CUSTOM RUGS + BROADLOOM AWAKEN
“Any sufficiently advanced technology is equivalent to magic.”
ARTHUR C. CLARKE
Awaken Creativity, Create Magic
Blur the lines between intuition and innovation.
Awaken, our new custom hospitality collection of broadloom and rugs began with bold brush strokes and vibrant watercolor. Evolving through AI exploration and the digital canvas, the designs achieved layers of ethereality and detail with soft blending and carved elements. Custom shaped rugs highlight the designs. Each layer and color in the palette, is evidence of an awakening within the creative process itself. Innovative and magical.
ColorCraft Pro technology to create your most vibrant designs, ever.
Dream in 16 Colors
Awaken is designed with our new ColorCraft Pro technology. Choose up to 16 different colors from our EcoSolution Q® Nylon yarns to create unique blends and painterly effects. Bring your designs to life in 100% cut pile or cut and loop construction, for richly carved details.
144 in x 144 in | 3.66 m x 3.66 m
MEETING ROOM
Designs customized to any space.
With Shaw Hospitality’s carpet-to-fit capabilities, you are not bound by pattern scale or repeat. Work with our StudioOne custom design team to adapt these Awaken patterns to blend and flow seamlessly throughout your space.
Patterns have been altered to illustrate customization capabilities.
BALLROOOM
RF93710
288 in x 288 in | 7.31 m x 7.31 m
CASINO POV: HIGH ROLLERS ONLY. WHAT HAPPENS HERE, STAYS HERE.
Stroll in. Meet up. Dance on air.
BALLROOM RF93705
Patterns have been altered to illustrate customization capabilities.
The initial hand-painted design is brought into the digital realm.
72 in x 144 in | 1.83 m x 3.66 m
5659D
BQ820
Spaces that you move through should also move you.
PREFUNCTION RR93715
Patterns have been altered to illustrate customization capabilities.
CORRIDOR RN93716
ELEVATOR RF93717
144 in x 144 in | 3.66 m x 3.66 m
72 in x 144 in | 1.83 m x 3.66 m
5837D
5659D
Make a statement. Create a dramatic gathering space with an organic custom shaped rug, complemented perfectly with our rich hardwood offerings.
CUSTOM PATTERN RR93706 AND CAMARET OAK (HARDWOOD 203UV) IN SHERWOOD (00305)
72 in x 144 in | 1.83 m x 3.66 m
5659D 5363D
5329D 5837D 5524D
BQ820
72 in x 144 in | 1.83 m x 3.66 m
MOVE OVER, RED CARPET. THE MOST
LOBBY CORRIDOR WHEN YOU ROLL OUT AWAKEN FRAMED BY HARDWOOD.
EXPLORE
Easily customize color for your project, and explore additional patterns to use along with Awaken in your space. Experiment with Foundry at foundry.shawhospitality.com
Samples sized to show all colorways together, not all to scale. See each product page for specific measurements.
Awaken
Revel Thrive Enlighten
Muse Blossom Aurora
MEETING ROOM
RR93718
CORRIDOR RN93719
CORRIDOR
CORRIDOR
ColorCraft Pro
HIGH-END + IMAGINATIVE
Majority
cut pile, large color capability, multi-level texture, plush, defined
APPLICATIONS:
Public space, rugs, high-end guest rooms + suites
YARN COUNT / COLOR COUNT: Up to 16 colors
OZ WEIGHT:
10 x 10 (38oz), 11 x 11 (43oz), 12 x 12 (48oz)
PRODUCT TYPE: Broadloom + Rugs
CONSTRUCTION:
Tufted All Cut or Cut + Loop, Max. 40% Loop
PROJECTS: Full Service
MINIMUMS:
12’–0” width — 200yd2 (167m2)
13’–6” width — 200yd2 (167m2)
15’–0” width — 200yd2 (167m2)
Broadloom patterns: minimum 50yd2 per pattern can be combined for a total yardage of 200yd2 (167m2) or more. All patterns must use the same yarn bank.
People Together, Planet Forever is our promise. Neutral is not enough is our call to action.
We are one planet. We cannot afford to be neutral. We must make changes and take action together We are design optimists.
MATERIAL HEALTH
Together, we design and manufacture products to optimize human environments.
Product Transparency
Awaken broadloom styles have a Health Product Disclosure (HPD), which is a transparent disclosure of product content and associated health information.
Indoor Air Quality
People spend 90% of their time indoors, making these environments critical to our wellbeing. These products are Green Label Plus (GLP) Certified, meeting the California Department of Public Health (CDPH) indoor air quality standards for low-emitting products.
Cradle to Cradle Certified® Silver*
Designed and assessed for environmental and social performance across five critical sustainability categories: material health, material reuse, renewable energy and carbon management, water stewardship, and social fairness.
CIRCULAR ECONOMY
Together, we practice a regenerative, closed-loop approach to sustainability.
We Want it Back
At the end of its useful life, we can reclaim Awaken broadloom as we do any soft surface products. Since 2006, Shaw has reclaimed and recycled nearly 1 billion pounds of post consumer carpet reducing landfill waste.
CARBON IMPACT
Together, we are a positive force in the global effort to collectively fight climate change.
More than 50% Reduced Carbon Footprint
As a result of Shaw’s investment to help reduce our energy and greenhouse gas impact, we have cut our scope 1 & 2 emissions by more than half since our 2010 baseline.
Measurable
Product Impact
Awaken broadloom styles have a third-party verified Environmental Product Declaration (EPD).
DIVERSITY & INCLUSION
Together, we nurture an environment where every voice and perspective can be heard, with equal value placed on seen and unseen experiences.
Supplier Diversity Program
We promote supplier participation that is reflective of Shaw Industries’ diverse customer base and local community. More than 75% of our spend* is with small and diverse businesses. We believe having a strong Supplier Diversity Program is strategic for bringing more innovation to our businesses and opening new markets for growth.
*
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