Awaken Custom Brochure

AWAKEN C U STO M RU GS + B ROA D LO O M

1

2

“Any sufficiently advanced technology is equivalent to magic.”

ARTHUR C. CLARKE

Awaken Creativity, Create Magic Blur the lines between intuition and innovation.

Awaken, our new custom hospitality collection of broadloom and rugs began with bold brush strokes and vibrant watercolor. Evolving through AI exploration and the digital canvas, the designs achieved layers of ethereality and detail with soft blending and carved elements.

Custom shaped rugs highlight the designs. Each layer and color in the palette, is evidence of an awakening within the creative process itself.

Innovative and magical.

C O V E R : C U S T O M PAT T E R N R R 9 3 7 1 1 A N D C A M A R E T O A K (HARDWOOD 203UV) IN SHERWOOD (00305)

ColorCraft Pro technology to create your most vibrant designs, ever.

Dream in 16 Colors Awaken is designed with our new ColorCraft Pro technology. Choose up to 16 different colors from our EcoSolution Q® Nylon yarns to create unique blends and painterly effects. Bring your designs to life in 100% cut pile or cut and loop construction, for richly carved details.

C U S T O M PAT T E R N R F 9 3 7 1 0

2

3

R F 9 37 1 0 14 4 in x 14 4 in | 3 .6 6 m x 3 .6 6 m

4

A

I

CL842

5658D

B

J

6046

5329D

C

K

5379D

5 524 D

D

L

N012

BQ820

E

M

6154

5 52 5 D

F

N

6 0 07

5363D

G

O

5 6 52 D

5837D

H

P

5609D

5659D

A D E S T I N AT I O N W E D D I N G D E S E R V E S A D E S T I N AT I O N E V E N T S PA C E .

5

A L O U N G E T H AT D R AW S YO U I N F O R A N I G H T C A P I N S A I N T- B A R T H O R H I G H T E A I N L O N D O N .

6

R R 9 370 9 14 4 in x 2 1 6 in | 3 .6 6 m x 5 . 4 9 m

A

I

CL842

5658D

B

J

6046

5329D

C

K

5379D

5 524 D

D

L

N012

BQ820

E

M

6154

5 52 5 D

F

N

6 0 07

5363D

G

O

5 6 52 D

5837D

H

P

5609D

5659D

7

Designs customized to any space.

MEETING ROOM R R 9 3 70 9

With Shaw Hospitality’s carpet-to-fit capabilities, you are not bound by pattern scale or repeat. Work with our StudioOne custom design team to adapt these Awaken patterns to blend and flow seamlessly throughout your space.

Patterns have been altered to illustrate customization capabilities.

8

PREFUNCTION R F 9 3 7 14

BALLROOOM RF93710

9

R F 9 370 5 2 8 8 in x 28 8 in | 7. 3 1 m x 7. 3 1 m

A CL842

10

B

I

6046

5329D

C

J

5379D

5 524 D

D

K

N012

BQ820

E

L

6154

5 52 5 D

F

M

6 0 07

5363D

G

N

5 6 52 D

5837D

H

O

5658D

5659D

C A S I N O P O V: H I G H R O L L E R S O N LY. W H AT H A P P E N S H E R E , S TAY S H E R E .

11

R R 9 370 3 14 4 in x 14 4 in | 3 .6 6 m x 3 .6 6 m

A CL842

12

B

I

6046

5329D

C

J

5379D

5 524 D

D

K

N012

BQ820

E

L

6154

5 52 5 D

F

M

6 0 07

5363D

G

N

5 6 52 D

5837D

H

O

5658D

5659D

R N 9 370 4 7 2 in x 14 4 in | 1 . 8 3 m x 3 .6 6 m

A CL842

B

H

6046

5 524 D

C

I

5379D

BQ820

D

J

N012

5 52 5 D

E

K

6154

5363D

F

L

5658D

5837D

G

M

5329D

5659D

13

Stroll in.

Meet up.

Dance on air.

Patterns have been altered to illustrate customization capabilities.

14

BALLROOM R F 9 3 70 5

PREFUNCTION R N 9 3 70 4

15

The initial hand-painted design is brought into the digital realm.

16

TA K E A L O O K B E H I N D T H E D E S I G N

17

R N 9 37 1 6 7 2 in x 14 4 in | 1 . 8 3 m x 3 .6 6 m

18

A

I

CL842

5658D

B

J

6046

5329D

C

K

5379D

5 524 D

D

L

N012

BQ820

E

M

6154

5 52 5 D

F

N

6 0 07

5363D

G

O

5 6 52 D

5837D

H

P

5609D

5659D

W H E N E V E N T H E C O R R I D O R L E A D S T O PA R A D I S E .

19

R R 9 37 1 5 14 4 in x 2 1 6 in | 3 .6 6 m x 5 . 4 9 m

20

A

I

CL842

5658D

B

J

6046

5329D

C

K

5379D

5 524 D

D

L

N012

BQ820

E

M

6154

5 52 5 D

F

N

6 0 07

5363D

G

O

5 6 52 D

5837D

H

P

5609D

5659D

R F 9 37 17 7 2 in x 7 2 in | 1 . 8 3 m x 1 . 8 3 m

A CL842

B 6046

C BQ820

D 5 52 5 D

E 5363D

F 5837D

G 5659D

21

Spaces that you move through should also move you.

PREFUNCTION RR93715

Patterns have been altered to illustrate customization capabilities.

22

CORRIDOR RN93716

E L E VATO R RF93717

23

24

A W E L C O M I N G S TAT E M E N T I N T H E L O B B Y. S E T T H E T O N E F O R L U X U R Y A N D S O P H I S T I C AT I O N .

C U S T O M PAT T E R N R F 9 3 7 0 8

25

R F 9 370 8 14 4 in x 14 4 in | 3 .6 6 m x 3 .6 6 m

A CL842

B 6046

C 5379D

D N012

E 6154

F 5363D

G 5837D

H 5659D

26

R N 9 3707 7 2 in x 14 4 in | 1 . 8 3 m x 3 .6 6 m

A CL842

B 6046

C 5379D

D N012

E 6154

F 5363D

G 5837D

H 5659D

27

R R 9 370 6 14 4 in x 14 4 in | 3 .6 6 m x 3 .6 6 m​

28

A

I

CL842

5658D

B

J

6046

5329D

C

K

5379D

5 524 D

D

L

N012

BQ820

E

M

6154

5 52 5 D

F

N

6 0 07

5363D

G

O

5 6 52 D

5837D

H

P

5609D

5659D

29

Make a statement.

Create a dramatic gathering space with an organic custom shaped rug, complemented perfectly with our rich hardwood offerings.

C U S T O M PAT T E R N R R 9 3 7 0 6 A N D C A M A R E T O A K ( H A R D W O O D 2 0 3 U V ) IN SHERWOOD (00305)

30

31

R R 9 37 12 14 4 in x 14 4 in | 3 .6 6 m x 3 .6 6 m

32

A

I

CL842

5658D

B

J

6046

5329D

C

K

5379D

5 524 D

D

L

N012

BQ820

E

M

6154

5 52 5 D

F

N

6 0 07

5363D

G

O

5 6 52 D

5837D

H

P

5609D

5659D

R R 9 37 11 14 4 in x 2 1 6 in | 3 .6 6 m x 5 . 4 9 m

A

I

CL842

5658D

B

J

6046

5329D

C

K

5379D

5 524 D

D

L

N012

BQ820

E

M

6154

5 52 5 D

F

N

6 0 07

5363D

G

O

5 6 52 D

5837D

H

P

5609D

5659D

33

R N 9 37 13 7 2 in x 14 4 in | 1 . 8 3 m x 3 .6 6 m

34

A

I

CL842

5658D

B

J

6046

5329D

C

K

5379D

5 524 D

D

L

N012

BQ820

E

M

6154

5 52 5 D

F

N

6 0 07

5363D

G

O

5 6 52 D

5837D

H

P

5609D

5659D

R F 9 37 14 14 4 in x 14 4 in | 3 .6 6 m x 3 .6 6 m

A CL842

B 5329D

C 5 524 D

D BQ820

E 5363D

F 5837D

G 5659D

35

R N 9 37 1 9 7 2 in x 14 4 in | 1 . 8 3 m x 3 .6 6 m

A CL842

36

B

I

6046

5329D

C

J

5379D

5 524 D

D

K

6154

BQ820

E

L

6 0 07

5 52 5 D

F

M

5 6 52 D

5363D

G

N

5609D

5837D

H

O

5658D

5659D

M O V E O V E R , R E D C A R P E T. T H E M O S T V I P I M P R E S S I O N S TA R T S I N T H E L O B B Y C O R R I D O R W H E N YO U R O L L O U T AWA K E N F R A M E D B Y H A R D W O O D.

37

R R 9 37 18 14 4 in x 2 1 6 in | 3 .6 6 m x 5 . 4 9 m

A CL842

38

B

I

6046

5329D

C

J

5379D

5 524 D

D

K

6154

BQ820

E

L

6 0 07

5 52 5 D

F

M

5 6 52 D

5363D

G

N

5609D

5837D

H

O

5658D

5659D

R F 9 372 0 2 8 8 in x 2 8 8 in | 7. 3 2 m x 7. 3 2 m

A CL842

B

I

6046

5329D

C

J

5379D

5 524 D

D

K

6154

BQ820

E

L

6 0 07

5 52 5 D

F

M

5 6 52 D

5363D

G

N

5609D

5837D

H

O

5658D

5659D

39

EXPLORE

Easily customize color for your project, and explore additional patterns to use along with Awaken in your space.

Experiment with Foundry at foundry.shawhospitality.com

Awaken

Muse

Blossom

Revel

Thrive

Enlighten

Samples sized to show all colorways together, not all to scale.

See each product page for specific measurements.

40

Aurora

MEETING ROOM

CORRIDOR

RR93718

RN93719

PREFUNCTION

BALLROOOM

RF93720

RR93718

41

Pattern Index

RUG PA G E 0 4

RUG PA G E 0 7

FIELD PA G E 1 2

CORRIDOR PA G E 2 0

RUG PA G E 3 0

42

CORRIDOR PA G E 1 5

RUG PA G E 1 4

RUG PA G E 2 2

FIELD PA G E 2 3

RUG PA G E 3 4

FIELD PA G E 2 8

RUG PA G E 3 5

CORRIDOR PA G E 2 9

CORRIDOR PA G E 3 6

CORRIDOR PA G E 3 8

FIELD PA G E 3 7

RUG PA G E 4 0

ColorCraft Pro H I G H - E N D + I M AG I N AT I V E

Majority cut pile, large color capability, multi-level texture, plush, defined

FIELD PA G E 4 1

YA R N C O U N T / C O L O R C O U N T:

Up to 16 colors OZ W E I G H T:

10 x 10 (38oz), 11 x 11 (43oz), 12 x 12 (48oz) PRODUCT TYPE:

Broadloom + Rugs CONSTRUCTION:

Tufted All Cut or Cut + Loop, Max. 40% Loop PROJECTS:

Full Service MINIMUMS:

A P P L I C AT I O N S :

Public space, rugs, high-end guest rooms + suites

12’–0” width­— 200yd2 (167m2) 13’–6” width­— 200yd2 (167m2) 15’–0” width­— 200yd2 (167m2) Broadloom patterns: minimum 50yd2 per pattern can be combined for a total yardage of 200yd2 (167m2) or more. All patterns must use the same yarn bank.

43

People Together, Planet Forever is our promise.

Neutral is not enough is our call to action.

We are one planet. We cannot afford to be neutral. We must make changes and take action together. We are design optimists.

MATERIAL HEALTH

CARBON IMPACT

Together, we design and manufacture products to optimize human environments.

Together, we are a positive force in the global effort to collectively fight climate change.

Product Transparency

More than 50% Reduced Carbon Footprint

Awaken broadloom styles have a Health Product Disclosure (HPD), which is a transparent disclosure of product content and associated health information.

Indoor Air Quality People spend 90% of their time indoors, making these environments critical to our wellbeing. These products are Green Label Plus (GLP) Certified, meeting the California Department of Public Health (CDPH) indoor air quality standards for low-emitting products.

As a result of Shaw’s investment to help reduce our energy and greenhouse gas impact, we have cut our scope 1 & 2 emissions by more than half since our 2010 baseline.

Measurable Product Impact Awaken broadloom styles have a third-party verified Environmental Product Declaration (EPD).

Cradle to Cradle Certified® Silver* Designed and assessed for environmental and social performance across five critical sustainability categories: material health, material reuse, renewable energy and carbon management, water stewardship, and social fairness.

CIRCULAR ECONOMY

DIVERSITY & INCLUSION

Together, we practice a regenerative, closed-loop approach to sustainability.

Together, we nurture an environment where every voice and perspective can be heard, with equal value placed on seen and unseen experiences.

We Want it Back

Supplier Diversity Program

At the end of its useful life, we can reclaim Awaken broadloom as we do any soft surface products.

Since 2006, Shaw has reclaimed and recycled nearly 1 billion pounds of post consumer carpet reducing landfill waste.

We promote supplier participation that is reflective of Shaw Industries’ diverse customer base and local community. More than 75% of our spend* is with small and diverse businesses.

We believe having a strong Supplier Diversity Program is strategic for bringing more innovation to our businesses and opening new markets for growth. * A llowable spend is domestic (U.S.) spend in categories in which we have diverse suppliers from which we choose.

S H OWRO O M LO CATI O N S

AT L A N TA

MELBOURNE

PERTH

+1 4 0 4 8 5 3 74 2 9

+1 8 0 0 5 5 6 3 0 2

+1 8 0 0 5 5 6 3 0 2

B A N GA LO R E

M E XI C O C I T Y

SA N F R A N C I S C O

+91 80 67 730202

+ 52 5 5 5 0 1 0 76 0 0

+1 41 5 9 5 5 1 9 2 0

BEIJING

MIAMI

SA N Q U H A R

+86 10 6568 5881

+1 3 0 5 8 2 7 5 9 1 2

+ 4 4 2 07 9 6 1 41 2 0

C H I CAG O +1 3 1 2 4 6 7 1 3 3 1

MONTERREY

SA N T I AG O

+ 52 8 1 8 74 8 5 6 9 3

+ 5 6 2 24 3 1 5 0 0 0 X 5 5 0

DA L L AS

MUMBAI

SHANGHAI

+1 9 7 2 5 8 7 4 5 4 8

+91 22 62845000

+86 21 3338 4000

DUBAI

N A N TO N G

S I N GA P O R E

+971 4 584 6956

+ 8 6 51 3 8 11 5 9 7 3 2

+ 6 5 6 7 3 3 1 8 11

H O N G KO N G

N E W YO R K

SY D N E Y

+ 8 52 2 6 2 3 0 3 7 1

+1 2 1 2 9 5 3 74 2 9

+1 8 0 0 5 5 6 3 0 2

LO N D O N

O O ST E R H O U T

TO R O N TO

+31 85 208 4890

+1 9 0 5 6 7 7 1 0 11

+ 4 4 2 07 9 6 1 41 2 0

LO S A N G E L E S

PA R I S

+1 8 0 0 2 3 3 1 6 14

+ 3 3 1 5 5 2 7 3 9 07

© 2024 Shaw Industries Group, Inc.

45

46