Maya Chastain Design Portfolio

PORTFOLIO Maya Jean Kusuki Chastain

01

The Epic of Gilgamesh Book Design

04

New You App UI Design

02

03

Proco Smoothies

Perception

05

06

Poster Design

Packaging Design

Only Concert Poster

Season of Hope Flyer Design

Poster Design

07

Save the Elephants Poster Campaign

1

BOOK DESIGN

T h e E pic of G i lga m e sh This project is an interpretated design of the story The Epic of Gilgamesh which is a story of the hero Gilgamesh and his journey as he grows from an immature, selfish, angry king to a mature, accepting, and giving king. He has to grasp the idea of the inevitability of death but also learns to appreciate the life that he was given.This book is based off of my understanding of the concepts/ themes that ran through the tale.

3

I N S P I R AT I O N The redesign of the Epic of Gilgamesh was formed from the concept of dualism. This concept was one that ran throught out the book continuously. I was also inspired by illustrations and the feeling that they give the reader.

4

THE EPIC OF GILGAMESH

I N I T I A L S K E TC H E S Looking at each chapter title and the content within, I sketched out some ideas for how dualism would be represented for each of the chapter headers.

Somehow I wanted to show dualism within the actual page layout. These are some simple sketches and brainstorming of how to go about this for the chapter headings.

5

F I N A L I L L U S T R AT I O N S

6

THE EPIC OF GILGAMESH

7

COVER The cover is kept simple with the half circle on the front to go along with the concept of my design.

8

THE EPIC OF GILGAMESH

DUALITY Every image within the chapter headings highlight what Gilgamesh will experience within that chapter. Every chapter expresses dualism whether it was nature vs. man in chapter five or the snake vs. the plant of everlasting life in chapter four. Every chapter plays with the theme of light vs. dark, life vs. death, god vs. human, etc. Duality is graphically depicted by the division of a whole (the circle) cut into two halves.

I N S I D E L AY O U T S The Table of Contents, Prolougue, and Colophon are each layed out like the image to the right. This is to help tie the concept throughout the book.   Every image created in this book is painted with watercolor. A different color for each chapter is used just to make each chapter heading vary since the circle form and setting of the chapter title is so uniform. For font, Baskerville is used to give a classic feel when reading the book.

9

10

THE EPIC OF GILGAMESH

11

PAC KAG I N G D E S I G N

Proco S m o ot hi e s The purpose for this project was to create a new food product and product packaging that would serve a young, active lifestyle person who wants somthing on the go.

ProCo Smoothies are filled with protein (Pro) and infused with coconut flavour (Co). These smoothies are delicous and filling.

PROCO PROTEIN SMOOTHIES 13

MOODBOARD This moodboard is based off of the target consumer.

TA R G E T C O N S U M E R S The target consumers include the on-thego college student or adult. Someone who is very active and wants a filling, delicous snack or even a small breakfast in class.

Someone who loves tropical fruits and loves that coconut flavour.

BRANDING ProCo Smoothies are healthy, delicous, and inviting. They are filling with lots of protein and amazing fruit flavors all infused with cocunut to keep it refreshing and tasty.

14

PROCO SMOOTHIES

S K E TC H E S

15

tasty high protein coconuty healthy refreshing filling 16

PROCO SMOOTHIES

F I R S T I T E R AT I O N

420

A blend of refreshing coconut flavor, pinapple goodness, orange, ground flax seed & whey proteins:

PROCO Po w e r

Filling, Healthy, & Delicious!

touch of coconut milk & flavour

2/3 banana

1/8 Pinapple

13/4 Apple

p

171 mg Vitamin C

ple

Pi n a

1/3 Orange INGREDIENTS: APPLE JUICE, COCONUT MILK, COCONUT FLAVOR, ORANGE JUICE, BANANA PUREE, GROUND FLAXSEED, WHEY, NATURAL FLAVORS, ASCORBIC ACID (VITAMIN C)

100% recycled and recyclable.

35g

shake well!

PROTEIN

PLEASE RECYCLE

PERISHABLE KEEP REFRIGERATED

35g ground flaxseed & whey proteins

15.2 FL OZ (450mL)

17

LOGO T R A N S F O R M AT I O N The name PROCO is in reference to the smoothies biggest attributes: protein and coconut. The original logo was harder to read and too literal with the coconut image.

The logo was cleaned up to a simple illustration with the new color pallete. This kept the theme of the coconut running without being too literal. The final logo is modern and easily recognizable.

PROCO PROTEIN SMOOTHIES

FONTS Avenir Next is a modern font, while Chalkboard SE is a little more fun and inviting. Both are included in the final packaging to keep that modern yet inviting feel.

COLORS The color pallete is very coconuty, refreshing, and hinting of protein on the one hand, and very fruity and smoothie like on the other. The first four colors to the right relate to the protein and coconut concept, while the brighter colors relate to each particular flavor of each smoothie.

18

PROCO SMOOTHIES

AVENIR NEXT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv

CHALKBOARD SE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

FINAL DESIGN When designing the final smoothie pacakaging it was important to include the tag line, an inviting list of ingredients, and the ability to quickly see how much protein and how many vitamins are within one smoothie drink.

19

20

PROCO SMOOTHIES

FPO

21

POSTER DESIGN

Perce pt io n The purpose of this project was to make a poster that uses reduction to make a statement through a specific object. Body image is an issue that runs throughout our society. I wanted to create a poster that was simple, but would also get the message across.

23

I N S P I R AT I O N I was inspired by the concept of body image shown through a makeup compact and makeup like colors. The reduction poster style like the givenchy ad was also very inspiring.

24

PERCEPTION

B & W I T E R AT I O N S Initially, I started with three different reduction images that I made in illustrator. Going from left to right, the B&W iterations are 20%, 50%, and 80% black.

25

26

PERCEPTION

C O L O R & L AY O U T I T E R AT I O N S I tried a few different layout ideas. With the concept of perception in mind, the most simple makeup compact made the most sense. As for colors, I played with more muted tones. I realized I liked the more makeup like colors best.

27

COLOR

FINAL CONCEPT

For color, I really wanted to give off the feeling of makeup to go along with the makeup compact. The deep navy blue is a bold color that compliments the two other colors nicely.

The other two colors give off a look of blush or foundation.

Perception and the makeup compact deals with the concept of how we percieve ourselves in the mirror and how others percieve ourselves when we put makeup on. This all relates to the quote along side the makeup compact about body image.

FONTS I kept the fonts very simple and modern with Helvetica Neue light for the quote. I then used Helvetica Neue Roman for the word Perception, which I then distorted to look as if it was molded into the compact itself.

HELVETICA NEUE ROMAN

ABCDEFGHIJKLMNOPQRSTUVWXYZ

HELVETICA NEUE LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

28

PERCEPTION

29

UI DESIGN

New You App New You is a mental health app that relates your daily mood to making positive habits specifically through notification. Every person deals with different emotions throughout a day where sometimes a pick me up is needed.

Positive affirmations, goal tracking, self love tips are all just some features of this app for the person who wants to improve their mental health on a day to day basis.

31

C O M P E TAT I V E A U D I T I began my research by doing a competative audit of 20 other mental health or positive affirmation apps which served as my competitors. I analyzed the strengths and weaknesses of each which helped me get the information needed before furthering my process of designing my app.

My app concept stemmed inspiration from specifically the “Sunshine� app. This app, although strong in some ways, lacked the ability to send positive affirmations and advice that was very specific to the mood in which the user selects. It also lacked the ability to have an extensive goal tracker, sleep reminders, and almost a personalized library of tips, advice, positive affirmations, that are more specific toward the mood chosen.

32

NEW YOU

Think Up

Sunshine

Happify

What’s Up?

Unique Daily Affirmations

Moods

Pacifica

Sibly

33

34

NEW YOU

S K E TC H E S After research and brainstorming, I began to formulate my design in some simple thumbnail sketches.

FINAL CONCEPT New You is an all inclusive mental health app that is based off of notifications and moods throughout the day. According to the mood selected and types of notifications preferred, the user will recieve notifications of positive affirmations, self love tips, sleep and waking reminders, goal tracking, the ability to see all of the mood history, and even links to fun things like memes, destressful activities based on location, and more!

The reason why New You is so notification based is because this allows the user to use New You without opening the app.

This keeps things more light hearted and friendly. If the user is intrigued by the notification, they are then welcomed to open the app and read further into what the notification offers.

35

Have a daily journal!

Choose a mood!

Choose types of notifications

collect “quotes of the week

36

NEW YOU

Recieve notifications through out the day

Selected quote of the week

37

Track how your moods are on a calendar along with all of the recieved notifications for that day and days previous.

Create goals, recieve achievments, and star favorite self love tips

Set a wake up an alarm for the morning and a go to sleep reminder at night

38

NEW YOU

39

40

NEW YOU

Main App

COLORS The colors used are friendly and inviting.

They relate to the feeling of becoming a “New You”. Every mood has a specific color that resembles that feeling.

Moods

FONTS I used Escalfina for the New You logo. This is a fun and inviting font. The rest of the app uses avenir next which is an easy to read, well known font.

Escafina

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Avenir Next

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

41

POSTER DESIGN

Only Concert Poster This project involves playing with typography using a chosen word of a song to create an interesting concert poster. I chose the song “I’m Not the Only One” by Sam Smith with Only as my chosen word. The project brief is to include a chosen word, artist name, concert venue, date, and a verse from the song.

42

O N LY C O N C E R T P O S T E R

43

I N S P I R AT I O N The design for my poster was inspired by letterpress letters mixed with the modern touch of bright, contrasting colors as seen in existing Sam Smith posters.

44

O N LY C O N C E R T P O S T E R

45

PROCESS

Sketch

46

O N LY C O N C E R T P O S T E R

Adobe Illustrator Trace and Edit

SAM

SMITH

12I12

BOOM BOOM ROOM

You say I’m crazy

‘Cause you don’t think I know what you’ve done But when you call me baby I know I’m not the only one

Added Information

Added Colors

47

COLORS For this concert poster I wanted to use bright, contrasting colors so that the poster would really stand out on its own. The pink against the bright green really pop giving the typography more life.

FONTS For the written text of the poster I used Helvetica Neue to keep the poster clean and modern. This allows all of the attention to fall on Only – the letterpress typography I created.

HELVETICA NEUE MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ

HELVETICA NEUE LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

48

O N LY C O N C E R T P O S T E R

49

F LY E R D E S I G N

Season of Hope Season of Hope is a holiday concert held by San Jose Symphonic Choir. This concert is a free winter themed concert which supports urban ministry programs.

51

I N S P I R AT I O N The client was interested in a “winter wonderland� feel. Icicles and snow were my main inspiration toward this concept. For typography, I wanted the type to play with the imagery as shown in the far right and bottom images.

52

SEASON OF HOPE

ABOUT THE CLIENT San Jose Symphonic Choir is a volunteer choral society that has been established since 1924. They present choral masterworks and contemporary pieces with 110 voices. They continue to hold concerts consistantly along with many of their efforts sent to charity.

CONCEPT DEVELOPMENT Knowing how established San Jose Symphonic Choir is, I knew that the flyer I would design must have a sense of sophistication. The flyer needed to appeal to an audience of all generations and people who love the holidays.

53

54

SEASON OF HOPE

V A R I AT I O N S

San JosĂŠ Symphonic Choir

San JosĂŠ Symphonic Choir

Leroy Kromm, Music Director

Leroy Kromm, Music Director

Season of

HOPE A

C E L E B R A T I O N

15

Friday

December 7:30 PM St. Francis Xavier Church 1475 La Salle Ave, Seaside CA

18

O F

T H E

S E A S O N

Concerts are free, and donations gratefully accepted to benefit urban ministry organizations.

For more information, contact our office at 408 995 3318 or info@sanjosesymphonicchoir.org

Monday

Season of

HOPE A C E L E B R AT I O N O F T H E S E A S O N

15 18

Friday

December 7:30 PM St. Francis Xavier Church 1475 La Salle Ave, Seaside CA

Concerts are free, and donations gratefully accepted to benefit urban ministry organizations.

For more information, contact our office at 408 995 3318 or info@sanjosesymphonicchoir.org

Monday

December 7:30 PM Cathedral Basilica of St. Joseph 80 South Market St, San Jose CA

San Jose Symphonic Choir is supported in part by a Cultural Affairs grant from the City of San Jose, and by a grant from the Peery Foundation.

December 7:30 PM Cathedral Basilica of St. Joseph 80 South Market St, San Jose CA

San Jose Symphonic Choir is supported in part by a Cultural Affairs grant from the City of San Jose, and by a grant from the Peery Foundation.

55

FONTS I wanted the feeling of the flyer to be very holiday like and hopeful. Therefore, I went with a script (Snell Roundhand) and a Serif (Bodoni 72). Together, these fonts create that holiday festive feel we are all familiar with. Avenir Next is used for the important information written on the flyer.

Snell Roundhand ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Bodoni 72 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Avenir Next

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

56

SEASON OF HOPE

COLORS When deciding on a color pallete for this flyer, I knew that the colors had to feel wintery without feeling overly cold and desolate. The warm red and light pink colors bring warmth while the purple hues bring a feeling of sernity and comfort. All of the colors play into that cozy, holiday feeling that we all think of around the holiday season.

57

P O ST E R C A M PA I G N

Save the Elephants Save the Elephants is a poster campaign I created based off of the fact that elephants are going endangered. People are not aware enough about the fact that elephants are constantly being hunted for both trophy hunting and their ivory. The three posters are simple, easy to understand, and intriguing.

I N S P I R AT I O N The inspiration for the poster campaign came from these existing elephant posters.

The use of a strong slogan and compelling imagery was important for the poster to get its message across.

60

SAVE THE ELEPHANTS

THE PROBLEM Tens of thousands of elephants are being killed yearly for their ivory tusks or for game.

Elephants are being killed so often that they are becoming endangered and may even go extinct at the rate of killings yearly.

People have much more of an impact on these issues than they think if they can spread awareness and get involved in any way possible.

CONCEPT DEVELOPMENT I wanted to create posters that were cohesive, simple, and intiguing enough to catch someone’s attention. I developed the concept by thinking of slogans that could compliment a part of the elephant. Each slogan is about bringing awareness to the issue in an easy to understand way.

S K E TC H E S

62

SAVE THE ELEPHANTS

FINAL DESIGN

64

SAVE THE ELEPHANTS

About the Designer Maya Jean Kusuki Chastain I am a recent graduate from SFSU with a BS in Visual Communications from the School of Design. I am a hardworking designer with a passion that continues to grow each day.

I am eager to continue to learn more and gain experience in the world of design. I am looking forward to broadening my skills in all aspects of visual design from print to digital media.

-

doodler dancer traveler hiker animal lover

LET’S CREATE! https://mchasta1.myportfolio.com/work www.behance.net/mchasta1b0de mchasta1@mail.sfsu.edu (510) 501-6727

68

SEASON OF HOPE