Riccardo Tisci Italian-born creative director of Givenchy Riccardo Tisci has resurrected the Parisian house to its former profitable glory with dark, sensual and subversive collections. Impressively, Tisci has crafted distinct brand identities for all of Givenchy’s product categories across women’s and men’s ready-to-wear and haute couture. Tisci admitted that he found the prospect of designing couture initially daunting. "In the beginning, to be honest I was super-scared," he told Dazed Digital in January 2011. "I turned up and took a step back and said, 'I am here to learn,' and I feel the same today. I've got only to learn from these people because they have been doing couture for 30 or 40 years, so I keep learning every season." Since his appointment, the designer has helped the label boost its sales considerably. Tisci’s marriage of streetwear influences, Parisian sensibilities and global motifs has made Givenchy’s printed sweatshirts a fashion staple, as well as broadening the brand’s appeal exponentially.
11