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At Rector Hayden Realtors, we are more than a real estate company—we are your partner in discovering the place where your journey begins. We are, this reﬂects our deep connection to the heart of Central Kentucky, a region where the rolling hills, historic charm, and vibrant communities make it unlike any other.

Rector Hayden has served the unique communites of Central Kentucky since 1969, showcasing the beauty of the Bluegrass State.

We strongly recommend using this full color logo for all your advertising needs. There is a version to be used on both dark or light backgrounds. Recoloring the logo icon or text anything other than the colors outlined on page 6 is not permitted.

The logo was strategically designed so it can be reformatted in several variations to compliment the allotted space of any given piece.

The Rector Hayden logo must accompany all forms of advertising. It should be presented in an uncluttered environment and should never compete with other elements on the page. The text of the Rector Hayden logo must APPEAR LARGER than the agent's name or team name and/or logo.

The monogram is permitted to be used by itself as long as all other advertising guidelines are followed.

Hex #E02B27

RGB 224, 43, 39

CMYK 6, 97, 99, 0

Hex #000000

RGB 0, 0, 0

CMYK 75, 68, 67, 90

Hex #FFFFFF

RGB 255, 255, 255

CMYK 0, 0, 0, 0

“Rector Hayden Realtors®” name must appear larger than the font and font size of the agent’s name or personal/team logo, and should not compete with other elements on the page.

All advertisements must include the full Rector Hayden REALTORS® in the form of the approved logo. In the event the logo cannot be used on an advertisement, the full Rector Hayden REALTORS® name may appear in written text, and must meet the size relationship requirements outlined in the Brand Standards. The full Rector Hayden REALTORS® name must be clear and visible to typical observer of the advertisement, and the advertisement may not be false, misleading, or deceptive.

An advertisement may include in written text an affiliated licensee’s first and last name, or a team name, as registered with the commission. The use of one nickname is permitted in place of, or along with, the licensee’s first name as long as the licensee informs the commission of the nickname being used.

The Rector Hayden REALTORS® name must appear larger than the agent’s name or personal/team logo.

Always include the fair housing logo and/or the ‘Equal Housing Opportunity” slogan in your advertising.

The Rector Hayden REALTORS® logo must be present on all print advertisement for the marketing of properties or brokerage services. It must APPEAR LARGER than the font and font size of the agent’s name or personal/team logo, and it should no compete with other elements on the page.

A digital proof of all print advertising must be submitted and approved by an acting member of the Rector Hayden REALTORS® Advertising Approval Committee prior to publication and distribution. Decisions will be emailed to the agent and stored. In the event an advertisement does not pass approval, the agent is responsible in seeing that the required changes are made, and the revised art is resubmitted and approved.

Any designs or templates created by a member of RHR Staff are considered to be preapproved advertisements, and are not required to be submitted through the approval process unless alterations have been made to the company or agent branded areas.

Any print advertisement created by an outside person, organization, or agency, such as a graphic designer, newspaper, magazine, or other publication, is required to follow the approval process and must be submitted for approval from Rector Hayden REALTORS® prior to publication.

When promotional materials such as those listed below advertise an agent’s name/logo, or team name logo, the full Rector Hayden REALTORS® name in the form of the ofﬁcial logo or as written text should also be present somewhere on the item, unless waived by management. Due to the unique setup and sizing restrictions of some promotional items, the Rector Hayden name is not required to be in the same area or in a certain size, as long as it is clearly visible.

• Apparel

• Note cards

• Hats

• Pens

• Drink ware

• Name tags

For any advertisement on the Internet, social media, or digital or online forms every individual viewable page or post constitute a separate advertisement.

Each advertisement must contain the full Rector Hayden REALTORS® name in the page or post header, or be visible on the page or post. The observer should not have to scroll or navigate away from the page or post to view the Rector Hayden REALTORS® name. In the event, this requirement cannot be met on an online platform, the required content must be one click away, by including a clickable direct link, that is clear, visible, and identiﬁable as a link, to a page, post, or user account proﬁle that contains the content required.

The Rector Hayden REALTORS® logo or written text must APPEAR LARGER than the agent’s name or personal/team logo.

For social media posts advertising a property, a direct link to property detail page on your agent website should be included so the observer can access all property information in a single click.

Recommend: On social media business pages and accounts, include the full Rector Hayden REALTORS® name in the page name. This will ensure the required content is visible on any post made. Example: Agent Name - Rector Hayden REALTORS®

Any design or templates created by a member of the marketing team are considered to be pre-approved advertisements, and are not required to be submitted through the approval process unless substantial alterations have been made to the company or agent branded areas.

To protect the integrity of our profession and the rights of consumers, our brokerage is required by Kentucky law to adhere to certain regulations, including have written review and approval policies for advertising activity of Rector Hayden REALTORS® and all its afﬁliated members.

All advertisement requests must be sent as an email attachment to the marketing department and approved by an acting member of the Rector Hayden REALTORS® staff prior to publication and distribution.

An emailed response will be sent within 1 business day to notify the agent if the advertisement is approved or if any modiﬁcations are required. In the event an advertisement does not pass the initial approval, the agent is responsible in seeing that the required changes are made, and the revised art is resubmitted and approved prior to publishing.

When approved, the agent has full permission to distribute the advertisement to their liking. If the agent wants to reuse the same advertisement in future publications or on different platforms, it does not need to be resubmitted for approval unless the company guidelines have changed since the initial approval.

Any marketing or advertisements created by the marketing department, or templates found on a company supported platform, such as Reliance Network, Canva, Agent Icon, the Rector Hayden Online Store, or The HUB, are considered to be pre-approved and do not need to follow these approval policies unless unauthorized modiﬁcations have been applied.

All advertisements submitted to the Rector Hayden REALTORS® marketing department, and any corresponding communication will be stored as required by state law.

Failing to meet these advertising guidelines is a license law violation and could result in a monetary ﬁne or license revokement. Any perceived violation will be reported to the Kentucky Real Estate Commission and could result in the termination of the agent’s afﬁliation with Rector Hayden REALTORS®.