Sef2016 programmheft epaper en

Agility.

A success factor in times of change

 SEF.2016 9 – 10 June 2016 | Interlaken

Swiss Economic Forum 2016

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Swiss Economic Forum 2016

Dear entrepreneurs, Agility was the main survival strategy for our ancient ancestors. They were constantly on the move, ready to chase their prey or flee from their enemies. Because we live in relative comfort today, this is no longer necessary. We spend most of our time sitting down, while fundamental dangers are remote. Our flexibility and agility decline substantially as we age.

Can you see any parallels here with companies or institutions? When things are going well, few people have the energy and the foresight to be bold and make the changes that are necessary. We have embraced a tradition of continuity and consensus. This is a good thing. Although the «Swiss Business Model» may be slow, one of its main characteristics is stability. However, in the current digital and global age, this stability needs to go hand in hand with embracing agility, and it has to provide a clear framework.

For entrepreneurs, this environment presents significant challenges: The market is characterised by uncertainty and dynamism; technologies are changing just as quickly as customer preferences. Uber, Netflix and WhatsApp have disrupted entire sectors in no time at all. The half-life of established wisdom is getting shorter, long-term planning is becoming almost impossible and all of a sudden proven business models are falling like dominoes. It is as if we were flying by sight only.

But what exactly is agility? It is the ability to respond and adapt to abrupt changes in the market. In companies, agility requires robustness. It means preparing the organisation for an uncertain future – perhaps without binoculars and long-term targets, but with merely a compass instead? In this context, agility constitutes doing the right thing at the right time – whatever that may be.

At the 18th Swiss Economic Forum, we will look at this ability to adapt from a number of different perspectives and engage with high-calibre speakers and guests to gain new insight into agility as a factor for success.

We look forward to seeing you at the event.

Dr. Dominik Isler CEO Swiss Economic Forum

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Overview SEF.2016 Date:

Thursday, 9 June 2016, 1.30 p.m. untill Friday, 10 June 2016, 5.30 p.m.

Theme:

«Agility – A success factor in times of change»

Participants: 1,350 decision makers from the worlds of

business, science, politics and the media Speakers:

approximately 60 speakers from Switzerland and many other countries

Media:

100 – 125 journalists Swiss radio and TV broadcaster SRF will be broadcasting the event live on their channels

Venue:

Congress Centre Kursaal Interlaken AG Strandbadstrasse 44 CH-3800 Interlaken

Swiss Economic Forum The Swiss Economic Forum (SEF) was founded in 1998 by Stefan Linder and Peter Stähli. In just a few years, the conference has evolved into the country’s leading business event and gained an international reach. Due to its rapid growth, the SEF has been given a new management structure. In summer 2015, the two founders and directors handed the executive management of the forum to Dominik Isler, who heads the new Executive Board alongside Manuela Angst (CMSO) and Fabian Wassmer (COO).

Every year the Swiss business community gathers in Interlaken for an active exchange of views and to engage in cross-sector dialogue. This unique platform connects company executives at the top level and decision makers. On 9 and 10 June 2016, the event will be taking place for the 18th time.

The Swiss Economic Forum promotes entrepreneurial thinking and plays an active role in supporting young companies. Every year Switzerland’s most coveted young entrepreneurs prize, the Swiss Economic Award, is awarded to the three best young enterprises.

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Added value for decision makers With an exciting and varied programme spread across two intensive days, the SEF.2016 will generate genuine added value for decision makers from business, politics and science. The topic of the 2016 conference is «Agility – A success factor in times of change». In today’s global and dynamic environment, which is characterised by new technologies and changing client preferences, forward thinking is more important than ever. At the SEF.2016, leading experts will address the topic of agility from a number of different perspectives and show how companies can become more nimble.

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The Swiss Economic Forum is an attractive networking platform. Entrepreneurs, senior management and presidents of Boards of Directors account for more than 75 percent of the event’s participants.

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The benefits of attendance Participants at the Swiss Economic Forum benefit from a wealth of new ideas and input. You can spend two days exchanging thoughts with some of the top names from business, politics and major institutions, and engage in in-depth discussions about the issues currently facing businesses. The Swiss Economic Forum is a unique and highly effective platform for finding new contacts and for networking.

International appeal The Swiss Economic Forum is Switzerland’s leading business conference. The contributions of world-renowned speakers – as well as important local and global figures from politics, business and science – are what give the two-day platform its outstanding quality and exclusivity. The Swiss Economic Forum is growing in global significance.

Moderation Susanne Wille

Moderator at the Swiss Economic Forum Susanne Wille is a reporter and the host of political talk show «Rundschau» on Swiss radio and television. She was previously a correspondent for the Swiss Federal Parliament and spent ten years working for Swiss television news magazine «10vor10».

Susanne Wille studied history, English studies and journalism.

Urs Gredig

Moderator at the Swiss Economic Forum Urs Gredig has been working for Swiss radio and television since 2003. From 2007 to 2013 he presented the main edition of the news.

Since 2013 he has been the programme’s UK correspondent. After graduating from university with a degree in history and journalism, he worked as an editor, producer and presenter in a variety of formats.

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SEF.Keynote Speakers Impulses | Knowledge | Inspiration

Make sure you are there when national and international personalities from the fields of economics, politics, science and society take to the stage and acquire all the very latest knowledge at first hand.

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Johann N. Schneider-Ammann

President of the Federal Council, Head of the Swiss Federal Department for Economic Affairs, Education and Research After graduating in electrical engineering from the Swiss Federal Institute of Technology in Zurich and obtaining an MBA from INSEAD in Fontainebleau, Schneider-Ammann worked as a project manager at Oerlikon-Bührle. In 1981 he joined the firm owned by his wife’s family and became Chairman of the Amman Group and chairman of the Board of Directors. In 2010, as an FDP member of the National Council, he was elected to the Federal Council, where he took over the management of the Federal Department for Economic Affairs. Today, as Head of the Department for Economic Affairs, Education and Research, Johann Schneider-Ammann is responsible for shaping our country’s foreign trade policy and committed to fostering an optimal environment for Swiss businesses.

Anders Fogh Rasmussen

Former Prime Minister of Denmark & Secretary General of NATO Anders Fogh Rasmussen studied economics at the University of Arhus. At the age of just 25 he was elected to the Danish parliament for the conservative-liberal Venstre party. In 1998 he became party leader and served as the Prime Minister of Denmark from 2002 to 2009. In 2009 he was appointed Secretary General of NATO. He served in this post until 2014 and subsequently founded an agency that specialises in economic and security policy. Since 2015 he has also been working for Goldman Sachs as a consultant.

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Philipp Hildebrand

Vice Chairman of BlackRock The economist and political scientist Hildebrand obtained a PhD from Oxford University in 1994. After completing his studies, he launched his professional career at the World Economic Forum in Geneva. He then went on to work for US asset manager and hedge fund Moore Capital Management, Vontobel bank and Union Bancaire Privée, where as CEO he was responsible for the entire asset management division. In 2003 Philipp Hildebrand became a member of the governing board of the Swiss National Bank and served as the bank’s Chairman from 2010 to 2012. Since 2013 he has been Vice Chairman of BlackRock. With 4.5 trillion Swiss francs in assets under management and a profit of around 3 billion, BlackRock is the world’s largest asset manager. The firm has a stake in 94 of the 100 biggest firms (Fortune 100) in the US.

Richard Phillips

Captain in the merchant navy & author

Richard Phillips graduated from the Massachusetts Maritime Academy in 1979. Phillips is an US citizen, and he achieved international fame in 2009, when as captain of the container ship Maerks Alabama he was kidnapped by pirates off the coast of Somalia. The Navy SEALs mounted a successful operation to rescue Phillips from the pirates.

He was then invited to the White House to meet President Obama. In 2010 Phillips published an autobiography on which the 2013 feature film «Captain Phillips» starring Tom Hanks was based. A mere year after being kidnapped, the maritime captain returned to sea with the merchant navy.

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Julian Treasure Expert on agility & sound Julian Treasure is the founder and Chairman of Englandbased firm The Sound Agency. The company helps clients to employ unique methods to optimise the sound of their brand. Treasure’s projects include the development of innovative sound landscapes for Harrods department store, for which he was awarded the Gold Audio Branding Award 2012. Prior to that, the sound expert founded (1988), managed and sold (2003) the TPG Group, a publishing house specialised in client magazines. Treasure is a member of the Marketing Society, offers communication training seminars and is a firstclass speaker. His most recent TED Talk has been viewed by more than 9 million people all over the world.

Angus Deaton Winner of the 2015 Nobel Prize in Economics Born in Edinburgh, Angus Deaton studied mathematics and economics in Cambridge. After graduating, he went on to teach econometrics at Bristol University from 1976 until 1983, before moving to the US to take up a post at Princeton University. An expert in development economics, he has made ground-breaking contributions to research, and in 2015 he was awarded the Nobel Prize in Economics for his analyses on consumption, poverty and welfare. The economist has played a defining role in shaping the field of development economics over the last few decades. He currently teaches at Princeton University.

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Dambisa Moyo

Renowned economist and author Born in Zambia, Dambisa Moyo studied chemistry before obtaining a Master of Public Administration at Harvard University and a PhD in economics from the University of Oxford. An economist, Moyo worked at the World Bank between 1993 and 1995 and later joined Goldman Sachs.

She sat on the Board of Directors of various international firms, including SABMiller and Barclays Bank. Moyo was named a Young Global Leader by the World Economic Forum for her work in the field of microfinance and is one of the world’s 100 most influential people (TIME 100).

Dambisa Moyo is the author of the best-selling books «Winner Take All», «Dead Aid» and «How the West Was Lost».

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SEF.Switzerland Panel discussion «Success model Switzerland»

Panellists Christa Markwalder, Philipp Hildebrand and Martin Hirzel discuss the topic «Success model Switzerland». What are the key factors for ensuring that our country keeps its competitive edge in the future?

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Christa Markwalder

President of the Swiss National Council 2015/2016 A law graduate, Markwalder embarked on her political career in 1999 as a member of the Municipal Council of Burgdorf, Switzerland. In 2002 she was elected to the parliament of the Canton of Berne and then to the National Council in 2003. The majority of her work has been with the Foreign Policy Commission, which she chaired in 2010/2011. As the President of the Swiss National Council, Markwalder is the highest-ranking official in the current legislature. Outside of politics, she has been working as a lawyer for Zurich Insurance Group since 2008.

Philipp Hildebrand

Vice Chairman of BlackRock After graduating in political science and economics, Philipp Hildebrand took up posts at the World Economic Forum, hedge fund Moore Capital Management, Vontobel bank and Union Bancaire PrivĂŠe. In 2003 he became a member of the Governing Board of the Swiss National Bank, before taking over the Chairmanship in 2010. In 2011 he was named Central Bank Governor of the Year by The Banker due to his strong leadership during the financial crisis. Hildebrand has been Vice Chairman of BlackRock since 2012.

Martin Hirzel

CEO and Member of the Group Executive Board of Autoneum

Hirzel obtained a degree in business administration from the University of Applied Sciences in Zurich and graduated from the General Management Program at Harvard Business School. Hirzel started his professional career in 1989 as a controller at IBM Switzerland. He then took on various posts in Switzerland and China for the Rieter Group, including that of Head Business Group SAMEA. Since 2011 he has been at the helm of automotive supplier Autoneum as CEO and a member of the Group Executive Board.

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Agility.

A success factor in times of change Agility

Stability

Dynamism

Tradition

Flexibility

Robustness

Ability to innovate

Sluggishness

Proactivity

Inactivity

Adaptability

Security

Flexibility

Steadiness

Dexterity

Constancy

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New program item!

SEF.Dialogue The CEO of SBB will be responding to questions from Mr. Summarizer

Manager Andreas Meyer will take the hot seat and discuss the day’s most important insights with Albrecht Kresse. One of the central points of the discussion will be the transformation of SBB and the future of mobility.

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Andreas Meyer CEO SBB AG

As the CEO of SBB AG, which has a workforce of more than 32,000 employees, Andreas Meyer sits at the helm of Switzerland’s largest transport company. He graduated as a lawyer in 1989 and in 1995 he obtained an MBA from INSEAD in Fontainebleau. He started his career in 1990 as a legal advisor and international project manager at ABB Switzerland. Before joining SBB in 2007, Meyer worked at Deutsche Bahn AG as CEO of DB Energy GmbH. In 2004 he was appointed Executive Chairman of Deutsche Bahn’s urban transport division and became a member of the Executive Board of Deutsche Bahn AG.

Albrecht Kresse Mr. Summarizer

Albrecht Kresse is a keynote speaker, visual summarizer and author. He founded the edutrainment company, developing innovative methods for use in various fields, including in human resources development. With more than 20 years of experience as a trainer, he is an expert in his field and was awarded the German Further Education Prize. Kresse is a speed thinker, and he constantly surprises his listeners with new inspiration. He knows how to get a message across concisely using plays on words, jokes and profundity.

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SEF.Success Real-life success stories

Founders and managers of forward-looking companies offer a practical insight into what they believe are the most important factors of success and which strategic considerations they adopt to safeguard the future.

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Brigitte Breisacher

CEO alpnach norm Group With a university diploma in marketing planning, Breisacher earned her professional stripes in the ancillary building trade. In 1987 she joined her father’s family-owned company, of which she has been the owner and director since 2008. The alpnach norm Group produces furniture, kitchens and sanitary partitions. The company was founded in 1966, employs a staff of around 200 and generates sales of 50 million Swiss francs. Breisacher sits on the board of the Swiss Venture Club and the Chamber of Industry and Commerce for Central Switzerland.

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SEF.360째 Entrepreneurship in a nutshell

In this programme item we will be showcasing big names from Swiss business who are pioneers in their sector. With courage, innovation and fresh ideas, they are conquering new markets all over the world.

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Gérard Dubois

Founder of La Rose Noire Pâtisserie Gérard Dubois is a successful Swiss entrepreneur. In 1991 he opened his first branch of Pâtisserie La Rose Noire in Hong Kong. In the years that followed, he opened a range of different restaurants, shops and bakeries. He operates production facilities in China, the Philippines and Hong Kong, employing around 1,600 people at these sites. His outstanding products are exported to 40 different countries on four continents.

Dubois has published several books and won countless international awards.

Putting the insights from SEF.360° into context Stéphane Garelli, founder of the IMD World Competitiveness Center, puts the insights from the last presentation into an international context. Which mindset is key for surviving when faced with global competition and what role does agility play in this context?

Stéphane Garelli

Professor at the IMD Business School in Lausanne Stéphane Garelli is a professor at the IMD Business School and has played an instrumental role in shaping the field of competitiveness research. He founded the IMD World Competitiveness Center, which issues a yearbook on the competitiveness of nations. Garelli is not only a big name in academia. He has also made his mark in industry: he has served as Managing Director of the World Economic Forum, Chairman of the Board of Directors of Sandoz FF Holding and today he is Chairman of the Board of the newspaper «Le Temps».

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SEF.Lateral Thinker Out of the Box

At the Swiss Economic Forum, all rule breakers, impetus givers, talents, non-conformists, adventurers and other creative minds can heave their say. With our lateral thinkers, we want to inspire and motivate you.

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SEF.Award The most prestigious young entrepreneur award Prize money of 75,000 Swiss francs | Increased renown | Coaching | Expert feedbacks | Access to the SEF Network and growth capital The Swiss Economic Award is Switzerland’s most coveted young entrepreneur award.

It rewards outstanding start-ups in three categories which make a significant constriubution to improving the Swiss economy through innovation, commitment and willingness to take risks.

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Swiss Economic Award The Swiss Economic Award is Switzerland’s most coveted young entrepreneur award.

Every year since 1999, the Swiss Economic Forum has been honouring outstanding entrepreneurial achievements in the categories Services, Hightech/Biotech and Production/Manufacturing. The winners are rewarded with 75,000 Swiss francs in prize money and an extensive package of services, consisting of detailed expert feedback, valuable media presence and access to the unique SEF network.

If you would like to nominate an innovative startup, please send an email with the name of the company and where it is based to: award@swisseconomic.ch

Growth initiative The finalists will be granted facilitated access to the growth initiative SEF4SME. The initiative offers practical and comprehensive support in the areas of strategy, financing and risk management. Companies that successfully complete the process can qualify for the quality label «SEF.High-Potential SME». This label serves to strengthen the market position of these high-potential companies to make them more attractive to clients, suppliers and financing partners. Visit the SEF4SME booth at the Swiss Economic Forum to find out more about the growth initiative. www.sef4kmu.ch

Carolina Müller-Möhl

President of the Swiss Economic Award jury Carolina Müller-Möhl is the Chairwoman of the Müller-Möhl Group, a single family office that manages the family’s assets. From 2004 to 2012 she was a member of the Board of Directors at Nestlé and currently sits on the Boards of Orascom, NZZ and Fielmann AG. In 2007, in honour of her successful career thus far and her commitment to socio-political issues, she was nominated as a Young Global Leader by the World Economic Forum. One of her priorities is to promote Switzerland as a business location. This is why she sits on the Advisory Boards of the Swiss Economic Forum and of Generation CEO, an organisation which aims to promote talented female leaders.

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SEF.Breakout Practical knowledge and impulses

On the second day of the forum, you can participate in one of seven breakout sessions held simultaneously. Take the opportunity to obtain specific information concerning the latest developments and trends in a number of different spheres.

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Developments, trends and success factors The breakout sessions are designed to give the participants and experts the chance to engage in a lively dialogue with one another. Take advantage of this opportunity and visit one of the seven sessions to find out more about the issues that matter to you. Together with the experts on the stage you can analyse and scrutinise current developments and trends.

A choice of seven themes The breakout sessions are supported and organised by the partners of the Swiss Economic Forum. The seven business-related topics cover a range of different areas and give you the opportunity to learn more about the issues which are important to you.

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Breakout Sessions Overview

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Friday 10 June 2016 B1

Kill your darlings: Shape the change successfully Speakers: Ludwig Hatecke, Annemarie Huber-Hotz, Ruedi Noser, Rolf Schmid, Severin Moser Moderator: Hans-Peter Nehmer We will still be driving our cars ourselves in the future?

Speakers: Professor Jürgen Leohold, Jürg Röthlisberger, Dr. Andreas Schönenberger Moderator: Dino Graf Yesterday things were good – tomorrow will be different Speakers: Dr. Katja Gentinetta, Karin Frick, Rolando Benedick, Dr. Suzanne Thoma Moderator: Mario Torriani Computers are getting more intelligent all the time: New opportunities with cognitive systems Speakers: Pascale Bruderer Wyss, Susanne Ruoff, Dr. Christian Spindler, Thomas Landolt, Dr. Karin Vey Moderator: Kathrin Hönegger Trusting the cyber future Speakers: Andreas Eschbach, Riccardo Sibilia, Valentin Zahnd, Dr. Carin Gantenbein Moderator: Cathy Flaviano

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B3

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B5

B6 Greater agility thanks to Human Centred Design Speakers: Christina Taylor, Lukas Bigler, Bernhard Heusler Moderator: Manuela Staub

From innovation to cash flow: Overcoming obstacles to growth Speakers: Roman Boutellier, Peter Spuhler, Christiane Leister, Eugen Elmiger, Lukas Gähwiler Moderator: Reto Brennwald

B7

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Kill your darlings: Shape the change successfully The world we live in never stands still; it is constantly in motion. The speed at which it is changing is rapid, and this change is bringing about an increasing degree of complexity. What this also means is that things will never again be as quiet as they are now.

Companies, managers and employees thus face enormous challenges. They have to detect change early on, draw the right conclusions and often make radical changes. Those who cling to the status quo for too long will end up missing the boat and will get left behind.

The panel is made up of guests with different professional backgrounds and success stories.

What they have in common is the ability and the will to embrace change. They will use their own experiences and examples to demonstrate how firms can play an active role in shaping the changes which take place and be successful when doing so.

Focuses ■ How can you identify and play an active role in shaping change?

■ Real-world examples of successful change processes ■ Formulas for successful corporate and personal change

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Speakers / Experts Ludwig Hatecke is a butcher with entrepreneurial flair. He runs the Bacharia Alpina in the Engadine. In 1982 he became the third generation to take over the family business, since which time he has established himself as a specialist in the refinement of meat derived from local animals. Hatecke trained as a butcher in Toggenburg and is also a graduate of Zurich Business School.

Annemarie Huber-Hotz has been the Chairwoman of the Swiss Red Cross since 2011. Prior to that she served for 30 years in the Swiss Federal Parliament, where she held various offices, including that of Secretary General of the Swiss Federal Assembly and, from 1999 to 2007, Federal Chancellor. Huber-Hotz sits on the Board of various charitable foundations.

Ruedi Noser has been the owner of the Noser Group since 1996. His political career began in 1999, when he was elected to the Council of the Canton of Zurich.

In 2003, Noser was elected to the Swiss National Council. His election to the Council of States followed in 2015. He is also President of the Swiss Innovation Park and of the national ICT trade association ICTswitzerland.

Rolf Schmid studied business at the University of St. Gallen. Since 1996 he has been at the helm of Mammut Sports Group AG. He also sits on the Board of Directors of Kuhn-Rikon AG and is a Board member at the Mobility Cooperative. Schmid grew up in Germany, Denmark, Argentina and Italy. The start of his professional career saw him take posts in the pharmaceuticals, watch and travel industries.

Severin Moser has been CEO of Allianz Suisse since 2014. He joined the insurance firm in 2007 as a member of the Executive Board. He became Chairman of Allianz Insurance AG in 2010 and managed the property insurance division of Allianz Germany until the end of 2013. Moser studied business administration at the University of St. Gallen.

Hans-Peter Nehmer, moderator has been Head of Corporate Communication at Allianz Suisse since 2010.

Prior to that he held the same position at Cablecom and the Hotelplan group.

Nehmer spent more than ten years working in the media as an editor and presenter for a private radio station and Swiss television. He completed a PR apprenticeship and is a visiting lecturer at various vocational universities.

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We will still be driving our cars ourselves in the future?

The word «automobile» literally means self-driving, but the reality is that cars do not drive themselves at all – they are controlled by the driver. Sooner or later this will change: in future, cars will drive themselves. Numerous companies are currently working on the development of self-driving cars. And it is not just conventional car manufacturers who are active in this field, but also companies such as Google and NASA. The first prototypes have already been out on the roads and the racetrack.

Are self-driving cars still nothing more than a vision, or will they soon become reality? When will we see the first self-driving vehicles on our roads and which technological developments are required to make this possible? After a keynote talk given by Professor Jürgen Leohold, Head of Volkswagen Group Research, experts will discuss the limits and the benefits of self-driving cars.

Focuses ■ Will self-driving cars become a reality?

■ Which technological advances will be required?

■ Where do the legal and ethical boundaries lie?

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Speakers / Experts Prof. Dr.-Ing. Jürgen Leohold is Head of Group Research at Volkswagen AG. He held various management positions in VW’s electronic development division between 1989 and 2002. In 2002 he revisited the academic side of his career, becoming Professor for Vehicle Systems and the Fundamentals of Electrical Engineering at the University of Kassel. He returned to Volkswagen in 2005 as Head of the division for electrical systems/electronics development.

Jürg Röthlisberger has been the Director of the Swiss Federal Roads Office since 2015. After completing an apprenticeship as a civil drafter, he qualified as a civil engineer at the University of Applied Science and the Swiss Federal Technology Institute, Zurich. He then went on to work for a construction firm and an engineering company. He joined FEDRO in 1997. In 2004 Röthlisberger was appointed Vice Director of the Road Infrastructure Department and in 2012 he became Deputy Director of FEDRO.

Dr. Andreas Schönenberger has a PhD in theoretical physics from the Swiss Federal Technology Institute, Zurich and an MBA from London Business School. He served as CEO of Google Switzerland until 2010 and currently sits on various Boards of Directors. Schönenberger is the CEO of Salt and owns the firm «@speed», which assists companies with the topics of digital strategy and innovation. He is also the Chairman of the Smama – The Swiss Mobile Association.

Dino Graf, moderator has been at AMAG since 1989 and is currently the Head of Corporate Communication for the entire AMAG group. This position has seen him work in several of Volkswagen AG’s international bodies. He has moderated a range of different events and has also appeared as a speaker and panellist. Prior to this he worked in education.

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Yesterday things were good – tomorrow will be different Anyone who has been successful in the past would be well advised to avoid complacency. This is because markets and structures are changing more quickly than ever! Companies that fail to respond to change as quickly as it occurs will find themselves getting left behind. They have to abandon the structures to which they have become accustomed and constantly pursue new business models whilst focusing on the essentials. To sum it up, they have to continuously reinvent themselves.

But how can a firm successfully take the step from its comfort zone to the new territory of the future? How do you abandon a formula which has yielded success in the past? Suzanne Thoma (CEO BKW), philosopher Katja Gentinetta, futurologist Karin Frick and retail expert Rolando Benedick discuss having the courage to make changes and the opportunities for companies that approach the future with an open and flexible mindset.

Focuses ■ How can companies detach themselves from a successful past?

■ What happens when business models are suddenly rendered worthless?

■ How can you successfully take the step into the future – including changes?

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Speakers / Experts Dr. phil. Katja Gentinetta is a political philosopher and political consultant. She provides her services on a freelance basis and through her company GENTINETTA* SCHOLTEN Wirtschaft Politik Gesellschaft GmbH. She is a visiting lecturer at various universities, including the University of St. Gallen, and sits on the Boards of various foundations and companies. She frequently appears in the media to give her opinion on topical socio-political issues. She served as the Deputy Director of think tank Avenir Suisse until 2011.

Karin Frick is the Head of Research and Member of the Executive Board of the Gottlieb Duttweiler Institute. After graduating from the University of St. Gallen she held various posts relating to topics of the future, societal change, innovation, and changes in people and markets. She was contracted by companies to analyse trends in the consumer goods and services industry.

Rolando Benedick has been the Chairman of Valora Holding since 2012. From 1973 to 1989 he served as CEO of Innovazione, the department store chain in Ticino. In 1989 Benedick took over the management of Manor Group and was the firm’s CEO until 2006. In the year 2000 he was also appointed Chairman of the Board of Directors of Manor Group. Benedick sits on several Boards of Directors, including those of MCH Messe Schweiz and the Galeries Lafayette Group.

Dr. Suzanne Thoma has been CEO of international energy and infrastructure services firm BKW AG since 2013. Prior to that she was the Head of BKW’s grid and grid services division. Before joining BKW, she managed the automotive supplier business of the WICOR Group and was the CEO of Rolic Technologies Ltd. She also held several posts in various countries at Ciba Specialty Chemicals. Suzanne Thoma studied chemical engineering at the Federal Institute of Technology in Zurich.

Mario Torriani, moderator is a journalist and presenter for SRF. He has been the voice of the morning broadcast on SRF 3 for more than ten years and is Head of the presenter team.

Mario Torriani presented the Swiss TV science show «Einstein» and has hosted the Swiss Music Awards on several occasions. He also lectures at the MAZ school of journalism in Lucerne.

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Computers are getting more intelligent all the time: New opportunities with cognitive systems The world is on the verge of a new era: Cognitive Computing will broaden and transform our knowledge and the interaction between humans and machines. Computers capable of learning will serve as intelligent assistance systems to support humans in making decisions and gathering knowledge. Humans will still be required to provide the necessary input and to make the decisions, but the fact is that this development constitutes a fundamental change in the history of digital data processing. The level of disruption it will bring is comparable with that brought about by the transition from tabulating machines to programmable computers around 60 years ago.

Focuses â– Cognitive Computing facilitates innovation â– Computers and people engage in a dialogue â– Challenges for society, business and people

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Speakers / Experts Pascale Bruderer Wyss studied political science, constitutional law, and social and economic history at the universities of Zurich and Växjo (Sweden). From 2002 to 2011 she was a member of Switzerland’s National Council, serving as its President in 2009/10. Since 2011 she has been a Delegate for the Canton of Aargau in the Council of States. She specialises in energy policy, social policy and education policy.

Susanne Ruoff has been CEO of Swiss Post since 2012. She has obtained a range of university degrees in Switzerland and abroad in the fields of business, telecommunications and management. For 20 years she held management positions at IBM Switzerland, the most recent of which was on the Executive Board. From 2009 to 2012 she served as CEO of British Telecom Switzerland.

Dr. Christian Spindler cofounded 4Quant AG in 2015. The company is a spin-off of the Swiss Federal Institute of Technology in Zurich and specialises in cloud-based big image data analytics. He has a PhD in static physics and obtained an MBA from the University of St. Gallen. He has held various project management positions in Swiss industry and has also worked as a management consultant.

Thomas Landolt has been CEO of IBM Switzerland since 2014. He is a computer scientist (Swiss Federal Institute of Technology, Zurich) and a graduate of the Swiss Banking School. After joining IBM in 1999, he held various management positions within the company and worked in its banking division in Japan.

From 2009 he was responsible for overseeing IBM’s business with Switzerland’s biggest financial services provider.

Dr. Karin Vey is an innovation and trends expert for IBM’s ThinkLab. Her research interests focus on the future of education and the implications of the evolution of cognitive systems for our day-to-day lives and the world of work. Vey studied physics, communication and psychology at university.

Kathrin Hönegger, moderator presents the shows «Focus» and «Einstein» on SRF 3 and writes for «Atelieer», the storytelling workshop. Having been a radio journalist since her youth, she later added TV to her repertoire, becoming a correspondent for «SRF bi dä Lüt Live» and «Jeder Rappen zählt». Hönegger trained as an actress for traditional stage theatre at Zurich’s drama academy.

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Trusting the cyber future In our last edition of the Economic Crime Survey, 67 percent of people surveyed said that they believed the risk of cyber attacks had increased over the last 24 months.

Cyber attacks – whether executed by state-backed groups, criminals, hacktivists or so-called script kiddies – pose a permanent threat to the global economy and to national security.

Governments need to work more closely with companies in order to effectively assess the new risks to the security of information and to eliminate any weaknesses that make systems vulnerable to cyber attacks.

How can companies protect themselves from cyber attacks? Is it possible to insure against the risk of a cyber attack? How effective is Switzerland’s cyber defence infrastructure?

Focuses ■ What is going on behind the scenes that we are not aware of?

■ What do the current and future threats look like and how effectively is Switzerland protected against them?

■ How can we prepare ourselves to counter cyber attacks?

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Speakers / Experts Andreas Eschbach is a Partner at PwC Switzerland and Head of Risk Management. His career at PwC began 16 years ago in the auditing department. In 2005, after a two-and-a-half-year stint in New York, he expanded his division, which today consists of around 150 employees. Before his career at PwC, Andreas Eschbach co-founded a software firm and worked as a consultant in England.

Riccardo Sibilia is Head of the cyber threat analysis division of the Swiss army. He and his team are responsible for anticipating future threats and conducting indepth analyses of attacks on the army’s infrastructure, thus playing an important role in cyber defence.

Valentin Zahnd is familiar with the security issues surrounding IT systems. He sits on the Board of Swiss Cyber Storm and is the coach of the Swiss hacker team, which achieved 3rd place at the 2015 European Championship. He is also a research assistant at the University of Applied Sciences in Zurich (ZHAW) and Junior Security Consultant at Consecom AG. Zahnd is currently studying mathematics at the University of Zurich and has a bachelor’s degree in software engineering from the ZHAW.

Dr. Carin Gantenbein knows how to protect herself and her company from a cyber attack. As Head of Professional Liability at Zurich Insurance, she helps companies to effectively manage cyber risks and to ensure that their cyber security insurance coverage is always up to date with current threats. She has studied at various universities, including the University of St. Gallen, and has been working at Zurich Insurance for four years.

Cathy Flaviano, moderator is a member of the programme management team of Swiss radio station SRF 1. Prior to that she was a founding member and Deputy Manager of SRF 4 News, as well as a chief editor and presenter for DRS 3. She started her career in 1985 at Radio Basilisk in Basel. Since 1995 she has held various posts at DRS/SRF. She studied psychology at the University of Basel.

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Greater agility thanks to Human Centred Design Digitalisation leads to fiercer competition and accelerates innovation cycles. Companies can no longer afford to have complicated and cumbersome processes. But how can a culture of agility be established within a company?

Human Centred Design looks at the needs of the customer right at the start of the development process and tests ideas using Fast Prototyping. In the last seven years, 80 percent of Swisscom’s products, services and customer platforms were developed using this method.

Swisscom also uses this approach with its customers to assist them in their digital transformation. In our interactive breakout session, we will demonstrate together with one of our clients how agility can be enhanced and digitalisation can be used to gain a competitive edge for your business.

Focuses ■ Use Human Centred Design to create better experiences for your customers ■ Months of planning is a thing of the past, it is time you adopted Fast Prototyping ■ Master the digital transformation of your company

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Speakers / Experts Christina Taylor spent five years working in Silicon Valley. It was here that she discovered Human Centred Design, which she then introduced to Swisscom. Swisscom uses this method to design attractive and unforgettable client experiences, which it tests by means of Fast Prototyping. Since 2008, led by Christina Taylor, the HCD team has trained more than 4,000 employees in Human Centred Design and created more than 3,500 m2 of creative workstations and project rooms.

Lukas Bigler specialises in digitalisation and its impact on business models, client experiences and process automation. He and his Digital Business and Innovation Team apply the co-creation approach when working with clients on developing digital innovations that are subsequently implemented by means of prototyping and agile development.

Bernhard Heusler is a doctor of law and commercial lawyer, and has been Chairman of FC Basel since 2012. Under his operational leadership as delegate of the Board of Administration, the club has won the Swiss Super League for the last six seasons, as well as posting a profit each year. Bernhard Heusler will be speaking about how digitalisation is advancing into top-level football, including in the targeted use of performance and development diagnostics in youth football – an area that is vital for the club.

Manuela Staub, moderator is Head of Communication for Swisscom’s Enterprise Customers division.

The digital transformation is the main focus of the work of Manuela Staub and her team. She has a university of applied sciences degree in business economics and an Executive Master of Science in Communications Management.

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From innovation to cash flow: Overcoming obstacles to growth Achieving sustainable profitable growth is more challenging than ever for SMEs in Switzerland.

Confronted with saturated markets, an economic slump, the strength of the franc, negative interest rates and formidable global competition, they need to be as flexible and as innovative as possible.

But how can you establish an innovative environment within your company? What do you need to do to overcome both internal and external obstacles? And what action do we need to take to strengthen Switzerland’s position as a location for innovation?

Successful, innovative SMEs and experts on innovation share their pearls of wisdom on how to unleash new innovative flair as well as on venturing into new technologies, markets, product categories and client segments.

Focuses ■ Dealing with internal and external growth impediments ■ Using innovative capability as a growth driver ■ Switzerland as a location for innovation – which factors will guarantee success?

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Speakers / Experts Roman Boutellier is a Professor Emeritus for Innovation and Technology Management as well as Vice President for Human Resources & Infrastructure at the Swiss Federal Institute of Technology, Zurich. Prior to that he was a delegate of the Board of Directors and CEO of SIG Holding AG, Professor for Technology Management at the University of St. Gallen and Director of Leica AG.

Peter Spuhler took over Stadler Rail in 1989, when the company had 18 employees. Under his leadership, the firm evolved into a successful international producer of rail vehicles. He is also a majority shareholder and Board member of the Aebi Schmidt Group, as well as a shareholder and Board member of Rieter AG. From 1999 until the end of 2012 he represented the Swiss People’s Party in the National Council.

Christiane Leister is the owner and, since 2014, Chairwoman of the Board of Directors of Leister AG. Prior to that she spent 20 years overseeing the operative management of the company. During this time she diversified the company by introducing new technologies and entering new markets, as well as expanding it into an international corporation. Leister employs a workforce of 680 employees.

Eugen Elmiger is the CEO of Maxon Motor AG, the Swiss specialist for high-precision drive systems. Maxon’s products are used in NASA’s rovers on Mars, in medical technology and in agile industrial robots. The drive systems specialist currently employs more than 2,000 people all over the world and invests 8 percent of its turnover in research and development.

Lukas Gähwiler has been the CEO of UBS Switzerland and a member of the Executive Board for six years. He is responsible for all of UBS’s domestic operations: retail banking, wealth management, corporate and institutional clients, investment banking and asset management. In 2015 he was appointed Chairman of the Executive Board of UBS Switzerland AG.

Reto Brennwald, moderator began his career in journalism as an editor and presenter for Radio DRS. In 1991 he switched to Radio 24 and later joined the team which founded «TeleZüri». From 2000 to 2010 he presented the political and business news show «Rundschau» as well as «Arena» on SRF. He is now a freelance presenter, filmmaker and media coach.

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The forum for decision makers Every year the Swiss Economic Forum brings together leading and forward-looking entrepreneurs from all over Switzerland. From CEOs of large corporations to successful family enterprises, from company owners to the presidents of boards of directors, from young entrepreneurs to high-ranking politicians: everyone is represented at the Swiss Economic Forum.

A high-calibre field of participants The Swiss Economic Forum has evolved into a unique platform for networking and ideas. It is a place where Switzerland’s leaders gather once a year to speak to one another and network. Decision makers from business, academia, politics and the media come together for two intensive days to engage in an active exchange of views and dialogue. The event is attended by 75 percent of the most senior managers in Switzerland.

Senior Mgmt.

9% Politicians 3%

Media 13%

CEOs / VRP/ Entrepreneurs 75%

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Close-up on economics: Live from Interlaken

Swiss radio and television (SRF) will be providing comprehensive coverage of the 2016 Swiss Economic Forum. With ÂŤSEF liveÂť on SRF 1 and SRF info, and the SEF Key Points on Radio SRF 1, Radio SRF 3, Radio SRF 4 News and on various other news programs, SRF will be sharing the most important insights into business and entrepreneurship up close and live from Interlaken.

Networking evening

The networking evening has established itself as a permanent fixture at the SEF and serves as a fitting conclusion to the first day of the conference. You can look forward to interesting dialogue and inspiring discussions with more than 1,350 decision makers from business, politics and science.

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Attendance fee Conference ticket: CHF 1,790 (incl. VAT), valid from 9 to 10 June 2016. The price includes the full two-day conference, a shuttle bus service, coffee break refreshments, lunch and entry to the networking evening on Thursday 9 June 2016. Hotel costs are not included.

Registration You can register for the 2016 Swiss Economic Forum on the Internet. If, as in previous years, the demand for tickets exceeds the number of tickets available, the available tickets will be allocated by means of a random draw under the supervision of a notary. http://registration.swisseconomic.ch

Hotel You can book your hotel room when completing the online registration for the conference. Hotel rooms are available in Interlaken and the surrounding area.

The shuttle service will be arranged by the organiser.

Information Do you have any questions regarding your online registration or the Swiss Economic Forum 2016? Please contact us by telephone or send us an email.

Swiss Economic Forum C.F.L. Lohnerstrasse 24 3645 Gwatt (Thun) Phone +41 (0)33 334 23 42 info@swisseconomic.ch

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