F E AT U R E
BookTok: More Than A Trend. BY WYATT BANDT
It’s safe to say that we’ve all heard of TikTok at this point. It’s become unbelievably popular in the last few years, earning the title of most downloaded app in 2019 and 2020, and maintaining over one billion monthly users in September 2021. With short videos ranging from dogs, DIY, to how to cook Grandma’s enchiladas, TikTok has pretty much everything. With the advent of BookTok, it even has something for the bookworms like us. BookTok was always present on the platform, with a handful of creators sharing their favorite books, recommendations, and memes for the book-minded. However, it wasn’t until mid-2020 that BookTok erupted into the mainstream, with 108
FEBRUARY / MARCH 2022
