Fall 2010/Winter 2011: Building for the Future by Shahid Syed

Stewardship FALL/WINTER 2010

Supporting the ministries of Citizens, Princeton, Shelby and Walker Baptist Medical Centers

building for the future A new look, a new day for Princeton Baptist

Chairman-elect Shares His Vision

Up & Running: Shelby PAD Program

Stewardship a letter from

Jim Emack, Jr. & Mark Belcher The past year has been an exciting time for the Baptist Health Foundation and Baptist Health System! From watching the newly opened Shelby Baptist South Tower flourish and breaking ground for Princeton Baptist’s $57 million expansion to opening Baptist Health Center Hoover’s new building -- there has been a great deal of growth for Baptist Health System. In addition, this fall the System captured two prestigious honors from the Birmingham Business Journal—Birmingham’s “Healthiest Employer” award and recognition as one of the city’s “Best Places to Work.” While the System has been growing—both physically and in reputation—the Baptist Health Foundation has been hard at work to support the services and programs of our four hospitals. In this issue of Stewardship you’ll read about several of these efforts including the 3rd Annual Alabama Charity Clays and the 8th Annual PHI Golf Tournament. On page 6, learn more about Princeton Baptist’s expansion and how Baptist Health Foundation is helping. Learn about some of the ways the Foundation is supporting and encouraging innovation in health care on pages 8 and 13. And read about the Foundation’s tribute to the legacy of long-standing BHS Trustee Homer M. Lloyd, Jr. on page 12. Chairman-elect Gene Davenport, who will become chairman in January, is the focus of this issue’s Interview Spotlight (page 4) and shares his vision for BHF. We hope you enjoy the stories in this issue of Stewardship and, that as the year comes to an end, you will consider adding your support to the ministries of Baptist Health System through a gift to the Baptist Health Foundation.

Baptist Health Foundation Board of Directors Jim Emack, Jr. Gene Davenport Chairman Chair-elect Joseph L. Bynum Scott Reed Secretary Treasurer

Lee Cooper Bill Morton Mark Crosswhite F. Wayne Pate Dr. Jack M. Dabbs James Rainer, Jr. Bill Daniel Carolyn Reed Joseph Downs III Scott Reed Tom Jernigan, Jr. Kenneth Simon John Kirby Lathrop Smith Dr. Farrell O. Mendelsohn Lee Smith Dr. James Moebes Bill Stone Lloyd Wilson president & Chief Development Officer, baptist health foundation Mark Belcher DIRECTOR OF DEVELOPMENT Jennifer Philpot Chairman, BHS Board of Trustees F. Wayne Pate   President & Chief Executive officer, Baptist Health system Shane Spees   Vice President, Communications & Government Relations Ross Mitchell   Director, Public Relations Kaye Sutley   Editorial Board Joel Taylor (Administrator, Citizens Baptist) Keith Parrott (President, Princeton Baptist & BHS North Market Leader) Bob Phillips (Administrator, Walker Baptist) David Wilson (President, Shelby Baptist & BHS South Market Leader)   art director Amy R. Bickell Bickell Design editorial contributors Cary Estes, Jennifer Jackson, Susan P. Moore   Photography Robert Farley

Merry Christmas and Happy New Year!

Jim H. Emack, Jr.

Mark D. Belcher

Chairman, Board of Directors

President & Chief Development Officer

Baptist Health Foundation

Published by Baptist Health Foundation, Inc. a 501(c)(3) organization   P.O. Box 830605 Birmingham, AL 35283-0605 205-715-5339 or 877-474-4243 www.bhsala.com/Foundation

Contributors Kelly Forester (System Office) Jennifer Dodd (Princeton Baptist) April Weaver (Shelby Baptist) Renae McKinney (Walker Baptist) Roxiann Ramsey (Citizens Baptist) Baptist Health Foundation Stewardship is published for friends of the hospitals of Baptist Health System. This publication is not intended to replace professional medical advice or service. Personal health problems should be discussed with your physician or other appropriate health professional.   Please send address changes to: Baptist Health Foundation P.O. Box 830605 Birmingham, AL 35283-0605   HOSPITALS OF BAPTIST HEALTH SYSTEM Citizens Baptist Medical Center (Talladega, Ala.) Princeton Baptist Medical Center (Birmingham, Ala.) Shelby Baptist Medical Center (Alabaster, Ala.) Walker Baptist Medical Center (Jasper, Ala.)

facebook.com/BaptistHealthFoundation

contents BHS Hospitals Spotlight............. Joel Taylor Joins Citizens Baptist Grant for Shelby Baptist Fishing for Funds

14 10

Interview with Gene Davenport...... Chairman-elect Shares His Vision for BHF Cover Story……..........................

Building for the Future: New Look, New Day for Princeton Baptist

Feature Story..............................

Up & Running: Shelby PAD Program

Foundation Spotlight........…....... . 3rd Annual Alabama Charity Clays A Legacy Lives On Through Lloyd Leadership Award Goodsearch.com Makes Good Cents for BHF Seeds of Innovation through BHF Gift 8th Annual PHI Golf Tournament

8 on the cover: Princeton Baptist Medical Center kicked off its $57 million expansion program this summer with a formal ground breaking ceremony.

Program Spotlight...........…...... . A Continuous Journey: Support for Princeton Breast Care Center

System Spotlight.............…...... BHC Hoover Grand Opening BHS Named “Healthiest Employer” & “Best Place to Work”

Serving the Needs of the Community

Ever since Joel Taylor became administrator of Citizens Baptist

Medical Center on Sept. 13, he has been seeking opinions about the direction the hospital should take. He has talked with physicians, hospital employees and members of the surrounding community. “I wanted to come in, be an active listener and take the pulse of the organization and the community,” Taylor said. “It has to be a team effort to be successful.” A native of Tennessee, Taylor arrived at Citizens Baptist from White County Community Hospital in Sparta, Tenn., where he was chief executive officer for the past two years. But he also is familiar with the people of Alabama. Taylor received a master of science in health administration and a master of business administration from the University of Alabama at Birmingham, and he earned a bachelor’s degree in politi-

cal science from Birmingham-Southern College. In addition, he spent two years as assistant CEO at Parkway Medical Center in Decatur, Ala. “From a professional standpoint, having been in Alabama before, I knew of the strong reputation of Baptist Health System. I had also heard great things about the senior leadership in the System,” Taylor said. “And then specifically at Citizens, when I visited, the people were very energetic and welcoming. I wanted to go someplace where I would truly enjoy working with the people and have the opportunity to come in and help the place grow.” Growth is one of Taylor’s key goals in the coming years, particularly in the area of physician recruitment. He said Citizens Baptist consistently rates high in patient satisfaction, to the point that the hospital almost has become a victim of its success.

“Most of our physicians are very busy, because this community really supports Citizens,” Taylor said. “Every person I’ve encountered has said we have to work on getting additional physicians here. We have a good product – quality, compassionate care. Now, we just need to bring in more physicians. That message has been clear throughout the spectrum of the organization.” Taylor said he also wants to enhance some of the hospital’s services, such as outpatient surgery. And, he has a longterm goal of creating a new office building for the physicians. “That needs to be in our plans for down the road,” Taylor said. “As we recruit more physicians, we want to make sure they have the accommodations they need to take care of their patients.” In the meantime, Taylor said he will continue to meet people in the area, lis-

grant for Shelby Promotes Community’s Well-being As members of the Shelby County Community Health Foundation (SCCHF) pass the new South Tower at Shelby Baptist Medical Center, they’re justified in feeling a touch of pride. A grant from the SCCHF helped make possible the new 175,000 square foot expansion that successfully converted the hospital in Alabaster to an all private patient room facility where state-of-the-art medicine is delivered in an inviting, spacious, family-friendly environment. The SCCHF’s $1.25 million grant, provided over multiple years, focused on new medical equipment, explained

2 Stewardship

SCCHF Board President Chad Scroggins. The grant helped provide area residents with the latest technology in areas such as the new clinical laboratory, a 35-bed intermediate care unit and the new medical intensive care unit for critically ill patients. “We wanted to support Shelby County’s health care leader, Shelby Baptist, in providing high quality health services for residents,” said Scroggins. “With grants such as this, we help bolster the resources available to the people of the Shelby County area— that’s the goal of the county’s Community Health Foundation. “In partnering with organizations like

above: A grant from the SCCHF helped make Shelby Baptist’s expansion possible. Baptist, we help improve the well-being of the people who live here. The positive values that such partnerships bring benefit and strengthen the community as a whole. Shelby County is still one of the fastest growing counties in the state. And as people look for places to live

above: Tennessee native Joel Taylor joined Baptist Health System in September as administrator of Citizens Baptist in Talladega. ten to what they have to say and attempt to further strengthen the bond between Citizens Baptist and the community. “The part of the job I enjoy most is the interaction with people at the hospital and in the community,” Taylor said. “This is a community hospital. We’re here to take care of and serve this community and be their health care provider of choice.”

and work, health care and educational resources are major factors in making their selection.” Shelby Baptist Medical Center President David Wilson describes the recent hospital expansion as the biggest single development in the history of health care in the county. And the Shelby County Community Health Foundation can take great pride in having played a significant role in helping bring about a new era in health care to the people of Shelby County. You can also help support the health ministry of Baptist Health System hospitals to care for those in communities across north and central Alabama. Call the Baptist Health Foundation at 1-877-474-4243 or visit us online at www.bhsala.com/Foundation.

BMC

bass appeal

New Citizens administrator has his eye on the future and his ear to the ground

Citizens Baptist to hold second bass fishing tournament after successful inaugural event They will be reeling in the fish, and the donations, on Feb. 19, 2011 when Citizens Baptist Medical Center holds its second annual bass fishing tournament at Logan Martin Lake. The 2010 inaugural fundraising event attracted more than 100 participants and raised approximately $15,000, which was used toward the purchase of a surgical gamma probe. Proceeds from this year’s tournament will help Citizens purchase an infant warmer for the labor and delivery unit.. “We had such a wonderful turnout last year, and we plan to do it again this year,” said Roxiann Ramsey, director of marketing and volunteer services at Citizens. “We have already had people who participated the first time tell us they’re coming back. Plus, other people have called to say they wished they could have participated in the first tournament, and they definitely want be part of it this year.” A total of 57 boats and 109 fishermen took part in the tournament this past February. Participants competed for a total of more than $5,000 in prizes, with extra prize money offered by Triton Boats and Skeeter Boats. Ramsey said one of the reasons the first tournament was such a success was because of the support of a wide variety of sponsors, including product retailer Vicious Fishing out of Dora and the Birmingham Radiology Group. “We were very fortunate to have so many companies donate door prizes,” Ramsey said. “Everything just came together and it really worked well.” Joel Taylor, the new administrator at Citizens, said having a fishing tournament helps set the hospital apart from other fundraising events. “What an innovative way to really capitalize on the local resources here in Talladega county,” Taylor said, “and bass fishing is becoming more and more popular around the country. It’s even on ESPN on a regular basis now. The first tournament was very well received by the community, and our employees really enjoyed it as well.” Professional guide fisherman Rusty Burroughs will be back this year to help coordinate the tournament. For more information, email Foundation@bhsala.com, call 256-761-4664 or dial toll-free 1-877-474-4243.

Serving the Needs of the Community

Joel Taylor Joins Citizens Baptist

fishing for funds

BMC

hospitalsspotlight

Fall/Winter 2010 3

interview

On Jan. 1, Gene Davenport will take over as chairman of the Baptist Health Foundation’s Board of Directors. Prior to his retirement as president/COO of Russell Lands, Inc. in January 2003, Davenport spent 30 years working as an executive at Russell and saw the company grow from under 10 employees to more than 450 at the time of his retirement. Russell Lands, Inc. is a multi-faceted holding company with many operating divisions including: land development, real estate sales, lake house rentals, a number of large marinas and eleven building supply stores. A longtime supporter and Board member of the Baptist Health Foundation, Davenport will use his many years of experience as a businessman and member of other major boards and charitable groups to help the Foundation continue to grow and accomplish its mission of supporting the four Baptist Health System hospitals.

Q A

Gene Davenport

For people who are still getting to know you, what is your professional background? I was born in Kentucky and grew up in Yazoo City, Miss. I graduated with a bachelor’s degree from Millsaps College in Jackson, Miss. and received a master’s degree in urban and regional planning from the University of Mississippi. Since then, I have only had two jobs. Upon graduation, I went to work for the Rust Engineering Company in Huntsville, Ala. in their NASA program. After a year, they transferred me to Birmingham where I was involved in setting up a consulting city planning division, which I later directed. I was there six years and was hired by Ben Russell in January of 1973 as vice president of Russell Lands. It was a natural fit between Ben and me. Ben has always been a visionary. I was more into details and execution. Ben loves to design and build, as is typified by such as projects as Children’s Harbor and Russell Crossroads. We made a solid and successful team.

4 Stewardship

Chairman-elect shares his vision for BHF

Q A

How did your relationship with Ben Russell help shape your attitude toward philanthropy and giving back to the community?

I think I always have had a need to share, but I became much more focused as I came to know Ben. I saw him give and do things for others, and he never men-

I will definitely be pro-active and I hope the full Board will follow my lead. I do not take board involvement lightly. It’s a major commitment! I believe we should all do what we can to make our operation as good as our abilities allow. With the right group of people working together for a common cause, there will be no limit to what we can accomplish.

I believe we should all do what we can to make our operation as good as our abilities allow. tioned it. In a discussion one day, he told me his grandfather had frequently said, “Always give some back!” He followed those words and, in time, so did I.

It sounds like you plan to be pro-active as chairman of the Baptist Health Foundation’s Board of Directors. What is your vision for the Board in the coming months and years?

Baptist Health System is embarking on one of the largest projects in its history, the expansion and renovation of Princeton Medical Center. What is your impression of the expansion, and what can the Board do to help further this project?

It is not only the one of the biggest projects for the Baptist Health System; it is the largest single project ever in West Birmingham. It is a major undertaking during the most challenging economic times in any of our histories. We know what we have to work with, what the project will provide and how we plan to accomplish this expansion. It is doable. The Foundation Board has committed to raise $5 million to help make this $57 million project a reality. This is no small effort on the part of the Foundation, but we will get it done and, hopefully, surpass our goal. Commitment and hard work will be the key to our success. I like what I’ve seen at Princeton. The culture and the warm, friendly people make it a welcoming place. Everyone acts like they know you, and that is such a nice feeling. Princeton has so much to offer, and our story is NOW being told. The impressive and caring staff of physicians and support personnel, state-of-the-art diagnostic and imaging equipment, and knowledge and expertise in evidence-

The more involved, better informed and innovative our Board members become, the better ambassadors and salesmen we can be. based medicine makes Princeton one of the best hospitals in the southeast.

What do you think of the recent efforts to raise money through such special events as sporting clays, golf tournaments and bass fishing?

These events have proven to be successful due to the hard work of the Board, staff and volunteers. Our theory is to give our supporters something in return for

their financial participation. It seems to work, and we make sure everyone enjoys themselves. We have been able to raise significant money in support of the System, create awareness about our facilities and efforts, and have a little fun along the way. We will continue to nurture and grow these efforts. The more involved, better informed and innovative our Board members become, the better ambassadors and salesmen we can be. That really is what I expect from the Baptist Health Foundation Board. Fall/Winter 2010 5

coverstory

building

A new look, a new day for Princeton Baptist

for the future by Cary Estes | photos by Robert Farley

6 Stewardship

The Foundation has launched a campaign to raise $5 million in support of Princeton Baptistâ&#x20AC;&#x2122;s $57 million expansion project, which is now well underway.

Fall/Winter Fall/Winter08-09 2010 7

As Princeton Baptist Medical Center builds for the future, it builds upon a faith-based ministry of healing that spans nearly nine decades. “We have never veered from our Mission since we welcomed our first patients

in 1922,” said Baptist Health System President and CEO Shane Spees. “The expansion and renovation underway at Princeton Baptist signifies our continued long-term commitment to the health of Birmingham.” Campaign support The BHS Board has committed $57 million to build a two-story tower on the east side of the hospital campus that will include new surgical suites, improved support areas and updated infrastructure. In support of this undertaking, Baptist Health Foundation has launched “Answering the Call,” a campaign to raise an additional $5 million to add a new dimension to the hospital construction project. As the campaign launches its leadership phase, organizers are pleased with the progress to date. “We have already received generous gifts,” said Mark Belcher, president and chief development officer of the Foundation.

Physicians playing a key role “Physician support also has been overwhelming—and is fundamental to the success of the campaign,” Belcher said. “Since the project’s inception, physician engagement has been significant in guiding the entire expansion process.” “Princeton attracts top, well-trained physicians and enjoys little attrition 8 Stewardship

because of our strong reputation and because our doctors care deeply about their patients,” said oncologist Dr. James C. Lasker, outgoing president of the Princeton Baptist Medical Staff. “We can continue this outstanding track record only with an update to our physical plant.” “There’s a rare synergy of old and new at Princeton,” said cardiologist Dr. Farrell O. Mendelsohn, who serves as the campaign’s Physician Solicitation Chairman. “We employ a classic sense of compassionate doctoring combined with 21st Century medicine.”

New look, new chapel The expansion, designed by TRO Jung|Brannen and being constructed by Brasfield & Gorrie, is the hospital’s first major construction project in 15 years. In addition to the new, additional space, the project will transform the look of the campus by creating a new main entrance to the hospital fronting Tuscaloosa and Lomb Avenues. A light-filled entry will mark the entrance to a large two-story, glass-enclosed space that will feature a new chapel. “The

chapel is the focal point of this signature space, signifying to all who enter -- first and foremost -- the message of our faithbased Mission,” said Belcher. The new 50-seat chapel will offer a quiet place for meditation and prayer. The private philanthropy campaign will help make the chapel and entrance possible, along with new medical and safety equipment that will provide cost-saving efficiencies for the hospital. Campaign proceeds will also help fund other design elements, such as a landscaped pedestrian plaza to create a more welcoming and patient/visitor-friendly facility.

Building for the future “It’s simple,” said Princeton Baptist President Keith Parrott. “We must make these improvements to ensure that our hospital can continue to meet the needs of the 450,000 people Princeton serves and match the quality of our physicians’ medical expertise. With this expansion, we’re building for the future to ensure Princeton’s legacy of excellence and caring continues to thrive.” Fall 2010 9

donorspotlight

We have to crawl before we walk. But once we start walking, watch out. We’re down the stairs and out the door and off to do whatever we want. That initial step for infants is so celebrated because, in many ways, it marks the beginning of our independence. We no longer must rely entirely on others to do things for us. We can move. We have freedom.

Hope for people with PAD

The loss of such mobility through peripheral arterial disease (PAD) can have a devastating effect on a person, both physically and mentally. The man who once took long walks through the woods but can now barely make it to the kitchen. The woman who used to love to dance but now rarely leaves her chair. “These people can have their life restored to them,” said Dr. Dale Elliott, a cardiologist at Shelby Baptist Medical Center. And, that’s the goal of the Shelby Baptist Medical Center’s PAD program.

Center is creating a broad network of PAD screening sites, thanks to a $200,000 donation from local construction company Robins & Morton. “We want to be able to identify the disease earlier,” said Dr. Elliott. “As part of that effort, we partnered with a company called BioMedix. They have an automated

way to treat clogged arteries in any part of the body was through bypass surgery. Now, minimally invasive technology used at Shelby Baptist is capable of treating a wide range of plaque types in peripheral arteries, usually performed through an outpatient process. Dr. Elliott has seen the end result of such procedures, and the dramatic changes that come over people when they suddenly are able to regain the simple joy of walking pain free. “We had one gentleman who couldn’t walk more than about 20 feet, and now

Shelby is creating a broad network of PAD screening sites, thanks to a $200,000 donation from local construction company Robins & Morton.

What is peripheral arterial disease (PAD)?

running Shelby Baptist begins high tech outreach program for peripheral arterial disease by Cary Estes

10 Stewardship

PAD is similar to coronary disease, but the hardening of the arteries occurs in the limbs (periphery) of the body instead of around the heart and chest. The problem often develops in the legs, and people who have been active all their life suddenly find they can’t move around without pain. If left untreated, in severe cases amputation might be necessary. “A big concern is, at first, some people just think the symptoms they are experiencing are just part of the aging process. They don’t realize they have a disease,” Dr. Elliott said. “We have treated people who are virtually incapacitated, people who can’t do anything, and suddenly they’re able to go out and lead a normal life.”

Education & detection is the key The PAD program at Shelby Baptist is seeking to educate people about the disease and help them realize they can once again have an active lifestyle. This is being done through direct community outreach and the creation of a new Internet-based PAD network. The hospital’s Alabama Limb Salvage

device, PADnet, which can be used in doctors’ offices to look at arteries in the lower extremities and detect PAD at an early stage. “Some of the highest incidents of PAD are found just south of Shelby Baptist – between here and Selma – which is the very market we serve,” Dr. Elliott added. “Our goal is to set up 12 sites throughout the area, so physicians in those offices can do PAD screening. It’s all automated and the data goes over the Internet to the PADnet web site. Once a day, we log in and read the information collected through the physicians’ offices. Anyone identified with a problem is provided with our phone number, so they can contact us for information, follow-up and further treatment as needed.” A web site for the Alabama Limb Salvage Center will also soon be available on the Shelby Baptist section of Baptist Health System’s web site (www.bhsala. com). In addition to offering information about PAD, the site will have an interactive component aimed at helping diagnose the disease before it becomes severe.

Advancements in PAD treatment Dr. Elliott said the actual treatment of PAD has become much simpler in recent years. There was a time when the only

he goes out hunting,” Dr. Elliott said. “He came in with a huge smile on his face last winter and said, ‘I went hunting and I walked a couple of miles, and it’s the first time I’ve been able to do that in years.’”

Gifts that change lives Now that Shelby Baptist’s Alabama Limb Salvage Center is up and running, it shouldn’t take long for people with PAD to be doing the same. According to Dr. Elliott, donations made to the program—such as the generous gift by Robins & Morton— will undoubtedly help many people who currently suffer from the disease. “With today’s challenging economy, this is the kind of thing that the hospital might not be able to provide without the compassion and support of donors,” Dr. Elliott said. “This is a contribution that will literally save limbs and dramatically improve lives. “Compare the life of someone who is able to walk and do the activities they want to do with the life of somebody who has undergone an amputation. If ever there was a donation that’s going to do a tremendous amount of good, it’s this one. And, the more support we can gain for the PAD program, the more people we can help and the more lives we can change.” Fall/Winter 2010 11

foundationspotlight

alabama charity clays MA CHAR A B

BAPTI

ST H

EA LTH

above: Bill Daniel gets ready to shoot; above, right: Bill Morton takes a break during the event; right: Meredith McLaughlin takes a shot during the Annie Oakley clays event; below left: Foundation Chairman Jim Emack watches from one of the event carts that transported shooters from station to station; below: Enjoying refreshments during Annie Oakley day were Susan Thomas, Leigh Ann Moor and Kaye Emack; below right: Among those attending the Sportsman’s Social were (left to right) Princeton Baptist President & North Market Leader Keith Parrott, event planning committee member Kristi Parrott, Parker Spees and BHS President & CEO Shane Spees; bottom left: Foundation Board member Carolyn Reed gets a little help from Damon Kissinger as she takes aim; bottom right: Shane Spees and Tom Jernigan (right) take amoment to talk about the day’s events.

top: (left to right) Event planning committee members Will Davenport and Gene Davenport (who is also BHF chairman-elect) teamed up with Chase Wise and Dr. Derrill Crowe; above left: Dr. Derrill Crowe, BHS President & CEO Shane Spees and BHF Board Chairmanelect Gene Davenport; above, right: Carolyn Reed and Gene Davenport; below: Features of the Sportsman’s Social included the “Sporting Chef,” the Beretta Showroom and a Last Man Standing competition.

12 Stewardship

CLAYS ITY

ALA

The Baptist Health Foundation remains on target with its popular Alabama Charity Clays event, which was held Oct. 21-22 at Selwood Farm in Alpine, Ala. The third annual sporting clays tournament attracted nearly 200 participants, including approximately 60 women in a ladies-only Annie Oakley shoot. Proceeds from this year’s event will be used to purchase a new mobile digital radiography system (called a Faxitron) that provides detailed images for surgeons removing tumors in breast cancer patients. This new system will enable physicians to ensure that an entire tumor has been removed, and can help lower the amount of time a patient must be under anesthesia. The first two Alabama Charity Clays events raised a total of nearly $200,000. Those funds were used to purchase new beds and monitors for the Neonatal Intensive Care Unit at Shelby Baptist Medical Center, and to upgrade Princeton Baptist Medical Center’s GE 2 Tesla MRI. This upgraded MRI system produces high-definition images, which is especially helpful in the early detection of breast cancer. Our sincere gratitude goes to the many generous sponsors who helped make this year’s event possible, including Maynard Cooper & Gale; Brasfield & Gorrie; Alabama Power; Blue Cross and Blue Shield; MedAssets; Saginaw Pipe; BBVA Compass Bank; Birmingham Radiology Group – Princeton; AT&T; Robins & Morton; Regions; Emack Slate; Gene Davenport; Sellers, Richardson, Holman & West; Johnson Development; Hoar Construction; McGriff Seibels & Williams; SS Nesbit; Carnahan Group; First Commercial; TRO Jung|Brannen; Selective Masonry; National Capital Finance; Iberia Bank; Industrial Chemicals; Thomas E. Jernigan Foundation; Highland Associates; Armstrong Relocation; Regions; ServisFirst Bank; Alabama Gas/Energen; Harry Lynch; Dr. Bob Morris; Graham & Associates; and Bill Daniel.

F O U N DA T I O N

Fall/Winter 2010 13

foundationspotlight

seeds of innovation...bringing a harvest of quality

a legacy lives on Homer M. Lloyd honored as Outstanding Baptist Health System Servant Leader What will our legacy be? It’s a question most of us consider at some point in life. Often, the most profound legacies are those that evolve from the natural goodness of a person’s life. Never crafted or manufactured.

Homer Lloyd’s legacy of leadership lives on through Baptist Health System’s most prestigious BHS award named in his honor.

Such is the case of Homer M. Lloyd. A long-standing Baptist Health System board of trustee member, Mr. Lloyd’s untimely death, has consequently left an amazing legacy. In his honor, the Baptist Health Foundation has created the Homer M. Lloyd, Jr. Leadership Award. The first recipient of the award was honored this year. The award will be presented annually to an individual who consistently demonstrates excellence in leadership performance and commitment to the Baptist Health System’s mission,

values and vision. Nominees must show genuine concern for the personal and professional development of employees. The recipient will be selected by BHS leadership and the Board of Trustees, as well as the Board of Directors of the Baptist Health Foundation, which funds the award. According to Baptist Health Foundation’s Mark Belcher, “this award is the highest, most prestigious honor bestowed at Baptist Health System and holds great significance. Out of our 4,300plus employees, this award

singles out the one whose values and leadership are analogous with the outstanding leadership and service that Homer Lloyd unselfishly gave to our System.” The inaugural recipient, Russ Hyde, is the director of Rehab Services at Shelby Baptist Medical Center. Russ, who co-workers describe as “a servant leader,” connects with and cares genuinely for patients, staff and physicians. His patients are healed not only by his technical skills, but also spiritually, thanks to Russ’ unrelenting faith in God. So congratulations to Russ for exemplifying the leadership and character for which this award was conceived.

Makes “Good Cents” For The Foundation

What if Baptist Health Foundation earned a donation every time you searched the Internet? Or how about if a percentage of every purchase you made online

went to support the health ministry of Baptist Health System? Well, now it can!

14 Stewardship

where you’ll also find GoodShop. This online shopping mall will donate up to 30 percent of each purchase to the Baptist Health Foundation, along with discounts and benefits for you! For example, make an online purchase from Apple. You’ll get free shipping on orders over $50 and 1% of the purchase will be donated to the Foundation.

Baptist Health Foundation recently provided $30,000 in “seed money” for an innovative nursing simulation program. Investment in this realistic training program is the latest in the Foundation’s ongoing support of nursing services to enhance the quality of patient care at Baptist Health System hospitals. “It’s what I like to call ‘innovation capital,’” said Mark Belcher, the Foundation’s Vice President and Chief Operating Officer. “This funding is the seed that will make innovations like this grow and produce a positive strategic impact. It offers significant benefits in how we deliver care

for years to come.” “With this initial funding, we have been able to begin defining our training lab, which will be equipped with simulation mannequins to provide training for nurses across the System,” said Princeton Baptist’s Chief Nursing Officer Regina Yarbrough, who leads the program developers. “The mannequins and simulation software provide realistic scenarios of critical situations, such as a heart attack or internal bleeding. The patient/ mannequin has a heartbeat and a pulse; it blinks its eyes. It breathes, evens speaks. Responses from the simulated patient may vary depending

on the appropriateness of an action, such as when a drug is given. It’s a controlled environment that creates clinical scenarios to enhance competence, teamwork and critical thinking skills. “It’s very encouraging to know that the Foundation is supportive of innovative ways and creative technology that can assist in improving patient care,” Yarbrough said. “We’re encouraged to seek their support—that’s their mission, their purpose.” Foundation funding has laid the groundwork for the simulation program, but the work isn’t done and organizers are exploring grant opportunities for additional funds. This is just one example of the avenues of nursing support made possible through

gifts to the Baptist Health Foundation. Through the Friends of Nursing and other programs, there is help with tuition, travel and related costs for continuing education. “We see our support as an investment in the future of Baptist Health System’s health ministry,” Belcher said. Foundation-funded scholarship awards to Samford University Ida V. Moffett nursing students recognize achievement to promote and further excellence in the nursing profession. “These awards create an awareness—with recruiting potential—that Baptist Health System values nurses who excel,” added Yarbrough. It’s another example of sowing seeds for a harvest of quality nursing.

Drs. Elliott and Kahn Honored

goodsearch.com GoodSearch.com is a new Yahoo-powered search engine that donates half its advertising revenue—about a penny per search—to the charities users designate. Use it just as you would any search engine, get quality search results from Yahoo and watch the donations add up! Begin your Christmas shopping at GoodSearch.com

The young nurse rushes into the room in answer to an urgent call to find her patient gasping for breathe. Calmly, competently, she responds with all the right actions. Her confidence is high; she’s faced this all before.

You and the Foundation will benefit and—just as importantly – so will the health ministry the Foundation supports. Without spending an extra dime, your use of GoodSearch and GoodShop helps Baptist Health System’s hospitals provide medication assistance for patients in need, free community health screen-

ings, continuing education for staff and much more. It’s GoodSearch.com. There’s even an optional toolbar you can download for greater convenience. Please register today. It’s painless, free and just makes “good cents” for the Foundation.

This year’s Baptist Health System Graduate Medical Education Distinguished Lecture Series event was held October 7 at Park Lane. Guest lecturer was Dr. Ronald Loge, an internist from Montana who is also certified in geriatric medicine. Dr. Loge shared a presentation on “Lewis and Clark: Explorers and Physicians.” In addition to the educational benefit, the lecture series presents an opportunity to honor two outstanding physicians who have made an impact on the medical profession and the patients they have served. Honored this year were Dr. Claire B. Elliott and Dr. Stanley Kahn.

Pictured (left to right) Dr. Elizabeth Ennis, chief medical officer; Dr. Ronald Loge, guest lecturer; honoree Dr.Claire Elliott; Dr. Robert Kreisberg, internal medicine program director; and Dr. W. Crawford Owen, who accepted the award on behalf of Dr. Stanley Kahn.

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foundationspotlight

PHI golf tournament It doesn’t get much better than a beautiful October day at Shoal Creek. That was exactly what more than 70 golfers were able to enjoy on Oct. 4 when they took part in the Eighth Annual Princeton Heart Institute Golf Tournament. A total of 18 four-player teams participated in the charity event, which raises money for the cardiac program at Princeton Baptist Medical Center. Last year’s PHI golf tournament raised approximately $42,500. A very big thank you is extended to Dr. Martin Bailey and Dr. Tom Cawthon for once again serving as chairmen of the event. Their hard work and dedication helped make this tournament possible. And the PHI golf tournament would not be nearly as successful as it is without the generous support and participation of numerous sponsors. Thank you to this year’s sponsors, which included Brasfield & Gorrie; Buffalo Rock; Healthcare Rite; KLMK Group; Maynard Cooper & Gale; McGriff Seibels & Williams; Owens & Minor; Parsons Lee & Juliano; Sellers, Richardson, Holman & West; St. Jude Medical; Stone Building; Thomas E. Jernigan Foundation; TRO|Jung Brannen; and Warren Averett (WAKM).

clockwise from top of page, right: Team members (left to right) Dr. Michael Wilensky, Mike Herron, Dr. Allan Wilensky and Jimmy Fuller; Colby Clark and Princeton President Keith Parrott; golfers practice on the driving range before the tournament; tournament co-chairmen Dr. Martin Bailey (left) and Dr. Tom Cawthon; (left to right) Dr. Tom Cawthon, BHF President & Chief Development Officer Mark Belcher and BHF Board Chairman Jim Emack.

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counter-clockwise from top of page: Shoal Creek Golf & Country Club was once again the location for the PHI tournament; (left to right) tournament co-chairman Dr. Martin Bailey; BHS President & CEO Shane Spees; tournament co-chairman Dr. Tom Cawthon, Foundation President Mark Belcher, Foundation Board Chairman Jim Emack and Princeton Baptist President Keith Parrott; Lynn Jones (in yellow cap) with Dr. Martin Bailey.

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programspotlight

a continuous journey Charity Clays Event Supports Princeton Baptist’s Breast Care Center When a woman receives a breast cancer diagnosis, her life is changed

forever. But for a woman at Princeton Baptist Medical Center’s Breast Care Center, her journey through this new world is met with quality care, compassion and a comprehensive approach. According to Julia Jones, coordinator of the Center, “breast cancer is a disease of early detection.” Having the tools and system in place to detect and diagnose it as early as possible is critical to the fight.

left to right: Dr. Jim Walker, Dr. Katisha Vance and Dr. Greg Bearden appreciate the support of donors and Charity Clay participants and sponsors for helping them provide comprehensive care for breast cancer patients. 18 Stewardship

With the help of funds raised through Baptist Health Foundation’s Alabama Charity Clays Shoot over the past two years, Princeton Baptist continues to enhance the lifesaving, comprehensive breast care patients receive. Money from last year’s event funded software upgrades used for breast MRI. According to Jones, “this is the next step in the progression of diagnosis. MRI is another modality that helps us evaluate lesions we may not be able to see with other diagnostic procedures. Ultimately, the technology offers better detection as we guide women on their journey.” Proceeds from this year’s event (see page 11) will be used to help purchase a new mobile digital radiography system, called a Faxitron, that provides on-thespot images for surgeons removing tumors in breast cancer patients. This new system will allow physicians to ensure the entire tumor has been removed and can reduce the amount of time a patient is under anesthesia. “The system will allow the radiology-surgery team to work more efficiently together,” said Dr. Jim Walker, diagnostic radiologist and co-director of the Center. Dr. Katisha Vance, a medical oncologist at Princeton Baptist, echoes the appreciation of new technology. “Equipment is critical to helping our patients.

But, through our comprehensive approach to breast care, we go a step further. We understand the importance of maintaining vital treatment basics, as well as advancing our technology. Comprehensive treatment also means community involvement, community education, meeting people where they live and work.” Health fairs, free mammograms and volunteers in the hospital’s adjacent neighborhoods are supported by the Baptist Health Foundation. This support allows Dr. Vance to reach out to the community, initiating conversations and dispelling myths about breast health and breast cancer. “Fear often prevents people from coming in the door; I want to provide good information and erase those fears.” The comprehensive approach at Princeton Baptist is no coincidence. It’s a well-crafted plan that provides women the spectrum of care – from diagnosis to treatment – in one convenient location. According to Princeton surgeon and codirector of the Center Dr. Greg Bearden, innovation in patient care is equally important as technological upgrades. “A great example of this is our weekly, multidisciplinary breast cancer conference where doctors, technicians and support personnel gather to discuss diagnosis of every new cancer patient the Center has seen that week. Together, the team talks

about the treatment protocol and patient options. This results in faster, more efficient and better coordinated care, while also giving us a chance to learn from one another.” With committed physicians and staff, along with support and funding of Baptist Health Foundation donors, the continuum of care will remain at the forefront of Princeton Baptist’s Breast Care Center. Fortunately, for the women on the receiving end of that care -- that means a bright future. A gift to the Baptist Health Foundation can help continue Baptist Health System hospitals’ efforts to raise awareness of breast cancer, provide care and, literally, save lives. Contact the Foundation at 1-877-474-4243 or visit www.bhsala.com/ Foundation.

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systemspotlight

new name, new building Grand Opening Marks Arrival of Comprehensive Care in Hoover

The group of 19 ribbon-cutters

who lined up to mark the October 19 opening of the new Baptist Health Center Hoover represented the partnerships that made it possible. Shane Spees, Baptist Health System president and CEO, recognized those whose leadership, support and cooperation led to the reality of the new two-story health care facility just off Highway 150 and I-459. He thanked the BHS Board of Trustees, Johnson Development, the

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physicians who practice at the new location, Mayor Tony Petelos and the City of Hoover and other elected officials who helped bring more health services to Hoover. On behalf of Hoover, Mayor Petelos expressed excitement in having such a comprehensive health care facility available. “Hoover needs a hospital,” he added and thanked Baptist Health System for the commitment it has made to that effort.

It’s what we do “This is what we do, and we do it for you,” Dr. Darlene Traffanstedt told the event’s nearly 300 attendees. An internal medicine physician, Dr. Traffanstedt has practiced at BHC Hoover since it opened in nearby temporary quarters in 2006.

Dr. Traffanstedt is one of more than 25 physicians who will see patients at the new 50,000 square-foot facility. Along with internal medicine, family practice, pediatrics and dermatology, a specialty clinic will also offer convenient access to urology, general surgery, pulmonology, colon/rectal surgery, orthopedics, ENT, cardiology and audiology care. A wound care center, a sleep lab and an imaging center add to the broad range of available outpatient services. “BHC Hoover offers care for the whole family at one convenient location,” said Spees. “It is truly comprehensive and technologically advanced. And “technologically advanced” definitely describes the impressive array of all-digital imaging equipment in the

10,000 square-foot Baptist Imaging Center at BHC Hoover. Dr. Russell Holman, with Birmingham Radiology Group, described the equipment, which includes 3D and 4D ultrasound; wide bore MRI with unique features to also accommodate claustrophobic or obese patients; CT scan; bone density and “soft touch” mammography. “We look forward to working with the Imaging Center’s experienced and certified technologists to serve patients in Hoover.”

Patient-friendly design Designed by TRO Jung|Brannen and constructed by Robins & Morton, BHC Hoover offers convenient parking with almost 200 parking spaces. Inside, stylish pendant lighting, finishes in modern colors and hardwood floors welcome visitors. Visitors appreciate the comforts and patient-friendly features the new building offers. For example, Martin-Bentley Dermatology patients especially like the

welcome feeling of the practice’s waiting room, according to staff member Rebecca Prestridge. “Patients say they feel more connected, and it allows for more personal interaction.”

Endless possibilities But BHC Hoover is not just another pretty face. “There are great plans for the future,” said Dr. Traffanstedt, who also directs the quality initiative for Baptist Health Centers. “BHC Hoover was selected as a pilot site for electronic medical records that will allow patients to receive physician reminders, access their patient information and other special features, while reducing costs and decreasing redundancies. A second pilot will address improvements in quality processes and outcomes. Along with that, add specialty services, continuing education and community outreach—the opportunities for impact in the community are endless.”

BHS is best

Participating in the ribbon cutting ceremony for Baptist Health Center Hoover were (left to right): Dr. Gary Bullock, Dr. Danette Bentley, Dr. Darlene Traffanstedt, Dr. Elizabeth Martin, BHS North Market Leader & Princeton President Keith Parrott, Milton Johnson, BHS President & CEO Shane Spees, BHS Board Member Rick Farrar, Hoover Mayor Tony Petelos, BHS Board Chairman Wayne Pate, Dr. Jody Gilstrap, Dr. Russ Holman, BHS Chief Integration Officer Scott Fenn, Dr. John Cortpassi, Dr. Frank Miller, Dr. John Petelos, Dr. Jeffrey Stone, State Representative Paul DeMarco and BHS Board Member Dr. Clement Cotter.

BHS Named Birmingham’s “Healthiest Employer” and a “Best Place to Work” Baptist Health System received two prestigious honors as an employer this year. The System was recognized as one of Birmingham’s “Best Places to Work” in September by the Birmingham Business Journal. In October, BHS not only took First Place honors in its category in the BBJ’s inaugural “Healthiest Employers” recognition, but was also name the Overall First Place winner. “I am proud that our System was chosen as the very first company to receive this honor and am grateful to everyone who helped earn this recognition,” said BHS President and CEO Shane Spees.

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