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Alexander

McQueen 25 Years of Savage Beauty Shaunessa Nongrum (LBM Level 1)


Lee Alexander McQueen was one of the most visionary designers of his generation. McQueen was born on March 17, 1969, in Lewisham, London. He gained the attention and respect of the fashion industry for the emotional power and raw energy of his presentations, and the romantic, but determinedly contemporary nature of his collections. McQueen became head designer of the Givenchy fashion line and, in 2004, launched his own menswear line. His imagination and unique approach to design have left an indelible imprint on the fashion world, and a legacy that continues to this day.


Celebrating 25 Years of Alexander McQueen

Alexander McQueen's dashing creativity was expressed through the technical artistry of his designs and the dramatic intensity of his fashion shows. As the his eponymous company will soon be completing 25 years of existence, it is only fitting to have an event celebrating the extraordinary creative talent of one of the most innovative designers of recent times.


The Moodboard for the event


CONCIERGE SERVICE The concierge services of the event will be managed by Queen of Clubs, London. The service provides perfection in every area of the travel business providing the finest travel solutions for the most demanding clientele.


SECURITY

All security detail and protection for the event will be handled by the ETS crew. Elite Team Security is a highly efficient and professionally run firm specializing in key areas of commercial security.


Guests who do not reside in London will be put up in the Mandarin Oriental Hotel, one of London's most celebrated 5-star hotels. It is located at Hyde Park, 25 minutes away from the event venue.


Venue: Eltham Palace, South East London, England Built for millionaires, Eltham Palace reflects the glamour and allure of 1930s fashionable society. The 19 acres of beautiful gardens blend 1930s and medieval features, is the ideal location for the event.


Three Part Event The McQueen Timeline

Celebratory Dinner

Private Auction


Part 1: The McQueen Mini Timeline

The McQueen Mini Timeline is an exhibition for the guests to re-live and experience the life of Alexander McQueen. It will display everything from his early works to his posthumous collections, each iconic moment from his fashion shows and his life in pictures. A walkthrough of the Timeline will start the event as this will be where the guests are led to first after a brief photo op.


The structure for the McQueen Timeline has been inspired from the above picture which was one of the brand’s iconic campaigns for the Savage Beauty exhibit.


First draft of the Timeline


The basic structure; Interior(Top) and exterior(bottom)


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3.

2.

4.

1. 3D aerial view of the Timeline

3. 3D aerial view of the corridors

2. Back end curve

4. Zoomed in view of the corridor


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3.

2.

5.

4.

6.

1. Interior details in the ground floor. 2. Staircase leading to the upper exhibit.

3. The same staircase as seen from the first floor. 4. Interior details of the exhibit upstairs.

5. The curved, rounded ends of the structure. 6. Curved details of the ground floor.


A Glimpse Inside The McQueen Timeline


The iconic hologram of Kate Moss will be at the center of the Timeline:


There will be various galleries as well showing McQueen’s life in pictures.


Ushers and Guides 10 Ushers will be present inside the Timeline to assist the guests or to answer any queries. The picture to the right will be their uniform.


Part 2: Dinner

Once the guests exit the McQueen Timeline, they will be lead towards the dining area where the rest of the event will take place.


A basic idea of what the dining area will look like


The lighting has been deigned to evoke feelings of romanticism, a concept that McQueen believed in.


Floral and lighting arrangement for each table


Place Settings


Team of 25 waiters and waitresses


Menu Hors D’oeuvres Mushroom Crostini and Rosemary Lemon Cashew Cream

Smoked Salmon Crisps Meat Fruit mandarin, chicken liver parfait and grilled bread

Select Champagne: 2002 Moet&Chandon Grand Vintage Brut 2001 Nyetimber Select Rose Wine: NV Ayala Brut Nature Zero Dosage 2004 Eiswein Zweigelt Suss


Soup Pumpkin Soup Mock Turtle Soup

Salad Garden Salad with Gribiche Sauce Select White Wine: Gruner Veltliner Pavillion Blanc


Main Course Roasted Aubergine with aubergine puree and braised konbu Powdered Duck Breast with smoked confit fennel, smoked beetroot and umbles Heston Blumenthal’s ‘Perfect Steak’ Select Red Wine: Cotes du Rhone Chateau Haut Marbuzet Cru Bourgeois

Palate Cleanser Hot and Iced Tea

Dessert Rhubarb with Crystallized Coconut with Rhubarb Sorbet Black Forest Gateau


Guest List(75 guests)

Kate Moss

Franรงois-Henri Pinault

Anna Wintour

Naomi Campbell

Martin Roth

Mario Testino

Sarah Jessica Parker

Annabelle Neilson

Bernard Arnault

Alexandra Shulman


David Beckham

Sam Taylor Johnson

Lady Gaga

Elton John

Rihanna

Eddie Redmayne

Sienna Miller

Tom Hardy

Karl Lagerfeld

Cate Blanchette


Phillip Treacy

Alexa Chung

Daphne Guiness

Thomas Campbell

Damien Hirts

Karlie Kloss

Poppy Delevinge

Eva Green


Part 3: Private Auction

Towards the end of the event, after dinner, there will be a private auction of a few items from the notable collections and creations of Alexander McQueen. 75% of proceeds will be divided between the Maytree Respite Centre, a charitable organization that helps and supports those who are dealing with suicidal thoughts, and The Blue Cross animal care charity.


TIMING

PROGRAM

NOTES

4:45

Arrival of the press

5:00

Guests arrive at the venue

5:15

Guests make their way inside the McQueen Timeline

6:15

Guests reach the dinner venue

Waiters and waitresses serve the guests champagne and hors d’ouevers

6:20

Jonathan Akeroyd (McQ CEO) gives his welcome speech

Talks about the basis of the event.

6:25

Lady Gaga pays tribute to McQueen

Performs an acoustic rendition of 'Marry The Night'

6:30

Sarah Burton comes up on stage

At the end of her speech, guests raise their glasses and toast towards McQueen and the brand

6:40

Heston Blumenthal is introduced as the chef for the event and announces dinner

While the guests have dinner, preparations for the auction begins on stage

8:00

Private Auction begins

8:45

Kate Moss gives concluding speech

9:00

Guests exit the venue

Guests will stop for a brief photo op


RETURN GIFTS

Alexander McQueen Savage Beauty Book

Miniature Armadillo

(The return gifts compliment each other. The armadillo acts as a paperweight for the book)

Twenty Five Years of Savage Beauty  

An event celebrating fashion house, Alexander McQueen's 25 year jubilee.

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