Identity Manual In this document, you’ll find the guidelines about how we use our logo, typography, colours, pictures and files
Foreword All of Sencure’s brand features are proprietary. If you opt to use any trademarks, logos, designs and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines.
Table of Contents
1 Logo 2 Typography 3 Colours 4 Pictures 5 File Management
01
Sencure Logo This chapter maps the Sencure logo and variations of the Sencure logo. Use the logo only how it is indicated in this chapter.
01a. Sencure Logo
The logo of this page is the main logo and will and should be used at all times. If for some reasons this logo cannot be used adequately, another logo version may be used, described only in this brandbook.
Primary logo The logotype to the right is our main logo.
Brandmark This is the unique and modern brandmark which represents Sencure. This will often used for social media.
01b. Safe Zone
The safe zone is the distance the logo must handle with respect to other objects that are placed around it. It ensures that the logo is never placed too close to the edge of a document.
Logo Safezone The logotype to the right is the main logo and is never placed too close to the edge of a document.
Brandmark Safezone This brandmark to the right is never placed too close to the edge of a document.
01c. Colour background
We want everything to look neat and coordinated. Put our logo on backgrounds that make them stand out and look great, so our brand always looks fantastic!
Full colour logo on white
Full colour logo on gradient
black/gray logo on white
black/gray logo on black
white logo on navy blue
white logo on black
01d. Wrong colour
Don't make things messy by putting our logo on backgrounds that don't match. Keep our logo on backgrounds that make it look awesome, as described in the previous page.
Full colour logo on navy blue
Full colour logo on pink
Colour other than our identity
Full colour logo on black
white logo on white / light gray
black/gray logo on dark gray
01e. Picture background
When using the logo in a picture, make sure to choose the correct colors depending on whether the background is dark or light. This ensures the colors look good together and keep our brand looking sharp.
Dark background on full colour white logo
Dark background on gray white logo
White background on full colour logo
Light background on full colour logo
Light background on gray white logo
Navy blue background on white logo
01f. Wrong background
Dark background on full colour white logo
Pink background on full colour logo
Dark background on black/gray letters
White background on white logo letters
Not aligned in corner of the background
Improperly scaled
02
Typography In this chapter, we will learn about Sencure’s fonts, styles, and how we put words together to make our messages stand out and be super clear.
02a. Global Font
Our main typeface is Aptos for both presentation and print use.
Aptos Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 ±!@#$%^&*(){}[]<>?:“‘|\
ABC12
ABC12
ABC12
ABC12
ABC12
ABC12
ABC12
ABC12
ABC12
ABC12
ABC12
ABC12
02b. Font offline application
This section applies only to offline applications, such as flyers, product briefs, and other printed promotional materials.
Titles
Aptos - Bold The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog
Subtitles
Aptos - Semi Bold
Title
Subtitle Few Lines. Sencure is a start-up based in Kennispark Enschede, the Netherlands. Aptos Regular. We believe that using advanced chip technology Sencure can improve the quality of medical wearable devices, increase the speed of development of medical devices and reduce the size of such devices.
The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog
Body type for a few lines
Body type for documents
Aptos - Semi Bold
Aptos - Regular
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
02c. Font online application
This section applies only to online communication, such as social media content, blogs and other online or cloud based documents.
Titles (H1)
Aptos - Bold The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog
Subtitles (H2)
Aptos - Semi Bold
H1 Title
H2 Subtitle Body Type (Alinea) - Sencure is a start-up based in Kennispark Enschede, the Netherlands.
CALL TO ACTION
The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog
Body type (alinea)
Accent type (buttons + CTA)
Aptos - Regular
APTOS - BOLD (CAPSLOCK)
The quick brown fox jumps over the lazy dog
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
The quick brown fox jumps over the lazy dog
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
02d. Tagline Font
Always use our tagline in MultiDisplay Medium when incorporating it as a headline, ensuring proper spacing and activating caps lock. If you don't have this logo, ask marketing for assistance.
I NTE G R ATE D B I O S E N S O R TE C H N O LO G Y MultiDisplay Medium
03
Colours
This chapter maps the colours which are part of the corporate identity of Sencure.
Primary Colors
Wild Berry
Hex
Navy Blue
Hex
Cadmium Violet
Hex
#e22786
#2c275c
#753a8d
RGB
RGB
RGB
226,39,134
44,39,92
CMYK
CMYK
0%, 83%, 41%, 11%
52%, 58%, 0%, 64%
117,58,141
CMYK
17%, 59%, 0%, 45%
Blue-Violet
Mexican Pink
secondary colour
secondary colour
Hex
Hex
Cosmic Cobalt tertiary colour
Hex
#d70a84
#512a7c
#2F3280
215, 10, 132
81,18,127
47,50,128
RGB
RGB
CMYK
0%, 95%, 39%, 16%
Black
supporting colour
Silver Sand supporting colour
White supporting colour
RGB
CMYK
CMYK
36%, 86%, 0%, 50%
63%, 61%, 0%, 50%
Hex
RGB
CMYK
Hex
#000000
0,0,0
0%, 0%, 0%, 100%
#bfc1c2
RGB
191,193,194
CMYK
Hex
RGB
CMYK
#ffffff
100,100,100
2%, 1%, 0%, 24%
0%, 0%, 0%, 0%
03c. Colour grading When you want to use a gradient for presentations, documents and design tasks, always use those colours.
pink
purple
pink
blue
Hex: #d70a84
Hex: #51127f
Hex: #d70a84
Hex: #2f2f81
purple
blue
Hex: #51127f
Hex: #2f2f81
Logo Colors #672c81 (80%) #672c81
#672c81 (80%) #672c81
#2f3280 (80%) #2f3280
#28255c #ffffff
04
Pictures
This chapter maps examples of how photography and pictures should be used.
04a. Professional pictures
Choose Sencure's professional pictures over random stock-footage to inject a personal touch into our brand's story, because it’s more trustworthiness and authentic. Explore the examples within this chapter to use pictures in the right way.
04b. Correct usage
Refer to the following examples of photography and pictures as guidelines for the proper usage that reflects the essence of Sencure
As own photography
As support on blogpost
As background picture
As product showcase
04c. Wrong usage
Do not use the following examples of photography and pictures for the branding of Sencure.
Overexposed
Obvious stock footage
Visable competitor products
Low resolution or bad quality
04. Picture Guidelines To ensure that images remain unambiguous and appropriate to Sencure, this section explains what images may be used. Furthermore, the images in our communications must comply with three rules of thumb: 1. Photos should always have a message 2. Photos must have support 3. Photos must be realistic Do not use abstract photos that have no link between text and image.
Keep these guidelines in mind when using images and footage for Sencure.
05
File Management This chapter maps out how we manage our files and what different file formats we are using.
05a. File formats
Master file management for digital and print. Understand the distinction between print and digital file types.
Used for PRINT AI EPS
Adobe Illustrator (.ai) Vector-based original, editable, working file
Encapsulated Postscript (.eps) Vector file that can be modified in Illustrator
Portable Document Format (.pdf) Vector or raster format that can be universally viewed. Also used for digital.
BMP
Bitmap (.bmp) Native bitmap format of Windows and is used to store virtually any type of bpm data
Used for DIGITAL SVG
Scalable Vector Graphics (.svg) Vector image that can be used online
PNG
Portable Network Graphics (.png) Uncompresed, raster image that can be used in any software
JPG
Joint Photographic Group (.jpg) Compressed raster image with reduced file size while maintaining high image quality.
Portable Document Format (.pdf) Vector or raster format that can be universally viewed. Also used for print.
Epilogue This Brand Book was created to provide harmony in communication, style, and identity, thereby strengthening and elevating Sencure’s brand recognition. Therefore, view this Brand Book as a practical tool for simplifying decisions that have already been made. Do you have any questions or comments regarding specific elements within this Brand Book, please reach out to Ronald on Slack or send an email to: > marketing@sencure.com
I NTE G R ATE D B I O S E N S O R TE C H N O LO G Y
Enschede Research & Development
Roden Headquarters
Sencure HQ
Sencure R&D
HealthHub Roden
Kennispark Enschede
1e Energieweg 13
Palatijn 14
9301 LK Roden
7543DM Enschede
The Netherlands
The Netherlands
+31 (0)85 – 2464950 | info@sencure.com All of Sencure’s brand features are proprietary. If you opt to use any trademarks, logos, designs and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines.