Beware Spam SEO Campaigns and Those Who Promote Them!
In the past, backlinks, or links to other websites, were the gold standard of SEO for San Diego professionals. It seemed at one time that every Web Design Company in San Diego was focused on creating backlinks for customers. The result was that Google and other search engines quickly discovered that this technique was being abused, and began searching for other methods to accurately rank websites in search engine results. Today, according to Google employees, backlinks are much less impactful than in previous years. Link signals are still used, but link building campaigns have largely been disavowed by SEO professionals, and Google has taken further steps to completely eliminate the reach of certain types of linking, such as directory or paid links, that are more likely to be abused. The result is that link campaigns are largely a thing of the past, and those who promote them are often not serving their clients’ best interests. Links Are Not Completely Gone! However, it would be a mistake to think that links have no place in a strong SEO campaign. On the contrary, links are the primary way that Google’s web crawlers discover web pages. Instead of totally ignoring links, professional SEO firms instead try to communicate with similar sites to encourage collaboration, particularly on topics of importance to the online audience. Further, Google has created a way of ranking the quality of links that point to a particular site, and take this into consideration when analyzing a site’s communication methods. A link graph is used to help the search engine picture the natural links created from interaction as well as the possible spammy links that should be disregarded. How Can I Protect My Site From Spammy Linking Practices?