Issuu

Shelly Wang

See more design projects on my website https://shellywang.framer.website/

SHELLY WANG

Email: Shellywwang@outlook.com

Phone: +1 607-319-6460 ( US )

* I am Shelly.

* I am a human-centered designer and strategist who delivers visionary yet actionable ideas that work within real-world constraints

Bike Walk

Tompkins Re-branding

The LIGHT House

Graphic, Fashion & Fine Art

Finger Lakes Boating Museum

Redesign DoorDash

Bike Walk Tompkins

Scope: Branding + Strategy, User Experience, Spatial Design

Date: 2024 Fall

Project Team: 6 student designers.

Project Contribution: All Branding & User Experience & Strategy, part of Spatial Design

Enhance the local presence of Bike Walk Tompkins (BWT), a community-focused biking nonprofit, by strengthening its brand identity & redesigning its store & bike racks. This project aims to improve BWT’s workflow & work environment, building upon their existing foundation & extending their outreach within the community.

Tompkins On Move

Mission

“ We’re building a healthier, more inclusive community where everyone can move freely and thrive together.”

Brand Values

Slogan

Looping in community

System of persistent feedback from customers to keep up with recent trends and present needs

Retaining active clients

Inspire customers by equipping them with the tools to pursue their passion and solve future repairs

Reliving the life cycle

Promote inclusivity by providing affordable biking opportunities from repurposed bike parts

Short Term

Long Term Consistency Outreach

Consistency across spatial, digital, and product designs

Grow network to connect community and organization beyond the physical space

New logo

The logo features green to emphasize its nonprofit commitment to sustainability and orange to reflect its active, community-driven spirit.

Memorable Active Colors

Suggest a more active color palette based on their original visual.

OPPORTUNITY - 1 | Reach the Community

Through interviews and on-site visit, we identified problems:

Problem: Potential Customers, specially University Students are

1 ) Unaware of local resources

2) Difficulty recognizing BWT’s brand

Educational Brochure | To help people interested in biking learn about available local resources

Recommended local trails on map

Local biking clubs & communities

OPPORTUNITY - 1 | Reach the Community

About BWT Brochure

To introduce new visitors on BWT’s mission, focus, events, and how to follow up with the latest updates

Merchandise

Sell and hand out bike-related products with BikeWalk branding for the community to reach out of the shop

OPPORTUNITY - 2 | Accessing BWT from Home

Through interviews and on-site visit, we identified problems:

Problem: Current Customers,

1 ) Difficulty being serviced during peak hours

2 ) Difficulty attending educational workshop due to busy schedule and commuting logistics

Add introduction post with adjusted brand identity

Lower the opacity of background + add mission statement.

Innovated Digital Branding

OPPORTUNITY - 2 | Accessing BWT from Home

Problem

The store currently has too many bikes in storage, making it challenging for customers to take out and test each bike.

Opportunity

An online bike catalog to streamline and facilitate sales, allowing customers to browse their preferred models online.

Problem

Many customers return to the shop for simple, repetitive bike issues, often causing the store to become overloaded during peak times.

Opportunity

Self-guided tutorials to fix reoccurring & easy-to-fix problems, saving the time for both customers and employee

OPPORTUNITY - 3 | Guided Pathway

Problem: Current Customers,

1 ) Difficulty locating shop entrance since BWT is tucked on the inner side of a building on Cascadilla St

Opportunity

The orange tracks, inspired by the Bike Walk Tompkins trail, highlight our role as a community hub uniting diverse people. By extending the original grey paint with orange lines, we reflect the client’s active, edgy vision while staying budget-friendly.

OPPORTUNITY - 4 | Optimize Bike Storage

OPPORTUNITY - 5 | Spatial Innovation

Problem: Physical Space Users

1 ) Difficulty accessing bikes

2) Difficulty navigating through cluttered space

Moodboard

OPPORTUNITY - 5 | Spatial Innovation

Reception Area

Reception area with clear sign-up directions & merchandise

Waiting Area

Interview informed solution to incorporate a work station desk for bike mechanics to be able to work on.

Wayfinding system to navigate people and add vibration to the space

Office space height-adjustable furniture for two users and secure staff storage

Semi-open parts room with updated color-coded system to keep inventory and tools organized

COST

The final estimated cost of FFE is $13,520, which is feasible & cost-efficient.

FFE

Redesign DoorDash : A Trusted Friends’ Recommendation System

Scope: UIUX Design

Date: 2023, 2024

Project Contribution: All

Designing a Friends’ Recommendation System for DoorDash to help users effortlessly discover new delivery options with genuine reviews from their trusted social circle.

Problem Statement

When I wanted to use DoorDash to explore new delivery options, I felt overwhelmed and tired because:

Recommendation algorithms provide generic suggestions instead of personalized ones based on order history.

The homepage is cluttered with excessive ads and repetitive categories, making navigation difficult.

Design Solution

Research

Method

Critical details like signature dishes, reviews, and keywords are missing, preventing users from quickly evaluating restaurants.

A dual-purpose system enables users to access trusted reviews from friends and share their favorite restaurants within their social circle.

We conducted five interviews to understand participants’ perspectives on using Doordash to search for new food delivery options.

Analysis

Using group affinity diagramming (Figure A ), we synthesized participants’ sentiments and identified recurring themes across the interviews.

Interview Insights

Users like DoorDash’s playful interface and icons

Users do enjoy the process of sharing personal views but want the process to be time-efficient

Users want to see people’s actual reviews to make decisions, images of food are particularly convincing.

Users do not want to add too many social elements to a food delivery app

Figure A: What’s wrong with DoorDash?

Ideation Sketch

(1) providing access to trusted recommendations from their social circle

(2) encouraging quick and effortless review writing

(3) building a personalized user profile upon registering with DoorDash

Finale Design Solutions

Flow 2 : Navigte from Friends’ Recommendation Card to their suggested place

Flow 3 : ‘Save’ your Friends’ Recommended Places

The LIGHT House

Scope: Spatial Design

Date: 2023 Spring

Project Contribution: All

Going forward into the bustling world, people always need a moment to stop and enjoy the transquility. The LIGHT House redefines luxury vacation living with modular, sustainable spaces that harmonize with nature, offering all the comforts you need, no matter where you are.

DESIGN CONCEPT

In this project, I am designing a modular house for luxurious family vacation in Lake Tahoe region.

The house is designed to provide the best lake side view and features all the need for parents with kids to enjoy with, including fun activities such as barbeque and fishing. Besides, the house is designed in modularity to convenient construction and promote sustainbility in remote lake area.

Three levels of staggered blocks featuring modularity for easy construction

Balcony to appreciate the panoramic views

Large windows to allow maple natural light in everytime of the day

Loca eco-friendly materials are selected to minimize the waste and reducing environmental impact.

Incense Cedar Bamboo

Enjoy the nature from every season.

Ground-level platform offers a space for outdoor relaxation

Balcony for main bedrrom on the side to provide immersive connection to nature.

INERTIOR LAYOUT

The LIGHT House features a central staircase that strategically separates private and public spaces, allowing users to access any area without passing through other spaces.

The bedrooms are positioned at one end, maximizing personal privacy while providing direct access to immersive views of the surrounding landscape.

2F -- Living Room

Stairs in the middle of the house is designed to seperate the private and public space, control the sound in each area, also contributing to the openess of the space.

2F -- Stairs

2F -- Stairway

2F -- Living Room

The large windows in each room seamlessly integrate nature with the interior, providing abundant natural light at all times.

The tea room on the 3rd floor provides an ideal space for relaxed conversations and a tranquil atmosphere.

3F -- Tea Room

1F -- Entertainment Area

Finger Lakes Boating Museum Exhibition

Scope: User Experience Design, Spatial Design

Date: 2024 Spring

Project Contribution: All

Designing a new exhibition for the Finger Lakes Boating Museum in Ithaca, aimed at engaging visitors with the rich boating heritage of the Finger Lakes region through an immersive experience.

The Finger Lakes Boating Museum is located in the Hammondsport

The exhibition will be located in Building 11 and will connect with the exhibitions in Buildings 9 & 10.

CLIENT‘S NOTE

The design solution should be both cost-effective and feasible in construction while maintaining full engagement from users.

DESIGN CONCEPT

There is only one central circulation that visitors go through the Main Building Collection to Buildings 9, 10, and 11.

By forging a connection between the past and the present of boating, this exhibit will create an engaging user experience fostering a deep appreciation for the significant boating heritage of the Finger Lakes region. Visitors will learn about this heritage through photo walls and dynamic timelines through the narratives of Finger Lakes’ boating history. Using vibrant colors, patterns, and lighting design, users will better understand the stimulating essence of boating speed through history.

Visitors will follow a U-shaped, chronological circulation path, exploring the history of outboards and racing shells, and ends up the journey at the Rest & Play area, looping back to the starting point to exit.

USER EXPERIENCE INSIGHTS

The three types of visitors arrive with distinct needs, but the essence is seeking something that relates to themselves.

To make the visitors willing to come back or advertise the museum to others, it’s crucial to incorporate social elements and foster emotion connects.

SPATIAL LAYOUT

The client’s require to include acollection of 10 Outboards and 6 Racing Shells in the exhibition.

Outboards are arranged in the middle to let visitors better see its details & structures.

To let visitors feel less crowded the space uses hanged trasnparent fabric as petitions to seperate main exhibition zones.

Racing shells are hanged in different levels to help visitors better compare each with other.

Color coding is used to help visually seperate different time periods to guide viistors.

Due to client’s budget, to ensure the design plan is both actionable and cost-effective, the budget has been carefully controlled at approximately $13,000.

SPATIAL LAYOUT

Photo freezes time, having the great power to transport people back to a specific moment, rewinding their emotions. Visitors are invited to rediscover their own connections through these photos, traveling back years, or even decades, in time.

ELEVATION - A Spacing Shells‘ Memories Wall

Phots of each periods are selected to dispaly to evoke visitors’ memories in heart

Racing Shells are hanges to save place and convenient visitos see the inside details

ELEVATION - B Outboards Motors Diaplay

The backdrop features a warm red textured wall, creating a contrast with the cool blue text and the orange frames. Blue is chosen to represent the color of lake

Key years prominently featured in large blue text are placed next to the motors to clearly indicate each time period. Spotlights highlight each motor, drawing attention to its details

Human-level View

EnACT

Scope: User Experience, Strategy, Spatial Design

Date: 2023 Spring

Project Team: 3 Student Designers. Project Contibution: All Strategy + User Experience research; Most of Rendering & Modeling

Redesigning & transforming two of the least liked classrooms and an outdoor space in Cornell into modern & dynamic space that fosters active learning. Inspired by dinner theater, EnACT encourages everyone to actively participate in their learning experience, deepening studentto-student & student-to-professor connections.

PROJECT INFORMATION

Client: Cornell University

Programming: To redesign 2 existing classrooms and design one outdoor pop-up classroom to foster active learning.

Classroom Type: Tiered + Small Size

Classroom Name: Baker Laboratory 135, Caldwell Hall 100

HISTORICAL INFORMATION

CALDWELL HALL

121 Reservoir Ave

Built in 1914 in Colonial Revival Style of the late Comstock Hall originally to house the Department of Soil Technology. Added to the National Register of Historic Places on 1984. Room 100 is the only classroom located on the first floor

BAKER LABORATORY

259 E Ave

Built in 1921 to house the Department of Chemistry. Connected to Clark Hall (1965), ST Olin Lab (1967), and Physical Science Building (2010). Room 135 is located to the north side of the building, no signage but relatively easy to find

USER RESEARCH FINDINGS

CALDWELL HALL

Usage

80 average in Lecture 25 average in Discussion

Class Max Capacity: 100, but usually half-full

Classes are mainly Business lectures Info sessions were often held.

Classes are held daily from 8 a.m. to 3 p.m., with a few weekend private events.

USER INTERVIEW FINDINGS

BAKER LABORATORY

Usage

49 average in Lecture 20 average in Discussion

Class Max Capacity: 100, but usually half-full

Classes are mainly Chemistry lectures.

No registered official events during 23-24 year

Classes are held from 8 am-5 pm daily with private events from 5 pm-7 pm.

EXISTED SPATIAL ISSUES

Ramp Stairs lead to outside, but ADA people can’t go through

3 Monitors designed to accomodate each side students but 2 of them on the side are not regularly used only 4 outlets and not accessible to students

DESIGN CONCEPT SPATIAL INNOVATION

Enact seeks to encourage everyone to play their role as an active participant in their learning experience.

Inspired by key elements in dinner theater, where the audience connects with each other over a meal while simultaneously watching a performance, Enact embodies these elements, deepening both student-to-student and professor-to-student connections.

CALDWELL HALL 100

BAKER LABORATORY 135

Caldwell’s redesigned layout will be simplified to two levels and add two additional seating options to accommodate diverse activities.

Baker’s innovated layout will keep the slanted flooring but seperate the seating zones to improve circulation for both professor and students.

Lecturing

Paired Seats

DESIGN INNOVATION | Caldwell Hall 100

The back slanted section is preserved due to the uneven levels of the two exits and budget consiwderations.

ADA ramps are retained, ensuring easy access to the first level.

DESIGN INNOVATION | Caldwell Hall 100

For group discussions in groups of 4

All in pairs of 2, with built-in outlets

The original wooden wall trim, is preserved due to its historical value. Wall prints are blue since it evokes calm and focus, while orange promotes active engagement.

For formal discussions & club meetings

This design innovation reduces the classroom from 3 levels to 2, allowing for more flexible seating in the front while maintaining visibility and engagement in the back. The front storage room is replaced by a smaller tech closet to free up space.

Trim & Colors

Main Lecture Mode

Dinner Theatre Mode

Ampitheatre Mode

DESIGN INNOVATION | Baker Laboratory 135

The retained tiered layout enhances acoustics, ensuring that everyone can be seen and heard effectively.

Paired Seats

Adjustable Tables for ADA students

The gap between each row will allow students to easily go in and out

Professors can easily move around to answer questions, improving student comprehension and fostering stronger connections.

DESIGN INNOVATION | Baker Laboratory 135

69 Seats

All in pairs of 2, with built-in outlets

In order to enhance acoustic to the back part of classroom, acoustic wall is selected as wall furnishings. Blue is selected to enhace focus and productivity.

Whiteboard + Projection Screen

Elimination of unnecesary projection screens and sporadic whiteboard

This design innovation transforms the original layout of two sides with 6 seats each into 4 rows of fixed shared table seating. By retaining the tiered structure and ADA railings while adding more circulation space between rows, the redesign enhances both physical and visual access between professors and students.

Large

Acoustic Wall

Fixed Shared Table Seating

ADA Turning Desk

Free-Standing Tables and Chairs for ADA vv

Acoustic Wall Treatment

Large Whiteboards

OUTDOOR POP-UP CLASSROOM

DESIGN CONCEPT

The Outdoor Pop-Up Classroom redefines traditional indoor learning by blending education with nature while connect people. Using modular furniture, it provides a multi-functional space that enables quick configuration to suit a range of activities, from lecturing, group actvities, to casual gatherings.

LOCATION

The Outdoor Pop-Up classroom is chosen to be located at the platform outside Physical Science building that connects two quads on campus. This central hub will be a vibrating signature space for active learning.

SPATIAL DESIGN

*All the furniture is heavy enough to withstand wind without being blown over, yet lightweight enough to be easily rearranged.

Lightning | Social + Safe

Students reporting ‘Not well lit’ in Ag Quad + Art Quad, especially in the fall and winter months when daylight is shorter.

*ligts are semi-perminated, hanging on polls that can be rearranged and take into indoor. It's also extreme weather resisted.

Bulbrite String Lights Social Events

Graphic, Fashion & Fine Art

Scope: Graphic Designer & Artist

Date: 2021-2024

Project Contribution: All

CONCEPT COLLAGE

INS FEED

‘

Chase Your Dream ? ’

Media: Midjourney, Ps

Date: 2024 Spring

Our design concept, “上岸” (landing ashore) reflects the Chinese idea of achieving a significant milestone, like passing an exam or landing a job. Yet, in today’s world, there's constant pressure to pursue the next goal, making it hard to feel fully satisfied with any single achievement. This concept explores the endless journey of striving and finding fulfillment.