Selling Through Storytelling

Page 1


What's Inside:

Introduction

About us

□ Our value proposition

The art of collaboration

First impressions

The Art of the Sale: Our Process

Listing strategy: determining factors

Staging

Photography

Videography

Pricing

Marketing

Advertising

Why Semonin

Top reasons to choose Semonin

The premier real estate brokerage

Core values

We're local, we're global

Testimonials

Professional Videography

Real estate listings with video receive

403%

more inquiries.

Video is the #1form of media for engagement.

Video gives a prospective buyer a true feeling of moving through a home, and is far more descriptive of a space than still images can ever hope to be

70% of homebuyers watch video house tours.

Videos attract

300%

more traffic for nurturing leads.

TheArtofPricing

Strategic pricing is the key to selling your home in an acceptable amount of time. At the Pinnacle Group, we take to heart our fiduciary duty to provide you with current market research and expert advice on pricing. With your input and cooperation, our goal is determine a price that will attract the most offers and maximize the return on your investment.

If You Overprice Your Home:

It makes other homes more attractive and can actually help sell the competition

It will be shown to fewer prospective buyers

Fewer prospects will respond to advertising

You may lose buyers who are willing to negotiate

It may give the impression you aren't serious about selling your home

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