The Special SEO Needs of Law Firms

Many law offices go to the trouble of setting up an attractive website only to find that they are not generating the business they had hoped for. In some cases, this is due to a lack of understanding of the special needs of SEO for legal entities. Planning and implementing SEO for Law Firms is not the same as for other types of businesses. In fact, designing a good strategy for SEO for lawyers’ websites takes the skill of a web development company with specific experience in this field. What works for retail businesses simply will not work for law firms when it comes to advertising and SEO.

What Is Special About Law Firm SEO?

There are several characteristics that separate law firm SEO practices from other types of businesses, including:

● Target audience. Web users who are searching for an attorney do not generally follow the same pattern as those who are browsing for retail items. Often, very general search engine terms such as “black handbag” or “riding lawn mower” are sufficient for the casual shopper. On the other hand, those searching for an attorney tend to be more

specific, such as “lawyer to help with will” or “divorce attorney in San Diego.” Because these key terms are much more specifically targeted, it is important to design keyword strategies that will offer users the right results and direct them toward your door. This is true whether you are a specialty or general law firm.

● Website browsing. Because users tend to browse legal websites differently than retail sites, it is important to set up your site architecture to reflect this difference. Visitors to a legal website often have specific, predictable questions that can be answered with page content or blog posts, so it is important to guide them to these spots on your website easily. The general rule is that when a visitor has to click more than three times to access content, he or she tends to leave a site, so having easily accessible content is critical to keeping visitors on your site until you can convert them into contacts.

● Contact information. Most retail websites simply do not need direct contact information, particularly for purchases. In contrast, one of the most important aspects of a legal SEO plan is to make contact very easy. Not only should your contact information be clickable from every page of your website, but your contact system must be set up to offer users quick responses. It is also advisable, if you are using paid advertising, to set up easy contact information in these ads as well.

At Caldiatech, we have spent decades refining our skills with a focus on SEO for legal websites. We have many satisfied clients whom we have assisted in increasing their productivity through targeted SEO campaigns. We understand what it takes to make a legal website work for attorneys and give them the results they want in new client acquisition. Give us a call today to see how we can help you!