts of all sizes and greatly appreciates monthly contributions as they help us budget and plan for the future. Each and every gift to Sherman helps us provide a quality chiropractic education and a beneficial learning environment to your future colleagues. Become a Sustaining Star today!
TLC4Superteams and Sherman College have partnered for the Practice Success Program.
Become a Sustaining Star for Sherman College!
Issues in Higher Education:
Demystifying Accreditation Mention accreditation in higher education and many will respond with apprehension or confusion. But accreditation is just a regular part of doing business as an institution of higher education, and the term is certainly not meant to have a negative connotation or create misperceptions. In fact, accreditation is designed to give member colleges freedom by helping them effectively direct their missions and principles, commit to quality enhancement, promote institutional integrity and ensure sufficient resources are provided for their students. Chiropractic colleges in the U.S. are generally regulated by two agencies: a programmatic accreditor (the Council on Chiropractic Education, known as CCE) and a regional accreditor based on geographic location. Sherman College’s regional accreditor is the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). The college is currently preparing for its regularly scheduled decennial review with SACSCOC and as part of that process is working on two key documents: the Compliance Certification, which demonstrates the institution’s compliance with the SACSCOC Principles of Accreditation, and the Quality Enhancement Plan (QEP), which identifies key issues emerging from assessment and focuses on student learning and/or the successful accomplishment of the college mission. The preparation of these documents is coordinated by the Offices of Institutional Effectiveness and Academic Affairs and involves input across the college from all
levels. The Compliance Certification is due in fall 2016; the QEP will be due in winter 2017. “The accreditation process itself is designed to make colleges stronger,” explains Vice President for Academic Affairs and Provost Bob Irwin, D.C. “Accreditation and reaffirmation are the result of the collective effort and dedication of our faculty, staff, administration and students, and the institution benefits from each group’s unique contribution. The process helps us improve student learning and enhance the fulfillment of our mission: to educate and prepare students to become doctors of chiropractic.” After reports are received, SACSCOC will assign a committee to complete an off-site review to evaluate the college’s compliance with the Principles. Next, a Reaffirmation Committee will conduct a focused site visit at the college and submit a written report of findings, which is then submitted to the Commission’s trustees for review and action on reaffirmation. SACSCOC’s on-site review at Sherman will take place in winter quarter 2017. And while the reaffirmation process is underway with SACSCOC, the college
is also mid-way through its eight-year programmatic accreditation cycle with the Council on Chiropractic Education, which was last reaffirmed in 2012. CCE is planning an interim visit in spring 2016 to evaluate the college’s progress toward the implementation of its accreditation standards which were completely revised in 2012. The 2012 standards were designed to be less prescriptive and more competencybased in nature, giving institutions the flexibility to design and monitor their own processes for teaching and learning, then capture evidence and use it to guide decision-making. Site visits are intended to be “checkpoints” along CCE’s process, ensuring colleges are in compliance with the standards for reaffirmation and working toward continuous quality improvement. Director of Institutional Effectiveness and Learning Resources Crissy Lewis, MLIS, will coordinate the reaffirmation process with SACSCOC as well as the upcoming site visits with both SACSCOC and CCE. She explains that continuous improvement is key for the college: “Sherman College is committed to systematic, ongoing institutional assessment and to using the results of those assessments to improve the doctor of chiropractic program and the college overall.”
Bringing Chiropractic to the World: Question & Answer Time with Three Sherman College Recruiters
Rolando Rivera, Director of Hispanic/Presidential Initiatives
Jenny Lind Ullrich Domestic Recruiter
Michael Cooper Domestic Recruiter
Why recruit for Sherman College? My experience in the educational area began three years ago, recruiting students for technical colleges, then I moved to recruit for undergraduate and graduate students. Recruiting for Sherman is like being on the top of the mountain.
Why recruit for Sherman College? I have such a deep love and attachment to the chiropractic profession, and Sherman holds true to teaching at a very high standard and remains the most principled chiropractic college.
Why recruit for Sherman College? I love helping people, and education is a tool that can unlock tremendous potential in people’s lives. There is nothing more exciting than to see students succeed.
Where do you typically recruit? My experience is in Puerto Rico, with the Hispanic market. I attend graduate fairs, conventions, college open houses, etc. Most memorable experience so far? The most common age for our candidates is in the mid 20s or early 30s, but recently I met a man around age 50. It was so interesting to meet a person close to my age who wants to be a chiropractor. Most rewarding thing about your job? I love to bring knowledge and new experiences to people. When you are recruiting people in education, you are bringing life opportunities and experiences to them. Anything else you’d like to share? I’m the kind of person who loves to help others, share my knowledge and share my experiences. I’m here to be part of students’ success, however I can.
Where do you typically recruit? Our goal is to leave no state unvisited. I have been to New York, Washington, D.C., Michigan, Wisconsin, Oklahoma, Texas, Kansas, Missouri, Arkansas, California, Florida and Virginia. The best thing about travel season? Traveling to events I’ve been thinking about and researching for weeks is like a birthday present. I get to talk to people from so many different walks of life, with the ever-building excitement that one of them may be a future chiropractor. Anything else you’d like to share? I have worked in the chiropractic field for nearly half my life, and it brings me so much joy. My husband and I are both future Sherman students, and to be working as a recruiter has allowed us to relocate from Oklahoma to pursue our biggest dream of becoming chiropractors.
What’s your favorite type of event? I enjoy meeting with students and advisors in informational sessions. It’s a joy to show students there are other career opportunities out in the health care world. Most memorable experience so far? It’s exciting to speak with students and see that light in their eyes when they realize the potential of chiropractic. You literally can help people heal by only the use of your hands in the adjustment. Most rewarding thing about your job? It’s a powerful thing to change someone’s life by showing them a potential career. Working for Sherman is a privilege and something I look forward to every day. Most interesting travel experience? During a drive between two Arizona events, I encountered scorpions, a mini dust storm and a mountain goat. At the rest stop a sign read, “Beware of rattlesnakes and scorpions.”
Message from the Alumni Association President
Classmate Updates To share your news or gain more information on Alumni Programs, contact Director of Development and Alumni Relations Marggi Roldan at mroldan@ sherman.edu, 800-849-8771, ext. 277.
Change is Growth, and Growth is Good A Message from your Alumni Association President Jami Karr, D.C., ’00
Charmaine Lanjopoulos, D.C., ‘80, of Grand Ledge, MI, recently participated in the Michigan Senior Olympics where she placed first in both the bench press and dead lift events, the latter with a PR of 250lbs.
Change: it’s a word that most would say is not a favorite. It’s not the word itself, but what the word means that can elicit resistance. Yet change is always happening. Always. Not a day goes by without change, and we don’t even think about it.
In truth, don’t we, as chiropractors, actually look for change each time we make an adjustment? We even expect change. Change is a benchmark of growth. Why is it, then, that we seem to resist “growth?” It is when change impacts us that we stop and take notice; often, if the change is difficult, we may resist. If we perceive the change as positive, we tend to embrace it. No matter our reaction, it is still change. It is still growth.
Thomas Kolarik, D.C., ’94, of Travelers Rest, SC, joined the Sherman College faculty as assistant case doctor.
2000s Princess Porter-Fowler, D.C., ’01, of Spartanburg, SC, joined the Sherman College faculty as an instructor in clinical sciences. Jill Thompson, D.C., ’04, of Jacksonville, FL, married Jeremy Thompson in Las Vegas, NV, on August 8, 2015. Luke Henry, D.C., ‘05, of Greenville, SC, was a presenter at a national conference hosted by Parker University in Dallas, TX, November 7-8. Jillian Kersh, D.C., ’09, of Boiling Springs, SC, has accepted the position of Director of Continuing Education at Sherman College.
2010s Jennifer Jones, D.C., ’14, of Boiling Springs, SC, was promoted to domestic recruitment coordinator in August. (Continued on page 26)
I was recently thinking about all the changes that have taken place at Sherman College since I was a student. I reflect on the faculty who made such an impact on my professional life (or the life of the college) who have either continued their professional careers elsewhere, retired, or in some cases, passed on. The Sherman students enrolled today know nothing of that change. Remember when what is now the Atrium was a covered outdoor patio, often windy as can be, yet a place where students gathered daily to watch a wild game at one of the ping pong tables that called that space “home.” Wow, what a change from today! Remember when there were only two parts to the National Board Exam?
I clearly recall a change that caused a big stir in the 1990s – becoming accredited. Many were sure the leaders behind that change sold our souls to the devil, and that the very foundation on which the college stood would soon crumble. And yet, there were those who embraced the idea, believing that such a change would take our college and its students to a much broader horizon and brighter future. Change is growth; growth is good. Sherman College has changed. And whether we have embraced it or not, the many changes in our history have helped to create a growing institution dedicated to being the best at educating students from around the globe to become principled chiropractors who understand the science, art, and philosophy of this great profession and whose practice objective is to help people express 100 percent of their life potential. Who can resist that? I am thankful for the visionaries of yesterday, and I am grateful for the visionaries of today. I respect those who supported change, and I respect those who resisted along the way. I believe all of the change we underwent was necessary for Sherman’s growth. So next time you make an adjustment, I hope you will be grateful for the changes you help initiate. And next time you support Sherman, I hope you will be grateful for positive changes you help put into action. We have been given a sacred trust. I believe Sherman College is guarding it well.
Making Your Practice Work: New Patient Attraction
New Patient Attraction Through Appreciation by Daniel and Richelle Knowles, D.C.s New patient attraction through appreciation is a fun and effective way to attract new patients into your office. Our personal favorite is a practice member appreciation program that we developed for our practice. It’s simple, and our practice members love it. You first need to decide who your ideal practice members are by developing a list of qualities and characteristics. For example, they are people who keep their appointments, handle their finances in a timely manner, are enthusiastic about the changes they’ve experienced, and perhaps belong to a certain demographic you’re reaching out to. Once you’ve decided the characteristics of your best practice members, sit down with your team and select four to eight weeks’ worth of “Practice Members of the Week.” We find it efficient to select them all at once for one or two months, maybe even for the whole quarter. Once you’ve done this, the appreciation begins. Train your staff to look out for the people who are practice members of the week to acknowledge them during a regular office visit a week or two before the time for which they’ve been selected. Use these key elements:
A practice member of the week testimonial form. This is a sheet on which you can include their picture and a few questions for them to answer, such as how long they’ve been in care, what their lives were like before chiropractic care, their original motivations to seek care, and how
chiropractic has positively impacted their lives? Allow them to share personal comments about their experiences in your office.
A gift bag. Use a nice glossy gift bag, like you’d bring to a party, and fill it with goodies. We have given a water bottle with our logo, a chocolate bar or other treat, a gift certificate for care in your office, a gift card for some other business in your area (such as a $5 gift card to a smoothie bar or coffee shop that you have a relationship with), and/or a chiropractic or uplifting book that you often recommend. Have fun with it. We also include a save-the-date card for our practice member appreciation banquet and a letter asking for an online review.
The Fun Begins When it’s their week, and the practice members of the week come for their office visits, the front desk welcomes them with a congratulatory greeting like, “Congratulations and welcome! You are our honored practice member of the week. We’re so grateful to serve you and for your faithfulness and follow through with your care. We’re inspired by all the great changes you had that we want to honor you. Here’s a little gift goodie bag with some special gifts for you.” Walk them through what’s in the bag and point out the special save-the-date card for your practice member appreciation banquet! Tell them they are welcome to bring friends and family. Ask them to complete a brief form about their experience under care and take a picture with you. Also make sure you have them fill out a privacy form, giving you permission to share their pictures
Practice member appreciation programs are a great way to attract new patients to your chiropractic office.
and testimonials in the office and on your website or social media channels. Now you have the opportunity to parlay this into even more impressions for your office. Other things you can do:
Ask them to share their experience of care on video so that you can post it on your Facebook page and YouTube.
Request that they complete online reviews of your office and then reproduce it into a social media post on your Facebook page.
Create a post for your office blog and share that in social media as well.
If you have a video, post it on YouTube. You could also use it in your weekly email newsletter for practice members as part of a “practice member spotlight.”
We’re Not Finished Yet Once a quarter, host a small gathering for the most recent practice members of the week at a nice restaurant. Pick a restaurant that (continued on page 26)
Making Your Practice Work: New Patient Attraction
New Patient Attraction (continued from page 25) will seat 20 to 30 people in a private room and book the dates for the whole year. Pick a weekend that’s related to a holiday so you can create a theme for each event, for example near Valentine’s day in February, Mother’s day in May, a date that perhaps is near your office anniversary, or October or November for an Oktoberfest or gratitude theme. When you’re about four weeks away from the event, send a printed invitation (similar style to a wedding, graduation party or bar mitzvah invitation) for the practice member appreciation banquet. Since your team gave them a save-thedate card, remember, this is really a reminder. It’s a nice touch when they get a pretty invitation that looks fancy and is hand addressed. Two weeks out, call this group for confirmation of attendance and send a confirmation postcard. Remember to add to the invitation and confirmation postcard, as well as the confirmation phone call, that family and friends are welcome, up to four guests at your expense.
The Big Night Have your team arrive early, and decorate with balloons or table centerpieces. Have goodie bags on the place settings. In these bags you can include gift certificates for your office, movie passes or treats. We often have office or chiropractic t-shirts as well. Be sure you offer something different than you gave them when you honored them as practice members of the week. Warmly greet your guests at the restaurant as they arrive. Truly make this banquet an appreciation of your practice members. After people are seated and have placed their food order, the staff should briefly say some complimentary and appreciaPAGE 26
tive words as well as a brief introduction for you. You should share a brief message of appreciation and then have everyone introduce themselves and share their experiences of care in the office. This activity alone will generate 10 to 20 testimonials, as each person shares something about their experience of care in front of your guests. You may not necessarily get a lot of guests, but the ones you do will be quality. Now it is your turn to share a 10-minute message about chiropractic and impart something loftier or something they may not already know. Acknowledge your honorees for being pioneers in healthcare and seeing the world differently. Thank them for their commitment to you and your practice. Close with a statement inviting any guests to come in for a promotional evaluation, or to utilize a gift certificate that you may have included in goodie bags. Have a team member ready to make appointments if necessary. Make sure you get lots of pictures of the event. You can then take these pictures (and remember, you already have signed permission slips, right ?), and post them online as well as print copies for a bulletin board in your office so people see pictures of you having fun with your practice members.
Perfect As You Go We’ve run a program like this in our office since we opened, and we keep developing and making it better each year. Use your creativity, have fun with it, and remember that creating a great practice is about building relationships with people so that they appreciate the level of care and quality of attention you give them. One of the core values of our office is to treat everyone as if they are family. We wholeheartedly recommend you adopt the same core value for your office and enjoy the results.
Creating a great practice is about building relationships with people so they appreciate the level of care and quality of attention you give them. One of the core values of our office is to treat everyone as if they are family. We recommend you adopt the same core value for your office and enjoy the results.
Sherman Shares Brings News to Your E-mail Inbox If you enjoy receiving regular printed publications from Sherman but would like more frequent updates on the latest news, sign up for the college’s e-mail newsletter, Sherman Shares. Sherman Shares delivers news, photos and features each month in an easy-to-read format — right to your e-mail inbox. To sign up, visit www.sherman.edu, go to “About,” then click on “Sherman Shares Enewsletter” in the drop-down menu.
Classmate Updates (continued from page 24)
Deaths Denise Phillips Taylor, D.C., ’94, of Pauline, SC, died Sunday, August 16. She is survived by her daughters Adria Ward, Capra Taylor, and Javin Taylor; and two brothers, Dewain and Mansel Phillips. Janice Lawrence Sturgis, D.C., ’97, of Vidalia, GA, died in June. She is survived by husband, Tim, and niece and Sherman graduate Christy Powell, D.C., ’99.
Reaching Out: After Hours Dinners
Sherman Reaches Out to Constituents with After Hours Dinners in North and South Sherman College hosted dinners for alumni and friends in several northern states during the summer. In July, a crowd gathered at the River Run Golf Club in Royal Oak, MI, where Executive Vice President Neil Cohen, D.C., shared the presidential vision for the college. In addition to Sherman alumni, longtime friends of chiropractic Martha O’Dell and Kay Alcott were in attendance to hear news from the college.
Executive Vice President Neil Cohen, D.C., shared news at the After Hours event in Michigan.
At a dinner held at the famed Brownstone Restaurant in northern New Jersey, attendees included current and former members of the Board of Trustees. Northern New Jersey is home to many leaders in the profession and leading supporters for the college. A dinner in Willow Grove, north of Philadelphia, PA, attracted alumni as well as donors and chiropractic advocates for an evening of good food, fellowship and a spontaneous collection of funds to cap off the college’s campaign to renovate the student clinic (see page 6 for details).
Current and former Sherman trustees were in attendance at the college’s New Jersey event.
A dinner for Columbia, SC, area chiropractors was held this fall on November 17 as the final event for the year. If you are interested in helping organize and host a Sherman After Hours event in your area for 2016, please contact Director of Development and Alumni Relations Marggi Roldan at 800-8498771, ext. 277, or email mroldan@ sherman.edu. Alumni and friends in Pennsylvania topped off the college’s clinic renovation campaign. SHERMAN
Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. Experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos. – instagram.com/about/faq/
At Sherman College, we see Instagram as an opportunity to connect with you and share what’s happening on campus. Follow us @shermancollege and share your photos with us using #shermanpride. Tim Hartman speaks to undergrad students at UNC-Charlotte
‘Wizard of Oz’ Ambassadors at the college’s Trunk or Treat
Chris Marrone placed 4th in the Collegiate Conference Championship
Representing Sherman on the running team at Chiro Games 2015
Casey Wisniewski shows the pride at her first marathon in Chicago
Student bowlers helped raise funds for the Sherman Athletic Club
Spotted on Social Media: #ShermanPride
Sharing #ShermanPride This fun day allows us to share our Sherman PRide and generate positive PR (public relations) for the college, its people and its many contributions to the profession and the world. We encourage you to celebrate being an important part of the Sherman College family. Here’s a look at how our students, employees, alumni, and friends participated. For more photos, look for the “Sherman Pride Day 2015” album on our Facebook page.
Dr. Laura Greene-Orndorff enjoyed a game of cornhole with her students during the break.
Students shared the Sherman Pride by taking photos and sharing them on social media.
Spotted on Facebook “Ten years ago I made my first visit to Sherman to decide if it was the school for me. It was indeed, and a decade later it’s still my home. It’s brought me new friends, mentors, colleagues and most importantly - family from around this crazy world. I learned how to be the best chiropractor I could be inside these walls and I couldn’t be more grateful for the opportunities it’s presented me with!” – Jillian Kersh, D.C., ’ 09 “I am not the best at selfies, but I am proud to wear my Sherman shirt for Pride Day. Proud to be an alumnus, proud of my fellow alumni, proud to work here, and proud to get to hang out with some of the finest people/students anywhere. Love what I do and love that I get to do it at this place!” – Brian Dooley, D.C., ’ 05
Get Social with Sherman! Faculty members Dr. John Porter and Dr. Princess Porter-Fowler shared the family pride.
Because Pride Day was held during midtems, the college provided a study break for students.
Like us at www.facebook.com/ ShermanCollegeofChiropractic Follow Sherman at www.twitter. com/shermancollege Join us on Instagram: instagram.com/shermancollege# Connect with us on LinkedIn at www.linkedin.com/in/shermancollege Stay tuned to our videos at http://youtube.com/shermancollege
Sherman’s mascot, Larry the Lion, and President Cordero got in the “secret agent” spirit.
Dr. Jennifer Nickloy Miracle (right) and her CA, Lindsay Gouvan, showed their office pride.
Check out our blog for the latest news. www.sherman.edu/blog
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Go ALL IN at Lyceum 2016 Lyceum 2016 promises three days packed with entertainment, education and special events. Attendees will join hundreds of chiropractors and prospective students from around the world April 28-30 on the Sherman campus in the beautiful Upstate region of South Carolina. Lyceum highlights include:
Fun-filled Vegas-themed events including a Casino Night banquet and our annual alumni reunions
More than 30 speakers who are thought leaders and technical experts in the chiropractic world who will help you sharpen your skills and build further success in practice
An inspiring Philosophy Night under the tent featuring the principles and tenets for which Sherman College is known
Continuing education credit to enhance your practice and help you meet state board requirements (check in advance for your state provisions)
Other key Lyceum events include a Showcase Sherman career event for prospective students, a 5K, a golf tournament and more. Go to www.sherman. edu/lyceum for details. Registration opens in January.