Selling with Senné: A helpful guide to listing your home

Sell with Confidence Your guide to selling your home

Our Vision Senné Residential Brokerage is independently owned and comprised of highly motivated, resourceful and successful Realtors.

Started in 2009 by William Senné, Senné has grown to become one of the finest real estate advisory firms, with offices in greater Boston, New York and DC. Our agents work together to give their clients the best possible real estate buying and selling experience. At the center of our business are our people and our commitment to service, teamwork, honesty and communication.

Our team of experts expands beyond the traditional and includes Property Management, Commercial, Developments, Leasing, Government Affairs, Structured Debt and Investments.

Who We Are As Associates of Senné, we are neighborhood experts. With the latest in technology, tools, and support from our industry leading colleagues we are dedicated to our clients real estate goals.

We have you covered.

Real Estate. Real Value.

Our Reach We’re based in Boston, but our reach extends far beyond The Bay State. With offices in MetroWest, New York and Washington, D.C., we keep our finger on the pulse of what’s happening in real estate across the East Coast.

Our Network

100+ ASSOCIATES

50+

COMMUNITIES

5

OFFICE LOCATIONS

Our Network When your home hits the market, we share it far beyond the standard real estate listing servers to a much larger pool of potential buyers. Senné listings are syndicated through our network of preferred media partners.

RASEM REALTOR ASSOCIATION ®

SOUTHEASTERN MASSACHUSETTS

Marketing Strategy

Photography Photography is the crux of real estate marketing and the driving tool behind attracting the right buyers.

Our skilled photographer will capture your home in the right light and create a lasting first impression.

Services include:

• Architectural and environmental photography • Interior and exterior floor plans • 3D video tour of your home’s interior • Property and lifestyle video if necessary

Concierge Services We have an extensive network of trusted vendors from home stagers, to handymen to everything in between. We will help you employ whatever third party services are needed to ensure your home sells for the highest value and help you coordinate services within your budget.

Tools & Technology Our Associates have access to the top technology including KVCore and CloudCMA, both dedicated to helping you stay informed and keeping you in touch with your realtor!

KVCore is a platform dedicated to helping your realtor stay in touch, on top of the market and share new listings directly with you. KVCore’s Open House app allows realtors to capture information and keep potential buyers interested in your home after they tour it. KVCore also enables Senné to run automatic digital ads during the first week of launch across social media and highly trafficked websites to ensure your home gets the attention it deserves.

Digital Assets We leverage our digital expertise to maximize exposure and make your home easy to find.

Property Website

Social Media Marketing

Featured on its own unique landing page, we’ll highlight your residence on the Senné website.

We promote your listing on our social channels and target a specific audience that fits the right buyer profile.

Media Partners We list your property on MLS PIN, an intermediary site that then syndicates it to other real estate hot spots like Trulia, Zillow, and Realtor.

Email Marketing Utilizing email marketing, we design custom email campaigns centered around your home to share with our growing mailing list.

Print Assets Our expert creative team assembles high-quality print collateral designed to drive the sale of your home.

All materials include digital elements, like website information and QR codes, that direct visitors back to a web page where visitors can view your home in its entirety.

Property Brochure We produce beautiful feature sheets that tell an intriguing story and highlight your home’s best qualities.

Direct Mail Custom postcards with finished photography will announce the listing, open house, and sale of your home.

Advertising Leveraging our long-standing relationships with print media outlets, we make sure your property gets in front of the right people.

UNIT 1

UNIT 2

UNIT 3

1805 sq ft

1726 sq ft

Coming Soon

4 bedrooms

3 bedrooms

3.5 bathrooms

3.5 bathrooms

$1,595,000

$1,465,000

Senné Services

Senné Services As your Realtor®, I will handle all of the complexities of selling your home, including pre-sale consultation, transaction documents, marketing, inspections and the important art of skilled negotiations, so you can enjoy your life! Here are the steps I will perform on your behalf:

Presale Activities Since 96% of home buyers begin their search on the internet, it is important that we take the time to price, photograph and present your home in its best light.

These first steps create the basis for a successful presentation, and ultimately, sale of your home.

Review agency relationships Have initial consultation to determine your needs and timeline Research to determine market value Prepare and sign listing agreements Discuss and create pricing and marketing strategies unique to your property Discuss offer process Coordinate updates and improvements (if necessary) Schedule consultation with home stager (if necessary) Have property professionally photographed and create virtual tour Install ‘For Sale’ sign (if appropriate) Launch the property to the market

Marketing Create custom property brochure Create property website Post property listing on websites including Sennere.com and syndication sites Create open house e-marketing for area Realtors Schedule and market open house; invite neighbors, agent’s circle of influence and other prospective buyers Create social media designs and post to Facebook, Instagram, Linkedin and more Create digital ads for the internet, as well as local print ads (if appropriate)

36 Gorha

m Street Cambridge,

Get in touc h

Jeff Valcou rt jvalcourt@sen nere.co

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m: 978.265 .5633 o: 617.314 .9400

84 Atlantic Avenue Boston, MA, 02110

senne.co

MA

Ongoing Activities Schedule showings, accompany cooperating brokers on showings Communicate updates to seller on a regular basis and share activity feedback Respond quickly to buyer and broker inquiries Revise marketing plan and pricing strategy (as necessary)

Negotiations Schedule offer presentation with seller and present offers Negotiate offer and terms on behalf of the Seller Negotiate occupancy and close date Complete purchase and sale agreement

Steps to Closing Deliver fully executed contracts to all parties Confirm and attend inspection Schedule and attend appraisal (if necessary) Prepare and deliver comparable properties to appraiser (if necessary) Work with seller on organizing utility shut-off Arrange and attend buyer’s final walk-through Work with seller to resolve any challenges that arise during contract term

Timeline of a Home Sale 7 Steps to Sell with Senné

1. Identify your trusted real estate advisor, get all

the information on your home’s current market value, sign paperwork, and determine a list price and date with your Associate.

2. Schedule any preparation services needed,

staging if necessary, your photography, and any pre-sale activities.

3. Launch the property to the market. Your

Associate will hold an open house and coordinate showings with potential buyers.

4. Review the offer. Your Associate will review any

offers received with you, the timing to close, and any contingencies or details relevant to the proposal.

5. Accepted offer. Once both parties accept and

sign the offer, your buyers will schedule a home inspection with their Associate (if applicable), and your Associate will work with you and any attorneys involved to get a purchase and sale agreement signed.

6. Once the P&S is signed, you can begin to pack up

your home. Your Associate will keep you informed of your closing date, any contingencies that need to be addressed before closing, and any other outstanding tasks.

7. Closing table. You will sign the paperwork and

pay any closing costs, your buyers will have a final walk-through of the home to make sure everything is how it was agreed upon, and your Associate will keep you informed of when you are on record with the registry of deeds and make sure any funds are distributed appropriately.

A Well-Rounded Portfolio Senné is a full-service brokerage firm helping clients of all types achieve their real estate goals.

Residential Sales & Leasing

Structured Investments

Our residential team started it all, our Associates work to help identify the perfect rental or home for every client or work to help you sell and manage your biggest investments.

The Structured Investments team reviews countless real estate opportunities annually. We make it possible for accredited investors to participate in select commercial, residential, and development ventures.

Commercial Real Estate Brokerage

Development Advisory Services

Private or institutional investors and developers can turn to the Commercial team for brokerage and advisory services.

We help developers determine best use analysis and creative sales strategies, among other services, to help sell their properties.

Property Management We provide property owners in Boston and New York comprehensive, customizable property management services.

Capital Markets Our Capital Markets team assists investors and developers in sourcing all portions of the capital stack.

Government Affairs Our D.C.-based team offers consulting, advocacy, and advisory services to our clients so they may better position themselves to make more informed decisions for their investments and businesses.

A Well-Rounded Portfolio Senné is a full-service brokerage firm helping clients of all types achieve their real estate goals.

Residential Sales & Leasing Our residential team started it all, our Associates work to help identify the perfect rental or home for every client or work to help you sell and manage your biggest investments.

Property Management

Commercial Real Estate Brokerage

We provide property owners in Boston and New York comprehensive, customizable property management services.

Private or institutional investors and developers can turn to the Commercial team for brokerage and

Development Advisory Services

Capital Markets

We help developers determine best use analysis and creative sales strategies, among other services, to help sell their properties.

Our Capital Markets team assists investors and developers in sourcing all portions of the capital stack.

Structured Investments

Government Affairs

The Structured Investments team reviews countless real estate opportunities annually. We make it possible for accredited investors to participate in select commercial, residential, and development ventures.

Our D.C.-based team offers consulting, advocacy, and advisory services to our clients so they may better position themselves to make more informed decisions for their investments and businesses.

Our Promise At Senné, we’ve created a culture of specialization and teamwork. No matter the challenge, we make your dreams our goal. Our residential professionals have the expertise and skills to help you achieve real estate success.

1 Lewis Wharf, Boston, MA 02110 84 Atlantic Avenue, Boston, MA 02110 75 Park Avenue, Arlington, MA 02476 1675 Massachusetts Ave, Cambridge, MA 02138 21 Cochituate Road, Wayland, MA 01778