Torii Burnett Design Portfolio

torii burnett graphic design portfolio

table of contents

projects + pages

yodel magazine

04

listy app

18

pink’s grill rebrand

34

honeybee infographic

46

7 principles awareness campaign

54

bunch magazine

66

motivational mondays instagram design

72

cruisin’ california travel journal

78

yodel magazine Ai Lr

Ps Id

Yodel Magazine is a quarterly magazine “for the modern explorer.” It’s an outdoor/adventure lifestyle, that encourages readers to get out and explore. Yodel’s main target audience is for a young adult crowd, and their admiration for the outdoors. This magazine

editorial design

features reader submitted adventures, travel tips and insight for readers. Due to my fondness for the outdoors, I was inspired to create a wilderness quarterly.

process+research The research process for Yodel, began by finding current outdoor lifestyle magazines. The concept for this magazine was based off of current quarterly lifestyle magazines such as, Cereal and

6 | yodel magazine | research

Kinfolk. I admire the use of full bleed images, white borders, and clean typography. I wanted to incorporate these characteristics within Yodel.

8 | yodel | iteration

FOR THE MODERN EXPLORER

FOR THE MODERN EXPLORER

FOR THE MODERN EXPLORER

iteration After brainstorming magazine titles, I began experimenting with masthead and logo designs. My design intention was to choose typefaces that best represented the outdoors for the modern explorer.

After I had a design direction for masthead and logo, I mocked up cover layouts. A full-page image was my ultimate decision when choosing a final cover.

portfolio | 7

final design The final concept of the magazine featured is a travel journal based on a modern explorer’s summer adventures. I incorporated my inspiration by including clean borders and vivid imagery. The final masthead featured is made up of

12 | yodel project magazine name| step | final design

previous variations. I combined the concepts I created to design the final masthead. The typeface used is, Haymaker. My goal for the final magazine cover was clean, simple, and minimalistic.

portfolio | 13

14 | project name| step

portfolio | 15

16 | project name| step

portfolio | 17

listy app Ai

Ps

Quantified Self is a movement that creates goals for users and allows users to track their progress.

The goal is to create a quantified self app that would be ideal for the college student. Listy is the perfect app for every college student with a busy schedule

ui design

because Listy coordinates the user’s life schedules.

College students have many things to juggle– busy work and school schedules therefore, time management can be difficult.

process+research I first began research by creating a competitive audit, which required analyzing 20 competitors apps’ strengths and weaknesses. This would provide me with essential information before I furthered my app process. My concept stemmed from Wunderlist, however it lacked features that I needed to be a

20 | listy project appname| | research step

productive college student. During this research process it was vital to create an app that included beneficial features for busy students with a hectic schedule.

The ideal app would feature a sleep tracker, performance tracker, list, calendar, and reminders.

Habit List

ATracker Pro

Shoplt

Wunderlist

Omnifocus

ChronoPlus

Habit List

Sunrise portfolio | 21

Color palette: cool colors that are calming and clean.

“New Schedule” is the same typeface as the logo.

Flat icons used because it makes the design more clean.

Menu bar features home and settings button.

22 | listy | iteration

Added a quick “new” tab on the menu bar.

iteration After research and brainstorming, sketching app screens was the next step. I sketched up screens for the potential app.

The user interface design Incorporates flat icons to achieve a clean look.

portfolio | 23

final design Listy helps users to stay on track even with a chaotic lifestyle.

Listy organizes college student's busy work, school, sleep and life schedules all in one simple app.

Listy features a sleep tracker, excellent sleep makes people

24 | listy project appname| | finalstep design

more productive, with lack of sleep this can hinder the user’s experience. Also provided is a performance tracker, that displays how productive this user is for the day, week, month, and year.

lists

school/work schedules user performance tracker sleep journal

calendar menu (home, add new, settings)

portfolio | 25

style guide

KG Eyes Wide Open abcdefghijklmn opqrstuvwxyz BASIC TITLE FONT abcdefghijklm nopqrstuvwxyz 26 | listy app | style guide

pantone p 132-11 c

pantone p 175-10 c

pantone p 20-10 c

pantone p 169-2 c

portfolio | 27

28 | project name| step

portfolio | 29

Verizon

Listy

list

schedule

15%

Listy

30%

25%

sleep

30%

user performance today

or calendar March

Verizon

Verizon Verizon

Verizon Verizon

or

Verizon Verizon

Verizon

Verizon

Verizon

New ScheduleNew List School ScheduleGroccery Work Schedule school

groccery

work

sleep

add an item

monday

to

tuesday

to

wednesday

to

school

thursday

friday

to

to

sunday

to

monday

to

tuesday

to

wednesday

to

thursday

to

friday

to

saturday

to

School Calen

Apr

Project Name Sun

Mon

Tue

1

2

3

8

9

Content

We Begin 4 Project

10

11

18

25

15

16

Mom’s Bday 17

22

23

24

Due Date Reminders Priority

Work School

Notes

portfolio | 31

Verizon

Verizon Verizon

Verizon

Groccery

New List

School

add an item

groccery

Project Name Content

school

Due Date Reminders Priority

Verizon

Verizon

Sleep Schedule

Sleep Statistics week

Calendar April

year

month

7:20

Sun

Mon

Tue

1

2

3

10hr5min

mon

tue.

32

thr.

fri.

min.

4 26 hr.

longest:

47

sat. sat.

March

min.

min.

5 8hr10min

Fri

Sat

6

7

6hr31min

6hr31min

11

Project Due 12

13

14

16

Mom’s Bday 17

18

19

20

21

23

24

25

9

15

22

Work

lightest

Sleep avg.

SLEEP

wed.

11hr0min

Thu

10

8

AM

alarm

5hr13min

5hr20min

Wed Begin 4 Project

School

Notes

sleep

pink’s grill Ai

Pink’s Grill is a Hawaiian BBQ restaurant located in Fairfield, CA. The objective of the project is to rebrand a logo and graphic identity for a restaurant of our choosing. Pink’s Grill has a strong

rebrand design

audience profile however, their current logo can be deceiving. My focus is to define and communicate the Hawaiian heritage into the final logo.

process+research I first began by creating a design brief introducing the rebrand project and familiarizing the user with Pink’s Grill. The current perception of the restaurant is a casual Hawaiian family owneddining atmosphere, which will be

36 | pink’s project grill name| | research step

maintained however embracing more of the Hawaiian-style into the iterations. My inspiration for the rebrand was taken from vintage Hawaiian design, and rustic barbecue graphics.

portfolio | 37

38 | pinks grill | iteration

hawaiian bbq iteration The iteration process started with developing thumbnails for potential logos. My thumbnail sketches were based off of vintage diners and hotels with a Hawaiian flair. I began playing with ideas such as,

pineapples, surfboards, grills, flames, etc. The eccentric bright colors were chosen because of the diner theme.

portfolio | 39

final design The final design for Pink’s Grill was a combination of different iterations. The pineapple, flame, and diamond graphic portray a fun and fresh outlook for Pink’s Grill. The pineapple with a flame suggests to customers that this is

40 | pink’s grill | final

a Hawaiian Barbecue restaurant.

The script typeface was chosen based on the diner theme, and the bright colors were used to intrigue customers and create a fun mood.

Final typefaces used were, Halo Handlettering and Basic Title Font.

style guide

Halo Handletter abcdefghijklmnopqrstuvwxyz BASIC TITLE FONT abcdefghijklm nopqrstuvwxyz 42 | pink’s grill | style guide

pantone 62-8c

pantone p 1-15 c

pantone p 14-8 c 2

pantone p 1-1 c

portfolio | 43

44 | pink’s grill | final

portfolio | 45

46 | project name| step

bees knees Ai

Id

infographic design

In 2006 a steady decline in honeybees was recognized as a national problem. Although the bee population is slowly growing from 2006 this is an issue that still needs awareness. Honey bees are essential to our agriculture. There are over 90 crops in the U.S. (120 worldwide) that depend on honey

bee pollination for growth and substantial crop yield.

1 in 3 bites Americans eat are pollinated by honey bees. I brought awareness to the problem by creating an infographic.

portfolio | 47

process+research The research process for creating the Bees Knees infographic was gathering data from multiple sources based on the decline of honey bees. I researched annual decline nationally, as well as locally in California. I also researched

48 | bees knees | process+research

how beneficial benefit are for our crops, and our dependency of their pollination. After gathering the data, producing the graphs was the next step. When creating graphs, I utilized RStudio, Google Sheets, and Adobe Illustrator.

portfolio | 49

mid review

title

crops

pollination

loss colony

wireframe

50 | bees knees| iteration

ca bees

almonds

iteration The iteration process started with developing thumbnails The objective of the thumbnails was to organize the data, graphs, and images. After the thumbnails, creating wireframes was the next step. An important feature for my infographic poster was the use of rulers. There was a large amount of data, however making sure it

was organized was an important aspect. Based off my wireframe design I created a prototype design that incorporated all my research, graphs, and designs.

portfolio | 51

final design My final infographic poster is 30� x 40�. The final design was based off my wireframe and prototype design. The final graphs were

52 | bees project knees name| | final step

created and designed in Adobe Illustrator. The colors used were honey inspired, and the typeface used was Neutraface.

portfolio | 53

7 Principles Ai

Id Mu Ps

A study about raising awareness of preserving our environment based on Leave No Trace’s Seven Principles. This project entails research of tourists’ and beginner outdoor enthusiasts’ current knowledge of their awareness on harmful impacts affecting the environment.

awareness campaign

There will be three parts to the campaign–7 Principles website, informational deck and badges. These products will encourage and educate users to put these principles into action before visiting a National Park Service location.

process+research This study is meant to help raise awareness for our harmful affects on our environment. This study serves everyone in the community because it is important that we own our actions and impacts on the environment, especially at our National Parks. If we do so, future generations will be able

56 | 7 principles| process+research

to experience these beautiful locations as we have. This study intends to raise awareness for the member-driven organization Leave No Trace. It’s important that this organization is recognized due to their positive efforts to preserve our environment.

portfolio | 57

60% Website

64% Word of Mouth

process+research Research was gained from a survey and expert interviews.

According to my survey distributed on Facebook, results show users would benefit from a web-based awareness campaign.

58 | 7 project principles| name| process+research step

The feedback I received from my panel of experts was constructive and essential. I incorporated their feedback when coming up with a design solution

expert feedback “A campaign that hits visitors before they visit these locations.”

– Kevin Seagraves LNT Information Coordinator

“I’d suggest trying to get either ‘Tourists’ or ‘Beginning Outdoor Enthusiasts’ – both of those groups typically know less about LNT and/ or harmful effects of our participation/use of Parks.”

– Dr. Nina Roberts San Francisco State University

portfolio | 59

60 | 7 principles| iteration

iteration The iteration process started with developing thumbnails for the website. This included a series of sketches for homepage design. There were various assets to consider for a user friendly

website. Each iteration experimented with use of the image slider, parallax scrolling, and positioning of the menu.

portfolio | 61

info deck Excluding the cover card there are 7 cards highlighting each Leave No Trace Principle Each deck is given to tourists at ranger stations at national park locations

03.

DISPOSE OF WASTE PROPERLY

S IPLE C N I 7 PR TION A M R INFO K DEC

E T I M YOSE ONAL NATI RK PA

PACK IT IN, PACK IT OUT.

3

x 5�

Pack it in, pack it out. Inspect your campsite and rest areas for trash or spilled foods.

Pack out all trash, leftover food, and litter.

Deposit solid human waste in catholes dug six inches deep at least 100 feet from water, camp, and trails. Cover and disguise the cathole when finished.

Pack out toilet paper and hygiene products.

To wash yourself or dishes, carry water 100 feet away from streams or lakes and use small amounts of biodegradable soap. Scatter strained dishwater.

62 | 7 principles | final

PLES INCI ION RMAT INFO DECK

7 PR

MITE YOSE NAL NATIORK PA

portfolio | 63

64 | 7 principles| final

E NO T RA C

E

L

V EA

7 Principles

I

MEMER

T

O

leave no trace badge

RE

Fun freebie for users

AV

R E NO T

A

LE

A badge comes with every informational deck.

CE

Badge self-promoting the 7 Principles campaign and Leave No Trace organization

portfolio | 65

66 | 7 principles| final

Leave No Trace logo

Easy navigation Intriguing image

Simple flat icons

leave no trace website

Straightforward buttons

Launches straight from travel site Desktop and mobile friendly so users can view from any device.

Straightforward when highlighting each Leave No Trace Principle.

One of two resources for users to rely on.

portfolio | 67

bunch magazine Id

BUNCH is a Los Angeles-based independent creative quarterly magazine founded in 2012. BUNCH aims to inspire and motivate

editorial design

readers through interviews and stories based on “Daring Creatives.�

portfolio | 69

72 | bunch magazine| final

portfolio | 73

bunch magazine Ai

Id

Ps

One of my roles at BUNCH Magazine is to design for their social media platforms such as, Instagram. Each week there is a Motivational Monday that is posted.

social media design

This includes an inspiring quote, and an image provided by a follower— tagged #oneoftheBUNCH

portfolio | 75

76 | mm | final

Font Family: Neutraface Simple and clean design that is an example of BUNCH Magazine’s aesthetic.

portfolio | 77

Font Family: Neutraface Inspirational quote that works well with the user-submitted image.

78 | mm | final

portfolio | 79

cruisin’ california Lr

These photographs were taken on my trips around California.

Exploring the outdoors has an influence on my design interests.

travel journal

This travel journal is an example of my passion for the outdoors.

portfolio | 81

82 | cruisin’ california| journal

pt. reyes national seashore (front cover + left pg)

00: pt. reyes 02: pt. reyes lighthouse tahoe national forest (right pg)

02: gold lake 03: gold lake portfolio | 83

gualala 04: point regional park

84 | cruisin’ california| journal

yosemite 05: pt reyes 06: tahoe national forest

portfolio | 85

san francisco 07: bernal heights park 08: golden gate bridge

86 | cruisin’ california| journal

portfolio | 87

sumiko torii anne burnett Formally known as Sumiko, but I go by, Torii.

I am currently exploring the world of design as a visual communication newly grad from San Francisco State University.

Everyday my knowledge and passion for design continues to grow.

Living in San Francisco I am continuously exposed to an artsyinfused culture. I have a strong passion for editorial, lifestyle, travel and social media design.

I’m a breakfast enthusiast and a die-hard SF Giants fan. When I’m not designing, I’m pinning away on Pinterest, exploring new breakfast spots, or camping in Northern California.

88 | project name| step

about me

let’s create toriiburnett.com sumikoburnett@gmail.com 707.689.8902 portfolio | 89