Identity Manual
In this document, you’ll find the guidelines about how we use our logo, typography, colours, pictures and files
Foreword
All of Sencure’s brand features are proprietary.
If you opt to use any trademarks, logos, designs and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines.
Table of Contents
Brand Guideline V1.1. Logo Typography Colours Pictures File Management 1
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2 3 4
Sencure Logo
This chapter maps the Sencure logo and variations of the Sencure logo. Use the logo only how it is indicated in this chapter.
01 01
02a. Sencure Logo
The logo of this page is the main logo and will and should be used at all times. If for some reasons this logo cannot be used adequately, another logo version may be used, described only in this brandbook.
Primary logo
The logotype to the right is our main logo.
Brandmark
This is the unique and modern brandmark which represents Sencure. This will often used for social media.
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02a. Safe Zone
The safe zone is the distance the logo must handle with respect to other object that are placed around it. It ensures that the logo is never placed too close to the edge of a document.
Primary logo Safezone
The logotype to the right is the main logo and is never placed too close to the edge of a document.
Brandmark
This brandmark to the right is never placed too close to the edge of a document.
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02a. Colour background
Full colour logo on white
Every logo has a background, and most of the time, it’s white or transparant. It’s also possible to use the Sencure logo on a dark background like navy blue or black.
Full colour logo on navy blue
black/gray logo on white
black/gray logo on black
white logo on navy blue
white logo on black
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02a. Wrong colour background
Full colour logo on navy blue
The logo must be used as described on the previous page and cannot be used as described on this page.
Full colour logo on pink
Color other than our identity
Full colour logo on black
white logo on white / light gray
black/gray logo on dark gray
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02a. Picture background
When you are using the logo for a picture. Make sure you are using the right colours based on if it has a dark or light background.
Dark background on full colour white logo
Dark background on gray white logo
White background on full colour logo
Light background on full colour logo
Light background on gray white logo
Navy blue background on full colour logo
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02a. Wrong picture background
When you are using the logo for a picture. Make sure you are using the right colours based on a dark or light background.
Dark background on full colour white logo
Pink background on full colour logo
Dark background on black/gray letters
White background on white logo letters
Logo not aligned in corner of the background
Logo is transformed wrong (out of proportion)
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Typography 02
We use different fonts for the branding of Sencure. Cambay (headings), MultiDisplay (sub headings) and Open Sans (body) are the established fonts.
02
Our main typeface is Cambay for both presentation and print
Cambay Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ± ! @ # $ % ^ & * ( ) { } [ ] < > ? : “ ‘ | \ 02. Global Font
A B C 1 2 A B C 1 2 A B C 1 2 A B C 1 2 A B C 1 2 A B C 1 2 A B C 1 2 A B C 1 2 A B C 1 2 A B C 1 2 A B C 1 2 A B C 1 2 12
use.
02. Font offline application
Titles
Cambay - Bold
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Subtitles
Cambay- Bold
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Body type for a few lines
Open Sans - Medium
The quick brown fox jumps over the lazy
The quick brown fox jumps over the lazy dog
This section applies only to offline applications, such as flyers, product briefs, and other printed promotional materials.
Cambay Bold
Cambay Bold
Open Sans Medium - Sencure is a start-up based in Kennispark Enschede, the Netherlands.
Open Sans Regular - We believe that using advanced chip technology Sencure can improve the quality of medical wearable devices, increase the speed of development of medical devices and reduce the size of such devices.
Body type for documents
Open Sans - Regular
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
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02. Weight & Style Print
H1
Body (few lines)
Cambay Bold
This section contains the visual look of how to use the different font types in papers, flyers, product briefs and other printed promotional materials.
H2
Body (document)
03. Font online application
Titles (H1)
Cambay - Bold
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Subtitles (H2)
Cambay- Bold
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
This section applies only to online communication, such as social media content, blogs and other online or cloud based documents.
Cambay Bold
MultiDisplay Medium
Open Sans Medium - Sencure is a start-up based in Kennispark Enschede, the Netherlands.
CLICK
Body type (alinea)
Open Sans - Medium
The quick brown fox jumps over the lazy
The quick brown fox jumps over the lazy dog
Accent type (buttons + CTA)
OPEN SANS - BOLD (CAPSLOCK)
The quick brown fox jumps over the lazy
The quick brown fox jumps over the lazy dog
HERE
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HEADER
SUB-HEADER
We are live!
Meet our SNCE-8xx IC
BODY
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum
I WANT TO KNOW MORE!
This section contains the visual look of how to use and apply the different font types for online use.
ACCENT TYPE
03. Weight & Style Online
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02b. Tagline + Font
Our tagline should always be in MultiDisplay Medium while using it as a headline, including spacing and caps lock. Do not use versions of the tagline other than those indicated in this document
Medium I N T E G R A T E D B I O S E N S O R T E C H N O L O G Y 17
MultiDisplay
Colours 03
This chapter maps the colours which are part of the corporate identity of Sencure.
03
Primary Colors
Wild Berry Navy Blue Cadmium Violet Hex Hex Hex #e22786 #2c275c #753a8d 226,39,134 44,39,92 117,58,141 0%, 83%, 41%, 11% 52%, 58%, 0%, 64% 17%, 59%, 0%, 45% RGB RGB RGB CMYK CMYK CMYK 19
Bluish Purple
Mexican Pink
#d70a84
215, 10, 132 0%, 95%, 39%, 16% Hex RGB CMYK secondary colour #5f5fb8
95,95,184 71%, 96%, 0%, 0% Hex RGB CMYK tertiary colour #ad7ac4
173,122,196 34%, 58%, 0%, 0% Hex secondary colour RGB CMYK Black supporting colour #000000 Hex 0,0,0 0%, 0%, 0%, 100% RGB CMYK
supporting colour #bfc1c2 191,193,194 2%, 1%, 0%, 24% Hex RGB CMYK White Hex RGB CMYK supporting colour 100,100,100 0%, 0%, 0%, 0% #ffffff 20
Anomone
Blue-Violet
Silver Sand
03. Colour grading
When you want to use a gradient for presentations, documents and design tasks, always use those colours. For the exact CMYK codes, see the previous documents
purple pink
Hex: #d70a84
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Hex: #51127f 14
pink
Hex: #d70a84
Hex: #2f2f81 blue purple
Hex: #51127f
Hex: #2f2f81 blue
Pictures 04
This chapter maps examples of how photography and stock footage should be used.
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04. Correct usage
As mock-up
Use the following examples of photography for expressions of Sencure.
As background picture
As own photography
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04. Wrong usage
Saturated
Visable competitor products
Do not use the following examples of photography for expressions of Sencure.
Low resolution
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04. Picture Guidelines
Keep
To ensure that images remain unambiguous and appropriate to Sencure, this section explains what images may be used. Furthermore, the images in our communications must comply with three rules of thumb:
1. Photos should always have a message
2. Photos must have support
3. Photos must be realistic
Do not use abstract photos that have no link between text and image. these guidelines in mind when using images and footage for Sencure. 25
File Management 05 05
This chapter maps out how we manage our files and what different file formats we are using.
05. What’s the file format?
Used for PRINT Used for DIGITAL
Adobe Illustrator (.ai)
Vector-based original, editable, working file
SVG
Scalable Vector Graphics (.svg)
Our tagline should always be in MultiDisplay Medium while using it as a headline. If possible with spacing and caps lock. AI
Vector image that can be used online
EPS
Encapsulated Postscript (.eps)
Vector file that can be modified in Illustrator
PNG
Portable Network Graphics (.png)
Uncompresed, raster image that can be used in any software
BMP 27
Portable Document Format (.pdf)
Vector or raster format that can be universally viewerd
Joint Photographic Group (.jpg)
PDF
Compressed raster image with reduced file size while maintaining high image quality. JPG
Bitmap (.bmp)
Native bitmap format of Windows and is used to store virtually any type of bpm data
Epilogue
This Brand Book was created to provide unity of communication, style, and identity. So that Sencure is stronger and more recognizable as a brand.
Therefore, consider this Brand Book as a tool to make easier choices that have already been made.
Do you have a question or comment about certain things in this brand book?
Then please contact Ronald on Slack or send an email to:
> marketing@sencure.com
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All of Sencure’s brand features are proprietary. If you opt to use any trademarks, logos, designs and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines.
