Brandbook Sencure

Identity Manual In this document, you’ll find the guidelines about how we use our logo, typography, colours, pictures and files

Foreword All of Sencure’s brand features are proprietary.

If you opt to use any trademarks, logos, designs and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines.

Table of Contents

1 Logo 2 Typography 3 Colours 4 Pictures 5 File Management

01

Sencure Logo This chapter maps the Sencure logo and variations of the Sencure logo. Use the logo only how it is indicated in this chapter.

01a. Sencure Logo

The logo of this page is the main logo and will and should be used at all times. If for some reasons this logo cannot be used adequately, another logo version may be used, described only in this brandbook.

Primary logo The logotype to the right is our main logo.

Brandmark This is the unique and modern brandmark which represents Sencure. This will often used for social media.

01b. Safe Zone

The safe zone is the distance the logo must handle with respect to other objects that are placed around it. It ensures that the logo is never placed too close to the edge of a document.

Logo Safezone The logotype to the right is the main logo and is never placed too close to the edge of a document.

Brandmark Safezone This brandmark to the right is never placed too close to the edge of a document.

01c. Colour background

We want everything to look neat and coordinated.

Put our logo on backgrounds that make them stand out and look great, so our brand always looks fantastic!

Full colour logo on white

Full colour logo on gradient

black/gray logo on white

black/gray logo on black

white logo on navy blue

white logo on black

01d. Wrong colour

Don't make things messy by putting our logo on backgrounds that don't match. Keep our logo on backgrounds that make it look awesome, as described in the previous page.

Full colour logo on navy blue

Full colour logo on pink

Colour other than our identity

Full colour logo on black

white logo on white / light gray

black/gray logo on dark gray

01e. Picture background

When using the logo in a picture, make sure to choose the correct colors depending on whether the background is dark or light. This ensures the colors look good together and keep our brand looking sharp.

Dark background on full colour white logo

Dark background on gray white logo

White background on full colour logo

Light background on full colour logo

Light background on gray white logo

Navy blue background on white logo

01f. Wrong background

Dark background on full colour white logo

Pink background on full colour logo

Dark background on black/gray letters

White background on white logo letters

Not aligned in corner of the background

Improperly scaled

02

Typography In this chapter, we will learn about Sencure’s fonts, styles, and how we put words together to make our messages stand out and be super clear.

02a. Global Font

Our main typeface is Aptos for both presentation and print use.

Aptos Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 ±!@#$%^&*(){}[]<>?:“‘|\

ABC12

ABC12

ABC12

ABC12

ABC12

ABC12

ABC12

ABC12

ABC12

ABC12

ABC12

ABC12

02b. Font offline application

This section applies only to offline applications, such as flyers, product briefs, and other printed promotional materials.

Titles

Aptos - Bold The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog

Subtitles

Aptos - Semi Bold

Title

Subtitle Few Lines. Sencure is a start-up based in Kennispark Enschede, the Netherlands.

Aptos Regular. We believe that using advanced chip technology Sencure can improve the quality of medical wearable devices, increase the speed of development of medical devices and reduce the size of such devices.

The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog

Body type for a few lines

Body type for documents

Aptos - Semi Bold

Aptos - Regular

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

02c. Font online application

This section applies only to online communication, such as social media content, blogs and other online or cloud based documents.

Titles (H1)

Aptos - Bold The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog

Subtitles (H2)

Aptos - Semi Bold

H1 Title

H2 Subtitle Body Type (Alinea) - Sencure is a start-up based in Kennispark Enschede, the Netherlands.

CALL TO ACTION

The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog

Body type (alinea)

Accent type (buttons + CTA)

Aptos - Regular

APTOS - BOLD (CAPSLOCK)

The quick brown fox jumps over the lazy dog

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

The quick brown fox jumps over the lazy dog

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

02d. Tagline Font

Always use our tagline in MultiDisplay Medium when incorporating it as a headline, ensuring proper spacing and activating caps lock. If you don't have this logo, ask marketing for assistance.

I NTE G R ATE D B I O S E N S O R TE C H N O LO G Y MultiDisplay Medium

03

Colours

This chapter maps the colours which are part of the corporate identity of Sencure.

Primary Colors

Wild Berry

Hex

Navy Blue

Hex

Cadmium Violet

Hex

#e22786

#2c275c

#753a8d

RGB

RGB

RGB

226,39,134

44,39,92

CMYK

CMYK

0%, 83%, 41%, 11%

52%, 58%, 0%, 64%

117,58,141

CMYK

17%, 59%, 0%, 45%

Blue-Violet

Mexican Pink

secondary colour

secondary colour

Hex

Hex

Cosmic Cobalt tertiary colour

Hex

#d70a84

#512a7c

#2F3280

215, 10, 132

81,18,127

47,50,128

RGB

RGB

CMYK

0%, 95%, 39%, 16%

Black

supporting colour

Silver Sand supporting colour

White supporting colour

RGB

CMYK

CMYK

36%, 86%, 0%, 50%

63%, 61%, 0%, 50%

Hex

RGB

CMYK

Hex

#000000

0,0,0

0%, 0%, 0%, 100%

#bfc1c2

RGB

191,193,194

CMYK

Hex

RGB

CMYK

#ffffff

100,100,100

2%, 1%, 0%, 24%

0%, 0%, 0%, 0%

03c. Colour grading When you want to use a gradient for presentations, documents and design tasks, always use those colours.

pink

purple

pink

blue

Hex: #d70a84

Hex: #51127f

Hex: #d70a84

Hex: #2f2f81

purple

blue

Hex: #51127f

Hex: #2f2f81

Logo Colors #672c81 (80%) #672c81

#672c81 (80%) #672c81

#2f3280 (80%) #2f3280

#28255c #ffffff

04

Pictures

This chapter maps examples of how photography and pictures should be used.

04a. Professional pictures

Choose Sencure's professional pictures over random stock-footage to inject a personal touch into our brand's story, because it’s more trustworthiness and authentic.

Explore the examples within this chapter to use pictures in the right way.

04b. Correct usage

Refer to the following examples of photography and pictures as guidelines for the proper usage that reflects the essence of Sencure

As own photography

As support on blogpost

As background picture

As product showcase

04c. Wrong usage

Do not use the following examples of photography and pictures for the branding of Sencure.

Overexposed

Obvious stock footage

Visable competitor products

Low resolution or bad quality

04. Picture Guidelines To ensure that images remain unambiguous and appropriate to Sencure, this section explains what images may be used.

Furthermore, the images in our communications must comply with three rules of thumb: 1. Photos should always have a message 2. Photos must have support 3. Photos must be realistic Do not use abstract photos that have no link between text and image.

Keep these guidelines in mind when using images and footage for Sencure.

05

File Management This chapter maps out how we manage our files and what different file formats we are using.

05a. File formats

Master file management for digital and print. Understand the distinction between print and digital file types.

Used for PRINT AI EPS

Adobe Illustrator (.ai) Vector-based original, editable, working file

Encapsulated Postscript (.eps) Vector file that can be modified in Illustrator

PDF

Portable Document Format (.pdf) Vector or raster format that can be universally viewed. Also used for digital.

BMP

Bitmap (.bmp) Native bitmap format of Windows and is used to store virtually any type of bpm data

Used for DIGITAL SVG

Scalable Vector Graphics (.svg) Vector image that can be used online

PNG

Portable Network Graphics (.png) Uncompresed, raster image that can be used in any software

JPG

Joint Photographic Group (.jpg) Compressed raster image with reduced file size while maintaining high image quality.

PDF

Portable Document Format (.pdf) Vector or raster format that can be universally viewed. Also used for print.

Epilogue This Brand Book was created to provide harmony in communication, style, and identity, thereby strengthening and elevating Sencure’s brand recognition.

Therefore, view this Brand Book as a practical tool for simplifying decisions that have already been made.

Do you have any questions or comments regarding specific elements within this Brand Book, please reach out to Ronald on Slack or send an email to: > marketing@sencure.com

I NTE G R ATE D B I O S E N S O R TE C H N O LO G Y

Enschede Research & Development

Roden Headquarters

Sencure HQ

Sencure R&D

HealthHub Roden

Kennispark Enschede

1e Energieweg 13

Palatijn 14

9301 LK Roden

7543DM Enschede

The Netherlands

The Netherlands

+31 (0)85 – 2464950 | info@sencure.com All of Sencure’s brand features are proprietary. If you opt to use any trademarks, logos, designs and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines.