Shazeb Arif S. - Digital Advtg Portfolio [2014]

SHAZEB ARIF S.

PORTFOLIO

PERSONAL VISION “To do at least one recognizable thing in the world before someone else does it”

DIGITAL ADVERTISING COPY / ART / TECH GROUP HEAD – COPY @ GREY DIGITAL (JUNE 2011 ONWARDS)

Agencies: Grey Digital, OgilvyOne Current Position: Group Head (Copy) Experience: 3+ years

CREATIVE SUPERVISOR @ OGILVYONE (MAY – AUGUST 2009)

COPY SUPERVISOR @ GREY DIGITAL (MAY 2008 – MAY 2009)

DIGITAL ADVERTISING AWARDS & HIGHLIGHTS OUTSTANDING CONTRIBUTION TO GREY DIGITAL • Received a performance bonus of 500 WPP shares (2012) THE BIGGEST ONLINE CONCERT TO LAUNCH LIFE OK • Silver for Best use of Social networks - IDMA 2012 • Bronze for Best Use of Videos - Social Media - IDMA 2012 • Bronze for Best Web Banners - Rich Media - IDMA 2012 • Fastest 1,00,000 fans on Facebook (28 hours)

BELL BAJAO (Ring the bell to stop domestic violence) • Silver for Best Website for Social Causes - IDMA 2013 OSCAR CHARADES TO PROMOTE THE OSCARS ON STAR WORLD • Silver for Best Use of Social Media – Campaign DMA 2012 • Silver for Best Use of Social Media – IDMA 2013 Featured in the YouTube Hall of Fame MAHABHARAT ON STAR PLUS • Featured in YouTube Hall of Fame

DIGITAL ADVERTISING SHOWCASE

DIGITAL ADVERTISING TRANSMEDIA CAMPAIGN BRIEF Drive tune-ins for Life of Pi‟s Indian Television Premiere INSIGHT Everyone aspires to experience a life-changing adventure like Pi‟s IDEA Life of „I‟ A socially-powered gaming experience that allows the players to embark upon Pi‟s journey – a path full of emotional, physical and mental challenges.

At the end of the journey, every player gets his / her own personalized movie with a custom voice over and a chance to get rescued during the film‟s television premiere.

PLAY GAME WATCH CASE STUDY

Idea + Execution + Video Editing and Production: Shazeb Arif S. | Agency: Grey Digital (India)

DIGITAL ADVERTISING PRODUCT LAUNCH CAMPAIGN BRIEF To demonstrate that EVDO-enabled phones offer seamless and uninterrupted data connectivity, i.e data that never stops.

INSIGHT Data reception is interrupted between telecom circles causing inconsistent user experience Live video calls consume more data and hence need non-stop data transmission

IDEA The Unstoppable.

Parkour is a potentially dangerous method of free running across urban obstacles.

The runner relies solely on skill and sight.

What if we took the human sight away and replaced it with a mobile deviceâ€&#x;s camera on a live video call?

Don’t read. Watch The Unstoppable microsite and mobile app was designed using a video for every link Live streaming city sports event Jasonâ€&#x;s feat was live-streamed online so his fans could embody his death-defying experience by accessing the live video call Launch with promise. In style When Jason completed his feat proving that unstoppable data is a reality - the product was revealed at the finish line

Idea + Copy: Shazeb Arif S. Avni Chinoy Art: Shazeb Arif S. Agency: Grey Digital (India) *Pitch work

DIGITAL ADVERTISING FACEBOOK APP

BRIEF Create buzz about In.com‟s music section – it has the largest library of songs in India offering custom playlists / artist radios INSIGHT Everyone‟s preference of music is unique to them IDEA Sociosonic.

Generate your own unique musical signature from your Facebook timeline

DIGITAL ADVERTISING LAUNCH WEBSITE

BRIEF Capture the imagination of action-genre lovers to create buzz around the launch of a new Hollywood action channel INSIGHT Action movie buffs love larger-than-life content and in-your-face VFX IDEA Rise above the ordinary.

Rendering the mundane website home page into a larger-than-life action experience

DIGITAL ADVERTISING INTERACTIVE WEBSITE

BRIEF Demonstrate Sony Audio‟s superior aural clarity and attention to detail across range of frequencies INSIGHT Indians love loud sound output while not caring about clarity as they can‟t qualitatively differentiate between superior and not-so-good audio output IDEA Listening is Seeing.

Visually demonstrating audio clarity.

DIGITAL ADVERTISING CAMPAIGN MICROSITE

BRIEF To demonstrate that EVDO-enabled phones offer seamless and uninterrupted data connectivity.

INSIGHT People often experience data interruption while they are using the internet on their phones, on the move.

IDEA Living Postcards.

6 EVDO devices go across the country on different routes using different modes of transport relaying Live transmission of the journeys over video calls.

DIGITAL ADVERTISING FACEBOOK APP AND INTERACTIVE DISPLAY

BRIEF Promote the Oscars 2012 on Star Movies with a social engagement for film lovers.

INSIGHT Dumb Charades is a popular film-based game that film lovers love to play together

IDEA Oscar Charades.

Guess the Oscar-winning films acted out by our characters!

DIGITAL ADVERTISING TWITTER VISUALIZATION

BRIEF To create buzz about the new show “India‟s Dancing Superstars” INSIGHT Indians love their film stars. And Indians love to dance.

IDEA Make your tweets fuel the moves of India‟s Dancing Superstars.

DIGITAL ADVERTISING DISPLAY FIRST TIME IN INDIA An 8-hour long live concert live streamed in a banner on MSN and Yahoo

DIGITAL ADVERTISING DISPLAY FIRST TIME ON THE STAR NETWORK Video home page innovations across Star Network properties to promote new shows and campaigns

DIGITAL ADVERTISING DISPLAY

DIGITAL ADVERTISING TWITTER CAMPAIGN BRIEF Create a fun UGC campaign for India‟s Republic Day – the day the Constitution of India came into effect INSIGHT Every citizen has a right to speech and he/she can exercise it to express what they would like to change or introduce in India

IDEA Funstitution.

A Fun Constitution created by tweets and posts by the citizens of India to voice from something fun to a heartfelt opinion about the country and its state of affairs – the most popular of which would make it into the Funstitution, a physical book published by in.com

DIGITAL ADVERTISING TWITTER CAMPAIGN

Idea + Copy: Shazeb Arif S. | Art: Harish Patil | Agency: Grey Digital (India)

DIGITAL ADVERTISING DISPLAY

BRIEF Create banners to promote the fun offerings on general entertainment portal – in.com EXECUTION We set a fun-looking communication template for the “Fun it is” campaign and released banners at regular intervals to create a fun image for in.com.

We attempted to map different offerings to create contextual messaging on different pages as a cross-selling strategy

DIGITAL ADVERTISING DISPLAY

Idea + Copy: Shazeb Arif S. | Art: Harish Patil | Agency: Grey Digital (India)

DIGITAL ADVERTISING DISPLAY

Idea + Copy: Shazeb Arif S. | Art: Harish Patil | Agency: Grey Digital (India)

DIGITAL ADVERTISING DISPLAY

Idea + Copy: Shazeb Arif S. | Art: Harish Patil | Agency: Grey Digital (India)

DIGITAL ADVERTISING CREATING ONLINE PRESENCE BACKGROUND The Carnival of e-Creativity (CeC) is an extreme case of an experimental and majorly electronic arts festival surviving in the disinterested Indian setup.

Being a non-funded peer-group global networking incident, CeC‟s organizing body didn‟t have resources to set up video documentation to make it more accessible to a general audience.

CHALLENGE Create relevance amongst a niche target audience by establishing CeC‟s online presence

DIGITAL ADVERTISING WEB PRESENCE DESIGN SOLUTION Set up a standalone website with a custom CMS for the festival which was otherwise tucked away as a page in the organizing body‟s website Set up a workflow to create collaborative professional videos at every annual edition which I personally edited to establish CeC‟s YouTube page

Set up a Facebook group to establish CeC‟s social presence while keeping it relevant to its niche target audience Created posters, presentations, image collections, post-incident reports and video promos to generate curiosity online for every annual edition

DIGITAL ADVERTISING WEB PRESENCE DESIGN BACKGROUND The Blackout Festival was the first-of-its-kind 3-day festival to be held in an apartment flat in Mumbai city to celebrate the much anticipated doomsday – 21-12-2013.

It was a multifaceted festival with offerings across music, films, food, gaming, literature and much more.

CHALLENGE To create one single piece of communication to promote The Blackout Festival‟s diverse schedule

DIGITAL ADVERTISING WEB PRESENCE DESIGN

BACKGROUND KYTA is a series of experiential art & travel experiments. In its first edition, KYTA is manifesting itself as a creative challenge where 11 artists come together to create a singular result. Set over a month in springtime April-May 2014, KYTA is set in a picturesque village called Kalga nestled in the Parvati valley in Himachal Pradesh, India.

CHALLENGE Establish the program and relevant online presence to create a distinctive space for KYTA and its sponsors, Karma Yatri, an offbeat travel company.

DIGITAL ADVERTISING WEB PRESENCE DESIGN

DIGITAL ADVERTISING WEBSITE DESIGN

BRIEF Create a sophisticated and elegant website design for a high-end event management company in Mumbai

CHALLENGE To match the sensibilities of the company‟s discerning CEO who had something in mind he couldn‟t describe.

DIGITAL ADVERTISING WEBSITE DESIGN

BRIEF Create a sophisticated and elegant website design for a high-end event management company in Mumbai

CHALLENGE To match the sensibilities of the company‟s discerning CEO who had something in mind he couldn‟t decribe.

DIGITAL ADVERTISING WEBSITE DESIGN

BRIEF Create a sophisticated and elegant website design for a high-end event management company in Mumbai

CHALLENGE To match the sensibilities of the company‟s discerning CEO who had something in mind he couldn‟t decribe.

DIGITAL ADVERTISING WEBSITE DESIGN

BRIEF Create a sophisticated and elegant website design for a high-end event management company in Mumbai

CHALLENGE To match the sensibilities of the company‟s discerning CEO who had something in mind he couldn‟t decribe.

DIGITAL ADVERTISING WEBSITE DESIGN

BRIEF Create a sophisticated and elegant website design for a high-end event management company in Mumbai

CHALLENGE To match the sensibilities of the company‟s discerning CEO who had something in mind he couldn‟t decribe.

SPEAKER

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