Jingze Wang (Shelly)
Shellywwang@outlook.com, +1 6073196460
Education
Cornell University, College of Human Ecology
Bachelor of Science in Design & EnvironmentalAnalysis (Human-centered Design) | Minor in Business
GPA: 4.00/ 4.00 | Honors: Dean’s List
210 E Green St, Ithaca, NY, 14850 Ithaca, NY
Expected Dec 2025
Coursework: Design Strategy, Digital Product Design, Impactful Graphics, UX Research, Marketing, Management Consulting
Work Experience
Kwai (Kuaishou)
International E-commerce Platform Design, UIUX
• Independently redesigned the "similar products" section on the e-commerce product detail page, delivering six design proposals & 20+ high-fidelity UI prototypes, successfully improved user click-through rates & boosted merchant sales. Hybrid Dec 2024 - now
• Conducted three in-depth design & marketing research on 10+ international e-commerce platforms, focusing on AI-driven efficiency, promotional campaign design, and daily interaction mechanisms.
The Walt Disney Company
Product Development Department (PDD), APAC Strategy & Trend Analyst
Shanghai, China Jun – Aug 2024
• Designed the UI prototype for the Trend Sharing website, crafting the UI kit, user journey & key interactive sections.
• Collaborated with Disney Experience to explore future cockpit experiences, interviewing & analyzing five leading Chinese autonomous driving companies, presenting the ‘Mega Digital Trend’report at the Global Sharing Forum.
• Researched consumer goods trends via WGSN & Newrank, producing 150+ pages of trend reports with consumer behavior data, product design inspiration, and marketing strategies. Key topics included "Emotional Design" & "AI in Game Design."
• Coordinated student-company co-creation projects with NYU SH, designing pitch decks & facilitating interviews with five ESG companies & independent fashion designers to support Disney's Digital Interests Group & Fashion Exhibition (Internal)
LABELHOOD Fashion Incubation Community Marketing Department, Public Relations Assistant
Shanghai, China Jul –Aug 2023
• Led a sub-operation team of nine members to organize & execute five city-wide pop-up events, collaborating with brands, I.e., Victoria’s Secret, Diageo plc, Martine Rose X NIKE, and Crocs, engaging 5,000+ potential customers directly.
• Conducted brand positioning analysis & built relationships with 100+ influencers, collaborating with magazines & media journalists to manage & follow up on over 5 reports for pop-up events.
VOGUE China
Assistant Fashion Editor
• Constructed 20+ mood boards & styling inspirations for the VOGUE September Issue. Crosschecked & built a database recording 500+ runway looks for VOGUE China over seven months of fashion spreads to raise styling efficiency & correction. Beijing, China May – Jul 2023
Leadership & Extracurricular
Cornell Drama Society Director, Stage Art Designer
Ithaca, NY Sep 2022 – May 2024
• Directed Telemachus, the first Chinese play performed at Cornell's Black Box Theatre, managing a team of 42. Co-directed The Murder on the Orient Express, Cornell’s first immersive drama, achieving a record sell-out of 120 tickets in five minutes. Co-directed Like Shadows, leading over eight hours of weekly rehearsals for a 30+ member team.
• Designed posters & playbills for four productions, garnering 3,000+ views.
Cornell Chinese Student and Scholars Association (CSSA)
Event Director, Graphic Designer
Ithaca, NY Sep 2023 - Present
• Directed Cornell Live House, hosting celebrity performances with two million followers & attracting 1,000+ attendees.
• Managed Cornell CSSAWeChat account (100,000 followers), producing 10+ posts and promoting over 5 campus-wide events, generating 20,000+ views.
Skills & Interests
Skills: Advanced | Adobe Creative Suite (Ps, Ai, Id, Pr), Canva, Figma, Framer, Midjourney, Revit,AutoCAD, D5 Render, Unity
Language: Mandarin (Native), English (Advanced)
Interests: Skiing, Baking, Bartending, Dancing, Photography