Selling with Senné: A helpful guide to listing your home

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Sell with confidence Your guide to selling your home

Our Vision

Senné Residential Brokerage is independently owned and comprised of highly motivated, resourceful and successful Realtors.

Started in 2009 by William Senné, Senné has grown to become one of the finest real estate advisory firms, with offices in greater Boston, New York and DC.

Our agents work together to give their clients the best possible real estate buying and selling experience. At the center of our business are our people and our commitment to service, teamwork, honesty and communication.

Our team of experts expands beyond the traditional and includes property management, commercial real estate and developments, leasing, government affairs, structured debt and investments.

Who We Are

As Associates of Senné, we are neighborhood experts. With the latest in technology, tools, and support from our industry leading colleagues we are dedicated to our clients real estate goals.

We’re visionaries and we’re leaders. We’re Senné.

With offices at: 1 Lewis Wharf, Boston, MA 84 Atlantic Avenue, Boston, MA 21 Cochituate Road, Wayland, MA 75 Park Avenue, Arlington, MA 1675 Massachusetts Avenue, Cambridge, MA

We have you covered.

We’re based in Boston, but our reach extends far beyond The Bay State. With offices in MetroWest, New York and Washington, D.C., we keep our finger on the pulse of what’s happening in real estate across the East Coast.

Our Reach 100+ ASSOCIATES Our Network 50+ COMMUNITIES 5 OFFICE LOCATIONS Real Estate. Real Value.

Our Network

When your home hits the market, we share it far beyond the standard real estate listing servers to a much larger pool of potential buyers. Senné listings are syndicated through our network of preferred media partners.


Marketing Strategy


Photography is the crux of real estate marketing and the driving tool behind attracting the right buyers. Our skilled photographer will capture your home in the right light and create a lasting first impression.

Services include:

Architectural and environmental photography

Interior and exterior floor plans

3D video tour of your home’s interior

Property and lifestyle video if necessary

Concierge Services

We have an extensive network of trusted vendors from home stagers, to handymen to everything in between. We will help you employ whatever third party services are needed to ensure your home sells for the highest value and help you coordinate services within your budget.

Tools & Technology

Our Associates have access to the top technology including KVCore and RealScout, both dedicated to helping you stay informed and keeping you in touch with your realtor!

KVCore is a platform dedicated to helping your realtor stay in touch, on top of the market and share new listings directly with you. KVCore’s Open House app allows realtors to capture information and keep potential buyers interested in your home after they tour it. KVCore also enables Senné to run automatic digital ads during the first week of launch across social media and highly trafficked websites to ensure your home gets the attention it deserves.

RealScout can help you see accurate data on buyers in various price points, what neighborhoods are most desired and market information on your home and comparable properties. You can communicate directly with your agent on properties you are interested in touring or receive market reports on your current home.

We leverage our digital expertise to maximize exposure and make your home easy to find.

Digital Assets Property Website

Featured on its own unique landing page, we’ll highlight your residence on the Senné website.

Media Partners

We list your property on MLS PIN, an intermediary site that then syndicates it to other real estate hot spots like Trulia, Zillow, and Realtor.

Social Media Marketing

We promote your listing on our social channels and target a specific audience that fits the right buyer profile.

Email Marketing

Utilizing email marketing, we design custom email campaigns centered around your home to share with our growing mailing list.

Print Assets

Our expert creative team assembles high-quality print collateral designed to drive the sale of your home. All materials include digital elements, like website information and QR codes, that direct visitors back to a web page where visitors can view your home in its entirety.

Property Brochure

We produce beautiful feature sheets that tell an intriguing story and highlight your home’s best qualities.

Direct Mail

Custom postcards with finished photography will announce the listing, open house, and sale of your home.


Leveraging our long-standing relationships with print media outlets, we make sure your property gets in front of the right people.

Concord Avenue UNIT 1 1805 sq ft 4 bedrooms 3.5 bathrooms $1,595,000 UNIT 2 1726 sq ft 3 bedrooms 3.5 bathrooms $1,465,000 UNIT 3 Coming Soon

Senné Services

Senné Services

As your Realtor®, I will handle all of the complexities of selling your home, including pre-sale consultation, transaction documents, marketing, inspections and the important art of skilled negotiations, so you can enjoy your life! Here are the steps I will perform on your behalf:

Presale Activities

Since 96% of home buyers begin their search on the internet, it is important that we take the time to price, photograph and present your home in its best light. These first steps create the basis for a successful presentation, and ultimately, sale of your home.

Review agency relationships

Have initial consultation to determine your needs and timeline

Research to determine market value

Prepare and sign listing agreements

Discuss and create pricing and marketing strategies unique to your property

Discuss offer process

Coordinate updates and improvements, if necessary

Schedule consultation with home stager, if necessary

Have property professionally photographed and create virtual tour

Install ‘For Sale’ sign, if appropriate

Launch the property to the market

Create property website

Post property listing on websites including and syndication sites

Create Open House e-marketing for area Realtors

Schedule and market open house; invite neighbors, agent’s circle of influence and other prospective buyers

Create social media designs and post to Facebook, Instagram, Linkedin and more

Create digital ads for the internet, as well as local print ads (if appropriate)

17 Chilton Street

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Create custom property brochure
Britany Caruso
Moises Martinez William Senné
84 Atlantic Avenue,
Cambridge | $2,079,900
Boston, MA 02110 617.314.9400

Ongoing Activities

Schedule showings, accompany cooperating brokers on showings

Communicate updates to seller on a regular basis and share activity feedback

Respond quickly to buyer and broker inquiries

Revise marketing plan and pricing strategy, as necessary


Schedule offer presentation with seller and present offers

Negotiate offer and terms on behalf of the Seller

Negotiate Occupancy and close date

Complete Purchase and Sale Agreement

Steps to Closing

Deliver fully executed contracts to all parties

Confirm and attend inspection

Schedule and attend appraisal (if necessary)

Prepare and deliver comparable properties to appraiser (if necessary)

Work with seller on organizing utility shut-off Arrange and attend buyer’s final walk-through

Work with seller to resolve any challenges that arise during contract term

Timeline of a Home Sale

7 Steps


Sell with Senné

1. Identify your trusted real estate advisor and get all the information on your home's current market value, sign paperwork, determine a list price and list date with your agent.

2. Schedule any preparation services needed, staging if necessary, your photography and any pre-sale activities.

3. Launch the property to the market - your agent will hold an open house and coordinate showings with potential buyers.

4. Offer review - Your agent will go over any offers received with you, the timing to close and any contingencies or details relevant to the offer.

5. Offer accepted - once the offer has been accepted and signed by both parties your buyers will schedule a home inspection with their agent (if applicable) and your agent will work with you and any attorneys involved to get a purchase and sale agreement signed

6. Once the P&S is signed you can begin to pack up your home, your agent will keep you informed of your closing date, any contingencies that need to be addressed before closing and any other outstanding tasks that come up.

7. Closing table - You will sign the paperwork and pay any closing costs, your buyers will have a final walkthrough of the home to make sure everything is how it was agreed upon and your agent will keep you informed of when you are on record with the registry of deeds and make sure any money is correctly distributed.

A Well-Rounded Portfolio

Senné is a full-service brokerage firm helping clients of all types achieve their real estate goals.

Residential Sales & Leasing

Our residential team started it all, our Associates work to help identify the perfect rental or home for every client or work to help you sell and manage your biggest investments.

Commercial Real Estate Brokerage

Private or institutional investors and developers can turn to the Commercial team for brokerage and advisory services.

Property Management

We provide property owners in Boston and New York comprehensive, customizable property management services.

Capital Markets

Our Capital Markets team assists investors and developers in sourcing all portions of the capital stack.

Structured Investments

The Structured Investments team reviews countless real estate opportunities annually. We make it possible for accredited investors to participate in select commercial, residential, and development ventures.

Development Advisory Services

We help developers determine best use analysis and creative sales strategies, among other services, to help sell their properties.

Government Affairs

Our D.C.-based team offers consulting, advocacy, and advisory services to our clients so they may better position themselves to make more informed decisions for their investments and businesses.

Our Promise

At Senné, we’ve created a culture of specialization and teamwork. No matter the challenge, we make your dreams our goal. Our residential professionals have the expertise and skills to help you achieve real estate success.

1 Lewis Wharf, Boston, MA 02110 84 Atlantic Avenue, Boston, MA 21 Cochituate Road, Wayland, MA 75 Park Avenue, Arlington, MA 1675 Massachusetts Avenue, Cambridge, MA