P OR T FO L I O
SHENGRAN
ZHENG
/University of Melbourne /Master of Architecture STUDIO 04- ‘PICK A PART‘ TUTOR: LAURA METIRES STUDIO PORTFOLIO
FINAL DESIGN EXPERIENCE ATIRUM OF EXPERIENCE STORE
FINAL DESIGN EXPERIENCE CHILDREN’S PLAYGROUND
CON T E N T S
I -Task 1SAMPLING RETAIL Collecting Inventories
III
-Task 3EXPLORING FORMS Physical composition
D ES IG N P R O P O S A L S
VII -Midterm DesignIDEA FACTORY Combination of past tasks
S TU D IO D E V E L OPM E N T
II -Task 2CONCEPTUAL MAPPING Site Impression
IV -Task 4EXPLORING ORNAMENT AND STRUCTURE Form Experiment
VIII -Final DesignFACTORY OF CONSUMERISM
Future Shopping Typology
VI -Task 5THRESHOLD Exploring Systems
STUDIO DEVELOPMENT Where the story begins
01 -Task 1SAMPLING RETAIL Collecting Inventories
Conventional architectural and urban design strategies generally view the city as static, when in fact the urban environment is a hybrid architectural rypes and forms.The studio will examine the relationship between the architectural and typological object and the urban field. The first task is aimed to collect visual index of sampled items extracted from around our subject site. Begin with collecting elements for further exploration of the the form. The site we visit is one of the traditional melbourne retail laneway - Degrave Street. By collecting inventories form Degrave Street, we proposed a undereground system across Degrave Street and Flinder Street Station. And typological shopping space on Degrave Street represents typical Melbourne Retail Store.
RETAIL SHOP 1 (CANDY SHOP)
Retail Shop 1
RETAIL SHOP 2 (ITALIAN RESTAURANT)
RETAIL SHOP 3 (CAFE)
RETAIL SHOP 4 (BARBER)
RETAIL SHOP 5 (GRILL’D BURGER STORE)
RETAIL SHOP 6 (CAFE AND BRUNCH)
RETAIL SHOP 7 (GRILL’D BURGER STORE
Retail Shop 7
Retail Shop 7 Threshold
Retail Shop 7 Structure
Retail Shop 7 Ornament
UNDERGROUND GALLERY AND PASSWAY
Underground shops and gallery
Underground shops and gallery Structure
UNDERGROUND GALLERY AND PASSWAY
Underground shops and gallery Threshold
Underground shops and gallery Ornament
02 -Task 2CONCEPTUAL MAPPING Site Impression After visiting the site of this semester- Drewery Lane, I collected samples and inventories around the site. Using the elements to describe the site and give a abroad impression of the site.
ELEMENT FROM DREWERY LANE
SITE IMPRESSION COLLAGE
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03 -Task 3EXPLORING FORMS Physical composition
Selecting the digital models from site inventories and make physical composition with the inventories. By rotating and overlaying the components, I have discovered some interesting forms. Some stairs and circulations are leading to nowhere. Instead of simply overlaying the cubes, I choose to make more interaction between elements. Choosing more “L“ shapes store to make interaction space.
Proposal 1
Proposal 3
Proposal 2
Proposal 4
04 -Task 4EXPLORING ORNAMENT AND STRUCTURE Form Experiment
Using the components from previous inventories. Using one store component and one ornament component to create a new catogory. The design is formed by the new inventories by rotating them. The idea is to create a sense of Melboourne civic in the design.
RULES OF RECREATION
DESIGN PROPOSAL Using the components from previous inventories. Using one store component and one ornament component to create a new catogory. The design is formed by the new inventories by rotating them. The idea is to create a sense of Melboourne civic in the design.
SE Render
Detail 1
NE Render
Detail 2
NE Render
Plan Swanston Street
DESIGN SECTION Using the components from previous inventories. Using one store component and one ornament component to create a new catogory. The design is formed by the new inventories by rotating them. The section has created a sense of civic Melbourne live and the gaps the created after rotation has left a free space for green areas.
Section From Swanston Street 0
5m
10m
Section From Swanston Street
Section From The South 0
5m
10m
05 -Task 5THRESHOLD Exploring Systems
By analysing the circulation of researching site Queen Victoria Market, Royal Arcade, Nicolus Building and BlockArcade, I have abstract the circulation pattern and combine the circulation pattern to create the design.
Circulation Recreating CIRCULATION RECREATION
Analysis of site circulation
Abstract Form
Recreating path according to site
Block Arcade
Royal Arcade
Queen Victoria Market
Research the circulation in the Block Arcade, Royal Arcade, Queen Victoria Market. Abstract the circulation patterm from circulaiton. Combine the patterm together to create the building’s circulation.
DRAFT PLAN The plan has shoen the turnning points that connected different llineways. The blue areas are the laneways and circular points are the atrium and interconnected center.
Melbourne Central
Drewery Lane
Swanston Street Draft Plan
5 4 3 3
2
2 1 1 0 0 1 1
2 3
5 4 3 3 2 2 1 1 0 0 1 1 2 3
ORGANISATIONAL DIAGRAM ORGANISATIONAL DIAGRAM Organisational circulation of Melbourne retail street N
3D MODEL
Render without context
RENDER IN CONTEXT Render without context
Render with context from Little Lonsdale
DESIGN SECTION By analysing the circulation of researching site Queen Victoria Market, Royal Arcade, Nicolus Building and BlockArcade, I have abstract the circulation pattern and combine the circulation pattern to create the design.
From North Section FromSection the North
0
5m
10m
Section From North
Section From the East Section From East 0
5m
10m
MIDTERM DESIGN PROPOSAL
06 -Midterm DesignIDEA FACTORY Combination of past tasks Midterm Design is based on the previous tasks and it is combined the previous two design task 4 and 5. The circulation is a combination of research of Melbourne laneway and traditional arcade. The form is generated from the collection of inventories. By combinating two old inventories to create new catologue, the form of the design is created. The idea of factory is inspired by Melbourne’s local design market. By introducing the new program of design market , I am trying to create an environment that providing oppurtunities for local in dividual artists and saler.
Elements Catalogue
ELEMENTS CATALOGUE Space
Theshold Element
Combinatioin
Circulation Elements
Group 1
Group 2
Group 3
Group 4
Group 5
Group 6
Using the elements collected from the researching site. Combine space catalogue with threshold elemenets to create new catogory. Using the elements from the new catagory to create the design. The circulation elements are collected from Drewery Lane.
Circulation Recreating
CIRCULATION RECREATION Analysis of site circulation
Abstract Form
Recreating path according to site
Block Arcade
Royal Arcade
Queen Victoria Market
Research the circulation in the Block Arcade, Royal Arcade, Queen Victoria Market. Abstract the circulation patterm from circulaiton. Combine the patterm together to create the building’s circulation.
RENDER IN CONTEXT
From Swanston Street
From Little Brouke Street
From Little Lonsdale Street
From State Libary
0
2m
4m
0
2m
4m
Swanston Street
Little Lonsdale Street
Swanston Street
Little Lonsdale Street
Interior 1 Frame support the stores
Interior 2 Bridges connected the stores
FINAL DESIGN P R E CE D E N T STUDY DESIGN PROCESS
Educational center for Art, Architecture and Engineering
PRE C E D E N T S TU D Y 4 1 CO P P E R S Q UA R E
Section
Circulation Diagram: The grand stair ascends four stories to terminate in a glazed double-high student lounge overlooking the city. The atrium involves grand stairs and forms an amphitheater.
Stairs and Lifts: The stairs and lifts are the main circulation in this design. Especially the stairs provide social public spaces for students.
Atrium Geometry
Green Roof
Atrium Interiors Classrooms Social Spaces Art studios Labs Offices
Galleries
Programs: Programs are connected by the social atrium space in the center and a green rood is added on the top
WEEK 9 D ES I GN I D EA
Basic Programs: - Hall/Receptions (150m2) - Multiple Purposes Spaces (450m2) - Administrations (45m2) - Retail Spaces:
Brand Stores: 1. Small 16m2 2. Medium 25m2 3. Larges 50m2 4. Extra Larges 75m2 Design Market Space: 1. Large 2*200m2 2. Extra Large 1*400m2
- Online spaces/ virtual 400m2 -Food Areas 200m2 -Entertainment Area 650m2 -Children’s Entertainment Area 400m2
small store
4m 4m
4m
medium store
4m
5m
5m
extra large store
5m
15m 5m
5m
20m 10m
Market 1
20m
5m
5m
20m
Market 2
5m
20m 10m Market 3
Week 9 Idea and Elements Reflection The elements created according to the program is quite isolated and not really connected with each other. Creating the inventories is a right direction, however, the relation of each elements are important. Each program should have consistant features and geometry. The program should be carefully considered and the narrative should be created as well.
W E E K 1 0 D E S IG N E L EM EN T
F R A ME
V ERTI C L E C IRC UA L T I O N
P R OGRAM
MARKET
DESIGN PERSPECTIV E
W EE K 1 1 DE S IG N E X PE R I EN C E
Week 11 Presentation and Atmosphere Reflection The elements created according to the program is quite isolated and not really connected with each other. The element and design is quite rigid. The elements are playful and interesting, However, it should be more types of elements in the design. The red and white colour looks more like a fire station not a shopping center. The colour pallette should be consider carefully later. Colour should be more and more younger and playful.
FINAL DESIGN PROPOSAL C e le b r ation of c onsumerism
CONCEPT ELEMENTS AND DIAGRAMS
Circulation
Pipe and service
Extra Circulation
Frame
Site Elements
Abstract Form
New Design Inventory Extra circulation Verticle circulation
Frame (4.5m*4.5m each cell)
Elements Research site Store Typology
Abstract the elements
Centre Place
Royal Arcade Store 1
Royal Arcade Store 2
Terrace
Window Frame
Decoration Element
Victoria Market Store 1 Frame
Victoria Market Frame Frame
Block Arcade Turnnel
Frame Turnnel
Geometry
Form Finding Diagram
4.5m*4.5m cube
Using cubes to generate different program
Market Elements
Experience Store Elements
Key KeyProgram Program
Children’s Playground & Online Shopping Spot
Vertical Circulation
Frame (4.5m*4.5m module cube frame)
Design Market (Small scale stores and terrace From ground floor to fist floor) Experience Store (Large Scale Store and Atrium Product are catogories by event and experience not be brand)
Design Issue: a. Shopping Mall now has pretty simple and tedious circulation. b. Shopping mode are generally same from different shopping mall. c. Shopping Mall has less connection with local individual designers and sellers. Mostly the stores are occupied big brands with high rent. d. Shopping Mall are more for gathering with friends, taking children out and experiencing new products instead of simple buying. e. Offline shopping is gradually replaced by online shopping.
Design Intent: a. Involving idea of “design market” to create flexible space. Sellers and products are changing according to different season and different theme. Involving more local designers and sellers in CBD area. b. Include more restaurants, café, children’s playground and experience store instead of traditional brand stores. c. Involving the changing into the design. Give potential to future adjustment and modifying. d. The project after 20 years: Some of the stores will gradually change into an online shopping delivering and collecting spot for collecting and store products that people bought online and help them to collect and deliver.
07 -FINAL Design-
FUTURE SHOPPING TYPOLOGY
Narrative: The design is based on the idea of involving local designers and individual retailers, moreover proposing a future possibility for what shopping mall will turn into in a few decades. The trend of the shopping mode is changing. The programs attract people are not the traditional stores. Café, restaurants, bars, children’s playground and experiencing stores are the programs that attracts people, which should be emphasis in the designing. Customers are there in shopping for experiencing new products and gathering with friends. Instead of shopping store by store and experiencing the repetitive circulation. The design aimed to create a new typology of shopping system involving the ideas of “design market”, “experience store” and “online shopping”. With the impact of internet and technology, the enthusiasm of consumerism is reaching to a next level. The design is like a factory and machine to celebrate this age of consumerism.
Vertical Circulation
Transmitting Tubes Top Floor online shopping storage
View from Little Lonsdale Street
Circulation Extending Out
Transmitting Tubes
View from Little Bourke Street
Little Lonsdale Street
Section 02 (1:75@A0)
Section 01 1:200 @A0
Drewery Ln
Melbourne Central Shopping Mall
Swanston Street
QV
1:500 Site Plan@A0 0
5m
10m
Drewery Ln
1:200 Ground Floor Plan@A0 0
2m
4m
Product Transmitting Tube
Online Shopping Collecting Spot
Children’s Playground
Parent Waiting Gallery
Circulation
Parent Waiting Area
1:200 Typical Floor Plan@A0 0
2m
4m
0
2m
4m
Section 01 1:200 @A0
1：75 @ A0 Section From South
0
2m
4m
ATIRUM OF EXPERIENCE STORE
ONLINE SHOPPING COLLECTING HALL * THE PARCEL TRANSMITTING TUBES *CONNECTED WITH CHILDREN’S PLAYGROUND
EXPERIENCE STORE GALLERY *Connected with the experience store atrium. *Different colour represent for different themes. *The experience stores are catogorized by events instead of brands
CHILDREN’S PLAYGROUND *Children could be playing inside the frame and parents waiting ouside. *Children’s playground connected with online shopping collecting hall.
DESIGN MARKET *Design Market provide opportunities for local designers and retailers. *The products changed according to themes and seasons.